FITSTRIKE RELEASE: SLAPS WIND SNAPBACK

Sunday, May 31st, 2015 by

Releasing in-store and online this Tuesday, June 2nd.

blog image

Aloha kākou!

This Tuesday we’ll be releasing a unique Slaps Wind snapback under our FITSTRIKE program. For a bold twist, we’ve introduced a bicolored crown—split right down the middle from front to back—with scarlet red on the left side and navy blue on the right. The visor is made of white tumbled leather up top and white poly twill underneath. It also features a tumbled leather top button, back crest, and snap enclosure in matching white as well. The front flag embroidery features the traditional flag colors outlined in gold, while the side New Era logo is embroidered in navy blue. Only 50 pieces were produced.

_82G0187-2

_82G0191-2

_82G0188-2

_82G0193-2

_82G0195-2

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, May 28th, 2015 by

Releasing in-store this Saturday, May 30th. The tank top and women’s crop top will also be available online. Releasing at select stockists next week.

blog

blog
Photos: Udella Auyoung (@ujfmaphotos)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Mua Snapback
Featuring our new ʻIliahi Tree Camo cloaked over the entire snapback, sublimated on polyester poplin. The front Mua logo and eyelets are embroidered in black, while the side crown and New Era logos are embroidered in white. It also features a black/white back crest and a white snap enclosure. Please note that this hat will only be available in-store.

front

back

left

right

 

Hawaii’s Quality Hatfitter Tank Top – Heather Gray / Women’s Crop Top – Heather Gray
Featuring a timeless script logo and established verbiage underneath, coming together to create a classic, branded look. The script also features a subtle ʻIliahi Tree Camo print fill within the letters, while a small black crown is seen on the back. The women’s crop top differs slightly from the tank top, as it features only the script logo with no fill for a simple and clean feel.

front

back

front

back

OHANA ITO

Tuesday, May 26th, 2015 by

photo-18

FITSTRIKE RELEASE: NATIVE SNAPBACK

Sunday, May 24th, 2015 by

Releasing in-store and online this Tuesday, May 26th.

blog image

Aloha kākou!

We’re releasing a new FITSTRIKE Native snapback this Tuesday, featuring a black crown and teal visor. The eyelets and top button are also teal, while the front, side, and back embroideries are done in a contrasting teal. It also features a cloud gray undervisor and a white snap enclosure around the back. Like all other FITSTRIKES, this one is limited to only 50 pieces.

front

back

left

right

bottom

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, May 21st, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, May 23rd.
Releasing at select stockists next week.

blog image
Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Kamehameha Snapback
This Kamehameha snapback utilizes the same special production technique we introduced on the ʻIliahi Tree Camo Cheehuu earlier this season. The crown features a white mesh overlaid on polyester poplin which has been sublimated with our Koa Tree Camo pattern. The visor is made of black ripstop nylon, which matches nicely with the black snap enclosure around the back. It also features a white front Kamehameha and side crown, white/cerulean blue back crest, and cerulean blue side New Era logo, eyelets, and top button.

front

back

left

right

 

Big Game Hunters Dri-Fit Long Sleeve Tee – Black
We brought back a classic design from the past and updated the colors as well as the material it’s printed on. Featuring a breathable and quick drying polyester fabric to keep you cool and dry in a variety of environments, we have a small double patch design on the front left chest along with a large print on the back, both sides printed in blue and white.

front

back

SPORT OF QUEENS

Thursday, May 21st, 2015 by

capri

LIGHT TRADES WEDNESDAY

Thursday, May 21st, 2015 by

2 L-1

Since the wind finally decided to back off, we made a Wednesday run to the deep looking for you know what. No such luck with that, but nicely rewarded for our troubles with a tasty Mahi on the way in. – RM

1 L

3 L

SUNDAY SERVICE

Monday, May 18th, 2015 by

1

2

3

FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Sunday, May 17th, 2015 by

Releasing in-store and online this Tuesday, May 19th.

blog image

Aloha kākou!

This Tuesday’s release consists of a FITSTRIKE Kulāiwi snapback featuring a full denim base. The front logo, side New Era logo, and back crest are stitched in olive, while the eyelets are stitched in navy blue. It also features a matching white top button and back snap enclosure. Limited to only 50 pieces.

front

back

left

right

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, May 15th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, May 16th.
Releasing at select stockists next week.

blog image

blog image
Models: Kelsie Megan (@kelsiemegann) & Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Cheehuu Snapback
Featuring our Koa Tree Camo print sublimated on polyester poplin material, covering the entire hat. White embroidery is seen on the front, while the side logos and eyelets are stitched in black. It also features black/white embroidery on the back crest as well as a black snap enclosure.

front

back

left

right

 

Fish Hooks Tee – White
Before the introduction of metal, Hawaiians relied on nature and their knowledge of the ocean to create the perfect tools for catching iʻa. Using natural items like tortoise shells, boar tusks, mother-of-pearl, rope, wood, and even human bones, they created a wide variety of hooks and lures, each expertly crafted and designed to catch specific marine life. Several of them can be seen on our Fish Hooks tee, which places a variety of hooks to spell out “FITTED” on the front and create a crown shape on the back.

front

back