ALMOST GAME TIME

Tuesday, July 29th, 2008 by


A couple more UH hats to add to your collection tomorrow. This time around we didn’t go fully tonal, here are the full specs: all gray cap featuring a dark green brim, black eyelets and green bay UH logo with white and gray stroking. The next cap is all black and also features a dark green brim with a gray underside and a dark green UH logo with white and gray stroke surrounding it. The shirt is printed on all black featuring the standard FITTED logo in a green plaid pattern, while the FITTED crest is in white and the back FITTED crown is also ran in green plaid. Get right for the season, Its right around the corner..

Mahalo,

FITTED

FITTED + KAMEHAMEHA

Monday, July 28th, 2008 by


Aloha All,

Big mahalo’s to all of you that took advantage of the Kama’ania pack this weekend. Please enjoy! Today we went a little mellow with the post but in store now we have an all new program. We took our most recognizable graphic and flipped 4 color ways. We decided to run limited colors in this design, at even a smaller minimum then we are used to. We have 50 pieces in each of the four color’s and it is a first come first serve basis. Phone orders are welcomed. Be on the look out for more of these quick strike colors.

Mahalo for your continued support.

FITTED

KAMA’AINA SPECIAL

Saturday, July 26th, 2008 by



Aloha. We hope everyone has been thoroughly enjoying their summer in paradise this year – the weather has been great and the waves have been fair, use it to your advantage. Moving along, we present to you our “Kama’aina Special” pack which consists of a new t-shirt and hat. With this pack we’d like to give back and pay homage to all the locals who have been supporting us & our MOVEMENT since day one, hence the Kama’aina Special. Whether you reside or have resided on the islands your whole life, or you happen to be one of our mainland fam, everyone of you who support FITTED are considered family to us, so we’d like to give back. All the blood, sweat & tears we spill into these projects are for YOU and we see & respect all of our returning customers, especially with the crazy, skyrocketing gas prices and the recession that we are currently stuck in. So with this pack we got back together with the good folks at Estate LA to produce another hat to rep HAWAII which is run in an indigo denim. The specs are as follows: On the 2 front panels is “Hawaii” stitched in white, resting on the outer sides of the brim are white stitching of leaves, akin to gold leaves you’d see on military officer’s caps. The underside of the brim is green, the top button is orange and features green eyelets. The back sees orange stitched FITTED crest and the left side sees a white stitched FITTED crest. We’ve also added an Orange rope to finish it off. The hat will run a cool $41.99 and is only limited to 100 pieces. On to the shirt, printed on white it features the local slogan “Kama’aina Special” in orange with green leaves sitting behind it. The back features the FITTED crown in orange with green leaves resting on the inside. The tee should definitely not hurt your pockets, priced at a reasonable $15.99. For this release we will be taking phone orders after 12 PM – but as always this is on a FIRST COME, FIRST SERVE basis. If your in LA and can make it down to the ESTATE flagship store they will have a small size run available for purchase.

Once again Mahalo to all of our Loyal Customers who have supported us from day 1..

Mahalo and enjoy!

FITTED

COLORS DONT RUN

Friday, July 25th, 2008 by


As always, we continue to bring you nothing but desirable heat with that FITTED twist that you have all grown to love. 3 new custom MLB hats, this time around a New York Yankees & Oakland A’s. Getting to the business, we set things off with a camouflage NY Yankees using Woodlawn camo and featuring an orange brim with a black underside, orange NY logo and top button with black eyelets and black New Era logo hit on the side. With the Pirates we kept it somewhat traditional but we added green top stitching on the bill, green under bill and green new era, Lastly we got a clean NY hat all black with a khaki suede bill. On the t-shirt side of things, we have a brand new design dubbed “Colors don’t run,” printed on black which features a graphic of the original Hawaiian flag element (paddle’s) with the words “Dirt, Bangles & Pakaolo” in red (red dirt), gold (Bangles) and green (pakalolo). The back features the FITTED crown also in red, gold & green.

