HO! BUUU x MUA (SCOTCHGARD)

Saturday, November 27th, 2010 by

Available now

A tribute to a great era and piece of culture: We flipped the iconic Yo! MTV Raps and gave it our own twist: Ho! Buuu! Before the arrival of such lame rip offs as Direct Effect and Sucker Free (the latter which is hardly sucker free, period), there was the O.G. Yo! MTV Raps; the one hosted by Ed Lover, Doctor DrĂ© and Fab 5 Freddy, not Angie Martinez and Fatman Scoop (but respect to them). Truly an esteemed piece of Hip-Hop culture; the tee is printed on black and showcases the flipped logo in white and red. The Mua that’s releasing alongside is fabricated from scotchgard material which is waterproof and grease and stain free material, add to that in a great green colorway. These will be made available for sale online this Monday. Enjoy this nostalgic clip of the finale episode of Yo! MTV Raps with a dope cipher featuring Redman, Method Man, Special Ed, Large Pro (Extra P) and Craig Mack’s ugly-face-rap-attack.

HONOULIULI: HAWAII’S HIDDEN JAPANESE INTERNMENT CAMP

Wednesday, November 24th, 2010 by

This really hits close to home (pun intended) and I’m definitely looking forward to seeing the full length version of this documentary. I have a vague memory of Mom Dukes telling me that my Grandfather was actually thrown in one of the internment camps scattered across the island, but whether it was because I was too young and naive or just didn’t care at the time, it never really struck me as important. As I grew older and started on the path seeking knowledge of self, it re-sparked my interest to know the story behind this atrocious attack on us Japanese Americans; a peaceful, civilized, highly-intelligent and humble society. With the recent passing of my Grandmother and while browsing through archives of documents (we were looking for her birth certificate), I came across one interesting piece: a brochure (dated from the early 80s) which, upon reading, I found out was a census of sorts trying to locate those Japanese Americans who were gathered up and imprisoned in these “internment camps” prisons. From what I understand, the United States was attempting to reach out to those who were detained (and discriminated-against) in these camps to give them reparations. I actually plan to go digging in Bishop Museum’s archives to see what I can find regarding this historical travesty, and for those who are interested, the Hawai’i Japanese Cultural Center will be holding a pilgrimage of sorts out to Honouliuli sometime in February of 2011, where they will be screening a longer version of this documentary. At the moment of writing (and after speaking to Brian over at the Hawai’i Japanese Cultural Center), the full length documentary is currently in production and will be out sooner or later.

To think that this happened in the late 40s, early 50s – you would think the United Snakes of America would have learned from their wrong-doings and discriminating and stereo-typing of minorities. But as we all know, there is a similar form of discrimination and subliminal racism that still hovers at the surface, considering the attacks on Muslims in New York and their requests of building a mosque near Ground Zero. This is just an updated version of the same xenophobia that was practiced in 1943.

THEN THERE WERE NONE: PERSONAL STORY OF THE EFFECTS OF THE COLONIZATION ON THE HAWAIIAN PEOPLE

Wednesday, November 24th, 2010 by

Very cool and educational documentary, produced independently and features lots of extremely rare, black-and-white archival video footage.

This compelling story of a race displaced and now on the verge of extinction is brilliantly told in this award-winning documentary created by the great-granddaughter of Hawaiian high chiefs and English seafarers. – via PBS

FINALLY

Tuesday, November 23rd, 2010 by

I haven’t surfed since receiving a serious dose of bad karma by way of self inflicted oral trauma. It’s amazing what a few waves can do for your mental state.

SKATE OR DIE

Tuesday, November 23rd, 2010 by

Next time your bitchin’ about how you don’t have any good skate spots in your town, remember these dudes. Their obstacle is a decapitated lambs head. Aloha.

BLACK FRIDAY RELEASE: KUMULIPO x SUBCON x STRIKER

Tuesday, November 23rd, 2010 by

Releasing Thursday midnight


Click photo above for larger size of background image.

Aloha kakou!

Along with our Black Friday Sale, we have a special release lined up for the masses. It’s also an ode to our sometimes forgotten servicemen who are sacrificing their lives across the pond (shout out to KNOWxONE!) with strong military references prominently featured in these pieces. A lot of the pack’s influence comes from the United States Army 24th Infantry Division which formed during WWII and stationed out of Hawai’i. Known previously as the Hawaiian Division. Their insignia was a red, gold and green patch with Hawaiian on the top and a taro leaf in the middle. If you remember about a year back, we ran a similar pack with a similarly interesting story to boot, and if you find that interesting, you should definitely read up on some of these other links; we all know how strong a military presence we have here in the islands. Also, here is a link to a larger sized image of the background we’ve used for the product photos.

The release: An all black zip-up hoody called Striker with tonal graphics on the front and back as well as on the hood itself. The second cap from the top is an all black cap called Subcon, the cap that follows is also all black, dubbed Kumulipo (roughly translated to original or the genesis), the white tee below the two caps is called Out of Many We Are One, and lastly is a gray longsleeve tee with Kill ‘Em With Aloha and yellow taro patches on the left side. To close it off, we also have a special, limited edition Black Friday sticker pack. We hope to see you all this Thursday / Friday, come through and grab some Thanksgiving pupus, drinks and politic with your FITTED ohana.

Mahalo!

BLACK FRIDAY SALE

Tuesday, November 23rd, 2010 by

MR. ISAACCS

Monday, November 22nd, 2010 by

In loving memory of Mr. Gregory Isaacs, the Cool Ruler, a/k/a The Lonely Lover b/k/a as the King of Lover’s Rock who returned to the essence last month, on the 25th of October. Although he’s gone from the physical, his extensive and incredible discography will always be remembered and heard for generations to come. Long live the Cool Ruler! A little easter egg about this tribute tee, the logo is a reference to the way Isaaccs is spelled on his fourth album, Mr. Isaaccs. Sort of like a trivial “error card,” so whoever owns an actual copy of this misspelling on the album cover is holding not just a piece of history, but potentially sitting on a rare piece of gold in the form of acetate / vinyl. Another cool note is this is the first album of Gregory’s where the production was handled and credited to Gregory.