DON’T LET THE TOURISTS HAVE ALL THE FUN

Thursday, August 14th, 2014 by

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Some things are better admired from afar. Waikiki happens to be one of those things. Did I mention that I now have cracks in the skin on the back of my heels. That’s how you know it was a great summer… you have been wearing nothing but slippers for 2 months straight. The dream is alive. Cheers – RM

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CRINGE

Wednesday, August 13th, 2014 by

HATE IT OR LOVE IT

Tuesday, August 12th, 2014 by

WAI‘ALE‘ALE ALOHA SNAPBACK & SKATE DECK

Monday, August 11th, 2014 by

Releasing this Tuesday, August 12th. See below for release locations.

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Aloha kākou!

Starting tomorrow and going on throughout the month of August, we will be releasing pieces from our newest Waiʻaleʻale Collection, on which we were fortunate enough to team up with some of our great friends within the industry. The entire collection revolves around our much loved Waiʻaleʻale pattern, as an extension of our Spring Delivery 1 Collection from earlier this year.

For the first release from this collection, we teamed up with our friends at Blue Hawaii Surf on a special Waiʻaleʻale Aloha snapback. It features a full micro-ripstop crown and visor in black, along with raised Aloha embroidery on the front, fully sublimated with our Waiʻaleʻale pattern. It also features a white New Era logo on the left, tonal crown on the right, and a black/white crest on the back. A white snap enclosure is seen on the back, along with a special Blue Hawaii Surf logo tag. The FITTED + Blue Hawaii Surf Waiʻaleʻale Aloha Snapback will be released exclusively at FITTED (in-store and online) and at both Blue Hawaii Surf locations (Ala Moana and Pearlridge).

We also teamed up with Chinatown’s own APB on a special skate deck, featuring our Waiʻaleʻale pattern covering the entire underside with a large white Aloha logo in the center. It also features both brand logos small and to the right. The FITTED + APB Waiʻaleʻale Aloha Skate Deck will be released exclusively at FITTED (in-store only) and at APB.

Please stay tuned throughout August for more offerings from this special Waiʻaleʻale collection.

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REIKO’S MIRACLE

Sunday, August 10th, 2014 by

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I don’t know about you but this has been one hell of a summer, ending in style with little Miss Reiko’s baby luau. You can always tell when people put love into what they do for their family and Uncle Luke and Auntie Alaana did not hold back any love when planning their youngest daughter’s 1st birthday. To start Alaana trained the young girls twice a week for months to get them in sync for the entertainment. The hard work was not in vain as all were impressed with the hula routine and the poi ball presentation, especially me since I brought Capri to many a practice and saw first hand what it takes to master the art of dance. Many chee hu’s were let loose during the show. Luke called in a few well earned favors with his boys at 5-0 and had all his guests cruising in outdoor comfort. The live entertainment on stage was complemented by the oh so ono samoan cuisine. Generations of family and friends showed up to enjoy the day in the park and the young fire dance champion of the world did not disappoint. Always nice to hang out with people that aren’t buried in their smart phones the entire time. The world moves pretty fast. If you don’t slow down and take a look at it once in a while you could miss it entirely. – RM

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JULIO DELIVERS

Sunday, August 10th, 2014 by

JULIO DELIVERS

DO’S AND DON’TS

Saturday, August 9th, 2014 by

(via: Hypebeast)

SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIRST RELEASE)

Friday, August 8th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, August 9th, 2014.

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Aloha kākou!

We are proud to present to you the first release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 LOOK BOOK

Thursday, August 7th, 2014 by

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We continue our exploration of “Perception” in Hawaii with our Summer 2014 Delivery 2 Collection. Working off the three patterns we introduced in Delivery 1, we transition into darker imagery through the use of bolder, deeper colors.

Like our Delivery 1 Collection, our Delivery 2 Collection takes it back to the early to mid-1900’s, from the annexation of Hawaii to our admittance into statehood and beyond. The overall theme is “Perception,” and with that we focus on the tourism boom in Hawaii and the perception of outsiders looking in vs. the insiders looking out. The hula shows, tiki bars, wahine in grass skirts, and everything in between — there was a grand perception of Hawaii that wasn’t necessarily matched from the inside.

The entire Summer collection (Delivery 1 and 2) revolves around three patterns: Maiʻa, Vanquish, and Kala Pepa, with all three relating to either an outside perception or inside perception of Hawaii during this time period.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times. In Delivery 2, we focus on darker “blood money” imagery for this concept.

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IS THIS REAL LIFE?

Wednesday, August 6th, 2014 by

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Well I guess I will share these pics since everyone has been asking me why I was a no show at our Helena’s dinner/video. As luck would have it that particular day just happened to be one of those rare east side days that leaves the sandbar so inviting that it becomes irresistible. I had to do it. My niece Domo was in town and had the pleasure of cruising the bay with her BFF for her trip, Capri. We made a few runs back to the pier to replenish cocktails and snacks before we realized the sun had gone down over the mountains and it was getting dark fast. Toasted to a crisp we headed home feeling very content. Did you really expect us to drive to town after a day like that? I think not. Besides Helena’s is always there (well almost always it’s only open Tues. – Fri.) and days like this at the sandbar are few and far between. Mahalo for your understanding I promise to be present for the next one. Aloha – RM

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