CAPICHE?

Monday, January 12th, 2015 by

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KAPU TEE

Thursday, January 8th, 2015 by

Releasing in-store and online this Saturday, January 10th.

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Aloha kākou!

This Saturday, we will be releasing a FITSTRIKE Kamehameha snapback alongside a new tee design, dubbed “Kapu.” The snapback features woodland camouflage cloaked over the front two panels and entire visor. The side and back panels are comprised of white mesh, while the embroidery, top button, and back snap enclosure are done in black. The Kapu design features tagged up helmet and crossbones artwork on the back, along with “KAPU KULAIWI” (meaning “sacred/forbidden native land”) written underneath, all enclosed in a circle. The black Kapu tee features the design on both sides, small on the front and large on the back.

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CRITICAL HABITAT

Thursday, January 8th, 2015 by

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The key to any healthy relationship is spontaneity. My girls and I made a spontaneous decision to fly out to the Big Island to taste a bit of island snow only hours before our departure. So the plan was we would fly out to Kona at 6:47am and run up to Mauna Kea to frolic in the frozen rain for a few hours. Then we would haul ass back down the mountain to catch our 7:20pm flight back to HNL. Well, like most plans made in haste, we ran into a few hiccups along the way. The first bump in the road came when we arrived a few minutes late to the airport and were unable to check in to our scheduled flight. Oh shit, Kristen is looking at me like my name is Clark W Griswold, and Capri is holding the tears back at the thought of not getting to throw a snowball at her dad. Don’t fret, I stayed true to character and chatted up a HA employee and was able to get us on the next flight out with upgraded seats. As we prepared for take off in our gold club seats (which by the way had mucho leg room), I look over at Kristen and say, “See babe, I planned it like this all along.” Unimpressed, she rolled her eyes and turned her attention back to her book. I turned my attention to the window and watched Oahu disappear almost as fast as our travel itinerary had been planned. Once we land at KOA we are greeted by that, oh so familiar, Kona air that I love so much. We get the rental car and are off to our first stop, which was at my favorite diner, for provisions before embarking on the day’s adventure. I had been checking the Mauna Kea summit conditions all morning and was hoping the sunshine would be enough to melt the thick layer of ice on the summit road in time for the park rangers to reopen it before our arrival. No such luck. After 3 hours of driving, we are greeted at the Mauna Kea Summit Visitor Center by multiple government agencies guarding the gate to the summit like it was Fort Knox. Again, I look at Kristen, and she gives me stink eye and again, I look at Capri, and she is holding the tears back at the thought of once again not getting to throw a snowball at her dad. As any competent father knows, you must always have a plan B to keep your family happy. Since my trusty Hawaii Island consultant (Kema) had sent me a text earlier, recommending that the Mauna Loa summit was almost always open, we turn around and opt for plan B. After an additional hour long drive on a single lane road that included many hairpin turns, we finally arrive at the frozen wonderland we had been questing for. Kristen’s frown is instantly turned upside down, Capri hops out of the car and proceeds to make a huge snowball and throws it directly at me, all while wearing a great smile. Mission accomplished. I drop a few cuzzo lights on the ground and let snow bring out the blue mountains. Mother nature’s cooler. A few hours later, I begin to notice that the high altitude has begun to take effect on my girls. Kristen is giving me googly eyes and Capri is holding her chest saying, “Daddy, I feel sleepy.” OK, time to roll out. I pack it up and begin the long descent back to Kona town. Not even 10 minutes into our ride down the hill, I look over and see that Kristen is sleeping like a baby, a quick glance in the rear view mirror reveals Capri is knocked out as well. I then look at myself in the mirror and say, “You da man!” With the girls comatosed by the effects of snow time, there was only a few things left to do. First, tune my pandora to the Morrissey station, second put on my sunglasses, and finally crack a cold one. I drove in peaceful bliss watching the landscape change through polarized lenses and enjoyed the relaxing tunes of the Moz, I can only describe it as cinematic. 3 hours later my daydream was abruptly interrupted by Capri awaking with the words “Daddy, I’m hungry”, a few seconds later Kristen regained consciousness and softly said “Can you turn that down please.” I instantly thought, “Ahhh…back to reality!” Cheers – RM

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FITSTRIKE RELEASE: NATIVE SNAPBACK & VIBES TEE/TANK TOP

Monday, January 5th, 2015 by

Releasing in-store and online this Tuesday, January 6th.

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Aloha kākou!

Tomorrow we will be releasing a new FITSTRIKE snapback along with a brand new design spanning a tee and tank top. The Native snapback features a duck moss crown with black embroidery all around. The visor is black while the undervisor is cardinal red. It also features a black snap enclosure and scarlet red top button. Our new Vibes design is a melodic mix of typography and flowing shapes. Featuring a large shaka on the front with the words “Vibes” and “Fitted Hawaii” drawn within on a black tee and yellow tank top. The back features our small crown logo.

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FITSTRIKE RELEASE: ROMAN CANDLE MUA 59FIFTY & FASI TEE

Thursday, January 1st, 2015 by

Releasing in-store and online this Saturday, January 3rd.

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Hauʻoli Makahiki Hou!

As we say goodbye to 2014, we’d like to wish you all a happy and prosperous new year in 2015! To help celebrate this occasion we will be releasing a new FITSTRIKE 59FIFTY, dubbed the Roman Candle Mua. Featuring a seafoam crown with tonal side New Era logo and white back crest. It also features a black undervisor with a rich black suede uppervisor. The colors on the front Mua logo are inspired by the Roman Candle fireworks in action. To go along with the Roman Candle Mua, we’re also releasing a Fasi tee in white, with a small design on the front left chest and a large design on the back, printed in seafoam and metallic silver foil.

Black Friday Pick-Up Update: All pre-ordered hats have been relocated to our shop at 1438 Kona St. Please come down during normal business hours to pick up your hat(s), and remember to bring your receipt and I.D.

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