SPRING 2014 D1 “WATER IS LIFE”

Tuesday, February 11th, 2014 by

Releasing in-store and online this Saturday, February 15th.

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“Mōhala i ka wai ka maka o ka pua” (Unfolded by the water are the faces of flowers).

Starting off with this powerful quote, we build upon its principle meaning: Water is needed to sustain life. It plays a crucial part in the growth and prosperity of all living things. In Hawai‘i, we’re surrounded by it, we use it for nourishment and entertainment, and we ultimately embrace it.

Hawai‘i is also home to one of the wettest spots in the world. Mt. Waiʻaleʻale, also known as the Heart of Kaua‘i, averages about 450 inches of rainfall annually. Its precipitation supplies numerous waterfalls, sending down rushing streams on all sides to feed the only navigable rivers in the state. Mt. Waiʻaleʻale is by far one of Hawai‘i’s most vibrant tropical rainforests, and as such provides the foundation for our Spring 2014 Delivery One capsule: “Water is Life.”

Stay tuned for product shots of all the pieces in the collection.

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HIS & HERS VALENTINE’S TEES

Monday, February 10th, 2014 by

Releasing in-store and online this Tuesday, February 11th, 2014.

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Aloha kākou!

Just in time for Valentine’s Day, we’re releasing a special His & Hers Valentine’s pack. Our new “Aloha to Everyone” men’s tee comes in black while the women’s sleeveless tee comes in assorted colors. Both tees feature our crown on the upper back. Releasing in very limited quantities.

(Photos by Andrew Tran)

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DOWN HERE HONOMALINO

Friday, February 7th, 2014 by

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Down here Honomalino is about as far away from the world of work and consumption as one could hope to be, unless of course you are talking about the 6 pack of cuzzo lights that I brought in my back pack. Those were most definitely consumed. To get here you must first descend a winding 5 mile single lane road from the main hwy and then hike a pleasant 1 mile lava rock path that hugs the coastline. No cars here and a good thing too… because if this black sand beach was accessible by car I’m sure it would be overrun with the less adventurous. What makes this trip memorable is that our “line leader” Kuhao hooked up a beautiful blue omilu just off the rocks on the southern end of the beach. Kuhao has been busy doing charity work and not fishing as he told us… he also shared that he had been skunked on his 5 previous trips to the bay. I knew his luck had changed when Capri, Auntie Ashley, Uncle Kema and myself were exiting the aquarium like water only to look up and see Kuhao walking out with significantly more swagger than he walked in with(catching a fish will do that to you). The self proclaimed knife snob then proceeded to make a brisk b-line for the campsite where he whipped out a extremely sharp sashimi knife and hooked us up with a tasty platter of fresh fish. So good. – RM

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OLD SOLE, NEW TRICKS: XXXII

Wednesday, February 5th, 2014 by

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TRADITIONAL LEISURE

Monday, February 3rd, 2014 by

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I’m sure you all are sick and tired of me writing about how much I enjoy the Big Island blog after blog but what can I say… “you like what you like”. Right. This trip here took place during the Super Bowl Weekend. I know it’s unbelievable that I would give up sitting in front of the TV eating 7 layer bean dip for 6 hours to go sleep in a tent on the beach without the luxury of modern plumbing for 2 days. Even more unbelievable is that I would require my 5 year old daughter to accompany me. Luckily for Capri and I, Mr. Kema knows we enjoy nothing more than lounging lagoon side especially when that lagoon happens to be one in Milolii. I have to admit though the monsoon that was clobbering Oahu on the morning of our departure had me wondering if it was a good idea to fly out on such short notice. Just as I was about to pull the cord on the mission Kema sent a picture via text to my flip phone(yes my flip phone can receive pictures). All doubts were quelled by the image of a cloudless blue sky as he was on his way over from Hilo. Game on. We arrived at the venerable Uncle Sam’s compound a few hours later with cooler full of cuzzo lights and a army surplus duffle bag full of all that is needed to be content in such a paradise. As always many mahalos to the Kema/Grace ohana for keeping the aloha spirit alive and well. – RM

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