SUMMER 2014 “PERCEPTION” DELIVERY 2 (FOURTH RELEASE)

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Posted in Updates on August 28th, 2014 by FITTED

Releasing in-store, online, and at select stockists this Saturday, August 30th, 2014.

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Aloha kākou!

We present to you the fourth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

 

Maiʻa Aloha Snapback
Features the Maiʻa pattern printed inside-out covering the entire crown, while the visor features the same pattern printed normally on the outside. The Aloha logo is embroidered in white, while the side crown, side New Era logo, top button, and back crest are all stitched in red. Also features bright green eyelets and a white snap enclosure.

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Vanquish Native Snapback
An all black spacer mesh crown with our Vanquish pattern printed on the visor and top button. Also features all white embroidery and snap enclosure.

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Vanquish Crest Tee – Black
Features our crest large on the front in white, filled with the Vanquish pattern and features a white crown hit on the back, all on a black tee.

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Maiʻa Who The Crown Fits Tee – Red
Our standard logo on a red tee with Maiʻa fill and black crown on the upper back.

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Escape to Paradise Tank – Mahi
Our classic Escape to Paradise ode to tourism marketing as well as a slight nod to Carlitoʻs Way, where the phrase was taken from. The design sits on a mahi tank top with a white crown on the back.

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