KALA RELEASE

Posted in Uncategorized on October 24th, 2007 by FITTED



The Hawaiian word “kala” roughly translates to “money,” whereas money as
an “object” can most certainly bring out D’evils – such as greed and
hate. Which brings us to our “Kala” New Era part 2. We flipped the
colors and fabrics on these two: white with a teal blue underbill and
yellow with a black underbill, both in an exclusive linen fabric. These
hats also feature an all-over multi-colored, single needle stitch
embroidery – the first custom New Era hat to utilize this technique.
Printed on the inside sweatband in silver is an old Hawaiian proverb
that reads: “Aloha Mai No, Aloha Aku; O Ka Huhu Ka Mea E Ola Ole Ai”
which means “When Love Is Given, Love Should Be Returned; Anger Is The
Thing That Gives No Life.” These will be released and available at these
select retailers: The Cutlery (Hilo, Hawaii) , Commonwealth VA & DC, 5 &
A Dime
, Hall of Fame , Huf , Boundless NYC – as well as here at Fitted.

For those on the island, we will be releasing these this Saturday (10/27/2007)
@ 11 AM. First come, first serve. Absolutely NO HOLDS, 1 style / color per customer.
We will NOT be taking phone orders for these hats, as there is a limited amount
of these at the shop. For those on the mainland, you can hit up any of the other
retailers listed above to order.

See y’all on Saturday!!

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