Releasing Saturday March 3rd.
Aloha kakou!
New Aloha Served Daily tee for release this Saturday in rasta colors, printed on black. Perfect for a Hot Rain concert or if you’re just out and about to nice up the dancehall.
FITTED WOMENS LOGO SCRIPT
Tuesday, February 28th, 2012 by FITTEDAvailable in-stores and online now.
HOKU (TODDLER’S TEE)
Monday, February 27th, 2012 by FITTEDReleasing Feb. 28th
Tomorrow’s release is for the little ones, the keiki, the Hokū. For those who are unaware, Hokū in Hawaiian translates to “Star.” Metaphorically, the keiki are the Stars, the future Suns of the world who will shine bright and carry on tradition; the future business owners, leaders and educators of the world.
DUKE 2 x MUA RED / GREY NEW ERA
Friday, February 24th, 2012 by FITTEDAvailable online and in-store now.
CULTURED SKATING
Friday, February 24th, 2012 by FITTEDVisualtraveling presents Holy Cow, a short ten minute piece about skating through South Asia.
Featuring Walker Ryan, Laurence Keefe, Michael Mackrodt and Kenny Reed.
Directed, filmed & edited by Patrik Wallner
EYE OF HORUS TANK x CHEEHUU “CALAMANSI” RIP-STOP NYLON SNAPBACK
Thursday, February 23rd, 2012 by FITTEDReleasing Saturday, Feb. 25th.
Aloha kakou!
New release for this Saturday: Grey tank top and a lime green Cheehuu rip-stop nylon snapback (“Calamansi”) with white Cheehuu stitching. The tank top is dubbed Eye of Horus and features a graphic of what is commonly seen on the back of a dollar bill: The All Seeing Eye. However, the history of the All Seeing Eye can actually be traced back to Egyptian antiquity, and even in Buddhism & Hinduism religion. In the Egyptian context, this all-seeing eye was known as the Eye of Horus, belonging to the Sky God Horus. Many underestimate the significance of the iris (or black dot) in the Eye of Horus, which has incredible metaphysical and universal ties to one of the most powerful glands in the human body, the pineal gland. The pineal gland (or the third eye as it’s also known by) is a gland in the middle of the brain stem which is scientifically proven to produce serotonin which helps with the regulation of your mood, appetite and sleep patterns (your biological clock or circadian rhythm). The pineal gland also produces melatonin (closely related to serotonin) and melanin which produced skin pigmentation in all original people. So, as it sounds, is a very powerful symbol.
