SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

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Posted in Updates on May 1st, 2015 by FITTED

Releasing this Saturday, May 2nd. The ʻIliahi Tree Camo Slaps Wind snapback will be available in-store, online, and at Blue Hawaii Surf. The Aloha tees will only be available in-store and online.

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Photos: Chris Fujimori (@cfujifilms)
Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Slaps Wind Snapback
Spacer mesh, sublimated polyester poplin, and neoprene make another combined appearance on this bold Slaps Wind snapback. The front panels feature our ʻIliahi Tree Camo along with an all black Hawaiian flag embroidery, leaving the stitching technique to distinguish between the shapes on the flag itself. The rest of the panels are made of black spacer mesh, while the visor is made of black neoprene. It also features black side crown and New Era logos, white back crest, and a black snap enclosure.

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Kālā Aloha Tee – Black / Women’s Tee – Pink
Making a welcomed comeback this Spring/Summer season is our popular Kālā pattern, filling our Aloha logo on the front of these two tees. A small white crown is seen on the upper back as well.

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