ROUTINE THURSDAY

Friday, May 15th, 2015 by

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Routine Thursday here, rose at 4:00am, meet with first mate Sky 4:30am, load and gas boat 4:45am, trailer boat out to Waianae harbor 5:45am, launch boat and motor out to R buoy 6:30am, two Aku and a Shibi in the boat 7:00am, head 14 miles out to the pinnacle looking for Ahi and find a bird pile worthy of National Geographic but the rough seas make it difficult to stay on the pile 9:00am, head towards the point 10:00am, long rigger pops on the 1000 fathom and Sky reels in a piece of a cargo net 11:00am, shit!, get to the point and take a double Shibi strike on the corners at noon, stoked!, see schooling Mahi jumping all over so continue to work the area 1:00pm, running just inside the 40 in front of Yoks the long rigger pops and Sky reels in a Mahi 1:45pm, redemption!, slow and steady troll back to the harbor 2:45pm, put the boat back on the trailer and wash the bloody decks 3:15pm, hydrate with a Cuzzo Light 3:45pm, good times!, trailer boat back to the east side 4:45pm, unload gear and cut fish 5:45pm, tired, knocked out cold right on schedule 7:00pm, good night. Thankful – RM

ANGLES – IKE DAILY

Tuesday, May 12th, 2015 by

I have always said we need to position our self in places that we can snipe from angles. This is one of those angles! Pololei e Janet, Thank you for pushing yourself and creating a career that you continue to change perspectives! One thing to note, Janet clarifies her closing statement of video piece here in her editorial:

“**This has been updated to clarify my intended focus of this editorial, which has been Hollywood and mainstream media. The video piece is titled “Hollywood’s appropriation of Hawaiian culture” which is addressing an entire system that more often than not silences Native voices, rather truly includes Native voices. I am also aware that though I am centering Native Hawaiian/Kanaka Maoli voices, I do not wish to erase the presence of the people *of* Hawaii, who may not be Native, but who have contributed to local Hawaii culture which also embraces the concept of Aloha.”

IKE DAILY

Mahalo Mahalo Mahalo

FITSTRIKE RELEASE: MUA SNAPBACK

Sunday, May 10th, 2015 by

Releasing in-store and online this Tuesday, May 12th.

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Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing on Tuesday, featuring a heather oatmeal crown along with woodland camo visor and top button. The front logo features orange and shades of red, which continue throughout the eyelets, side crown, and back crest. It’s finished off with a white snap enclosure around the back. Only 50 pieces were produced.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL” & FITSTRIKE H PRIDE

Friday, May 8th, 2015 by

Releasing in-store and online this Saturday, May 9th. Select stockists will be releasing the seasonal items at a later date.

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Photos: Chris Fujimori (@cfujifilms)
Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Mua Snapback
This clean Mua features black neoprene on the front two panels and visor, while the rest of the panels feature black spacer mesh. The undervisor and top button are sublimated with our Koa Tree Camo pattern on polyester poplin. Cerulean blue provides the perfect contrast, as seen on the front, sides, and back embroideries, as well as the stitching on the visor. The white snap enclosure completes the look.

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Vamp Tee – White
A nod to one of the best ukulele fabricators around, Kamaka, as they commonly use koa wood for its beautiful look and sound. The tee features a small logo on the front left chest and left sleeve, along with a large design on the back.

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Ala Waʻa Tee – White
Meaning “canoe course” in Hawaiian, the Ala Waʻa Tee features an illustration of a double-hull canoe on a journey across the Pacific, filled with men adorning makini helmets. The back of the tee features a small black crown.

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Along with the seasonal release, we also have a new FITSTRIKE H Pride snapback releasing in-store only. It features a deep navy base with tonal side and back embroidery, along with a white front logo and back snap enclosure.

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KAILIN & KEANU

Thursday, May 7th, 2015 by

HEAVEN KNOWS I’M MISERABLE NOW

Wednesday, May 6th, 2015 by

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FITSTRIKE RELEASE: KEIKI H PRIDE SNAPBACK

Monday, May 4th, 2015 by

Releasing in-store and online this Tuesday, May 5th.

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Photos: Chris Fujimori (top) & Eric Arii (bottom)
Models: Haley (top) & Kingston (bottom)

Aloha kākou!

Tomorrow we have a brand new H Pride releasing just for the keiki, and what makes this hat even more special is the fact that it was also designed by a keiki. Little Haley was the creative genius behind this beautiful hat, which features a dark gray crown, black visor, and a great pop of red on the front logo, top button, and back snap enclosure. It also features black eyelets and contrast stitching on the crown, along with dark gray side and back embroidery. Like all FITSTRIKE releases, this H Pride snapback is limited to only 50 pieces.

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PLATE LUNCH, NO GRAVY

Monday, May 4th, 2015 by

Been enjoying what the Kaplan boys are about since Rod Chmolack first brought them to the warehouse a couple of years ago. These guys carry some serious passion to life when it comes to their brand which is what we love and respect about them. Here is a quick launch video of what makes them who they are! Keep doing what you love boys!! enjoy…

Plate Lunch from Plate Lunch on Vimeo.

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, May 1st, 2015 by

Releasing this Saturday, May 2nd. The ʻIliahi Tree Camo Slaps Wind snapback will be available in-store, online, and at Blue Hawaii Surf. The Aloha tees will only be available in-store and online.

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Photos: Chris Fujimori (@cfujifilms)
Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Slaps Wind Snapback
Spacer mesh, sublimated polyester poplin, and neoprene make another combined appearance on this bold Slaps Wind snapback. The front panels feature our ʻIliahi Tree Camo along with an all black Hawaiian flag embroidery, leaving the stitching technique to distinguish between the shapes on the flag itself. The rest of the panels are made of black spacer mesh, while the visor is made of black neoprene. It also features black side crown and New Era logos, white back crest, and a black snap enclosure.

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Kālā Aloha Tee – Black / Women’s Tee – Pink
Making a welcomed comeback this Spring/Summer season is our popular Kālā pattern, filling our Aloha logo on the front of these two tees. A small white crown is seen on the upper back as well.

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