Friday, February 12th, 2010 by

Releasing tomorrow, Saturday, Feb. 13th.


“players only love you when they’re playing…”

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You can karaoke along with the song using the lyrics right here.


It’s that time again. Sunday is that annual day of deep affection and intimacy. If you’re crushing hard on someone, it’s about time to reveal those spongy feelings, don’t you think? Then get to writing your soggy love letters, splash some pheromones on your neck and hope that that contract you signed with Cupid is carried out. If worst comes to worst, suggest a little love potion #9 on the tip of Cupid’s arrow, and aim for the heart.

For our Valentine’s Day pack this year, we’ve cooked up a satisfying collection, which we’re calling the Pa’a Lima pack (meaning ‘to hold in hand’) including a red pull-over hoody, a satin-straw Aloha snapback (we’ll get to that in a minute!) and a t-shirt representative of Hawai’i, love and music. Focusing on the hoody: an all red pull-over with FITTED in tonal on both sleeves, tonal trilocks triangle on the left chest area and tonal crown printed on the backside. Shifting gears, we have our t-shirt (Dreams) featuring a photograph of world-renowned and critically-acclaimed American-British rock band Fleetwood Mac, whose discography contains a combination of six platinum albums (one going 19x platinum!) as well as four gold albums. Fleetwood Mac is an incredible band, and you know we’d never steer you in the wrong direction.

Last up is our ‘Ula ‘Ula (which means ‘red’) Aloha snapback. Like we always do, we flipped a new technique, combining woven straw with satin (usually found on the inside of our caps). The outside, like we mentioned earlier, is a combination of straw and satin, making for something truly unique. The Aloha on the front is stitched in tonal, with red eyelets and tonal crest and crown. Stop by tomorrow and pick one up for yourself, and, it wouldn’t hurt to grab one for your significant other either. These will make perfect V-Day gifts!




Friday, February 12th, 2010 by




Thursday, February 11th, 2010 by

Just restocked the store with some more Bic Lighters, this time we flipped the colorway, Black Lighter with the 116 print. Come down and grab one while in stock, if you missed out on the 116 Lighters last time, here is your chance…don’t sleep!





Wednesday, February 10th, 2010 by


Edit: This is just a sneak peak. So far, I haven’t found any information on a release for DVD, but for now, you can get more info here.

“Hawaii A Voice for Sovereignty” is a documentary film by photojournalist Catherine Bauknight that explores the culture of the Native Hawaiians and their connection to the land. At the forefront of the film are social, economic, and ecological issues that have developed in Hawaii since the takeover by the U.S. in 1893, revealed in interviews with grassroots indigenous people and scholars such as author, Haunani-Kay Trask. The documentary goal is to raise awareness of the issues faced by the Native Hawaiians, which threatens their ancient and environmentally sustainable culture. Bauknight hopes to bring this film to the world stage by theatrical release, screenings at international film festivals, and television programming.”


Saturday, February 6th, 2010 by



Thursday, February 4th, 2010 by


Former Mayor Frank Francis Fasi, purveyor of the Fasi shaka as well as what is regarded as America’s best public transportation system, passed away in his Makiki home last night, due to natural causes. Fasi, who was born in Hartford, Connecticut, eventually made the trip to Honolulu after enlisting in the Marines, shortly after the Japanese bombing of Pearl Harbor.

Fasi was regarded as a “maverick” during the early years of his political career, which lasted for a strong 46 years, serving as Mayor for 22 out of those 46. As Mayor of Honolulu, Fasi was responsible for numerous, ground-breaking achievements, including the opening of the Neal S. Blaisdell Center, the construction of the Satellite City Hall, and the establishment of The Bus, which has won numerous awards as America’s Best Transit System.

On top of the construction and opening of what have become some of Hawai’i's more famous landmarks, Fasi created our island’s Summer Fun recreational programs, and the annual Honolulu City Lights display. “Even rail transit was a centerpiece of his administration,” says current Honolulu Mayor Mufi Hannemann. “He was truly one of the greatest mayors Honolulu has ever had, a visionary who spoke with action rather than words,” said Councilman Ikaika Anderson.

Fasi was an ambitious Democrat, a political hero to some, similar to whom he regarded as political heroes: Franklin D. Roosevelt, Adlai Stevenson and John F. Kennedy. A recent statement released by the Fasi ohana reads “The man affectionately known by many in Hawaii simply as ‘the Mayor’ truly loved this city of Honolulu and devoted much of his life in trying to improve it.”

Our condolences go out to the entire Fasi family.


Tuesday, February 2nd, 2010 by

Releasing Saturday, February 6th.

We’d like to send a big shout out and congratulations to Ryan Grice-Mullen (pictured in this photo shoot). We wish you nothing but the best of luck and are confident you will triumph with the Miami Dolphins!

Aloha kakou.

We know that many of you have been wondering when we’d be unveiling our next Mua New Era, our newest heavy-hitting cap. This Saturday, we’re doing just that. Hopefully you’ve been noticing that we’re trying to reach beyond the normal threshold when it comes to choosing diverse fabrics for our New Era hat program, and we feel pretty confident that we’re continuing to reset the bar, in that regard. For this newest Mua we’ve chosen a heather grey melton wool for all six panels, with an royal blue brim and a khaki-colored, velvety suede underbill to contrast the grays and blues. The Mua logo features metallic blue, white, orange and black stitching, topped off with an orange button.


The t-shirt in this pack is partially inspired by Nike ACG boots, but with colors that tie back to the Mua cap. The background features the speck patterns found on the shoe that’s been re-popularized by the Wale song, “Nike Boots.” Our motto, “Aloha Served Daily” sits inside with orange, blue, gray and whites; all match with the colors found in the cap above. As with 90% of our releases, the backside of the tee features our crown with the same speck pattern on the front planted inside the crown.