SUMMER 2014 “PERCEPTION” DELIVERY 1 (FOURTH RELEASE)

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Posted in Updates on July 3rd, 2014 by FITTED

Releasing in-store, online, and at select stockists this Saturday, July 5th, 2014.

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Aloha kākou!

We present to you the fourth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

 

Vanquish Mua Snapback
A heather gray polyester/wool blend snapback with black rip-stop undervisor and top button. The lining features the Vanquish pattern laid out in satin. The Mua on the front is embroidered in white, black, topaz, honey dew, and mango, while the back Cheehuu is stitched in white. The side crown, eyelets, and New Era logo are embroidered in black. Also features a white and mango crest tag to the left of the black snap enclosure.

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Vanquish Native A-Frame Snapback
Features black spacer mesh on the crown, with white front logo and honey dew embroidery around the side and back. The visor and top button feature the Vanquish pattern printed on polyester Tuflex, and toward the back is a white snap enclosure.

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Vanquish Crest Tee – White
A white tee featuring our FITTED crest printed large on the front, filled with the Vanquish pattern. Also features a topaz crown hit on the back.

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Vanquish Native Tee – Black
A black base tee with our Native script logo, filled with the Vanquish pattern. A clear gel crown sits near the top back.

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With It Tee – Black
Featuring a repeated photo of Frank Sinatra throwing up a shaka, with “Aloha Served Daily” printed over it in clear gel on a black tee, topped off with a white crown on the back. Sinatra was always down for the nightlife, and while vacationing in Hawaii, he definitely got a lot of it as he immersed himself in the carefree Hawaiian lifestyle. As Sinatra said once, “Basically, Iʻm for anything that gets you through the night—be it prayer, tranquilizers, or a bottle of Jack Daniels.”

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