REPRESENT (PIHA) ROUND 2

Wednesday, January 27th, 2010 by

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[Keanu Asing warming up with some stretches in beautiful Piha, New Zealand]

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[Keanu Asing putting surf in it's place]

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[Hawaii Verizon Team]

From the official press release:

JANUARY 26TH PIHA NEW ZEALAND

EDITORIAL COMMENTARY BY HAWAIIAN CORRESPONDENT
ANDY MELAMED

Piha does have sunshine!.. Piha does have offshore winds!.. Piha does have
barrels and winding open faces that provide a platform for high performance
surfing.  Put it all together and that’s what day 6 of the  ISA QUIKSILVER
JUNIOR WORLD CHAMPIONSHIPS was all about..  In these conditions the cream of
the crop seems to rise to the top, and remain afloat.

It became a numbers game by mid morning for the Verizon Wireless Junior Surf
Team.  Seven of the 12 team members managed to squeak thru barrels, float
around sections, carve crests, pump sections and gouge bottom turns.  Some
of Hawaii’s team riders were eliminated falling short by tenths of a point
or getting edged out within the closing seconds of a heat.

The good news remains that Koa Smith and Malia Manuel wake to another
morning in the undefeated qualifying rounds.   Keanu Asing, Tanner
Hendrickson, Ian Gentil  Isaiah Moniz and Alessa Quizon find themselves
alive in the sudden death repercharge rounds.

Thus these rebuilding Hawaiians find themselves with 7 surfers still in the
mix. They are  in second place and are more than capable of surfing into the
finals in each division.   However  the finest young amateurs from around
the world,will also be laying it on the line with top tier performances.
Australia, Tahiti, Brazil ,New Zealand, South Africa, France and the United
States are all providing more than enough talent to make things extremely
interesting.

To close the rounds of competition on day 6 the action packed Aloha Cup tag
team event found Hawaii advancing to the finals along with Australia,
France, and South Africa. This sidebar event displays a teams top level
riders and illustrates how they can work together to gain victory. The
Hawaiians are proud to be in the finals in the ALOHA CUP, and win or lose,
it seems only fitting.  The ALOHA CUP  finals will conclude at  podium one
on day 7.

NOW AVAILABLE ONLINE: ALOHA LEATHER SNAPBACK & GREED FITTED

Tuesday, January 26th, 2010 by

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REPRESENT

Monday, January 25th, 2010 by

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[Hawaii Verizon Team]

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[Alyssa Cuizon]

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[Keanu Asing]

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[Ezekiel & crew]

Congrats to our ‘ohana / team riders Ezekiel Lau and Keanu Asing representing Fitted and Hawai’i for the ISA Junior World Surfing Championships. Keanu Asing eliminated USA team rider Conner Coffin who held the #1 spot at the Piha event yesterday, while Ezekiel Lau scored a 6.0, clutching first place during his 20 minutes of shine. For more info on the event, click here and here. Big shoutout to Rainos Hayes and the entire Verizon Wireless Hawaii Junior World Team.

ALL BLACK EVERYTHING PACK (ALOHA SNAPBACK x ASD HOODY)

Friday, January 22nd, 2010 by

Releasing Saturday, January 23rd.

This Saturday’s release is exactly what you’re reading: All Black Everything. Black hoody, black Aloha snapback. Our newest hoody features the crest in tonal black on the front left chest area; backside features the infamous Aloha Served Daily logo, also in tonal black. The snapback is blanketed in all 100% full grain black leather, with a tonal black Aloha logo in raised stitching on the front, with the usual crest hit on the back, and crown on the right side.

(more…)

RAGE FOR HAITI: FITTED MERCHANDISE UP FOR AUCTION

Friday, January 22nd, 2010 by

haiti

Don’t forget, tonight, Rage For Haiti will be going down at Manifest with extraordinary pieces of merchandise going up for both silent and live auctions. Your Fitted ohana will have the cap (pictured above) along with the original sample of the Ali’i / Kekoa Cazimero New Era. The Aloha snapback pictured above is also a sample. For your shot at a chance to win either (or both) of these sample hats, please head down to Manifest tonight and show your support. Let’s show Haiti and America what our “Aloha spirit” is really about.

JAY SARIO: MILILANI REPRESENATIVE ON PROJECT RUNWAY

Thursday, January 21st, 2010 by

Back when I was in fashion school, this dude (Jay Sario) was the illest. He had crazy vision, nice with draping and pattern making, and super fast! I used to always tell him “Jay, you got so much talent, you’re gonna kill it wherever you go.” 10 years later, he’s one of the contestants on Project Runway, a fashion-forward reality show I used to follow because I love watching people create. The time frame they have to make these pieces, -damn- I don’t know how they pull it off! I wanted to take a quick second to give Jay his props. It ain’t easy coming from Hawai’i and making a name for yourself; it takes hard work, perseverance and a whole lot of luck -but- with a lot of talent you, can always straighten that curve.

GOOD LUCK JAY!!

For more info on Jay Sario and Project Runway, please visit this link.

HELLZ BELLZ x VANS

Thursday, January 21st, 2010 by

Congratulation to Lanie and Bam for doing what they love and doing it well!! Salute! The project looks amazing!!

RAGE FOR HAITI: FRIDAY, JANUARY 22nd

Thursday, January 21st, 2010 by

rage4haiti

From the official press release:

For more info, email: rageforhaiti@gmail.com

HONOLULU – RAGE FOR HAITI is a way to raise awareness of the catastrophic earthquake that has killed thousands of people in Haiti. We’re just a group of girls who wanted to get involved in some shape or form to raise money for the victims of Haiti. Figured everyone likes to go out, so why not for a good cause?! Rage for Haiti is the perfect solution to get the community involved. 100% of door proceeds and all monies raised through the silent and live auction will be donated to the Clinton Bush Haiti Fund (http://clintonbushhaitifund.org).

At President Obama’s request, President Clinton and President Bush have partnered up to help with the relief efforts in Haiti. The Clinton Bush Haiti Fund will work to provide immediate relief and long-term support to earthquake survivor and channel the collective goodwill around the globe to help the people of Haiti rebuild their cities, their neighborhoods, and their families.

A silent and live auction will be held at Soho from 7-9pm with great items such as Zak Noyle photography, surf boards, gift certificates from local businesses, concert tickets courtesy of BAMP productions, superb wine, and more!! An amazing live auction will be held from 9-9:30pm where a few lovely ladies have volunteered to be auctioned off for dates!!!!

ONE night, THREE venues, GREAT music, AMAZING auction items, and the gift of GIVING to a great cause all for only $15 at the door or $10 presale (available at UH Campus Center, Manifest, and Fitted)!! 100% is going to ClintonBushHaitiFund. It’s a small gesture but a GREAT way to everyone involved and HELP rebuild lives in a country that desperately needs help right NOW!!

RAGE FOR HAITI: SOHO!! MANIFEST!! NEXT DOOR!!

With volunteered performances by:
- O’oe Carr (Soho @ 7:00pm)
- Oliver from The Jumpoffs (Soho @ 8:00pm)
- 82Fifty (Soho @ 10:00pm)
- Kimie (Manifest @ 9:00pm)
- Anuhea (Manifest @10:00pm)
- The Deadbeats (Nextdoor @ 9:00pm)

…plus a variety of DJ’s!!!!

NOW AVAILABLE ONLINE: SLAPS WIND

Monday, January 18th, 2010 by

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