SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

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Posted in Updates on July 10th, 2015 by FITTED

Releasing in-store and online at FittedHawaii.com this Saturday, July 11th.
Releasing at select stockists next week.

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Model: Sal Aloisio (@salvacio90)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Bucket
A polyester poplin bucket hat featuring a sublimated Koa Tree Camo print on the brim and top panel. For the very first time, we’re featuring white mesh panels around the sides of the bucket for ultimate breathability. It also features a black New Era logo and crown embroidered on the left and right sides, respectively.

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Kalai Waʻa Raglan Tee – Heather Gray
Featuring a design we released earlier in the season, but this time printed in charcoal gray on a heather gray/heather denim raglan tee. The design was inspired by one of the original uses for koa wood, building canoes. “Fitted” is featured on the front above the words “Designed in Hawaii” and two crossed koʻi koʻi (Hawaiian for adze), which was the tool of choice for carving canoes. Under that is “Kalai Waʻa” which is a term that indicates a master canoe builder, one whose responsibility it is to bring the canoe to life. Printed on both lower sides is an illustration of an ʻelepaio on a koa tree branch. The ʻelepaio is a native Hawaiian bird that is commonly found near fallen koa trees that are infested with insects. With this knowledge, the Kalai Waʻa would be able to find the best fallen koa trees for carving into canoes, since the good trees wouldn’t have insects and therefore wouldn’t have any ʻelepaio near them.

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