DARUMA x SLAPS WIND (RISING SUN) PACK

Thursday, April 29th, 2010 by

Releasing Saturday, May 1st

Aloha kakou!

This Saturday’s release focuses on a familiar object that you’ve more than likely seen in almost every local resident’s home, the Daruma doll. This one is a salute of sorts to our Japanese residents whom have played a significant role in helping building up Hawai’i as it is today, right alongside the Hawaiians, Filipinos, Chinese, etc. The significance of the Daruma doll goes back to a Buddhist monk named Bodhidharma, the father and founder of the Zen order of Buddhism, which depicts what Bodhidharma looked like. The Daruma doll is a symbol of good luck for the Japanese; the big round, white eyes are used to track goals, desires and wishes. When an individual buys a daruma, they normally will find the daruma with white, empty eyes. Upon arriving at home or work, one will paint in one of the eyes, but leave the second empty. Once the individual’s goal has been achieved, the second eye will be painted in as well. The Japanese call this Both eyes open, the second eye finally open represents the realization of an achieved goal, victory or wish.

The pack features a tee featuring a red portrait of the infamous Daruma doll on a black tee with the first eye already open for you. The hat that releases alongside the tee is an all white Slaps Wind which features a red Hawaiian flag topped off with a white button. This represents the Japanese flag, where the red is a representation of the rising sun. These hats are limited to only 36 pieces, so you know what needs to be done!

(more…)

ONLINE EXCLUSIVE: GOLDEN STATE WARRIORS KAMEHAMEHA x CREST TEE

Monday, April 26th, 2010 by

Head’s up on this release, the GSW Kamehameha’s are limited to 30 pieces, so please act fast before they’re out of the park! Shout out to all of our Bay Area heads, this one’s for y’all! Cheee!

BY THE BOTTLE x RED MUA

Monday, April 26th, 2010 by

Releasing tomorrow, April 27th

bythebottle2

Aloha kakou!

Tomorrow’s release takes us on another trip down memory lane, revisiting our By The Bottle pack, an ode to one of the most recognizable condiments you’ll find on any table; whether you’re at your in-law’s house, a local restaurant, even your favorite five-star eateries. The tee features a Fitted logo on the front with that same logo on the back; an Aloha Served Daily & Net Wt. 116 Fl. Oz resting right beneath.

(more…)

ON TO THE NEXT ONE x KAMEHAMEHA STRAW (BLACK)

Wednesday, April 21st, 2010 by

Releasing Saturday, April 24th

ontothenextone_1

ontothenextone_2

Aloha kakou!

This Saturday’s release focuses on the turn of phrase, keep it moving, or as Mr. Shawn Carter put it, on to the next one. In a nutshell: if someone is biting verbatim what you’re doing, if someone says one thing and then fully flips the script on you, if someone is exploiting something you hold true to your heart, refocus that negative energy into positive and keep it moving, on to the next one! This Saturday’s pack combines a t-shirt and Kamehameha straw fitted.

The cap: an all black Kamehameha with a tonal straw brim, all black satin lining with our Tools of the Trade print. The shirt features the slogan “On to the next one” along with small graphics that attribute to the slogan; you can find more detailed shots below.

(more…)

FITTED FACEBOOK REFERRAL CONTEST WINNERS

Tuesday, April 20th, 2010 by

Congratulations to Jonathan Dinong with 178 referrals. Please come down to the shop to claim your free cap! Darren Wong is our runner up with 173 referrals, please head down to the store to grab yourself a free t-shirt! Mahalo to everyone who participated!

SHOP BUSINESS

Monday, April 19th, 2010 by

The friendly faces at the shop.

F-OUTTA HERE (WOMEN’S TEE)

Friday, April 16th, 2010 by

Releasing tomorrow, April 17th.

Aloha kakou!

Ladies, this one’s for you! This women’s tee is adaptable to any surrounding you may find yourself at; at the bar, the beach, or holed up at the crib. It’s everywear. Limited to 30 pieces, come through tomorrow, or make your man come down to get it for you.

Mahalo for your continued support! Big shout out to Paul and Maia.

NOW AVAILABLE ONLINE: CHEEHUU!!!

Friday, April 16th, 2010 by

cap_cheehu

HELLA TIGHT x U-N-I: LAND OF THE KINGS (FITTED EXCLUSIVE)

Thursday, April 15th, 2010 by

thurz

yonas

Re-ups in store now!

Hella Tight and Los Angeles based Hip-Hop duo U-N-I have teamed up once again to release a second run in their infamous Land of the Kings snapback / campaign. This second run features the same classic design run in black and white, complete with a satin underbrim. These snapbacks are exclusive to FITTED (in-store) and are extremely limited, so act quick. Don’t forget to support U-N-I and pick up their latest release, A Love Supreme 2.0.

NIPPON PHOTOS

Wednesday, April 14th, 2010 by

Check out some really dope photos our boy, Paul Kema snapped while touring Japan.

img_6544

img_6217

img_6361

img_6670

img_6413

img_6625

img_6621

img_6685

img_6812

img_7243

img_7456

img_76171

img_6550