‘TIS THE SEASON

Friday, December 19th, 2014 by

POʻO KŌNANE KAMEHAMEHA

Wednesday, December 17th, 2014 by

Releasing in-store and online, and at select stockists this Friday, December 19th, 2014.

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Aloha kākou!

We will be releasing another Kamehameha on Friday, dubbed the Poʻo Kōnane (poʻo means head and kōnane is an ancient game that resembled checkers). The colors on the hat come from the items used to play kōnane, which were typically white koʻa (coral) and black pohaku (stone), while the hat itself also pulls inspiration from the concept of the whole name—always thinking ahead, planning your next move, against opponents for fun and in war. The crown of the hat features a distressed black linen material, with khaki suede on the visor, back strap, and top button. It also features red embroidery throughout.

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EHU KAKAHIAKA KAMEHAMEHA

Wednesday, December 17th, 2014 by

Releasing in-store and online, and at select stockists this Thursday, December 18th, 2014.

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Aloha kākou!

Tomorrow’s release consists of a new Kamehameha strapback entitled Ehu Kakahiaka, which gets its name from the dusty color of the morning sunrise. It features a distressed burgundy linen on the crown, with cream suede on the visor, back strap, and top button. Jade embroidery is also featured all around.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (SEVENTH RELEASE)

Monday, December 15th, 2014 by

Releasing in-store, online, and at select stockists this Tuesday, December 16th, 2014.

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Aloha kākou!

We present to you the seventh release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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CLOSED DECEMBER 14TH

Sunday, December 14th, 2014 by

We will be closed all day Sunday (12/14) for a company meeting but we will be back to regular business hours on Monday. We apologize for any inconvenience. Have a great weekend!

FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (SIXTH RELEASE)

Friday, December 12th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, December 13th, 2014.

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Aloha kākou!

We present to you the sixth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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FITSTRIKE RELEASE: MUA SNAPBACK, NATIVE 59FIFTY, & WTCF TANK TOP

Monday, December 8th, 2014 by

Releasing this Tuesday, December 9th. The Mua snapback will be online only, while the Native 59FIFTY and WTCF tank top will be in-store only.

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Aloha kākou!

We have two new FITSTRIKE hats releasing tomorrow, along with a new Who The Crown Fits tank top. The online only Mua features a blue crown and black visor, with green undervisor and white back snap enclosure. The front Mua logo features a gradient containing shades of orange. It also features a tonal side New Era logo, orange back crest, and white top button. The FITSTRIKE Mua will only be available online. The Native 59FIFTY features black mesh on the side and back panels, with woodland camo on the front two panels and visor. A pop of neon highlighter is seen on the undervisor, top button, and back crest. The white front logo and white/black side New Era logo finish the look. The matching Who The Crown Fits tank top is black with the front logo and back crown printed in a neon highlighter color. The FITSTRIKE Native and WTCF tank top will only be available in-store.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (FIFTH RELEASE)

Friday, December 5th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, December 6th, 2014.

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Aloha kākou!

We present to you the fifth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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ALPHA SIERRA DELTA ‘ĀINA SNAPBACK & ISLANDERS TEE

Tuesday, December 2nd, 2014 by

Releasing this Wednesday, December 3rd. See below for release information.

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Aloha kākou!

Tomorrow we will be releasing a two-piece pack, which consists of an ‘Āina snapback and an Islanders tee. This is a Tier Zero release, which represents some of our most detailed and technical projects releasing at select retailers. Blue Hawaii Surf will be the exclusive carrier of this pack aside from our physical and online stores.

Dubbed the Alpha Sierra Delta ‘Āina, this snapback features a camouflage pattern printed on premium, water-resistant, Denier PVC fabric making up the entire crown and visor. This material is widely used in the military for its durability and heavy weather resistance. The front logo is embroidered in white, along with the visor leaves and back crest. The side New Era logo, side crown, and eyelets are all done in black. A red rope and inner sweatband add a nice contrast to the rest of the hat, as does the white snap enclosure around the back. The state seal is featured on the inner satin liner and completes the look.

The Islanders tee provides the perfect complement to the Alpha Sierra Delta ‘Āina. Printed on a black tee, the front “Islanders” type is seen in black with a white and red outline, along with a white “50” underneath. The back sees a large “FITTED” and “50” using the same outline treatment. The left and right sleeves feature the FITTED crest and crown/swords logo, respectively.

Both the hat and tee will be available at our physical shop, while our online shop will only have the hat. Blue Hawaii Surf will also carry both the hat and tee. Please contact them for their own detailed release information.

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FITSTRIKE RELEASE: MUA, SLAPS WIND, NATIVE, ʻĀINA, & H PRIDE

Monday, December 1st, 2014 by

Releasing this Tuesday, December 2nd. See below for release information.

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Aloha kākou!

Tomorrow we have a grip of FITSTRIKE products releasing, so we’ve decided to split them up. Some will be in-store only, and a few will be online only. Please make note of where each product will be releasing. For each FITSTRIKE release, only 50 pieces were produced.

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