I CAN’T COMPLAIN

Tuesday, April 29th, 2014 by

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FITSTRIKE RELEASE: H PRIDE & KAMEHAMEHA SNAPBACKS

Monday, April 28th, 2014 by

Releasing in-store and online this Tuesday, April 29th.

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of two limited snapbacks. The H Pride snapback features a full woodland camo crown with scarlet visor and top button. Also features brass embroidery, black eyelets, and a white snap enclosure. The Kamehameha snapback features a deep navy crown with forest green uppervisor and brown undervisor. Also features white embroidery and snap enclosure, combined with brown eyelets and a forest green top button. Both hats are limited to 50 pieces each.

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Monday, April 28th, 2014 by

SPRING 2014 D2 “LEGACY” (FIFTH RELEASE)

Thursday, April 24th, 2014 by

Releasing in-store and online this Saturday, April 26th, 2014.

ryagra
[Photo credit: @ryagra]

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

Koko Kālā 59FIFTY
Originally released in 2007, our Kālā hats have become some of our most popular and sought after releases. Utilizing unique design, embroidery, and material rarely seen before, the Kālā became an instant classic. Running stitch floral embroidery was seen covering the hat in various bright colors, all on a solid colored cotton linen crown. Over the years, we’ve reintroduced the pattern in various projects, notably in collaborations with established companies like Crooks & Castles and Vans/Blue Hawaii. Through our Legacy Collection, we have the opportunity to bring back the Kālā once again. We are both proud and excited to release the next installment in the franchise: the Red Kālā 59FIFTY. Literally translated to mean “Money,” the Red Kālā features the same cotton linen material with all-over floral embroidery, this time on a bold red base. The crown, crest, and New Era logo are all embroidered in the same red for a tonal look.
**PLEASE NOTE: The Red Kālā fits bigger than usual. Please order one size smaller for a better fit (i.e. if you are a 7 1/2, you may want to order a 7 3/8).**

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FITSTRIKE RELEASE: MUA SNAPBACK & LOGO TEE

Wednesday, April 23rd, 2014 by

Releasing in-store and online this Thursday, April 24th.

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Aloha kākou!

Tomorrow we have a new FITSTRIKE release, consisting of a Mua snapback and a Logo tee. This snapback features a navy base with a brown uppervisor, navy undervisor and a white snap enclosure. The Mua logo is embroidered in white, lime, moss, jalapeño, and chocolate. A jalapeño New Era logo and white crest logo are seen on the side and back, respectively. To complement the hat, we are also releasing a clean heather gray logo tee, featuring a white logo on the front and a small white crown on the back. Both items are produced in limited quantities.

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OLD SOLE, NEW TRICKS: XLI

Wednesday, April 23rd, 2014 by

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FITSTRIKE RELEASE: MUA 59FIFTY

Monday, April 21st, 2014 by

Releasing in-store and online this Tuesday, April 22nd.

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Aloha kākou!

On Tuesday we’ll be releasing a new Mua 59FIFTY as part of our FITSTRIKE program. This Mua features a deep navy base with light gray New Era and back crest embroidery. The front Mua logo consists of various colors: white, orange, light gray, teal, and light blue. Like all FITSTRIKE releases, these are limited to only 50 pieces.

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IVXX COLLECTION

Friday, April 18th, 2014 by

Releasing in-store and online this Saturday, April 19th, 2014.

Aloha kākou!

While most of today’s youth know what the code word “420″ refers to, many aren’t aware of the term’s exact origins. Back in 1971, a group of teens known as the Waldos would frequently meet at 4:20pm near a statue on their high school grounds, up in San Rafael, California. After meeting up, they would head out in search of a secret abandoned cannabis field they heard stories about, but could never find. From there the term grew to be associated with pot-smoking in general. The term gained widespread popularity largely through Grateful Dead fans, also known as Dead Heads, who were linked to the city of San Rafael. Steven Hagar also helped bring the term to the masses as the editor of High Times magazine.

This Saturday, along with the items from Spring D2, we will be releasing several pieces based on the foundation of the term “420.” The men’s tees are limited to only 30 pieces each and the women’s tees are limited to only 18 pieces each. The bucket hat is limited to only 38 pieces. Along with the designs below, we will also feature a men’s logo tee in white on white.

Unique to this release, we will be having a tie-dye station situated outside the shop. For a small additional fee, you may tie-dye any of the white tees. We will be on hand to assist in the dyeing process, with both red and black colors to choose from. This table will only be set up on Saturday, so please stop by on release day if you’d like to tie-dye your IVXX tees.

Mahalo goes out to Kila and Kahoku Productions for putting together the teaser video!

PLEASE NOTE: The white men’s and women’s tees will only be sold in-store. The bucket hat and black tees will be sold online as well as in-store.

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SPRING 2014 D2 “LEGACY” (FOURTH RELEASE)

Thursday, April 17th, 2014 by

Releasing in-store and online this Saturday, April 19th, 2014.

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Island Camo Leopard” Aloha Snapback
Back in 2008 we created a cotton burlap hat using the H Pride logo, but it was never released — instead it remained as a rare sample that we were always fond of. Now through our Legacy collection, we have a chance to revive the look and feel in a new way. Featuring a cotton burlap base, we’ve modified the leopard print by utilizing our Island Camo pattern for the structure. It also features white embroidery on the front “Aloha” and back crest, along with gold eyelets, New Era logo, and side crown. Bold red on the undervisor, top button, and snap enclosure perfectly contrasts the Island Camo leopard print. The Hawaiʻi State Seal is displayed on the satin inside liner.

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BALL BOYZ

Monday, April 14th, 2014 by

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The thing about fishing is that other fishermen rarely if ever will give you reliable info that will put you on the fish. I mean they will elude to the general vicinity but will always leave out a small detail, kinda like a chef leaving out the secret ingredient to a recipe. Ahi fishing is probably the most secretive of all. So when the Ball Boyz and I picked up on some cryptic chatter on a local fishing forum about somebody who had just scooped not one but three of the prized fire fish on his last trip it got us more than motivated to head out. Sure it was a few days later but Friday morning provided a perfect window from work and weather and off we went. Uncle the Ball Capo recruited another boat to join us in the hunt and we met before dawn at the Westside harbor. With radio’s set to channel 18 we set off in hopes of landing the big one. Our tag team plan was cut really short when Capt. Joe and first mate Arnold called in not thirty minutes later saying they hooked up a 400lb Marlin just outside the harbor and were heading home to celebrate. Fuckers. We congratulated them and then motored on to the numbers where we heard there was action. At the 20 mile mark just as promised we find birds and porpoise and 6 other boats… we are late. Usually birds and porpoise would mean Ahi strikes but after three hours and no boats hooking up we decide to head in… it’s a three hour ride back to the harbor. Oh well can’t catch them sitting on the couch. Cruising in we keep complete silence as each of us if hoping for a mercy strike to answer our fishing prayers. As Uncle naps and I occupy my time between taking flicks and cuzzo lights we hear Johnny boy at the helm yell “rubbish”. First pass we get hit and we get a Mahi in the boat and get rid off that awful skunk smell. Thank God.

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