MOʻOLELO: FITTED x EIGHTY FOUR SKATE CO. x VANS

Thursday, May 30th, 2013 by

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Aloha kākou!

For this week’s Moʻolelo / #tbt, we travel back two years ago to 2011 when we released our collaboration with Eighty Four Skate Co. & Vans for a custom built Era Pro. The components of this model consisted of black linen with single stitch embroidering in a multitude of colors as seen on our O.G. black Kala fitted from 2007. For those who may not know, “Kala” in Hawaiian translates to “money,” as in “Money is the root of all evil,” however with this concept and frame of thought, we flipped it into something a little more positive.

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ENDANGERED SPECIES x KAMEHAMEHA CAMO / NEON NEW ERA SNAPBACK

Thursday, May 30th, 2013 by

Releasing Saturday, June 1st.

KAMEHAMEHA_CAMO_NEON_BLOG

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ENDANGERED_SPECIES_BLOG

Aloha kākou!

Although the 2010 Census reports state that the Native Hawaiian and Other Pacific Islander (NHPI) population has increased 35% from 2000 to 2010, here in the islands, the Kanaka Maoli make up only 9.0% of the population of Hawaiʻi. The expression “Hawaiian Endangered Species” still holds true today, and not only includes the native Hawaiian population but the Hawaiian monkseal, the green sea and hawksbill turtles, the crested honeycreeper, Hawaiian hawk, nene goose and along with over 200 plant species. It is our kuleana as Kanaka Maoli and locals to remind ourselves of the dwindling populations and educate the next generations so we can do our part to help conserve our people and the delicate inhabitants of our Hawaiʻi nei, and at the least, keep a balance. To help with this, we brought back our Hawaiian Endangered Species graphic on a yellow tanktop with a black ‘H’ print on the front and ‘Hawaiian Endangered Species” on the back in red, white and black. We’re also releasing a camouflage Kamehameha with a neon green Kamehameha logo and crest and black snap.

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THE HUNDREDS IN HAWAIʻI

Thursday, May 30th, 2013 by

‘H’ PRIDE NEON / BLK NEW ERA SNAPBACK

Wednesday, May 29th, 2013 by

Releasing today at 11 AM.

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Aloha kākou!

Hope you all had a great, fun-filled Memorial Day weekend. Brand new release today: black ‘H’ Pride New Era snapback with a neon green ‘H’ Pride logo, blacked-out New Era logo, white crest and black snap. Also, don’t forget, we’re offering 20% off select items in-store and online this week. Ends Friday! Please see this post for more details and info. Mahalo to all vets, past and present for your service!

FRENCH POLYNESIA

Tuesday, May 28th, 2013 by

MOOREA

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Local lore has it that Moorea is the island that Tahitians go to for their vacations. Less heavily touristed, less expensive and more laid back makes it perfect for someone already accustomed to the paradise life. Moorea has all the attributes that come to mind when you think of a middle of nowhere location in the South Pacific. Gorgeous, warm translucent blue green waters, tropical sea breezes, palm trees swaying overhead and remote motus with deserted white sand beaches. Throw in a healthy assortment of marine life and you have the makings of a perfect Polynesian getaway for the ages.

The particular age in mention happens to be 40, yup you heard right I just hit the mid life crisis. Let me tell you though visiting Moorea for a week with my 2 ladies was anything but a crisis, more like a moment of clarity to get ready to tackle the next 40. We were beyond reach and moving at our own pace kinda like the island itself which only has one road circling the island and not one stop light or stop sign. Which was nice but didn’t matter much since the majority of our traveling was done on the water. We kept true to the Matthyssen style and once again shined the resort or any guided tours and relied solely on our intuition and sense of adventure to show us what lies around each bend in the waterway. When we weren’t exploring the lush interior or the dreamlike blue lagoons of the island we were indulging in explicit amounts of Hinanos, Tahitian rum and fresh fish.

Does it get any better than this? – RM

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CLASS OF 2013

Monday, May 27th, 2013 by

Screen shot 2013-05-18 at 11.44.15 AM

Very proud of my young cousin Dyana as she graduated from Waianae High School last week with honors! Go get’em cuz.. the world is yours and sky is the limit.

MILITARY APPRECIATION WEEK: MAY 27TH – MAY 31ST

Friday, May 24th, 2013 by

There’s always time to get ahead

Aloha kåkou!

To show our appreciation for all military personnel who fight for our country, past and present, we are offering 20% off select items both online and in-store, starting this Monday (May 27th, Memorial Day) extending to Friday, May 31st. For in-store purchases, please show military ID or an equivalent if you are a spouse of someone who is serving. For online orders, please use the discount code: MILAPP (starts on Monday) and MUST use an official “.mil” military issued email in order for it to be valid. Please note, if you use the discount code and you do not use a “.mil” email we will void the discount.

Mahalo to all our veterans! We appreciate all you do!

ALVA ALOHA TEE x KAMEHAMEHA TEAL NEW ERA SNAPBACK

Friday, May 24th, 2013 by

Releasing Saturday, May 25th.

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Aloha kākou!

Tomorrow’s release is our Alva Aloha tee which compliments the tanktop which we released earlier this week (still have sizes left!). The tee, printed on white, features the Alva Aloha print in teal and pink with a gray, black and teal Kamehameha New Era snap (black snap).

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MOʻOLELO: IT’S HAWAIIAN SUN!

Thursday, May 23rd, 2013 by

Hawaiian_Sun

Aloha kākou!

For this week’s Moʻolelo / #tbt, we take it back to December of 2010 when we collaborated with Hawaiian Sun for an amazing pack that consisted of the New Era pictured above, a t-shirt and a custom, reusable plastic cup, emblazoned with FITTED, crests and Hawaiian Sun logo all-over prints. It was an honor to work with them as all locals know, it’s a part of childhood nostalgia, from keiki time all the way to our adulthood.

“Hawaiian Sun: Simply put, the name represents par excellence that is tantamount to a pack of Lunchables to a first grader. Hawaiian Sun evokes vivid memories of any local keiki’s childhood, wrapped neatly in tin foil and left to cool in the freezer overnight; all set for the following day’s home lunch or field trip, so when it was time for lunch, the juice would be nice & slushy. The average local family buys at least 3 – 4 cases of the infamous fruit juices and are not only limited to the keiki; every trip to the beach, tailgate party, or lu’au will have Hawaiian Sun on ice, ready to go. Add to the fact that there is not a flavor out of their entire production that is second-rate.”

FRUITVALE STATION

Tuesday, May 21st, 2013 by

R.I.P. Oscar Grant.