Wednesday, October 16th, 2013 by

Releasing Saturday, Oct. 19th.

Aloha kākou!
This weeks drop is inspired by the old Hawaiian license plate that was issued in 1981. The license plate featured white reflective with the silhouette of King Kamehameha Ekahi in orange, while the “Hawaii” (top center), “Aloha State” (bottom center), and numbers were embossed in brown. Using the license plate color scheme, this hat features our Kamehameha logo in orange, with a white crown, and brown visor. Also dropping is a new Honoluluan tee in white, with a red, brown, and gold design.









Wednesday, October 16th, 2013 by




Monday, October 14th, 2013 by


There are no persons more superstitious than gamblers with the exception of fishermen. Fishermen are extremely weary of anything that may jinx the trip and I myself am no different. I guess you could say each trip is a gamble… any of you willing to bet a few hundred bucks of gas, ice, snacks and beverages as well as the better half of your nights sleep that you will catch a fish in the deep blue sea?. No… I didn’t think so. My Uncle just happens to be the kind of man who is willing to make that bet every weekend, weather and family obligations permitting and I have found myself becoming more and more the like. So when ideal weather and a free window from my usual parental duties presented itself I was stoked to join in on this weekends bet. Things started off different from the get go…I woke up late due to sharing one to many cuzzo lights with the team at the warehouse the night before, I know shocking isn’t it! So when Uncle texts me at 5am “WTFAU” I knew it was going to be an interesting day.

I met Uncle and his trusty first mate Simi at the harbor and we get underway around 6am. Head straight out and find what we think is an Aku pile which turned out to be a school of baby Mahi. Caught a few looked them over and let them go, CNR. We keep pushing out and find the treaded pilot whales who always let you know who is boss by their bullyish swimming style. So we motor on looking always looking when we get a Ono strike in the blind, decide to double back and see if any more are around when we spot a school of bull Mahi feeding. We get hit 3 times but only land 2 due to Uncle’s botched gaff job on one of the smaller ones. A few other boats show up and the bite stops just as fast as it started but it doesn’t matter though because our gamble had paid off, but we had no idea how much it was going to pay off until high noon.

As we head due north on what has undoubtedly got to be one of the most glassy days on the water in my recent memory we hook up with every big game fisherman’s dream the majestic PBM. Nothing strikes like these big pelagic fish and at 12 o’clock we engaged in what was to become a 1 1/2 hour battle that tested our wit and strength to the fullest. As Simi and I traded turns on the Penn 80 Uncle sat high in his new Captain’s chair heckling us in between strict directions, “none of that two hand bullshit!” he said as I tried my best to keep tension on the line while working the reel handle with two hands. This was my strongest fish to date and I have caught a few big fish in my short gambling career. Needless to say Captain’s direction and teamwork paid off big time this trip. – RM













Friday, October 11th, 2013 by

Releasing Saturday, Oct. 12th.

Aloha kākou!
We couldn’t be more STOKED to drop this weeks Saturday release. We have been waiting forever to get these hats made and we think they came out dope! When we first found the fabric, we knew we had to do something awesome with it, so we decided to make one of a kind snap backs and 5 panel campers for you guys. These hats are made out of VINTAGE dead stock 1970 print fabric and made in the U.S.A. Each hat was carefully hand sewn meaning they are all unique and different. These hats will be sold in store ONLY and super LIMITED to 20 pieces each so make sure to come early and grab yours! no phone orders. no holds. First come first serve!













Friday, October 11th, 2013 by


Wednesday, October 9th, 2013 by




Wednesday, October 9th, 2013 by


Monday, October 7th, 2013 by


After spending last weekend exploring Kahana river on the Kayak Kristen seemed to have gotten the bug and recommended we head up North this weekend to explore Oahu’s longest river… yes please.


Sunday, October 6th, 2013 by

Robert ‘Tony’ Sedillo, went on a hashtagging frenzy on Instagram(IG) as soon as he reached the most scenic view of a hike one day. He was accompanied by his better half, Kyla Vida. Little did Sedillo know, that after taking that picture, #VentureHawaii would take off and become a movement to inspire others to get up and explore our home, Hawai‘i.



For those that understand Instagram(IG) ettiquette, I’m sure we’ve gone on a hashtagging frenzy at least once or guilty of doing it to every photo we take, to gain a stronger ‘Follower’ base. Hashtagging is when you list every possible thing about a photo taken on IG with a hashtag in front of that word. The hashtag then places the picture taken on a separate page, with other IGers that have tagged their pictures with the same hashtag. For a humorous way to understanding what hashtagging is about, refer to the video below:

I had the honor of joining Sedillo on one of his excursions atop the Ko‘olau ridge, with an overview of the east side of Oahu. As we strolled along the ridge line, we stumbled upon an overgrown pillbox, spruced up with graffiti. Here, we cruised for a bit and asked him a few questions about himself, how the Venture Hawaii Movement began, what its become, and where he sees it going.

FITTED : So what’s your name?
Robert ‘Tony’ Sedillo : Wait…Do you want me go like ‘Robert is my real name’? or should i go ‘Tony’?…My real name it Robert Keoki Anthony Sedillo, which is where i got ‘Tony’ from.

FITTED : What got you into hiking?
Tony : Being born and raised out here in Hawaii…You know, In high school it was all about going out and after high school it was more about appreciating home after moving away. When i came back i appreciated home so much more, and i wanted to, you know, see the island from all over, north, south, east, west.


FITTED : How did #VentureHawaii start?
Tony : #VentureHawaii started a hashtag on IG, It was mainly for Me and Kyla to have all the adventures we go on in one place. And then, as it kinda got popular, you know, a lot of people using the hashtag #VentureHawaii made an IG where it developed into a community of hikers that share the same thing, but not only hikers, but divers as well, and you know people that just go on adventures around the island.


FITTED : Where do you see #VentureHawaii going?
Tony : We kinda blew up a lot faster than we expected, we actually didn’t expect it or turn into, you know, an IG and a website. We’re not too sure where we’re going right now, but the more we grow, the more we link up with other people its really just to share knowledge and share experiences with people not only from our islands, but from all over the world. WHen they come here, wanna visit and see the island how we see it, you know, thats what we try to share.

For now we are only hiking and experiencing the island that we live on, Oahu, but we want to start expanding more, visiting neighbor islands, to enjoy what they have. Such as, the Na Pali coast on Kauai. Our Dive team actually went on a trip to the Big Island where we met up with a few friends and they took us to some beautiful reefs and caught many fish to take home with us. So that experience was, you know…It was different, It was a blessing, just to experience what spearfishing and diving is like on another island and sharing the same stories and memories back home with friends and family, is what we wanna do and expand to not just our islands exclusively, but to whole island chain cause it is #VentureHawaii.


Closing the interview Tony wanted to add : My website and IG was created for entertainment purposes only, everything that you do, you should be cautious, do the right research, and be safe.

Venture Hawaii Movement


Friday, October 4th, 2013 by

Releasing Saturday, Oct. 5th.

Aloha kākou!
For this Saturdays drop we are releasing a sneak peak into our upcoming Fall line, Navigators of the Unknown. Here at Fitted we love our history and culture. By observing the moon, stars, birds, and ocean swell patterns, our ancestors were able to travel freely through the seas. This graphic is printed with white, olive, and infrared on a black tee that also includes a mil-spec tag. This tee will be limited to 48 pieces sold exclusively in-store and online. Also releasing is a camo Mua New Era snapback with a white visor featuring red stitching. The Mua itself is embroidered in black.