CHEEHUU (RED NEW ERA) x ISLAND BOYS NO KA OI

Monday, October 24th, 2011 by

Releasing Tuesday, Oct. 25th

Aloha kakou!

Another fan favorite is back: Island Boys No Ka Oi. It’s an ode to the locals as well as our UH team, despite their victory to loss ratio, they’ll always be #1 in our eyes. Printed on a white tee with the FITTED crest sitting in the place of the ‘O’, crown hit on the back. We also brought back our Cheehuu New Era in red with black brim and white shaka, crest on back and crown on the side. Cheehuu!

PRIMO TEAM REPPING!

Monday, October 24th, 2011 by

Congrats to the boys! Maui to Molokai 42miles – 4hr 50mins, Molokai to Lanai 40miles -4hr 18mins, Lanai to Maui 20miles- 2hr 24min!

MANA

Friday, October 21st, 2011 by

PALI PUKA

Thursday, October 20th, 2011 by

YOKES TANK & ‘H’ PRIDE

Thursday, October 20th, 2011 by

Releasing Saturday, Oct. 22nd

Aloha kakou!

This Saturday’s release is a tribute to Yokes (Yokohama Bay on the West side). Yokohama Bay (Keawaʻula Beach) was named for the Japanese fisherman who frequented the area in the early 1900s. Yokohama Bay is the Japanese port city that most immigrants to Hawaiʻi sailed from. The colorway references the wide open sands and brilliant blue waters that the West side of Oʻahu is so famous for. Yokohama is home to perhaps the only other break on Oʻahu that can hold a torch to Pipeline, and is considered by many to be even more dangerous. The product: an tan (for the sands) and teal (for the pristine waters) ‘H’ Pride with a teal underbrim. Also lined up is a gray tanktop with a white FITTED script across and white crown on the back.

FITTED x NY INK

Thursday, October 20th, 2011 by

MELVIN THE MACHINE

Thursday, October 20th, 2011 by

One of the greatest Rube Goldberg machines I’ve ever seen! For more info, visit HomeDsgn.

FITTED TV EPISODE 1

Tuesday, October 18th, 2011 by

Its been a long time coming, but after a long and grueling months of planning and brainstorming, FITTED TV is finally here to make its debut. FITTED TV is brought to you by your very own FITTED TEAM.

For our first episode we would like to introduce you to a bay area artist Rocky Rivera. We were fortunate enough to kick it with her and DJ Roza in chinatown after her show at The Loft. You can download her music @ BEATROCKMUSIC.COM.
Without further adieu, FITTED TV Presents: Rocky Rivera in Hawaii 2011. Episode 1.

FUCKING AWESOME

Tuesday, October 18th, 2011 by

ROLL JOINTS BIGGER THAN KING KONG’S FINGERS

Tuesday, October 18th, 2011 by