UPPERPLAYGROUND

Monday, April 23rd, 2007 by





You might have seen this on the web already. But if you missed it, we got it.

ALOHA

Mighty Healthy!

Monday, April 23rd, 2007 by




A yo! Mighty Healthy… Holla

HIMMY

Monday, April 23rd, 2007 by



We just got a hand full of goodies from a brand called Himmy, Based in Japan. This stuff is highly limited due to there customization of hats. The Money Hat has alot of hand treatments on it which make it one of a Kind. The zebra hat is of his there own design, These hats wont last long so hit us Quick..

Aloha

Snobery!!

Friday, April 20th, 2007 by


Just did a small preview of our spring line on Highsnobiety. Shouts to David and the staff for the opportunity. The photo’s were taking before the rest of the line was completed. So we might have some gems that you haven’t seen in the shop. Ill try and post those as soon as we get them..

OPEN FOR BUSINESS!!!!

420 @ 4:20

Thursday, April 19th, 2007 by





Howzit,

If you came by the shop in the last 3 days you might have noticed that the windows and doors have been closed. We have been getting ready for our spring offerings. We been trying to keep it some what concealed . Lots of folding, inventory, and a spring update to the store ( lookbook coming ).
We will release the estate goodies pack tomorrow at 4:20pm Hawaii time. We will close again once these hats are gone. We have 13 of each color so get at us on the phone or the shop..

Mahalo,

FITTED

A Yo!!!

Friday, April 13th, 2007 by


Tonight,

For all of you who know and love our boy Bas (first kid on the team), He is officially, official!! were celebrating it in derelict fashion. Sorry no trips to the bathroom for him!!! hahaha.. Come through E & O trading company for the Jump off..

HAPPY BIRFDAY CUZZO!!!!! CHA…

EVIL MONITO x FITTED HAWAII x NEW ERA

Friday, April 6th, 2007 by


We teamed up with our good friends at Evil Monito to create this hat and T-shirt. We are very happy with the way it turned out, From the subtleness of the hat to the crazy treatment on the shirt. We are very happy to put out this pack to you. We will release it tomorrow at 11am Hawaii time at the shop and 11 am Pacific standard time at the Evil Monito Co-op. A total of 144 hats & t-shirts were made, With only 30 hats in the shop with the rest being available at Evil Monito,The shirts we have a good amount. We ask that all phone orders to be taking on the web site. If your in Hawaii and want to get your hands on this get down here early. Big shouts to Rickey and the whole Evil Monito Crew.

MAHALO FOR YOUR CONTINUED SUPPORT.

FITTED

HAWAIIANS IN THE WORLD

Friday, April 6th, 2007 by


I get a chicken skin every time I see Locals out in the world making a name for themselves. We live on Islands in the middle of the Pacific Ocean. Its alot Harder for us to make it big. Hawaiians come from a long line of warriors, so Its only fitting to see one of the Worlds Top Fighters Hail from the almighty Big Island! Good luck to Bj Penn (HILO) on his up coming fight with pulver. He also made his debut last night as one of the coaches on Spike TV’s Ulitmate Fighter, you can catch it every Thursday night on SPIKE TV.

CHEE HUUU

Thanks to RICH for the info…Check his NIMNIM blog for ill highlights as WU-tang sets the mood!!!

5 Panel 316′s

Wednesday, April 4th, 2007 by





Available now for purchase. We got a few of these gingham spring 5 panels from our Hommies at 316. These are a great look for the beach or the street.. Hit us.

MISHKA

Tuesday, April 3rd, 2007 by





Mishka!! FIRE. Straight from NYC these hats have been buzzed about for a minute. The “screaming skull” and the “Death Adders” (peep the under bill)… We have a complete size run but I dont see these lasting more then a couple of days. Call or come through…

FITTED