FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, September 29th, 2014 by

Releasing in-store and online this Tuesday, September 30th.

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Aloha kākou!

We will be releasing a Kulāiwi mesh snapback tomorrow as part of our ongoing FITSTRIKE program. This hat features denim on the front two panels, visor, and top button, while the other four panels are made up of white mesh. It also features red embroidery on the front logo, blue/white New Era logo, and red/white back crest. It’s finished off with a navy blue snap enclosure. Limited to only 50 pieces.

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SELF SEGREGATION

Friday, September 26th, 2014 by

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Camping on the Bellows Military compound is a bit regulated for my tastes but it does have it’s benefits. One being it keeps the riff raff from showing up at your camp site unannounced and empty handed. Last weekend provided what possibly could be the best weather and ocean conditions I have experienced at the traditionally onshore beach in over 20 years. I mean to have pure glass to the horizon is unheard of in these parts. I took full advantage of the epic water with sunrise paddles on the yak each morning and was blessed to bring home a bit a sashimi for the family with each trip. On the first night Capri and I sprung a leak in our air mattress and ended up on the ground by 5am… all good though… it was time to watch the sunrise anyway. Gave the mattress a quick pump and donated it to water activities. It was a big hit with the kids and adults alike. Uncle Brett and I caught all the action while lounging under the G-Men tent. We weren’t exactly roughing it either. I mean having toilets, hot showers and a shoppette that supplies cold beer and ice within walking distance is nice but… well you know. – RM

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FITTED + PAIʻEA PROJECTS FOR KAMEHAMEHA SURF TEAM

Thursday, September 25th, 2014 by

Releasing exclusively in-store and online this Saturday, September 27th.

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Aloha kākou!

Five years ago it was all a dream for Kamehameha Surf Team Head Coach Lea Arce. It took half a decade for the Native Hawaiian squad to win their first National Scholastic of Surfing Association (NSSA) High School Team Championship, which happened this past June in Dana Point, Calif. The Kamehameha Surf Team was the only school representing Hawai‘i at the NSSA Interscholastic Championships in June and narrowly beat San Clemente High School 110–107, ending the So Cal school’s 4-year reign. For the Kamehameha Surf Team Head Coach, who is a science teacher at Kamehameha Kapālama campus, this national title is a product of five years of sweat equity invested into the program.

“I’m very excited that the validation [of this NSSA High School Team National championship] is something I’ve been searching for a long time and I hope that this validates our team as a real surf team and that the national championship will open doors for other schools [in Hawaii],” said Coach Arce.

Although Gov. Neil Abercrombie named surfing as an official school sport in 2011, the Hawaii High School Athletic Association (HHSAA) has yet to implement a formal structure of events and competition format. Currently, OIA and ILH schools organize their surf teams as club sports and compete against each other under Hawai‘i Surfing Association. According to the Hawai‘i High School Athletic Association (HHSAA) regulations, it takes at least three schools to form a league and three leagues need to request a high school state surfing championship in order for the HHSAA to implement it.

“I’m hoping that with this championship it will solidify the need for surfing as an interscholastic sport in Hawaii,” Arce continued, “surfing can be used as a way to motivate these young men and women in their culture, but also their passion for that ocean and land as another outlet in addition to the sports that are already offered at schools.”

Arce was instrumental in forming the Kamehameha Surf Team and getting the current club-sport approved by the school’s administration in 2009. Since its formation, the Kamehameha Surf Team is undefeated in Hawai‘i with five consecutive state championships. At the time, the squad was formed to allow professional surfer Zeke Lau (class of 2012), who was a student at Kamehameha at the time, to compete in the NSSA Varsity Boys Shortboard division.

“Just being able to experience the whole team aspect is good for a student that surfs because not everyone is gifted to play football, basketball, soccer, etc. so having a surf team gives the other kids a chance to do something they love and be apart of a team just like every other sport,” says Zeke Lau.

“I think making surfing an interscholastic sport in Hawai‘i would just legitimize the sport just like football, baseball and basketball!”

What started as a way to allow Zeke Lau to compete in an additional division at NSSA Nationals has evolved into a showcase of excellence and the value of competitive interscholastic surfing. For the past five years, Fitted has supported the Kamehameha Surf Team with team hats, longsleeve shirts and towels for the NSSA National Championships.

This year, to celebrate the Kamehameha Surf Team’s first national title we are collaborating with our homies at Pai‘ea Projects on a limited-edition, neoprene Kamehameha New Era snapback in navy and “The Great” t-shirt in white and heather charcoal. The t-shirt design features Kamehameha I and relates to the heritage of the Native Hawaiian school and the fact that Pai‘ea was a skilled waverider himself. I mua…

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(Photos courtesy of Paul Kema. Mahalo Paul!)

BABYCUE

Wednesday, September 24th, 2014 by

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Some things never change, things such as barbecues, beaches, barbecuing on the beach but more importantly friends and family are things that will and should never change. And thats exactly how it felt being back “home” in Hawaii for 5 days last week. My wife and I decided to take a quick, last trip before baby comes, so a “babymoon,” if you will. And what better place to “babymoon,” than in paradise. Being that it was such a last minute trip, our friends and family surprised us, well rather surprised, my wife and threw us, as Alia dubbed it, a “babycue.” We definitely felt the love that was shown to us by our friends and family and I know that our little man did as well. It was a great afternoon filled with food, games, the beach and each others company, what more could you really ask for? I just want to say THANK YOU to everyone who showed up and a special thank you to my sister Brie and Alia, because without your guys’ planning, none of that would have been possible, so thank you! It will be awhile before we are able to come back, but when we do, it will be with our little man.

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY

Monday, September 22nd, 2014 by

Releasing in-store and online this Tuesday, September 23rd.

