SPRING 2014 D2 “LEGACY” (FINAL RELEASE)

Thursday, May 29th, 2014 by

Releasing in-store and online this Saturday, May 31st, 2014.

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[Photo credit: @ryagra]

Aloha kākou!

It’s been an incredible journey as we shared a piece of our history with you week after week. As we bring this collection to a close, would like to send out a huge mahalo to all of our customers for the continued support throughout the years, since our inception to present day and beyond. You are the ones who made this collection possible, because without you, we would have no legacy. M A H A L O !

This Saturday marks the conclusion of our Spring 2014 D2 “Legacy” Collection, with the following releases based off memorable designs from our past.

 

Fasi 59FIFTY
We are bringing back the precursor to our popular Cheehuu design—the Fasi—which was designed as a tribute to Frank Fasi, the longest serving mayor in Hawaii. During his tenure he created his own legacy, one that includes opening the Neal S. Blaisdell Center, creating the Summer Fun children’s program, starting the annual Honolulu City Lights festival, and arguably his most important accomplishment: establishing TheBus, which has been recognized as a national award-winning public transportation system. We first released the Fasi hat on Black Friday back in 2007, in a green/red/yellow colorway limited to only 50 pieces. The second time around we released it in black denim with tonal black embroidery and a red undervisor. For this special release, we are bringing the Fasi back on an indigo denim 59FIFTY, with white embroidery all around. Bold contrast is provided by the red undervisor, eyelets, and top button.

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“Pride of the Pacific” Tee – White
Featuring our classic “Pride of the Pacific” pattern—originally released in 2010 on a v-neck tee—printed all over in red on a white tee. The printing process on this shirt is unique in that the pattern was printed on the inside of the shirt rather than the outside. This allows for a subtle, muted look to the overall shirt.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Wednesday, May 28th, 2014 by

Releasing in-store and online this Thursday, May 29th.

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Aloha kākou!

On Thursday, we will be releasing a Kulāiwi snapback under our FITSTRIKE program. This hat features a cardinal base with black undervisor, side New Era logo, and top button. The front “honolulu” logotype is embroidered in gold along with the crest in the back. A white snap enclosure completes the look. Only 50 pieces were produced.

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FITSTRIKE RELEASE: MUA 59FIFTY

Monday, May 26th, 2014 by

Releasing in-store ONLY this Tuesday, May 27th.

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Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a 59FIFTY Mua. It features a cardinal red base with a scarlet red undervisor and navy blue eyelets, back embroidery, and top button. The side New Era logo is peach, which is derived from the front Mua logo that features scarlet, orange, peach, cream, and white embroidery. This release is limited to 50 pieces and will be sold in-store only.

