MOKULUA

Monday, December 31st, 2012 by

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ALOHA SERVED DAILY: ROCKERS

Wednesday, December 26th, 2012 by

Releasing tomorrow, Dec. 27th.

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Aloha kakou and Hau’oli Lanui!

New drop for Thursday, Dec. 27th. Aloha Served Daily tee in classic Rockers font on a RastaSafari green body, with maroon lettering and black crown hit on the back.

Mahalo nui loa for your continued support!

CHRISTMAS EVE IN PARADISE

Wednesday, December 26th, 2012 by

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Woke the family up early on Christmas Eve day and packed up the man van, Westside bound. We get there and are pleased to find that we have the place to ourselves. Water was just about perfect. Hit the water in the Scupper and it’s newly installed flush mount pole holders, slow trolled for a bit. 45 mins later the reel starts humming and the pole bending. Oh boy. Begin to bring the Blue Bone or Aha to the boat as Kristen and Capri watch intently from shore. Once I get the aggressive fish to the boat and see the teeth I realize I should have packed my gloves. Oh well. This day was definitely my kind of Christmas present.

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SEATED: HERMAN MILLER PLYWOOD SHELL CHAIR

Thursday, December 20th, 2012 by

wood-chair

Read about this painstakingly made chair here.

DECEMBER / HOLIDAY RELEASE

Tuesday, December 18th, 2012 by

Available in-store and online now! Please note, some items may not be available online.

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Slaps Wind velcro. Feeling sovereign? Make a statement and take the flag off and flip it upside down.

Aloha kakou! Itʻs almost Christmas. Man, how time flies! Feels like only a few months ago we were planning 2011′s holiday release. Now we’re already planning on moving into 2013. We’d like to thank all of you for your continued support over the past 7 years. Just another reason why we don’t really consider you all “just a customer.” Over the years, you’ve grown with us. You’ve witnessed our humble growth, and vice versa. With that said, we know the 25th is just around the corner, so we’ve prepared a huge Holiday release to end the year with a BIG BANG (Oh, hi End of the World conspiracy theorists!). Without further ado, we present FITTED’s Holiday 2012 release, with enough pieces to please everyone. Special shout out to Keola’s son, Kaleo. Just a few years ago, he was a little young’n hanging out at the store, and over the years we’ve watched him grow into a young, handsome man – and such a good, humble kid! Mele Kalikimaka me ka Hauʻoli Makahiki Hou

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HAWAIIAN FISH AUCTION PIER 38

Monday, December 17th, 2012 by

FOUR BRAND NEW NEW ERA FITTEDS

Monday, December 17th, 2012 by

Available in-store and online now.

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Black / White

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Black / Metallic Pearl

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Navy / White

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Navy / Yellow / White

HAT WARS

Sunday, December 16th, 2012 by

SAT RELEASE: HOLIDAY 2012 D. 2

Friday, December 14th, 2012 by

Available in-store only, excluding the Brigante strapback and Mua orange / trilock camo snapback. Releasing Saturday, Dec. 15th.

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Aloha kakou!

Our Holiday delivery two has shipped out to all of our wholesale accounts. Our mainland ʻohana should be able to start purchasing from any of our select authorized stockists. In this release, we’re offering a new orange and trilock camouflage Mua snapback, Brigante strapback (maroon with brown leather strap), Kamehameha New Era fitted (black) with our Thief’s Theme pattern printed on the underbrim, a Thief’s Theme black crewneck, a maroon Aloha Means Hello & Goodbye long sleeve, black Reign or Shine tee, olive drab FITTED logo tee with trilock camo fill, a Native tanktop in white with trilock camo fill and a black Native tee with our trilock camo fill. Please note, the only two hats that will be available online are the Brigante & Mua strap/snapbacks.

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NALO SIDE

Wednesday, December 12th, 2012 by

Spent Sunday in Nalo at the beach park with Keanu Asing and the gang from Na Kama Kai. In the day and age when everyone is all about Me, Myself and I via their personal instastoops and twitter accounts it was quite refreshing to cruise with people who have a genuine sense of giving. Nobody was here to get more likes on their facebook page. The day was all about giving the keiki a bit of ocean awareness as well as sharing some cultural knowledge with them. There were many volunteers who donated their Sunday and it was humbling to see such an energetic group even with the chilly trade winds blowing. Keanu was also on hand to offer his insight and experience as a professional surfer to the very interested kids. Fitted did it’s part as well with a station set up where the attendees could grab a hat template and create their own custom hat. These kids did not shy away from the tent either, with some kids turning in multiple designs. The winning hat was picked by Keanu and will be made into a sample for the the designer and surfer. Duane Desoto and his entire ohana did an amazing job and are an inspiration to all during this season of giving.