HAWAIIAN EYES x KAMEHAMEHA (BLK & GOLD)

Thursday, April 21st, 2011 by

Releasing Saturday, April 23rd

Aloha kakou!

Saturday’s release, Hawaiian Eyes is a tribute to the beautiful woman of Hawai’i with those, deep, golden brown eyes that could damn near pierce the human soul. Don’t let the rest of the population sway you into thinking that blue eyes are better than brown, that’s far from the fact and can be shown and proven by Mendel’s genetic laws! Keep it au naturel ladies!

NA PALI HANAPA’A

Thursday, April 21st, 2011 by

Brudda Steve from Lacer getting the Summer season started off right!

BIG GENE SPREADING THE ALOHA IN EUROPE

Wednesday, April 20th, 2011 by

MUMIA ABU JAMAL: REAL ROAD RAGE

Tuesday, April 19th, 2011 by

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

SF GIANTS TIM LINCECUM’S LINKS TO HAWAI’I

Tuesday, April 19th, 2011 by


Click photo for link to the full story

“The World Series games start midday in Hawai’i, so here on Maui this week it’s been hard to feel the same swell of enthusiasm that San Francisco’s experiencing. But given the many ties between the islands and Kapalakiko (a/k/a S.F.), a certain favoritism for the Giants is presumed. But there’s another reason for Aloha State fans to root for the next closest home team: Tim Lincecum’s family history in Hawai’i.”

Special shout out to Neil Ordinario!

PAY IT FORWARD

Monday, April 18th, 2011 by

HAFA ADAI SERVED DAILY x H PRIDE

Monday, April 18th, 2011 by

Releasing Tuesday, April 19th

Hafa Adai!. This pack is for our Chamorro bredrens and sistrens out in the Pacific West! Despite the many miles that separate us from the rest of our Polynesian / Austronesian Universal family, we’re still just that, a family. There may be slight variations in our native tongues, however we still share the same body (the Pacific Ocean), bloodline (Polynesian / Pacific Islanders) and cerebral cortex (our collective knowledge, wisdom and understanding, all passed down by our ancestors with a rich and unique history). We are the original people of the Pacific! With that said, we present to you our Hafa Adai pack. The term Hafa Adai means Hello in the Chamorro language, the native tongue of the original inhabitants of the island of Guahan or Guam. Depending on who you ask, it can also be used as a term for “what’s up?” and it parallels our Aloha in more ways than one.

The tee, printed on black, features a graphic similar to our Aloha Served Daily t-shirt flipped with the words Hafa Adai Served Daily in blue, white and red and hints of yellow, green and brown. Coinciding with this release is an H Pride hat: black upper, white eyelets, gray brim and teal H.

BUILD OR DESTROY x ALOHA DENIM

Thursday, April 14th, 2011 by

Releasing Saturday, April 16th

Aloha kakou,

Saturday we unveil our newest addition to our Aloha and denim families. The pack, dubbed Build or Destroy consists of an intricate New Era that we built up from the ground up around a concept that some of you may be familiar with. This Aloha denim New Era is inspired by Levis Strauss & Co. known for their original denim, selvedged denim and raw denim. The denim fit in the raw category and is slightly modeled off the 501s, and features copper eyelets that reflect the copper rivets found on Levis denim. On the actual jeans, these rivets were used to reinforce the points of strain on the denim as well as strengthen the pockets. Also featured on the hat are contrast copper stitching which emulates the copper stitching on the Levis denim. In the jeans context, the copper stitching was used to match the rivets, which became a trademark of theirs in 1942. The Aloha is stitched in white with a red / white crest stitched on the backside.

The t-shirt’s graphic reflects the Build or Destroy concept and features an illustration of steel workers with colors that tie back to the cap.

SUPERMAN SAVE US

Wednesday, April 13th, 2011 by

CALI IS THE PLACE

Tuesday, April 12th, 2011 by