LĪHAU PACK: T-SHIRT & SNAPBACK

Wednesday, September 26th, 2012 by

Releasing Saturday, Sept. 29th.

Aloha kākou!

New release for this Saturday, Sept. 29th: Our Līhau pack which consist of a t-shirt and new New Era FITTED snapback. Līhau in Hawaiian roughly translates to “moist and fresh, as in plants in the dew or rain.” Basic botany tells us that dew is formed on flowers, leaves, grass etc. when the temperature drops below the ambient (surrounding) temperature. This creates condensation in the form of water droplets (or frost in freezing temperatures). Obviously this is an excellent method of retaining moisture in plants during high heat days or droughts. Morning dew also helps us as humans feel reinvigorated in the mornings and is considered in some cultures, including Buddhism and Hinduism as beneficial to the root chakra. In Hawaiʻi, it’s just a beautiful sight to see in the mornings, and, as mentioned above, helps one feel re-energized in order to get the day going off on a positive note. For this pack, we used the līhau inspiration to create a custom snapback and tee. The snap features an all over floral print with a white rope that runs across the front, with a green underbill and yellow sweatband on the inside, and a white snap. The logo tee, all black, features the floral print with white stroke, and white crown.

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WHO?

Wednesday, September 26th, 2012 by

NOW AVAILABLE: TRILOCK TEE x RED/BLK MUA NEW ERA FITTED

Tuesday, September 25th, 2012 by

Available for sale online and in-stores now.

Aloha kakou!

New release now available in-stores and online now. Red tee with black trilocks on the front, and black crown hit on the back. We’re also releasing a red Mua with black stitching (Mua logo), black brim, New Era logo and crest on the back.

TRAINSPOTTING

Tuesday, September 25th, 2012 by

THE STICK

Monday, September 24th, 2012 by

Last week I had the chance to go to the Niners vs. Lions game back home at Candlestick. Such a dope game! The atmosphere and energy at The Stick is way more cracking than it was when I last attended a game. Yea we took the L yesterday, but we’re going to the Superbowl! Shout out to Jay for taking me to the game!

EAST CAMP

Monday, September 24th, 2012 by

KRINK x MODERNICA

Friday, September 21st, 2012 by

PRIVATE LIFE

Thursday, September 20th, 2012 by

Special birthday trip here. Kristen turned 28 this past weekend and to celebrate we kept it Matthyssen style. Decided to shine the discotheque and bottle service and head way down south. Nothing better than getting away from it all.. no traffic, no neighbors, no tourists… no problems. The most southern point in the U.S. has no shortage of places to explore and we had at it. Fishing with my lucky charms in tow definitely paid off. We took a two man kayak out with Kristen and Capri riding shotgun and myself on the back with a pole and a paddle, then proceeded to slow troll and hooked up a couple pieces almost instantly (everyone screaming and yelling!). There is something uniquely rewarding about being 200+yards off shore and picking up breakfast on a kayak with your Wife and Daughter and not another soul in sight. -RM

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ONLINE EXCLUSIVE: ALOHA MEANS HELLO & GOODBYE

Wednesday, September 19th, 2012 by

Available now

No explanation needed!