SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

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Posted in Updates on June 25th, 2015 by FITTED

Releasing in-store and online at FittedHawaii.com this Saturday, June 27th.
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo ʻAina Snapback
This ‘Aina stands out with our ʻIliahi Tree Camo print covering the entire front of the hat, from the top button to the front two panels and down to the visor. The rest of the hat features black mesh with tonal side logos and black/white back crest. The front logo is stitched in black along with the leaves on the visor. A black rope provides a nice accent to the front of the hat and matches the back snap enclosure.

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Big Game Hunters Tee – Black
The Big Game Hunters design makes a quick comeback on a black tee similar to the release from several weeks ago, only this time the blue is swapped out for a blood red.

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