SAT: 7.26.08 @ 11am

Mahalo..

KAMA’AINA SPECIAL

Thursday, July 24th, 2008 by


This Sunday we got a special pack dropping. Keep posted for more pictures and a description.

TRIANGLES

Tuesday, July 22nd, 2008 by


Aloha,

We present to you A new tank in 3 new Colorways, perfect for this hot ass summer. With the tank tops we took our “Tri-Locks” tee & freaked it just a little. There are 3 colors: black with blue, blue with white and white with purple, on each respect tank top the tri-lock pattern runs on each side going up right underneath the armpit area. On the back is the FITTED crown. On top of all that we have a dope custom Baltimore Orioles in all purple. Time to cool off.

Mahalo

SAT RELEASE

Friday, July 18th, 2008 by


(Saturday July 19)

Aloha,

More raw newness in the form of 3 MLB caps and a new t-shirt. This go around we freaked a Kansas City Royals hat and New York Mets. With the KC Royals we used light royal blue on all 6 panels with a scarlet brim and underside and manila gold eyelets and New Era side hit, with the KC logo we flipped it in white with a radient red stroke. Moving along to the next is an Oakland A’s hat in navy blue with a brown brim and green Oakland lettering logo. Lastly is an LA Dodgers hat in red with a dark blue LA logo and dark blue bill and orange underside. With the shirt, we wanted to give you a waterman sports type feel – after all, we are entirely surrounded by water, under stressful conditions we tend to take our frustration out in the water, whether it be surfing, paddle boarding, bodysurfing or bodyboarding. It’s a way of life for us. The back graphic features a FITTED Hawaii water-sports seal featuring two paddles and an anchor in navy blue, whereas the front features another FITTED seal on the left chest area. Swing by and cop one of these and wear it proudly!

Mahalo

AF

Friday, July 18th, 2008 by





Aloha,

Along with the Flying Coffin shipment we also got in some hats from Amongst Friends. There are 5 different styles: an all white hat with an Amongst Friends golf crest, 2 seersucker hats that come in both yellow and baby blue, a baby blue gingham hat with a white bill and a red hat with a seersucker underside with the AF logo in raised embroidery stitching.

Friday, July 18th, 2008 by


Aloha,

We have just received in some new hats from Seattle based Flying Coffin. These hats come in all black and features metallic silver and green threading on the brim as well as artwork of a pyramid, stars, planets and the moon – along with ‘F’ & ‘C’ (Flying Coffin). The inside features sating lining of a planetarium-esque artwork. This one is super good!

Mahalo

HUBBA HUBBA

Monday, July 14th, 2008 by


(Tuesday July 15)

Tucked away in the back alleys & dark roads of Hotel St. are some of the most infamous & notorious strip clubs and hostess bars, one of them being Club Hubba Hubba. A lot of memorable events took place at this nostalgic establishment, including a Mimi Miyagi appearance, who is a former porn star. There were even a few scenes in the infamous movie “North Shore” that featured the insides of this fine venue. While no longer there, you can still pass by and spot the neon light marquee – right next to Nikki’s Arcade. To pay homage to Club Hubba Hubba we are proud to unveil our Hubba Hubba “gentleman’s club” inspired tee with a play on those bright neon signs you can still see til this day. (If you need a red light district tour guide we have the perfect person for you). The front graphic features “Club Hubba Hubba Live Nude Shows” all in bright neon blues, yellows and greens as well as a neon pink girl, all in the form of neon tubing lights, which pays homage to the strip club of the same name which was originally located on Hotel Street. The back features a FITTED crest also in pink neon. Moving on to the hats is a St. Louis Cardinals custom: black denim cap with a brown brim and top button, and scarlet red cardinal. And last but not least, a New York Yankees custom: all black on the back four panels, teal on the 2 front panels, kelly green brim with a yellow underside, scarlet red top button, moonbeam yellow eyelets and a white NY logo.

MAHALO..

FITTED