Thursday, March 5th, 2015 by


So back to the important stuff, Christina’s brother Jon-Michael is in town nursing a broken collar bone (snowboarding accident) and after meeting him at the warehouse I thought it would be a good idea to take him fishing. It’s always nice to have new energy on the boat from time to time and brothers enthusiasm is infectious. A little confidence never hurts either and brother was telling us about how lucky he is from the launch! Oh yeah and he showed up at the dock on time and with a cold 30 pack, things just felt right. So we get out into some smooth deep water and start trolling/drinking. After a couple hours of trying to out maneuver the humpbacks I decide to change direction and within a few minutes we had a small kawa-kawa in the boat. I was inclined to throw it back but before I could, Jon-Michael yelled “fuck yeah I’m gonna eat that thing!”. I replied “it’s all yours buddy” so in the box it went. We motored down the coast a bit more and had another small kawa-kawa in the boat, I held it up to brother and he said “fuck yeah I’m gonna eat that one too!”, so in the box it went.

By this time, captain and crew are thoroughly feeling the effects of the blue mountains and accepting the fact that it might just be a small fish kind of day. I could see some clouds building up on the horizon and decided to again change direction. With the boat pointed homebound, the jam box bumping Rocket Man by Elton John(don’t judge) and all on board listening to Jon-Michael tell a story about how his friend had his entire college tuition paid for by Bill Gates as a tip for being his golf caddy at Pebble Beach the short rigger pops and the 12/0 starts screaming!. Both Christina and Jon-Michael immediately look at me with big eyes and I yell “fuck yeah fish on!” Now I am pumped as this is the reason why I woke up at 5am. As every boat captain does when hooked up I begin barking out orders to the crew… “Christina get on that reel and start fucking cranking… keep the line tight!”…. “Jon-Michael grab the helm and keep the boat going straight!”. I get the other lines cleared and sit back and watch as Christina tries her best the manage the tug of the fish on the other end. This being her first real fish she begins to struggle to get line back. With the pressure of the captain yelling at her…”keep the line fucking tight and reel it in evenly!” and her brother heckling her with their classic family slogan… “hurry up you haole!” she begins to lose focus and strength. I ask her…”is the fish still on?”… she replies..”I don’t know?” oh shit now I am concerned. I ask her to move over so I can check the line and I am horrified when I look at the reel and see that we only have a 1/8th spool of line left…”holy shit girl what the fuck happen to the line?!”. I undo the safety line and move the reel to the corner and get to work, and by work I mean reeling in the 700 yds of line that Christina lost. 20 minutes later we have the beautiful and tasty mahi on the deck and I am giving it a good beating with the gaf. With the fish secured in the box we begin to celebrate… high fives and cold beer for everyone!! We haul ass back to the sand bar for more high fives and more beer and more stoke. Just another amazing day Hawaii Nei. Aloha – RM











Wednesday, March 4th, 2015 by

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Spent Saturday morning paying my respects to my dear friend, Kai’s recently deceased father, on the sacred grounds of the Royal Mausoleum in Nuuanu. I have been coming to Mauna Ala since I was a teenager with skateboard in hand, and no skate mission to downtown was complete without a trip to Kai’s house to unwind. Kai’s family has been caring for the Fragrant Hills for generations, and the first stories I heard on the grounds were told by Kai’s grandma; each story proved to be a chicken skin moment every time she spoke. After grandma’s passing, Kai’s dad, who we all affectionately called Uncle Bill, shared with us much history of the special property, and again each story proved to give chicken skin to all listening. Now with Uncle Bill’s passing it will be Kai’s turn to keep the tradition and history alive and well for the next generation. The knowledge of the past that the Maioho family possesses, cannot be learned in any Hawaiian history books; these facts were passed along orally from person to person.

The private memorial service was done in typical Hawaiian style with luau, food, and music to be enjoyed by all the Maioho ohana and friends. More of a celebration of life than a funeral, the day brought back many memories of days gone by. The best part of the day came when Kai’s auntie called everyone to come sing along to some of Uncle Bill’s favorite Hawaiian songs. Even though us skaters, Kai’s friends, were the only ones in attendance who were not related by blood, she made it a point to let us know that we were welcome and considered family; for this, I am forever grateful. Uncle Bill you will be missed, but not forgotten. Aloha – RM





Monday, March 2nd, 2015 by

Releasing in-store and online this Tuesday, March 3rd.


Aloha kākou!

We have a new FITSTRIKE hat and brand new tee design coming out this Tuesday. The FITSTRIKE Kamehameha snapback features a scarlet crown with white embroidery on the front, cream embroidery on the side, and brown embroidery on the back. The visor and top button are brown while the undervisor is cream. It’s finished off with a white snap enclosure around the back. The new Miller Time tee is an ode to a popular band that started in the late 60’s. You’ll recognize the connection if you’re a joker, a smoker, or even a midnight toker. The new design is printed small on the front and large on the back with “Aloha Served Daily” and “Fitted Hawaii” underneath, all on a black tee.