ALOHA MEANS HELLO x CHEEHUU ALL BLACK SNAPBACK

Wednesday, August 18th, 2010 by

Releasing Saturday, August 21st

Aloha kakou!

This Saturday’s release really needs no introduction. One of our most legendary designs, Aloha Means Hello (And Goodbye), gets a re-lift in all white with hits of orange, teal and gray with the crown and crest on the left sleeve. Along with this release is a new, all black Cheehuu snapback with a gray underside. Limited as usual; please act quick!

Mahalo for your continued support.

J BOOG LIVE (PHOTOS)

Wednesday, August 18th, 2010 by

J BOOG – LET’S DO IT AGAIN (LIVE)

Wednesday, August 18th, 2010 by

J.Boog x Hot Rain x Shack Waikiki.

Shouts to Chris Rod, Blaine and the whole Hot Rain Band. In the words of J.Boog, “Boom BahnG!”

FITTED SURF PACK: VIDEO RELEASE COVERAGE

Wednesday, August 18th, 2010 by


Video footage courtesy: Kaz Sano / Novus Swell

FITTED Hawaii released their limited edition “Surf Pack” recently. The “Surf Pack” consists of 3 hats designed by FITTED riders: Keanu Asing, Nelson Ahina, and Ezekiel Lau. These hats are super limited, only 30 hats of each design were made. I went to FITTED with Zeke on the release day to find 30+ people waiting outside before the store was open. The “Surf Pack” were sold out in little over 30 minutes!

BELOVED FRIEND, SON, BROTHER & SKATEBOARDER

Tuesday, August 17th, 2010 by

GENESIS x MUA (BLUE/GOLD)

Monday, August 16th, 2010 by

Releasing tomorrow, August 17th.

Aloha kakou!

Tomorrow’s release is a homage to our humble beginnings: The Genesis of Fitted serving aloha daily. The art is inspired by the band Genesis (Phil Collins and Peter Gabriel). The graphic features four dominoes with the numbers 1-4-3-8 (1438 Kona St.) next to a rising Sun and an ASD hit. Releasing with the tee is a new custom Mua fitted: blue upper, black button and brim and gold Mua logo. Per normal, all hats are extremely limited so please get on this as soon as you can!

NIELE x PHILADELPHIA PHILLIES

Monday, August 16th, 2010 by

In stores now!

Aloha kakou!

The release featured above is available in stores now. The quote is taken from Ghostface’s Winter Warz off Ironman (song featured below). The message is basically to anyone who’s being a little too niele / nosy and prying into your personal business. Tell ‘em to get stepping and keep it moving! The hat that’s releasing with it is a Philadelphia Phillies custom MLB: upper is all red topped off with a gray button and brim, white Phillies logo.

UNCLE STRIKES AGAIN

Monday, August 16th, 2010 by

Sashimi doesn’t get any fresher than this…. and don’t be shy with the wasabi.! Fried aku for dinner tonight.

HARD TIMES IN PARADISE CITY x SF GIANTS CUSTOM MLB

Friday, August 13th, 2010 by

In stores now.

sf

On top of our General pack and the FITTED x Cukui release, we’re also hitting you with yet another dope tee, Hard Times In Paradise City plus a custom San Francisco Giants fitted. This one’s for all the 80′s babies (no, you’re not an 80s baby if you were born post – 1985. Sorry!) and everyone else who appreciates what the 80s has offered to pop culture. From the timeless music, to the movies, candy, skateboarding, fashion and big-hair culture. Word to Phoebe Cates!

CHUCK MITSUI PRESENTS: ONE KINE DAY (TRAILER)

Friday, August 13th, 2010 by

Words by: KNOWxONE

How do you make a feature film you ask? “Just go to Amsterdam and make it happen” says Chuck Mitsui, the writer and director of Hawaii’s newest independent feature film, One Kine Day. We got a chance to sit down with Chuck during our most recent FITTED BBQ to get more insight on both the creative mind behind the film, and the project itself, while playing a few rounds of Portagee horseshoes. Chuck was raised in the Bay Area, but “decided to escape the cold water in ’92 and get some education here in the Aloha State.” Since his relocation to Hawai’i, he’s been holding residence in Ka’a'awa for nearly 16 years. Chuck’s passion for film has taken him abroad to such exotic cities like Amsterdam; a fitting city for the fellow tetrahydrocannabinol connoisseur. Although Chuck technically never attended film school, he did take a few classes at the Binger Film Lab in Amsterdam. “The Lab is set up for people with projects in development and fortunately for me, they liked my previous work, “It’s 8:08,” says Chuck. “Out of the 12 projects accepted in 2006, only two of us finished our first drafts. So I guess I didn’t let them down.”

Asked about the prices of weed in Amsterdam, Chuck tells us “You’re only allowed to buy 5 grams at a time. [Strains] like Orange Bud & Purple Haze go for about 5 – 7 Euros a gram.” We then switched gears from buds to budding director, focusing on his film, One Kine Day which got it’s humble beginnings in 2002. During this time, the outline was written with Erich Hoffman, a friend of Chuck’s, but subsequently was “Put on the shelf for a few years.” It wasn’t until 2006 in which Chuck finally got the chance to further develop the project. Rewinding back to his stay in Amsterdam, Chuck tells us “I wrote the first draft [at the Binger Film Lab] and a year later, returned to fine tune my directing skills.” In all, it took about 8 years before the project was finally completed.

When asked about the budget for One Kine Day, Chuck explained “Thanks to the financial melt down, we ended up shooting on a much smaller budget than we wanted: $1M.” Fortunately, the producers of One Kine Day, Torry & Angie, came through in the clutch to call in some favors. Finding a production company to fund a film with our current economic climate is proving more and more challenging. So how did Chuck do it? “After a couple of years, I found a private equity group who were willing to put their faith in me. It was a blessing, and thanks to some great tax incentives from the State of Hawai’i, we were able to scrape together enough to get it done.”

One Kine Day will make it’s debut at the Fall / 2010 Honolulu International Film Festival, October 14th – 24th. Chuck would like to thank Torry & Angie (the producers of One Kine Day) and “A big thanks to Donovan Ahuna for giving us the Local 665′s blessing.” If and when you see Chuck out on the streets, congratulate this man and offer him a blunt or two. We would tell you to buy him a beer, but as Chuck tells us, “I don’t always drink beer, but when I do, I prefer Dos Equis.”