Wednesday, November 30th, 2011 by

For nearly 12 years now, Hot Rain has been a prominent figure in Hawaiʻi’s thriving reggae scene, serving as in-house and back-up band for international reggae superstars Junior Reid and Tanya Stephens as well as local staples Fiji and J Boog. Over the past couple of years, they’ve managed to climb from behind the shadows of their predecessors and walk into the spotlight and shine on their own. With the recent release of their debut LP, cleverly titled Self Titled, the inner-fire of these new, rising stars has ignited and begun to burn feverishly. 15 tracks deep, Self Titled features a hardy mixture of roots, lover’s rock and songs that will have you “move your dancin’ feet”. Three of the 15 tracks have hit #1 on local radio, including Cuz I’m, Love and most recently, Heavyweight Love, and if there was any indication of where Hot Rain is headed, these three songs charting highly is definitely a prophecy of what’s to come. Make sure to cop the album (now available at FITTED as well as Amazon, iTunes and CD Universe). #SUPPORTLOCAL MUSIC

FITTED: Two part question: What is the creative process when coming up with a concept for a song? And have you guys ever came up with a song idea that manifested into reality from a simple joke? If so, what song was this? (Sorry, I lied, that was three questions)

Hot Rain: It varies. At times, the lyrics are written first, then music is built around the lyrics. Other times, the music is created first, then the lyrics are written to fit the music. The track “Crazy Woman” was created from actual events that Cako experienced with some girl he hooked up with. He shared the story with the band and we all laughed about how crazy this chick was. Hence the name “Crazy Woman.” [Laughs]

FTD: You guys have nearly traveled the entire World. What are some of the most interesting stories you have experienced while on tour? In contrast with that question, what are the most horrible situations you guys have been in?

HR: There’s too many stories to share, but I guess we can mention a few. Let’s see…In Alaska, Cako disappeared with an Eskimo girl and ended up stranded in some uncharted territory, in the snow (that’s a crazy story) [laughs]. In Guam, we traded some beverages to a local in exchange for Big L to ride his water buffalo. In Japan, we hit up Club AgeHa and watched the sunrise on the rooftop where the DJ was spinning dancehall reggae music.

As far as horrible situations go, our last tour broke the mold by far. We recently did a tour in Australia. The tour flopped and we were stranded without flights home. We ended up doing a few last minute shows to pay for our way back home. It was rough but now we know, and knowing is half the battle.

FTD: When will be able to see some new cooking segments with Leslie?

HR: There will definitely be more video segments, not just cooking though. We try not to do too much with Les because he has a tendency to get naked [Laughs out loud]. Stay posted with our YouTube channel.

FTD: There has been a missing gap in music that celebrates the love of plus sized women. You guys have a new song on the album that has been receiving steady radio burn, so you’ve definitely bridged that gap. How did the concept of Heavyweight Love come about?

We’ve always wanted to write a song that was different from the norm. Big L mentioned that nobody writes love songs about “big girls.” When you hear love songs that talk about women, the descriptions are usually superficial. So we decided to create a song that was real and showed love to all the big, beautiful ladies…randomly, Chris Reezy took up the task and came up with “Heavyweight Love”!!!

FTD: As a group of friends and musicians, it’s quite obvious you have all been through some trying times as well as some honored times. Where do you guys see yourselves as a group in say, five years?

HR: Like Martin Luther King Jr. said, “I have a dream…” Well, we have dreams too. Next question (nah nah nah). But for real, next question (nah nah nah). On the real, in the next 5 years we hope that when you think of reggae music in Hawaii, you think of Hot Rain. We hope to be touring the world sharing our music and to be continually doing what we love…and also to be sponsored by FITTED HAWAII, [laughs] #realtalk (sorry, we don’t know why we’re trending that).

FTD: The number one viral commercial that’s currently making the rounds around the islands is Poncho’s Solar Services. Do you guys planning on digging into your Filipino roots and doing a cover of this beautiful song?

HR: Yes, we’re planning to collaborate with the singer and do a remix. But we’re also looking into hosting our own “grindtime style” Filipino Accent Battles! So if you think you got what it takes, “Come oberrr hurrr and get some!!!”


Wednesday, November 30th, 2011 by


Tuesday, November 29th, 2011 by


Monday, November 28th, 2011 by

For those of you who were not able to attend our Black Friday sales, we got you covered today. Although we are not offering the same product that was made available in-stores, we’re offering some great deals online, including free shipping for the entire day. We’re launching the online store at 11 AM today and these great deals will be running until 11 AM tomorrow morning so please act quick! All hats are marked down at $29.99. As for all t-shirts, when you are about to check out, please punch in the following code Cyber Mondays in the proper discount box. This will automatically give you a 40% discount. Free shipping is also automatically set up. Please see below for an example:

The following t-shirts do not fall under the 40% off category. Although they are brand new t-shirts, they are marked down already as follows:

Logo (White Gray) priced at $15.00

Grown Man’s Purple Tee priced at $15.00

FITTED Logo White Longsleeve priced at $17.00


Saturday, November 26th, 2011 by

Aloha kakou!

Mahalo to everyone who came out for our Black Friday festivities. We are truly grateful to have a loyal, hardcore fan base as you all and none of this would have happened without you. Special shoutout to The Hot Rain Band, Slapp Symphony, DJs Jami & Compse, DJ Jimmy Taco, Teddy @like16oz (a true O.G. right there!), Coors Light, Vitamin Water, Redbull and everyone else (too many to mention) who helped us set up and organize. We will have a full recap post of the night / morning’s events soon! Down bottom is a small preview of Saturday’s release, available in-stores only at 11 AM. Some items not pictured for today’s release are two black NBA caps: Chicago Bulls, Boston Celtics and a black MLB cap: Pittsburgh Pirates.



Tuesday, November 22nd, 2011 by

Nov. 24th, Thanksgiving night. Doors at midnight.


Tuesday, November 22nd, 2011 by

“The homie J-Billion just dropped his new album, “Super Steezy” today along with this new video. Download the album here: J Billion’s blog. Shout out to J-Billion! Steeze B*tch!”


Tuesday, November 22nd, 2011 by

Same deal as last year: Live entertainment, food and beverages, plus tons of great deals. Please note that our parking lot be closed down to provide room for the entertainment tent and everyone else. We’ll be open from midnight until everything is gone! Trust us, it’ll be great and you won’t wanna miss out on it!


Friday, November 18th, 2011 by

Releasing tomorrow, Nov. 19th

Aloha kakou!

Little late on the update here, but we digress. Straight to business (as usual): tomorrow we do have a release, a white tee dubbed Pacific Standard. There are two ways we can break this down: 1] Is that this represents the entire Pacific coast, and basically, what you see is what you get. Palm trees, beautiful women, prestigious beaches and surf, ‘ono food combined from cultures from across the globe. Sure, your typical cliches which you will find from Hawai’i all the way East to the coastlines of California as well as our neighboring islands in the Pacific. Standard fare. 2] We believe that in our attempt to educate about, and preserve the Hawaiian culture we hold so dear to our hearts, soul and mind, there has to be a level of quality with a perfectly balanced level of executed aesthetics. We strive our hardest to stick by this and not put out rushed or gaudy product. And we feel we do it with a great amount of humility, after all, it runs in our DNA, and humility is in some shape or form, Aloha. Aloha is a part of that Pacific Standard.


Friday, November 18th, 2011 by

Former UH standout and San Diego Charger linebacker, Travis LaBoy seen wearing our “Cheehuu” hat. Shout out to Travis for repping and Josh of HellaTight.