SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIRST RELEASE)

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Posted in Updates on August 8th, 2014 by FITTED

Releasing in-store, online, and at select stockists this Saturday, August 9th, 2014.

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Aloha kākou!

We are proud to present to you the first release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

 

Maiʻa Mua 59FIFTY
A black crowned 59FIFTY with a teal uppervisor and teal spot embroidery within the front white Mua logo. The undervisor and top button feature the Maiʻa pattern in satin, while the back crest and side crown are embroidered in white.

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Maiʻa Cheehuu Snapback
Features an all red spacer mesh crown with the visor and top button covered in the Maiʻa pattern. Also features white embroidery all around, along with a white snap enclosure and black eyelets.

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Every Day Beanie
12″ cuffed red beanie with our new Every Day label stitched on the front.

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Maiʻa Aloha Means Hello Tee – Mahi
A mahi colored tee featuring our Aloha Means Hello design, showing that Aloha has multiple meanings, in white outlines filled with the Maiʻa pattern.

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Pacific Standard Raglan – Heather Gray/Charcoal
The double entendre of our Hawaii Standard Time zone as well as our belief that what we do at FITTED sets the standard here in Hawaii. Features our Pacific Standard logo on the front left chest and a small white crown on the upper back with “Aloha Served Daily” written underneath in red. Large green palm trees on both sides complete the look.

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