SUMMER 2014 “PERCEPTION” DELIVERY 2 (FINAL RELEASE)

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Posted in Updates on September 11th, 2014 by FITTED

Releasing in-store, online, and at select stockists this Saturday, September 13th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

As our entire Summer 2014 “Perception” Collection comes to a close, we’d like to say “Mahalo!” to everyone for their ongoing support and aloha. You help us strive to make the best product we can, and it inspires us to push the boundaries on everything we do moving forward. We can’t wait to show you what’s next…

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times. In Delivery 2, we focus on darker “blood money” imagery for this concept.

 

Vanquish Aloha 59FIFTY
All over Vanquish pattern on a full polyester Tuflex 59FIFTY. Features white embroidery all around, along with a white top button.

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Kālā Pepa Kamehameha 59FIFTY
Features a black polyester twill crown with white front logo. The Kala Pepa pattern covers the entire visor in blood red and the inside liner features the Friend or Foe artwork, depicting the old ways of Hawaiian law-keeping. The back crest is stitched in red and white while the side crown and New Era logo are black.

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Friend or Foe Tee – Black
On a black tee, this design takes us back to the old Hawaiian way of policing in the kingdom, before western military presence. Back then there were no fines or jail cells. You break the law, you face the consequences. Features a white crown on the upper back.

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Kālā Pepa Who The Crown Fits Tee – Black
Our standard logo on a black tee with red Kālā Pepa fill along with a clear gel crown on the back.

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Tri-Lock Gradient Tee – Black
Features a large graphic of repeating tri-locks on the front in a sunrise red-to-yellow gradient on a black tee. A clear gel crown is seen on the back.

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