IVXX COLLECTION

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Posted in Updates on April 18th, 2014 by FITTED

Releasing in-store and online this Saturday, April 19th, 2014.

Aloha kākou!

While most of today’s youth know what the code word “420″ refers to, many aren’t aware of the term’s exact origins. Back in 1971, a group of teens known as the Waldos would frequently meet at 4:20pm near a statue on their high school grounds, up in San Rafael, California. After meeting up, they would head out in search of a secret abandoned cannabis field they heard stories about, but could never find. From there the term grew to be associated with pot-smoking in general. The term gained widespread popularity largely through Grateful Dead fans, also known as Dead Heads, who were linked to the city of San Rafael. Steven Hagar also helped bring the term to the masses as the editor of High Times magazine.

This Saturday, along with the items from Spring D2, we will be releasing several pieces based on the foundation of the term “420.” The men’s tees are limited to only 30 pieces each and the women’s tees are limited to only 18 pieces each. The bucket hat is limited to only 38 pieces. Along with the designs below, we will also feature a men’s logo tee in white on white.

Unique to this release, we will be having a tie-dye station situated outside the shop. For a small additional fee, you may tie-dye any of the white tees. We will be on hand to assist in the dyeing process, with both red and black colors to choose from. This table will only be set up on Saturday, so please stop by on release day if you’d like to tie-dye your IVXX tees.

Mahalo goes out to Kila and Kahoku Productions for putting together the teaser video!

PLEASE NOTE: The white men’s and women’s tees will only be sold in-store. The bucket hat and black tees will be sold online as well as in-store.

“IVXX Honolulu Rose” Bucket Hat
Features our classic “Honolulu Rose” design (a reference to a local strain of pakalolo) in an all-over pattern throughout the bucket hat, with a white base underneath.

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“IVXX Honolulu Rose” Tee – Black or White
Features our “Honolulu Rose” design printed tonally across the entire front of the shirt. The back features a small crown as well. The white version features white ink while the black tee features gel ink.

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“IVXX Greatful Dead” Tee – Black or White
A nod to the band Grateful Dead, who helped bring the term to a widespread audience. This tee features “IVXX COLLECTION” on the front left chest, with “HONOLULU, HAWAII” and our crest underneath. The back features our twist on the Grateful Dead skull, along with our Honolulu Roses surrounding it. “WHERE THE WEED GROWS GREEN” is written in script below while “FITTED” is showcased above in the style of Grateful Dead.

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“IVXX” Women’s Crop Top
A white crop top featuring a small white crown on the back

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“IVXX” Women’s Muscle Tee
A white muscle tee featuring a small white crown on the back.

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