PAPAHANA KUALOA

Friday, February 28th, 2014 by

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Mondays are usually dreaded for anybody with a ’9-5′, but driving the opposite direction of traffic and being greeted with the lush green Ko‘olau mountains is what you would call, ‘a good start to the work week’. This past Monday was far from the typical workday we’re used to in the office at FITTED.
We teamed up with The Pili Group, O.H.A., and Kupu to serve Papahana Kualoa at the Lo‘i patches. Papahana Kualoa is located in the ahupuaʻa of Heʻeia in the ʻiliʻāina of Waipao.
Before we all dispersed to our designated working areas, Mark ‘Gooch’ Noguchi, a well known chef who much rather be known as a ‘cook’, made sure he gathered everyone together for an oli of protection and well-being, and to snap a photo before we got to work, as seen above.
I learned that these workdays were done at least once a month at various ahupua’a by The Pili Group. Gooch also mentioned that, “As a chef, its good to know where your ingredients come from.”
To me, this was a humbling experience, it put things to perspective about what we call work in our modern world in contrast to what work was back in the day. The labor that goes into working in the Lo’i takes a great deal of work and dedication.
On behalf of FITTED, we want to extend a Mahalo for the opportunity to serve and to those that were involved.

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DUCKIES

TORI RICHARD + FITTED

Thursday, February 27th, 2014 by

Releasing in-store and online this Saturday, March 1st.

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“I have a soft spot in my heart for the 58-year-old iconic resort wear company, Tori Richard. The prestigious brand is known for their discerning taste, amazing color, and intricate art design on every garment they produce. I could not have asked for a more ideal opportunity to start my professional career fresh out of design school. Over the years I’ve kept in contact with the good folks at Tori Richard, visiting often to catch up with everyone and talking with Josh Feldman about everything from kids to cars. When we finally figured out a program that we could execute, we got the green light and went browsing through their archives for a handful of designs that we wanted to work with. I’m a huge fan of all of Tori Richardʻs proprietary fabrics so it was very difficult to narrow it down, but in the end we found some great pieces from their Cotton Lawn program.”
– Keola Naka‘ahiki Rapozo, FITTED co-founder and former Tori Richard designer

This weekend we kick off a month-long capsule release for a special collaboration with Tori Richard, one of Hawaii’s premier resort wear companies. We had the distinct honor of teaming up with them on a collection of New Era snapbacks and 5-panel campers utilizing specially picked out fabrics from Tori Richard’s archives. Because each fabric sheet was unique in design and limited in length, all hats were made in extremely low quantities—some more limited than others. Also, due to the cut-and-sew process in which the hats were made, no two hats are alike.

All fabrics were picked from Tori Richard’s special Cotton Lawn program. Cotton Lawn is made of luxurious, smooth, and crease-resistant fibers, enhanced by a finish developed exclusively at Tori Richard over 25 years ago. It was developed to withstand high temperature and humidity—perfect for Hawaii’s tropical climate.

Every hat in this special collection has a white embroidered crown and crest on the side and back, respectively, as well as our Pacific Standard label on the back, to the left of the snap/strap enclosure. The snapbacks include a white New Era logo embroidered on the side along with a white snap enclosure, while the 5-panel campers have a tonal New Era logo stitched on the side with a brown leather strap and buckle enclosure. All hats contain a Tori Richard label stitched on the sweatband next to our FITTED label, to signify each as an authentic piece in our Tori Richard and FITTED collaboration.

This week we are releasing one snapback and one 5-panel camper from the collection. Please stay tuned in the coming weeks for the rest of the collection.

 

“Party Line” Snapback in Red

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“Thai Batik” 5-Panel Camper in Black

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AMERICAN BEAUTY

Thursday, February 27th, 2014 by

OLD SOLE, NEW TRICKS: XXXV

Wednesday, February 26th, 2014 by

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OLD SOLE, NEW TRICKS: XXXIV

Tuesday, February 18th, 2014 by

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LABOR OF LOVE

Saturday, February 15th, 2014 by

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Snuck away early Thursday morning… I know fishing on a Thursday WTF!?… one of the few benefits of being self employed. Since I’m sharing it here on the blog I can write it off… right?(remind me to clarify that with my accountant). There was a small break in the weather and lately the warehouse has been swarmed by all types of artists, hipsters, media film crews, native activists and every type of hanger on (Pow Wow takeover in case your not in the know) so it made perfect sense to plan a quick run down the Waianae coast. The getaway coast. By plan I mean calling my first mate Sky only hours before our scheduled launch time… he is always down to try our luck on the bottomless sea. Viewing the island from 10 miles out really puts things in perspective, I’ll leave it up to you to decide which things. Since we shoved off a little after 7am (kinda late) we hauled ass out to Makua and set a couple lines as we approached the point. The 9/0 with a small aku lure immediately starts singing that sweet sound and we surprisingly land a nice Ono!(high fives and cuzzo light time and it isn’t even 8am yet). Anyways as you can tell from the snappos Sky took on his iphone it was a epic day and the fresh sash under the mango tree was our reward. Hope your Thursday went as well. – RM

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SPRING 2014 D1 “WATER IS LIFE” PRODUCT SHOTS

Friday, February 14th, 2014 by

Releasing in-store and online this Saturday, February 15th.

Using Mt. Wai‘ale‘ale as our source of inspiration, we present the product shots and descriptions for the entire Spring Delivery One collection, entitled “Water is Life.”

 

“Wai‘ale‘ale” Aloha Snapback
As one of the cornerstones of this collection, this Aloha snapback utilizes nylon ripstop material covered in our new Wai‘ale‘ale pattern, based on the vibrant and flourishing rainforest of Mt. Wai‘ale‘ale on the island of Kaua‘i. It also features white embroidery on front and back, black embroidery on the sides, and white snap enclosure with red crest snap tag, as well as a red top button and undervisor.

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“Rain Camo” Kamehameha Snapback
Our first ever Kamehameha hat with a two-tone logo, featuring black on red embroidery. Based on a green crown, it also features 3M reflective rain camo on a red visor. Also includes black eyelets, top button, and side embroidery. White back embroidery, white snap enclosure and a black crest snap tag finish the look.

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SPRING 2014 D1 VIDEO LOOK BOOK

Thursday, February 13th, 2014 by

Photographer/Videographer : Andrew Tran / Shaneika Aguilar

Hair & Make Up : Bailee Nakaahiki / Holly Tomita

Female Models : Megan Atwood / Ocean Hay / Haylee Hoku

Male Models : Kainoa Haas / Kyle Oswalt / Christian Pendleton / Mitchel Viernes

Special thanks to Blaine, RS, Rusty, Rylen, Waikane Store and Waikane Fruit Stand

(Product shots featured soon.)

OLD SOLE, NEW TRICKS: XXXIII

Wednesday, February 12th, 2014 by

OSNT33
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FOLLOW THE LEADER

Wednesday, February 12th, 2014 by