MAKAHA GOLD

Monday, August 31st, 2015 by


Filmed and edited by: Eric Arii (@ericarii)

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Sunday, August 30th, 2015 by

Releasing in-store and online this Tuesday, September 1st.

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Photo: Dylan Maddux (@d_maddux, www.dylanmaddux.com)
Model: Kaiakoili Lima (@kai.lima)

Aloha kākou!

We have another clean Kamehameha snapback releasing this Tuesday under our FITSTRIKE program. It features yellow embroidery standing out on a black base, along with a kelly green undervisor and white snap enclosure. Limited to only 50 pieces.

FITTED + PAIʻEA PROJECTS NUʻUANU CAPSULE

Thursday, August 27th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, August 29th.


Video: Luke Aguinaldo (@loksi) & Skillet (@envol_skillet)
Photos: Paiʻea Projects (@paieaprojects)
Music: Curtis Helm (@mistah83)
Models: Ezekiel Lau (@haynsupahman), Race Skelton (@raceskelton), & Moani Hara (@moanihara)

 

The Path to Nu‘uanu
By Daniel Ikaika ito

The Pai‘ea Projects + FITTED Nu‘uanu capsule retraces Kamehameha the Great’s footsteps as he conquered O‘ahu in the late-1700s. Kamehameha aka Pai‘ea and his invading forces landed at Wai‘alae on the south shore strapped: they showed up to “Town” with their muskets cocked, cannons loaded and ready to bang. They marched westward and engaged the chief of O‘ahu, Kalanikūpule, and his defending army at Pūowaiana, where we now call Punchbowl. The battle raged on and spilled into Pauoa and Papakolea where Pai‘ea’s army had the O‘ahu warriors on the run and flanked.

Kalanikūpule’s forces retreated into Nu‘uanu because reinforcements awaited them at La‘imi. The O‘ahu army had cannons hidden on the Pu‘u Konahuanui ridgeline, and when Pai‘ea learns of this artillery he sends a division of invading warriors to flank Kalanikūpule’s army. As the battle ensued, Pai‘e’a’s superior training and artillery eventually had their enemies outmatched. Kalanikūpule’s forces fled to the fortified heiau of Pu‘uiwa and Ahipu‘u. After the loss of Kalanikūpule, the O‘ahu warriors are driven further up the valley in retreat. Eventually, Pai‘ea and his forces push the O‘ahu army off the Pali. Instead of living under the rule of Pai‘ea, many of Kalanikūpule’s defeated warriors choose to leap off he 500-foot cliff to their death.

This epic battle is immortalized in Hawaiian history as “Kaleleka‘anae,” or “the leaping mullet” in English to describe the O‘ahu army’s defeat off the Pali. This was a pivotal victory for Pai‘ea because it solidified his unification of the Hawaiian Islands, earning him rule of O‘ahu, Maui and Hawai‘i.

We honor this battle and the victory of Pai‘ea with the Nu‘uanu capsule: basketball jersey, t-shirt, tank top and three different New Era hats. The number “4” on the jersey and the design of the “Many Moons” t-shirt and tank top honor the multitude of warriors fighting for Pai‘ea and acknowledge the ancient Hawaiian “Kahului” battle formation. Warriors formed themselves into a “Kahului,” a crescent-shaped formation where the horns pointed toward the enemy. The number “4” is significant to this battle formation because ancient Hawaiians’ counting system was based on multiples of four: “Kauna” equals four, “ka‘au” equals 40, “lau” equals 400 and “mano” equals 4,000. It is said that when Pai‘ea’s army invaded O‘ahu his forces were up to 16,000 warriors or four “mano.”

FITTED team rider, Ezekiel Lau, is sporting the FITTED + Pai‘ea Projects Nu‘uanu basketball jersey and New Era spacer mesh logo snapback as he tears apart his homebreak on the South Shore. This hat features a unique spacer mesh that’s unlike what we’ve used in the past. The Paiʻea Projects logo is prominently displayed on the front of the hat in white, which matches the crown and crest embroideries as well as the snap enclosure. The red New Era logo ties in nicely to the red sweatband featured on the inside of the hat.

