YEAR ENDER

Wednesday, December 31st, 2014 by

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACKS & WTCF

Monday, December 29th, 2014 by

Releasing online only this Tuesday, December 30th.

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Aloha kākou!

We’ve set aside a limited amount of the two FITSTRIKE Kamehameha snapbacks that were released silently in-store last Friday to be sold in our online store tomorrow. If you missed out on the in-store release, here’s one more chance to pick up both hats. The first Kamehameha snapback features a black crown with red front embroidery, back embroidery, top button, and undervisor. It also features a black snap enclosure and a pop of bright gold on the side New Era logo. The second Kamehameha snapback features a black base with white contrast stitching throughout, along with a white snap enclosure around the back.

We also have some stock of the Who The Crown Fits assortment of tees that were released on the same day, which we will also post online. Printed in white ink on red fabric, this release includes a tee, tank top, and women’s crop top.

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CHRISTMAS BLESSING

Friday, December 26th, 2014 by

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BLACK FRIDAY PRE-ORDER PICK UP INFORMATION

Wednesday, December 24th, 2014 by

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We’d like to first send a big mahalo to everyone for their patience while waiting for their Black Friday purchases to arrive. For those that pre-ordered any or all of the Na Pō Mahina collection at our Black Friday event, we have some great news for you. You’ll be able to pick up your hats on Friday, December 26th, at our warehouse in Kakaʻako. See below for the address, along with the hours of availability. If you cannot make it to the warehouse on Friday, you can stop by all next week starting on Monday within the same hours, as the warehouse will be closed on the weekend.

As a special gift for everyone that purchased the entire four-hat collection, we have saved a limited edition Black Friday poster for you. Hand printed with water-based ink on 11”x14” drawing paper, each poster features artwork from the collection in light gray and charcoal gray, and is individually numbered out of 150. All remaining posters will be handed out on a first come, first served basis at the warehouse to anyone else picking up individual hats.

We also have a limited number of remaining stock in all hats, which we will be selling at the shop and online starting Saturday, December 27th, for those of you that missed out the first time around. Please refer to the original Black Friday blog for the detailed story behind our Na Pō Mahina collection.

Warehouse address:
746 Pohukaina St., Honolulu, HI 96813 (Look for the FITTED tent next to the BJ Penn Gym)

Pick up hours:
9:00am–7:00pm

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BLACK MARLIN ʻAINA SNAPBACK

Tuesday, December 23rd, 2014 by

Releasing in-store and online this Wednesday, December 24th.

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Aloha kākou!

Tomorrow we will be releasing a new ʻAina snapback inspired by the black marlin, a prized game fish rarely found in Hawaiian waters. Known for its size and physique, catching one of these beauties is a feat in itself. Our Black Marlin ʻAina is a blacked out snapback, utilizing some of our most popular materials all on one hat. Featuring black neoprene front panels and visor, along with black spacer mesh around the sides and back. The undervisor is made from black ripstop nylon, and it also features a black snap enclosure around the back with a black crest tag next to it. Tonal black embroidery is seen on the front ʻAina logo, visor leaves, side New Era logo, side crown, and back shaka. It also features a tonal rope across the front panels.

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PRICELESS

Tuesday, December 23rd, 2014 by


Its a couple of days early for a #throwbackThursdays post but I was going through old videos and found a couple gems. This one was a video that I took in 2007 (I think) when we decided to take a company trip to the Big Island. We planned on going on trail to where you could see the lava from the volcano flowing into the ocean. The trail didn’t really do it for us, so we decided to veer a bit off trail and make our own. However it was just 3 of us that decided to go on this adventure, so it was myself, Ges and Cuzzo that decided we were going to get a better view. Now, I have never seen anything like this in my life and it was amazing to say the least. Words can’t even describe the feeling standing there, feeling the heat of the lava below your feet, the sound of the lava crashing into the ocean, watching everything that is going on and just being in awe. Money can’t buy that kind of experience! Damn, I’m miss Hawaii haha. Anyway, wanted to share this with all of you. Enjoy and Happy Holidays!

CUZZO LIGHT SNAPBACK & FINEST QUALITY TEE

Monday, December 22nd, 2014 by

Releasing in-store and online this Tuesday, December 23rd.

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Aloha kākou!

Brewed just for tomorrow, we have some product inspired by a couple of our favorite chilled beverages—one in a silver can and the other in a brown bottle. The Cuzzo Light snapback features a classic design from our archives on a private label snapback. The Cuzzo Light design is featured on the front along with a white shaka and snap enclosure around the back. The Finest Quality tee features an ode to another favorite drink, hailing from Tahiti. It features a small graphic on the front left chest and a large graphic on the back, all on a gray tee. Okole maluna!

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MULTI TASKING

Monday, December 22nd, 2014 by

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What up people… Hope the Holidays are treating you well. I had a short window of opportunity to fish on Sunday due to prior family obligation to escort Capri and Kristen to a live performance of the Nutcracker ballet at the Mamiya Theatre. I knew the conditions would be nice on Sunday due to the promising forecast, but when I woke up at 5am and took a look around I knew it was going to be an unreal day. Ok, the show starts at 1pm, I just need to be back and cleaned up by noon and I am golden. After my first mate decided he would rather cuddle up with his pillow after a long night at the Kailua Pub than hit the deep blue, I decide to go at it alone. The thing about fishing by yourself is that, first and foremost, you have to be very comfortable being alone. I mean, if you’re the type of person that constantly needs someone stroking your ego or petting your personality, this isn’t for you. So I’m out a few miles heading towards Kahana bay to check out some of the boys bbqing on the beach when Sky calls me to check my location. After giving me the coordinates to his spot, he asks me, “You catch anything yet?” I reply, “Not yet”, and that’s when I instantly hear the 12/0 start to dump line like crazy (loose drag); the guy is so fishy that he can bring them up over the phone. I yell to Sky over the speaker “Oh shit, hook up! I’ll call you back!” Hang up the phone and get to work, clear the short line, adjust the drag on the long line, get the boat pointed in the right direction and begin to reel. 10 minutes later I’m at the leader and begin to hand line this healthy ono to the side of the boat for the gaf shot. Trying to keep the fish from wrapping the line around the prop and get a clean shot can be tricky when navigating the rapidly rising north swell that had the boat bobbing up and down like a bouy. I missed the first gaf attempt which hit the dorsal fin and came unstuck right away. The second attempt was perfect and went right through the eye socket and into the brain–game over. Feeling like a champ, I get the fish iced down and haul ass home to catch the ballet with the family. FYI – the ballet wasn’t nearly as entertaining as my short boat ride! I myself find great pleasure in the solitude that the open ocean provides. Coming home with plenty of fresh fish for the holiday party at my in-laws is just the icing on the cake. Cheers. – RM

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & EAST SIDE TANK TOP

Sunday, December 21st, 2014 by

Releasing in-store and online this Monday, December 22nd.

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Aloha kākou!

We have a special Monday release for you all, by way of a Kamehameha snapback and an East Side tank top. The snapback features a black crown and visor, with mesh paneling around the sides and back. The front embroidery is white, while the side New Era logo is tonal black and the back crest is turquoise/black. A white snap enclosure finishes the look. The turquoise East Side tank top features a small, white “The East Side” print on the front left chest along with a large print of the same design on the back, also in white.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (EIGHTH RELEASE)

Friday, December 19th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, December 20th, 2014.

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Aloha kākou!

We present to you the eighth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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