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Posted in Updates on August 8th, 2011 by FITTED

Releasing tomorrow, August 9th

Aloha kakou!

First of all, mahalo to everyone who bought the all black Kamehameha New Era this weekend. Sold out very quick, big mahalos to you all. Tomorrow, we have yet more goodness for your backs and heads. Peep game:

First up, we have our Island Love tee which pulls lyrics from the classic Peter Moon Band cut, Island Love. (Island Love“Juice from the Mango, Milk from the Coconut, Bud from the Cannabis… I can’t smoke enough!”) Cue that song up in your iTunes, light up a spliff Backwoods and zone out to some classic, contemporary Hawaiian music. Releasing alongside is a camouflage Mua with colors that directly tie back to the colors on our Island Love tee. But, that’s not it! We also have a new graphic tee titled Protect & Serve printed on a gray tee. The story behind this is simple: as a company that has been taking a firm stance on preserving Hawaiian culture since our inception, we feel it is a part of our kuleana to protect this ongoing preservation. It’s about integrity to us, and we’ve kept ours intact and we feel responsible to protect our culture and serve the people! Releasing alongside is a white and black UH snapback with a red snap, and a black SF Warriors snap, also with a red snap.

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Peter Moon – Island Love

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