K-BAY CRUISER

Tuesday, March 19th, 2013 by

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Sky sent over this shot of his new K-Bay cruiser fully equipped with pole holders and a cooler. The only thing missing is a fat Oio sticking out the cooler but when the water looks this good catching is just a bonus.

GAS IS KING

Monday, March 18th, 2013 by

The names change but the game stays the same. Fuck you and your hipster outfit.

KAMEHAMEHA FORREST GREEN NEW ERA FITTED

Monday, March 18th, 2013 by

Releasing Tuesday, March 19th.

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Aloha kākou!

New release for Tuesday, March 19th: Kamehameha New Era FITTED in all forrest green with tonal Kamehameha stitching, New Era and crest. See you all tomorrow!

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UKU

Friday, March 15th, 2013 by

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Took the Scupper out yesterday on the South Shore. Yes the South Shore still has fish, headed out from Ala Moana to Sand Island side and just as I am crossing the Honolulu Harbor channel the light tackle Penn starts humming. That sound never gets old. As I am reeling in the catch I am getting pulled into the channel and just as I start to see color I hear a loud horn blow and it is the Navatek heading out the channel. Couple quick strokes and I am out of the way. Felt really small as the massive ship went by with paying tourists wondering what the fuck I was doing in the shipping lane. Having fun of course! Anyways ended up with multiple strikes and let a nice barracuda go on to live another day. Offered the Uku to uncle Ola, figured he could use the protein to keep up with the rapidly growing Banksy. Hard to beat fresh fish. – RM

1UP x ‘H’ PRIDE NEW ERA FITTED

Friday, March 15th, 2013 by

Available tomorrow in-store and online.

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Aloha kākou!

Releasing tomorrow, an ode to the days when video games were good and rocking quarters in the ear was cool. This time a classic of our own, the FITTED logo tee, gets a retro arcade treatment on a black tee. Introducing the “1-Up,” a tribute to the timeless recreation of blasting weird insect/alien hybrid enemies into deep space oblivion. Printed on black, the 8-bit game’s pixelated aliens spell out FITTED with 116 on the top right and 1UP on the top left. Back features a white crown hit. Along with the tee is a royal blue ‘H’ Pride with white stitching, New Era, crown and crest hits.

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ONE THING LEADS TO ANOTHER

Monday, March 11th, 2013 by

Saturday was a mission. Headed Westside early, 4am early and rigged up the Capri M. in hopes of some smooth fishing as the weather report indicated favorable conditions the day before. Arrive at the harbor with Uncle and Simi and the place is packed, nobody launching due to the stiff onshores already blowing at 5am, not a good sign. Everybody waiting for sunrise to see what the ocean looks like. We decide to launch just before dawn to get the jump on the 50 other boats lined up and get just outside the breakwater when we realize we need to return to the dock, the ocean is out of control, I’m talking victory at sea type shit. No shame in returning at least we will live to fish another day.

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So on my way home at 7am I give my Eastside buddy Sky a call and ask how the conditions are out there. He replies with an energetic “cherry”. After telling him about my defeat out West we decide to give it a go outside his friend Adam’s house who just happens to have a most enviable sun deck as you can see. Couple hours later I have a Awa Awa in the kayak and am all smiles. Note to self “never give up”.

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AVAILABLE TOMORROW!

Friday, March 8th, 2013 by

Available for sale tomorrow. PLEASE NOTE: Black Pow Wow x MEGS tee is an ONLINE EXCLUSIVE! Pow Wow Snapbacks will be available online and in-store. All other product will be available in-store!

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Aloha kākou!

For those who may have missed out on it the first time around, weʻll be releasing a very limited edition run of the Pow Wow x FITTED pack tomorrow morning at 11 AM. We cannot stress enough how limited these are! Included in this pack are our special Aloha Pow Wow snapback which features our FITTED island camo pattern in green and black with pink Aloha stitching, button, New Era hits and Pow Wow stitching on the back; available IN-STORE AND ONLINE. The black FITTED x MEGS x Pow Wow tee is an ONLINE EXCLUSIVE as we mentioned up top, while the Aloha island camo tee (white) and Aloha island camo tank (black) will be in-store only. See you all tomorrow!

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RUSTY

Thursday, March 7th, 2013 by

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snappo by Kema.

REVAMPED ONLINE STORE!

Thursday, March 7th, 2013 by

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Aloha kākou! For the past few days we took our online store down for some deep Spring Cleaning and maintenance. We reshot all the product so everything is cohesive and a little easier to view the product, including better detail shots. As of last night, we brought it back online and added one new tee, our khaki Native tee as you will see on the front page. We hope this better caters to your shopping needs and makes that experience much easier! Mahalo for your guys' patience! Check it out! Go Go Go!

MAHALO

Wednesday, March 6th, 2013 by