Monday, May 17th, 2010 by

Congrats to our dear friend, Daniel Ito. A real life Van Wilder.

Confessions of a UH Graduate
By Daniel Ikaika Ito/Editor of Contrast Magazine

I wish I could have worn the Fitted’s UH Gray New Era during the University of Hawai‘i at Mānoa graduation ceremony at Stan Sheriff Center on Saturday. I would have looked so gangster when UH Chancellor Virginia Hinshaw gave me my diploma and shook my hand like one of the boys . I actually made Chancellor shake my hand homie-style and give me a the one-armed hug. “Bring it in for the real thing, Chancellor,” I said when accepting my bachelor’s of arts in journalism. She played it off well and congratulated me. Yes, of course I tweeted it.

After a brief Kenny Powers’ dance in front of the video camera, I returned to my seat and looked up to the balcony where my parents, brothers and friends were sitting. I then realized that going back to college was the right move to make. Although I never needed my degree to find success as a journalist, I now know that my experience at UH will only benefit myself, family and career.

As I type on the new Apple Macbook I received as graduation gift I’m fully aware that swallowing my pride and burying my nose in the books built more character than I had before and increased my swagger exponentially. If I can juggle freelancing as surf journalist for three publications, working public relations for the Vans Triple Crown of Surfing, starting Contrast Magazine and being a full-time student then there is nothing I can’t handle in my work.

So I say to the Class of 2010, “Congrats! Remember to always champion Hawai‘i and hustle like there’s no tomorrow.” And I say to my professors and alma matter, “Thanks for the stress and debt.” Now it’s time to make that paper.


Monday, May 17th, 2010 by


Monday, May 17th, 2010 by

Releasing tomorrow, Tuesday, May 18th.

Aloha kakou!

Quick update on tomorrow’s release: Aloha Served Daily, served on rocks with a slice of lemon. Cool-out styles. Shirt: teal tee with Aloha Served Daily in yellow with a black stroke, yellow crown on the back. Pride hat: all black cap with a tonal black Pride logo, yellow brim with yellow button and blacked out crest. Hats are limited to 30 pieces only!



Monday, May 17th, 2010 by

Bill Kaiheekai Maioho continues a 191-year-old family tradition of caring for the bones of 24 generations of Kamehamehas as kahu, or caretaker, of the Royal Mausoleum. Maioho’s family watches over the royal iwi, or bones, and assists in mausoleum chapel services. He makes sure that visitors are respectful as they enter a place that “exudes mana [spiritual power].”

Read the full story here.


Friday, May 14th, 2010 by

This goes down tomorrow evening (all details on flyer). Tickets are available at Fitted now. Support local, support Lanai!


Friday, May 14th, 2010 by

Releasing tomorrow (May 15th)

Aloha kakou!

Apologies for the late notice on tomorrow’s release. Let’s get straight into it though: White Homegrown tee with a color filling utilizing the colors that surround our beautiful island; backside features a white tonal crown. The cap is an all gray UH custom with a dark gray brim, UH logo and button. Hats are limited to 30 pieces!



Thursday, May 13th, 2010 by


Thursday, May 13th, 2010 by


Tuesday, May 11th, 2010 by

Available now!


Monday, May 10th, 2010 by

Starring: Michelle Rodriguez, Danny Trejo, Cheech Marin, Robert DeNiro, Lindsay Lohan, Jessica Alba, Steven Segal & Rose McGowan

The film focuses on Machete (Trejo), a renegade former “Mexican Federale.” After a shakedown with a druglord (Seagal), Machete roams the towns and streets of Texas looking to do yard work in exchange for money. Michael Benz (Fahey), a local businessman and spin doctor, explains to Machete that McLaughlin (De Niro), a corrupt senator, is sending hundreds of illegal immigrants out of the country. In order to stop this, Benz offers Machete $150,000 to kill McLaughlin. Machete accepts the murder contract. As Machete attempts to assassinate McLaughlin during a rally, he is double-crossed and one of Benz’s henchmen shoots him. It is revealed that Benz orchestrated the entire attempted assassination as part of a false flag operation to gain public support for McLaughlin’s harsh anti-immigration laws. By setting up Machete as the patsy, the conspirators make it appear that an outlaw illegal Mexican immigrant has tried to assassinate the senator.

A wounded Machete is taken to a hospital to be treated for wounds, and escapes from the guards before he can be arrested. Agent Sartana (Alba), a persistent U.S. Immigration and Customs Enforcement agent, is sent by her superior, Lt. Stillman (Johnson), to go find and capture the injured Machete. Machete, with the help of Luz (Rodriguez), a saucy taco slinger, recruits Padre Benecio del Toro (Marin), Machete’s “holy” brother. To take revenge on Benz, Machete kidnaps Benz’s wife and his daughter, April (Lohan), who has a penchant for guns. After encountering Machete, Sartana begins to have a special interest in the blade slinger. Machete rallies a group of illegal immigrants together, and begins to hunt the people who double crossed him.