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Aloha kākou!

Tomorrow we will be releasing a new Slaps Wind 59FIFTY, done in a clean colorway that complements our Hawaiian flag. This FITSTRIKE features a navy blue crown and scarlet visor that match the colors in the front flag embroidery, which also features white with a gold outline. The top button is scarlet while the side New Era logo and back crest are stitched in gold. A green undervisor adds nice contrast and completes the look. Only 50 pieces were produced.

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HALA ʻULA & HALA PIA ALOHA SNAPBACKS

Thursday, September 18th, 2014 by

Releasing Saturday, September 20th. See below for detailed release information.

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Aloha kākou!

It’s been a few years since we’ve used woven material on our hats, and after dropping several hints online we’re pleased to announce its return this Saturday. Hala, which woven lauhala (lau means leaf in Hawaiian) is derived from, comes in several varieties based on fruit color. They were valuable to the ancient Hawaiians for their wide range of uses, aside from the woven lauhala that’s commonly used. Two of the hala varieties—hala ʻula and hala pia—provided the basis of this Saturday’s release.

The hala ʻula variety bears reddish fruit and was very prized among the different hala types. The people of Kohala, Big Island also have a special moʻolelo on the term hala ʻula as it pertains to King Kamehameha. Their secondary translation for hala ʻula is “a grievous fault that might spill our blood” from the alternate meaning of hala (what we say when someone does something bad) and the word ʻula (red). The Kohala people entered a conspiracy to save Kamehameha from harm, and if Alapainui (king of Big Island at the time) ever found out, he would’ve surely killed them. So the term hala ʻula became a reminder to the Kohala people of the risks they took to help Kamehameha. The reddish color of the hala ʻula fruit is what inspired the red denim visor on our new Hala ʻUla Aloha, with a nod to the Kohala moʻolelo and the risk of bloodshed they almost encountered. The entire crown is woven black, with tonal embroidery all around and a black snap enclosure around back. The inside liner and undervisor are printed with a collage of hala plants on satin.

In contrast, the hala pia variety bears a fruit that is off-white or pale yellow in color, and was also incredibly important in Hawaiian culture, but in a special way. In addition to all the common uses that hala pia shares with the rest of the hala varieties (hala ʻīkoi, hala lihilihi ʻula, and hala melemele), the hala pia plant has been singled out as having unique medicinal qualities including the ability to ward off evil spirits. Inspired by the hala pia, we created the Hala Pia Aloha snapback. The entire crown is woven in an off-white/pale yellow color, based off the color of the plant’s fruit. White embroidery is seen all around, along with a white snap enclosure. A dark blue denim visor provides a nice contrast to the rest of the hat. On the underside of the hat, we laid out the same collage of hala plants on the satin inside liner and undervisor, as an homage to where woven lauhala started.

Along with the two Aloha snapbacks, we are also releasing two matching tees. The Hala ʻUla Aloha tee features a small white Aloha logo printed backwards on the right chest and a large red woven tri-lock print on the lower half of the shirt. It also features a white crown on the upper back. The Hala Pia Aloha tee features a dark blue Aloha logo printed on the left chest with an off-white/yellowish woven tri-lock print on the lower half. A dark blue crown is seen on the upper back. When both shirts are put side by side, the woven prints connect and a large woven tri-lock appears.

 

The Hala ʻUla and Hala Pia Aloha snapbacks and tees will have a unique release this Saturday, so please take heed to the information below:

The black Hala ʻUla Aloha snapback and matching black tee will be available exclusively at our brick and mortar location, 1438 Kona St., this Saturday at 11 a.m. (HST). Phone orders will accepted after the line has been taken care of. The hat and tee will not be available online.

The off-white/pale yellow Hala Pia Aloha snapback will be available at our online shop at 11 a.m. (HST) and at these select stockists: Cukui, District Footwear, HNRS LV, Instant Klasick, NMLS, and Pros N Cons LA (please contact the individual stores for their release time). The white Hala Pia Aloha tee will be only be available at our online shop (same time), HNRS LV, and Pros N Cons LA. Neither will be available at our physical store.

 

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FITSTRIKE RELEASE: H PRIDE 59FIFTY

Monday, September 15th, 2014 by

Releasing in-store and online this Tuesday, September 16th.

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Aloha kākou!

We continue our FITSTRIKE program with an H Pride 59FIFTY releasing tomorrow. This clean yet subtly bold hat features a black crown with a green visor and orange undervisor. A white H logo adorns the front, while a yellow New Era logo and blue FITTED crest are seen on the side and back, respectively. It also features red eyelets and an orange top button. As a FITSTRIKE release, this hat is limited to only 50 pieces.

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SKATE LIFE

Sunday, September 14th, 2014 by

Watch this movie.

SUMMER 2014 “PERCEPTION” DELIVERY 2 (FINAL RELEASE)

Thursday, September 11th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, September 13th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

As our entire Summer 2014 “Perception” Collection comes to a close, we’d like to say “Mahalo!” to everyone for their ongoing support and aloha. You help us strive to make the best product we can, and it inspires us to push the boundaries on everything we do moving forward. We can’t wait to show you what’s next…

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK

Monday, September 8th, 2014 by

Releasing in-store and online this Tuesday, September 9th.

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Aloha kākou!

We’re unveiling a new hat under our FITSTRIKE program, set to release tomorrow. This Slaps Wind snapback features a woodland camo crown with black uppervisor and scarlet red undervisor. The front flag features black, white, and gold raised embroidery surrounded by a scarlet outline. The back crest is stitched in gold while the side New Era logo and eyelets are stitched in scarlet. A black top button and white snap enclosure complete the look. Only 50 pieces of this Slaps Wind snapback were produced.

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