SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Posted in Updates on July 17th, 2015 by FITTED

Releasing in-store and online at FittedHawaii.com this Saturday, July 18th.

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Model: Sal Aloisio (@salvacio90)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Slaps Wind 59FIFTY
A full neoprene 59FIFTY in black with our ʻIliahi Tree Camo pattern printed on the inner satin liner. It also features the Hawaiian flag embroidered on the front in dark red, military green, and black, while the side logos and back crest are stitched in matching colors.

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Waikiki Tee – Heather Glacier
Featuring a faded photo of arguably our most famous beach, Waikiki, surrounded by all of its modern architecture. For contrasted juxtaposition, we have a Hawaiian surfer with one of the earliest surfboards, standing bold and proud, harking back to the days when Waikiki was home to much fewer people.

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