Contrast Magazine Publisher Race Skelton scans the cityscape from Punchbowl, rocking the FITTED + Pai‘ea Projects “Many Moons” t-shirt and Kamehameha New Era A-Frame snapback. This all-around clean snapback features a classic fit with a narrow visor and A-Frame five-panel setup. The front Kamehameha logo, side Paiʻea Projects logo and back crest are stitched in white, while the New Era logo and snap enclosure are seen in a tonal black. The kelly green undervisor is another nod to classic baseball hats.

The enchanting 2014 Miss Hawai‘i, Moani Hara, models the FITTED + Pai‘ea Projects “Many Moons” tank top and the “Path to Nu‘uanu” New Era five-panel. The artwork depicted on this five-panel camp hat is a map of Oʻahu along with the path that Paiʻea and his men took to their victory at Nuʻuanu. An all black rubber Nihi logo patch is stitched to the front panel, along with black embroidery and a black/white Paiʻea Projects logo tag around the sides and back.

A special mahalo to Curtis Helm for laying down the track “Champion Song” from Kalamaʻula, Molokaʻi. Performed with Ooklah the Moc, Father Psalms Studio & Inna Vision, as well as several solo projects under the name “Mr. 83.” Brother of Raiatea Helm, nephew of George Helm, music and Hawaiian culture run deep in his family’s roots.

The FITTED + Pai‘ea Projects Nu‘uanu capsule releases in-store and online this Saturday, August 29.

 

Ezekiel

Race

Moani

NuuanuMap

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Sunday, August 23rd, 2015 by

Releasing in-store and online this Tuesday, August 25th.

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Aloha kākou!

This Tuesday’s FITSTRIKE release consists of a navy Kamehameha snapback with tonal side and back embroideries. It also features a classic green undervisor, yellow front logo, and white back snap enclosure. Only 50 pieces were produced.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, August 20th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, August 22nd.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Aloha Snapback
In almost direct contrast to our shop-exclusive ʻIliahi Tree Camo Aloha snapback, this snapback features a white mesh crown with a full black neoprene visor. The front Aloha embroidery is sublimated with our Koa Tree Camo pattern, while the top button, side logos and back crest stand out in a cerulean blue. Around the back we have a black snap enclosure.

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Koa Tree Camo Who The Crown Fits Tee – Black
Our standard logo tee featuring a Koa Tree Camo fill, along with a white outline and a small white crown on the back.

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Vamp Keiki Tee – Blue
A design from earlier this season inspired by one of the finest ukulele crafters in Hawaii. This time it’s printed on a blue tee for the keiki and toddlers.

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OTARU ACTION

Wednesday, August 19th, 2015 by

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Sunday, August 16th, 2015 by

Releasing in-store and online this Tuesday, August 18th.

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Aloha kākou!

We have a new FITSTRIKE Kamehameha snapback releasing on Tuesday. This time around, the crown is dark red with tonal side and back embroideries. The front logo is in a contrasting yellow, with a white snap enclosure finishing the look.

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SPECTACLE

Friday, August 14th, 2015 by

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, August 13th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, August 15th.

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Model: Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Slaps Wind 59FIFTY
An extra clean, all-black neoprene 59FIFTY with a blacked out Hawaiian flag on the front and white embroidery around the sides and back. Our Koa Tree Camo pattern finds its way to the satin inner liner and the undervisor, creating a nice contrast.

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ANOTHER DAY AT THE BLUE OFFICE

Thursday, August 13th, 2015 by

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Launched Kahana bay 0500, straight out 18 miles to LL buoy, first pass small Mahi in the boat, stoked no skunk but couldn’t celebrate due to mild seasickness, the east side is no joke when the wind and swells are ganging up on you, worked the buoy for another hour with no love, switched out the lures to some of Sky’s over ripe dead Opelu and managed to land a super hungry Ono, luckily it didn’t scissor threw the light leader, still couldn’t celebrate due to a twisted stomach, worked the buoy to death for the next hour with no love so the captain decided to head over to U buoy, thankfully he let me man the helm on the way over which almost instantly cured my seasickness, no luck at U buoy either so captain made the call to run the ledge on the way back to Kahana, no takers, back at the ramp my stomach was finally ready for cuzzo lights, ended the day with a proper celebration, many mahalos to Captain Jeff and first mate Sky for another great day at the blue office. Cheers – RM

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