DREADZONE

Wednesday, February 29th, 2012 by

Releasing Saturday March 3rd.

Aloha kakou!

New Aloha Served Daily tee for release this Saturday in rasta colors, printed on black. Perfect for a Hot Rain concert or if you’re just out and about to nice up the dancehall.

FITTED WOMENS LOGO SCRIPT

Tuesday, February 28th, 2012 by

Available in-stores and online now.

HOKU (TODDLER’S TEE)

Monday, February 27th, 2012 by

Releasing Feb. 28th

Tomorrow’s release is for the little ones, the keiki, the Hokū. For those who are unaware, Hokū in Hawaiian translates to “Star.” Metaphorically, the keiki are the Stars, the future Suns of the world who will shine bright and carry on tradition; the future business owners, leaders and educators of the world.

MAHI FRIDAY

Monday, February 27th, 2012 by

DUKE 2 x MUA RED / GREY NEW ERA

Friday, February 24th, 2012 by

Available online and in-store now.

CULTURED SKATING

Friday, February 24th, 2012 by

Visualtraveling presents Holy Cow, a short ten minute piece about skating through South Asia.
Featuring Walker Ryan, Laurence Keefe, Michael Mackrodt and Kenny Reed.
Directed, filmed & edited by Patrik Wallner

EYE OF HORUS TANK x CHEEHUU “CALAMANSI” RIP-STOP NYLON SNAPBACK

Thursday, February 23rd, 2012 by

Releasing Saturday, Feb. 25th.

Aloha kakou!

New release for this Saturday: Grey tank top and a lime green Cheehuu rip-stop nylon snapback (“Calamansi”) with white Cheehuu stitching. The tank top is dubbed Eye of Horus and features a graphic of what is commonly seen on the back of a dollar bill: The All Seeing Eye. However, the history of the All Seeing Eye can actually be traced back to Egyptian antiquity, and even in Buddhism & Hinduism religion. In the Egyptian context, this all-seeing eye was known as the Eye of Horus, belonging to the Sky God Horus. Many underestimate the significance of the iris (or black dot) in the Eye of Horus, which has incredible metaphysical and universal ties to one of the most powerful glands in the human body, the pineal gland. The pineal gland (or the third eye as it’s also known by) is a gland in the middle of the brain stem which is scientifically proven to produce serotonin which helps with the regulation of your mood, appetite and sleep patterns (your biological clock or circadian rhythm). The pineal gland also produces melatonin (closely related to serotonin) and melanin which produced skin pigmentation in all original people. So, as it sounds, is a very powerful symbol.

MARRIED TO THE OCEAN

Wednesday, February 22nd, 2012 by

NAINOA TURNS ONE

Tuesday, February 21st, 2012 by

DAY JOB

Tuesday, February 21st, 2012 by