KAMEHAMEHA HAT AND NEW SHIRT RELEASE

Monday, September 30th, 2013 by

Releasing Tuesday, October 1st.

Aloha kākou!

AHUPUA’A is a land division usually extending from the mountains to the sea. The word itself is very literal. It was called this because the boundary was marked by a heap (ahu) of stoned surmounted by an image of a pig (pua’a), or because a tribute was laid on the altar as tax to the chief. This tuesdayʻs shirt release was inspired by Ahupuaʻa. Here at fitted we strongly believe in traditions. Just like the old ahupua’a, everyone has a job to do to make sure there is balance in the system. If it wasnʻt for all of us working together we wouldnʻt be a cohesive brand. Visually, it shows the mountains, “FITTED” representing the land division and it extending to the ocean. This graphic is on a black tee printed with red, white, and aqua. This weeks new era snapback is made of 100% wool on black cap and black embroidery for our Kamehameha logo. ONE SIZE FITS ALL.

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HEALTHY UKU

Friday, September 27th, 2013 by

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AGAIN

Friday, September 27th, 2013 by

A short featuring John John Florence titled, “AGAIN”. Documenting the travels from Fiji to Bali.

ESCAPE FROM URBANIZATION

Thursday, September 26th, 2013 by

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Something about the Big Island gets in my blood every time I am there… it’s like I can feel the bottoms of my feet getting thicker and my skin getting tanned and salty just on the short flight over alone. Must be some sort of natural reflex getting me ready for the raw lava landscape, endless ocean and the vog filtered rays of the sun. We returned this time to once again celebrate Kristen’s birthday as she has come to very much appreciate the rural laziness that is South Kona. As we shared cocktails poolside looking back at our many years together she calmly reminded me that this would be the last year in which I would have a wife in her twenties… lucky me.

I think Mark Twain put it best when he described this part of Hawaii and I quote -”the sleepiest, quietest, Sundayest looking place you can imagine… Ye weary ones that are sick of the labor and care and bewildering turmoil of the great world, go to Kona! A week there ought to cure the saddest of you all.” Indeed.

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ALOHA SUMMER SALE & SATURDAYʻS RELEASE

Wednesday, September 25th, 2013 by

Releasing Saturday, Sept. 28th.

ALOHASUMMERSALE

Aloha kākou!

Itʻs official guys.. Here at FITTED we are saying our final goodbyes to the end of Summer 2013. We’ve decided that there is no better way to honor this past summer than throwing an END OF SUMMER “ALOHA SALE.” This sale will be 50% off the entire store, SELECT ITEMS NOT INCLUDED, ONE DAY ONLY. Help us say aloha to this past summer! Doors open at 11AM.

For this saturdayʻs release we are debuting a new MUA fabricated with dark grey melton wool crown and a black melton wool brim. The MUA logo is threaded with sea glass, turquoise, and white. For this weeks tees we are bringing back the “Escape to paradise” design in a men’s tee and women’s racer back tank, this time in a pink, purple, and turquoise print.

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OLD SOLE, NEW TRICKS: XVII | IN REMEMBRANCE OF BRIAN CHILDERS

Wednesday, September 25th, 2013 by

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DGK ALL DAY

Tuesday, September 24th, 2013 by

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Anyone who has been down with FITTED from the get go remembers when we brought the original Dirty Ghetto Kids down for a demo to celebrate our grand opening, don’t recall, you must not be crew. Anyways the newest members of the DGK squad were in town to do a little flossin’ at Aala Park last week. Although the park has a brand new coat of paint and looks fairly clean it definitely still holds that grimey charm that I can always count on. Bringing the demo full circle was our very own Matt Chaffin who has been putting in work within the skate industry as of the past few years, it was nice to see him signing autographs and handling all attention from the kids like a pro. Which is what he is bound to become if he keeps up all the hard work and by hard work I mean blunts, brews, nollie flips and gold chains.. it ain’t easy being a Dirty Ghetto Kid.

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WHEAT KAMEHAMEHA X HONOLULU 50ths THROWBACK

Monday, September 23rd, 2013 by

Releasing Tuesday, Sept. 24th.

Aloha kākou!

On this shoot we followed Justin Ridgely (IG:@hiboulder) and his son Ronin Ridgely (IG:@theyseemeronintheyhating), on an adventure taking us to where they take their Crown. If you havenʻt already checked out the Volcanic Rock Gym or are still hesitant about doing so, be sure to visit our Support Local Segment on our website for more information about them. Also, donʻt forget to tag #FITTEDHICrown on Instagram and show us and the rest of the Instagram world where you take your crown.

Tuesdayʻs release will be available exclusively in-store and online tomorrow. Limited to 50 pieces, this new Kamehameha features a wheat (100% polyester) crown with a light turquoise Kamehameha logo and turquoise underbrim. We will also be dropping our black “Honolulu 50ths” tee with orange, white, and green print on the front. Donʻt miss out!

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HONOLULU NIGHT MARKET FASHION SHOW

Monday, September 23rd, 2013 by

This past Saturday night, Honolulu Night Market celebrated their 1 year anniversary and asked Bailee, Jared & myself to run/coordinate and style the very first Men’s fashion show. Brands that were featured were, FITTED, Sig Zane, Stussy HNL, Illest, HRD LCK, and Sons of Trade bags. Now by no means do Jared and I considered ourselves stylists so all the looks that were put together basically were looks that we would wear ourselves, exciting right?! Lol. We also had the pleasure of having Miss Hawaii contestant, Courtney Arndt, being the only female to be in the show just to give the crowd a little more incentive to watch! First time ever doing anything like this, and I had a great time. Thank you to Karissa and Honolulu Night Marketfor allowing us to be apart of the night, to Bailee for putting us on, all the models and to everyone who helped make it happen, appreciate y’all! For more pics from the night, click here

Video done by Kaiser Nonales

GREY KAMEHAMEHA SNAPBACK X SALMON MUA TANK

Friday, September 20th, 2013 by

Releasing Saturday, Sept. 21, in-store and online.

As we took a little sneak peek into Stephen Suzuki(IG:prototypical808) world, and I stress the sneak peek. What we want to know is, Where do you take your Crown? Whether it be a fitted, snapback, strapback, or a 5panel. To each his own crown. If you have an Instagram, Show us and the rest of the Instagram world by tagging #FittedHICrown. Special thanks to KxJKinis for allowing me to be on the set of your shoot.

Aloha kākou!
Donʻt forget to pick up tomorrowʻs Saturday release. We are dropping our grey Kamehameha snapback featuring our FITTED crown and made with a special polyester blend material. To match, our MUA tank in salmon heather with royal blue print.

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