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FINALLY

Monday, May 26th, 2014 by

AHI 1

As you all know I have been slightly obsessed with the prized Hawaiian game fish known as AHI for some years now. So you can imagine how I was feeling on Saturday when I was finally privy to a successful AHI hunt. Fucking happy. So I get the call midweek from Capt. Jeff, and he has some reliable intel about where the fish have been coming up. He is going rain or shine Saturday morning, and he had a space saved for me on his 22ft Force. I’m game. Met Jeff, his brother Brad, and Jesse boy at the ramp at 5am. Under menacing gray skies we launched. Motoring straight out at full speed to the numbers, we veer right to avoid the rapidly developing storm and the 20 other boats working the area. Intel travels fast on the coconut wireless. The crew and I began the ever tedious task of looking for birds and keeping our Cuzzo Light cans cold and in hand. After 6 hours of constantly scanning the horizon and the cooler, we get a strike just as we approach a decent looking bird pile. The Penn 130 begins to dump line like crazy, and if you know what a Penn 130 is you know that only something of significant size and strength can pull drag on that crank. We all jump into position and luck has me on the reel…oh boy. 1 minute later the line goes slack and with it our hopes and dreams for the day. Shit. The crew comforts me with “Oh, no worries..it happens”, but I can’t help feeling somewhat responsible for losing the fish even though we never even saw it. My guilt motivates me even more to keep a sharp eye out for even the smallest indicator that will lead us to the fire fish. Capt. Jeff seems equally motivated by the incident and shows no sign of throwing in the towel…the guy is a die-hard hunter for sure. With 10 hours of trolling now under our belts I spot a few straggler birds working an area a couple miles off. I nod the direction to brother Brad who was manning the helm, and he immediately points the boat that way. Jeff and I are silently praying deckside as Jesse boy naps on the fish box when the center rigger slams down and again the Penn 130 begins to scream that sweet sound. OK, lets try this again! Jesse hops up from sleepy time straight onto the reel. Brad kept the boat in gear as Jeff and I clear lines, but not before cracking a ice cold Cuzzo Light to calm our nerves. Jesse begins to earn his keep with crank after crank and grunt after grunt, as Jeff and I keep him on track. 20 minutes later we begin to see color, and I glove up and grab the gaff. Jeff orders Brad to kill the engines and lift them out of the water before he grabs the leader. The tension on the line is almost as tight as our sphincters as none of us wants to lose the fish at this point. Jeff leaders, I gaff, Brad comes in with a second secure gaff, Jesse grabs the meat hook and it is a wrap. This fish is ours. With the AHI on deck, we explode into a raucous celebration that was surely heard 12 miles away at the harbor!! Jeff grabs the knife and gills and guts the beast of a fish, but not before cutting out the beating heart and handing it to me for a taste. I’m not one to mess with tradition, so I take a bloody bite and hand it back to Jeff. Many mahalos to Capt. Jeff and crew for the most epic day on the water. At last I can move on with my life. – RM

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ONE LIFE RIGHT? DON’T BLOW IT.

Friday, May 23rd, 2014 by

SOLO MISSION

Friday, May 23rd, 2014 by

Mahi

SPRING 2014 D2 “LEGACY” (NINTH RELEASE)

Thursday, May 22nd, 2014 by

Releasing in-store and online this Saturday, May 24th, 2014.

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[Photo credit: @ryagra]

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Pride of the Pacific” Cheehuu Snapback
The use of geometric shapes played a large role in Polynesian culture and story-telling; so with our “Pride of the Pacific” pattern, we strived to represent the simplistic beauty of the shapes used to retain our past. Utilizing our classic pattern from 2010, we’ve created this unique Cheehuu snapback for our Legacy collection. It features a black cotton/linen base with white embroidery all around, along with a white snap enclosure. The visor is wrapped in our “Pride of the Pacific” pattern in black and white, reverse printed for a subtle and clean look.

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“Aloha Means Hello” Tee – Honey Dew
Features our iconic “Aloha Means Hello” design on a honey dew tee, sporting a silver fill and white outline.

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“Survival of the FITTED” Tee – Black
With our Legacy collection, we thought it would be the perfect time to bring back one of our oldest designs, dating back to 2006. Inspired by the Darwinistic phrase “survival of the fittest” and designed with a nod to Mobb Deep (who released a record called “Survival of the Fittest” on their classic album “The Infamous”). Coming up on our 10th year in this business, the phrase we proudly displayed on one of our oldest tees still rings true to this day. This time around, we’re releasing the design on a black tee in honey dew with white drop shadow. Our classic large crown sits high on the back, also in honey dew.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

Wednesday, May 21st, 2014 by

Releasing in-store and online this Thursday, May 22nd.

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Aloha kākou!

We will be releasing an H Pride snapback tomorrow as part of our FITSTRIKE program. It features a gray crown with navy uppervisor and scarlet undervisor. It also features navy front and back embroidery and a scarlet top button. The side New Era logo is done in white to match the white snap enclosure. Limited to just 50 pieces.

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OLD SOLE, NEW TRICKS: XLIII

Wednesday, May 21st, 2014 by

OSNT43

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Monday, May 19th, 2014 by

Releasing in-store and online this Tuesday, May 20th.

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Aloha kākou!

For our next FITSTRIKE release, we’re bringing in a Kamehameha snapback that features a black crown with scarlet visor, eyelets, and top button. The front, side, and back embroideries are done in white, and it’s finished off with a white snap enclosure. Like all FITSTRIKES, this release is limited to 50 pieces.

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