SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

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Posted in Updates on May 15th, 2015 by FITTED

Releasing in-store and online at FittedHawaii.com this Saturday, May 16th.
Releasing at select stockists next week.

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Models: Kelsie Megan (@kelsiemegann) & Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Cheehuu Snapback
Featuring our Koa Tree Camo print sublimated on polyester poplin material, covering the entire hat. White embroidery is seen on the front, while the side logos and eyelets are stitched in black. It also features black/white embroidery on the back crest as well as a black snap enclosure.

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Fish Hooks Tee – White
Before the introduction of metal, Hawaiians relied on nature and their knowledge of the ocean to create the perfect tools for catching iʻa. Using natural items like tortoise shells, boar tusks, mother-of-pearl, rope, wood, and even human bones, they created a wide variety of hooks and lures, each expertly crafted and designed to catch specific marine life. Several of them can be seen on our Fish Hooks tee, which places a variety of hooks to spell out “FITTED” on the front and create a crown shape on the back.

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