SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

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Posted in Updates on June 18th, 2015 by FITTED

Releasing in-store and online at FittedHawaii.com this Saturday, June 20th.
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Big Game Hunters Snapback
We’re bringing back the Big Game Hunters patch seen on our classic Naʻa snapback from 2011, and reviving it with a new look for this Spring/Summer season. It features a full black mesh crown with our ʻIliahi Tree Camo covering the visor and top button. The front patch and back crest are red/white, while the eyelets and side logos are stitched in white. Around the back, a white snap enclosure finishes the look.

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ʻIliahi Tree Camo Aloha Served Daily Tee – Military Green / Keiki Tee – Military Green
Featuring our popular ASD logo printed in white, small on the front and large on the back. The back print also features an ʻIliahi Tree Camo fill. On the keiki version, the large print is featured on the front while a black crown is seen on the back.

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