SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

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Posted in Updates on June 11th, 2015 by FITTED

Releasing in-store and online at FittedHawaii.com this Saturday, June 13th.
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Nihi 5-Panel Camp
A new camp hat featuring the ʻIliahi Tree Camo on the visor and front panel, black mesh on the side panels, and black on the top panels. Subtle black tonal embroidery is seen on the sides and back for a clean look, along with a black/white crest tag and all black strap and clip enclosure. It also features a custom-molded rubber Nihi patch stitched to the front panel.

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1 Picul Tee – White
Featuring an illustration of men carrying sandalwood measured by the picul and placing them into a dug-out pit for storage. Being that sandalwood was a valuable trade commodity in the early days, it was common for people to stash their precious cargo away…something like a picul jar. Printed in black on a white tee with a black crown on the upper back.

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