NIUHI CAMO

Friday, June 28th, 2013 by

Releasing Saturday, June 29th.

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Aloha kākou!

Besides the release of our Beet Root Mua snap dropping tomorrow, we’ll also be releasing our Niuhi Camo tee which is a cut and sew piece. This is another part of the first wave of our Summer line, with more pieces to follow soon. Niuhi is a name used for any brutally ferocious, man-eating mano (or shark) and can be attributed to the great white or tiger shark (or any shark over 10 feet in length), although in most instances it was used for the great white which featured the triangular teeth popularly known in Hawaiian culture. Despite the predacious nature of these savage sharks, they were also known as ʻaumakua (or protective spirit) to many ancient Hawaiians, and on the other hand, were treated as a source of food and tool weaponry for others, with the shark’s teeth being highly prized and used for ancient Hawaiian weapons. Other elder Hawaiian chiefs believed that eating the eyeballs of niuhi helped give them insight into the future while other chiefs took up the sport of catching niuhi, which as one can imagine, is inevitably a dangerous sport where special techniques were used.

We took this concept and used it in our newest cut and sew piece which features a white body with sublimated blue/green camouflage on the sleeves (the camo print is comprised of triangles/tri-locks, which is modeled off of the teeth of the niuhi), similar to the vast territorial waters in which the niuhi rules over, with a black milspec label on the front, bottom left.

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sleeve detail

Model: @ria_christina
Hair & Makeup by: @baileenakaahiki

MOʻOLELO: BEACHCOMBER

Thursday, June 27th, 2013 by

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Aloha!

Today’s Moʻolelo / #tbt is our collaboration we did with our good friends over at Leilow: our Beachcomber pack. The Beachcomber pack features our collective Beachcomber New Era, a fusion of Jules’ bugged out artistic visions with FITTED’s more traditional methods, all with a modern approach. The cap features a print of black and white woven patterns with gray tones, while the inside features a silk lining of a map of the Hawaiian Islands which invokes a nostalgic warmth, citing the days of Don Ho, the Beachcomber and the lounge music era; incorporating both Leilow and FITTED’s logos. The underside of the visor features an embroidered hula girl, just an added extra touch that separates us from the rest. Coinciding with the cap is a white t-shirt with the same print found on the inside of the cap on the back, and the same hula girl on the front.

MUA BEET ROOT NEW ERA SNAPBACK

Thursday, June 27th, 2013 by

Releasing Saturday, June 29th.

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Aloha kākou!

As some of you may know, our Mua hat is modeled off the great aliʻi Kekūhaupiʻo who was known as a master of lua (ʻōlohe lua), the ancient practice of hand-to-hand combat in which bones are usually broken. According to legend, Kekūhaupiʻo was born on the Big Island; Keʻei to be exact. As a youth, Kekūhaupiʻo would take part in mock battles near the Hikiau Heiau at Kealakekua Beach. The kahuna of that heiau witnessed Kekūhaupiʻo’s courage, valor and audacious spirit and told Kamehameha’s father that his son would one day become a legendary warrior, and eventually coerced his father to let Kekūhaupiʻo to study the art of lua. A few years later, after becoming “moa lawa”, “sufficiently adept to prevail in future battle,” Kekūhaupiʻo began to teach Kamehameha The Great the art of lua after joining the court of Kalaniʻōpuʻu whom ruled the island of Hawaiʻi. The rest of Kekūhaupiʻo’s storied career was spent fighting many battles alongside Kamehameha and would professionally serve in the name of Kamehameha.

Our Mua, pictured above, dubbed “Beet Root” pays homage to Kekūhaupiʻo’s celebrated legendary status. The word “Mua” means “forward” and ties into Kekūhaupiʻo’s devoted support he had for Kamehameha’s destined vision to amalgamate the Hawaiian islands under one rulership. This Mua is made of 100% polyester in a new color, “beet” with dark gray stitching, tonal, breathable eyelets and white stitching on the New Era logo, and white snap.

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OLD SOLE, NEW TRICKS: IV

Wednesday, June 26th, 2013 by

Aloha all!

I’ve been getting more and more excited as I count down the days until the Sneaker Pimps Hawaii show this Friday! Make sure you come through; It’ll definitely be a show to remember!

I’ll start off this week’s post by sharing an entertaining compilation by Complex Magazine… Pretty funny.

