FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (FIFTH RELEASE)

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Posted in Updates on December 5th, 2014 by FITTED

Releasing in-store, online, and at select stockists this Saturday, December 6th, 2014.

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Aloha kākou!

We present to you the fifth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 

ʻAukai Kamehameha Snapback
Featuring a premium suede covering the entire crown and visor, with navy being the primary color and cloud being the accent on the undervisor. The front logo is embroidered in white, while the side New Era and side crown are embroidered in navy. Also features a white/navy back crest and white snap enclosure. The inner satin lining features our ʻAukai design that we featured on the Native in the first Fall release. ʻAukai means “seafarer” in Hawaiian, and the design represents the ocean surrounding our islands—the passageway that brought the first Polynesian settlers, plants and animals, and paved the way for a new beginning.

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H Pride Beanie
12″ cuffed black beanie with our H Pride logo stitched on the front.

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HIProfile Floral All-Over Tee – Cream
A cream tee featuring our new HIProfile Floral pattern printed all over the front and back in indigo, which further conveys the concept of these high profile plants creeping through and invading Hawaiian land.

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Who The Crown Fits Tee – Sand
A sand tee featuring our FITTED logo is printed in eggplant and outlined in lilac, with an eggplant crown on the upper back.

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Aloha Keiki Tee – Navy
A navy tee for the keiki, featuring our Aloha logo on the front and a crown on the back printed in white.

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Follow The Elephant Keiki Tee – Black
Featuring a new design for the keiki, the word FITTED made up of elephant shapes. Also features a white crown on the back.

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