COMPLEX: THE MOST ANNOYING THINGS ABOUT BEING A SNEAKERHEAD IN THE SUMMER (click to view)

 

WORTHY MENTIONS ON THE HORIZON

 

UBIQ x New Balance 1600 “The Benjamin” (Releasing June 29th)

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As always, featuring beautiful execution by New Balance, these showoff a comfortable blend of fabrics and a stylish, yet classy color way utilizing color blocking. These definitely would be a nice addition to anyone’s collection… Make sure to visit UBIQ for more info!

 

Nike Lebron X Low – “2-Time Champion”

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Decent color way… Quite flashy with some interesting techniques and detail. Sure to grow a ridiculous resale price.

 

Nike Lebron X Low – Red Plum/Electric Green

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With a Mambacurial-like color way, Nike continues to ignore dullness in their style with the newly introduced Lebron X Low. Great color way, again a bit flashy, but I wouldn’t mind these being somewhere in my storage room.

 

Nike Flyknit Free Hyperfeel

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“Runner” fans mount up! Flyknit upper, Free sole; what do these weigh?!?! …Probably negative ounces. I expect Nike to make a generously impactful debut appearance with these soon…

 

Nike KD 6 – Grey / Green / Blue

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Any KD lovers in the house? …Don’t blink.

 

“SLEEP IS THE COUSIN OF DEATH”

 

Nike Dunk SB Low “Firecracker Pack”

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Seen these in person yesterday at APB (A’ala Park Boardshop) over in Chi-town, Honolulu. Can’t say much for comparing these present day releases with pink and silver box seasons, but just thought I’d add it for all you die hard dunk fans. Make sure to visit APB for a pair if you’re into it.

 

Nike Air Footscape Woven Chukka – Deep Smoke / Melon Tint (already released in a few select stores)

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I always loved the comfortableness of these… This color way is amazing! If you haven’t owned a pair, I highly suggest giving them a decent chance. These will not disappoint!

 

Asics Gel Lyte III – Navy / Grey / White (already released in a few select stores)

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Already popped up in a few select stores… Just thought I’d share that I’m glad to see Asics pushing a strong presence in the sneaker world. Been a lot of dope color ways and retros surfacing lately.

 

Nike Roshe Run GPX – Blue Hero

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A bit snazzy, but had to do it. Awaiting the arrival of freshly packed boxes is always fun…

 

Nike Air Yeezy 2 Giveaway

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I’m sure you all have heard about this already, but just in case, I thought I’d remind you. http://giveaway.kanyewest.com

MEET AND GREET: DEAD PREZ

Tuesday, June 25th, 2013 by

Print

AVAILABLE IN-STORE AND ONLINE: SONS OF ALOHA TANKTOP

Tuesday, June 25th, 2013 by

Available now! Online and in-store.

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Aloha kākou!

Just arrived yesterday is our Sons of Aloha black tank top, also a part of our First Wave of Summer. 100% cotton.

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OLD MAN AND THE SEA

Tuesday, June 25th, 2013 by

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Uncle has had a really bad case of Ahi fever lately and has been steadily working on the boat and upgrading his tackle in anticipation of the cherry meat beast of the deep. I would like to tell you all the details of this prize catch but as luck would have it I wasn’t on board this trip. Congrats Uncle! As for me I am waiting patiently for my turn to land the ultimate game fish. – RM

SNEAKER PIMPS HAWAII

Monday, June 24th, 2013 by

Print

SUMMER 13 “RAINBOW COUNTRY,” FIRST WAVE OF THE SEASON

Friday, June 21st, 2013 by

Releasing Saturday, June 22nd. First wave releasing tomorrow, with more to follow soon. Hats and accessories releasing soon. Available in-store with select tees available online.

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Aloha kākou!

For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it’s best. Narrated through a series of graphics that tells the story of a Summer’s Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley’s Soul Rebel CD and play “Rainbow Country” obnoxiously loud. Load the cooler with your beverages of choice, slide it in the back of your truck, and hit the road. If there’s one thing Hawaiʻi knows how to do, it’s how to take advantage of the season. Again, please note: Available in-store with select tees available online tomorrow morning. Please visit our website for more detailed images.

Again, please note: Available in-store with select tees available online tomorrow morning. This is the first wave releasing tomorrow, with more to follow soon.

15 copy

17 copy

21 copy

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PUNA_WHITE_TANK1

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Keiki tees below

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GO SKATE!

Friday, June 21st, 2013 by

GOSKATE