FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, KEIKI KAMEHAMEHA SNAPBACK, & ISLANDERS TEE

Posted in Updates on December 10th, 2018 by

Releasing exclusively in-store and online this Tuesday, December 11 at 10am HST.

FITSTRIKE

Aloha kākou!

We have a new adult and keiki Kamehameha set releasing this Tuesday under our FITSTRIKE program, along with a matching Islanders tee. The adult Kamehameha 59FIFTY and keiki Kamehameha snapback both feature a rifle green base with white front logo, tonal side logo, and white back logo, while the keiki snapback also features a white snap enclosure. The Islanders tee features an olive design outlined in white and orange, printed on a black tee.

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H PRIDE SNAPBACK, ARMAMENT JERSEY, ARMAMENT BEACH TOWEL, & HERALDRY BEACH TOWEL

Posted in Updates on December 7th, 2018 by

Releasing exclusively in-store and online this Saturday, December 8 at 10am HST.

H PRIDE

Aloha kākou!

We have a special release this Saturday, perfect for those sunny beach days. A new H Pride snapback will make its debut, featuring lightweight 100% nylon ripstop in black, with kelly green on the undervisor and sweatband. The front and back embroidery is yellow, while the eyelets and snap enclosure are white, and the side logo is green. Following the introduction of our new Armament pattern on Black Friday, we’re extending the look to a brand new jersey in 100% polyester, with the black Armament pattern cloaking the entire body, and features black and white stitched appliqué and black and yellow accent branding throughout. The number 13 on both sides reflects the 13 years we’ve been in business.

Along with the jersey and hat, we’re excited to announce two new premium beach towels, adding to our growing accessories program. The first is a multi-colored Armament towel with a large state seal printed in the center and our new FITTED label in the lower right corner. The second is an enlarged version of our new label system—which was first introduced in our 13th Anniversary collection—printed over the entire towel, along with a vertical bar of Hawaiian flag stripes in the center. The back is white on both towels. Please note, for the first wash, please wash the towel separately to avoid color bleed.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, KEIKI KAMEHAMEHA SNAPBACK, SLAPS WIND STRAPBACK, ʻĀINA STRAPBACK, ALL PURPOSE TEE, & WTCF TEES

Posted in Updates on December 3rd, 2018 by

Releasing exclusively in-store and online this Tuesday, December 4 at 10am HST.

FITSTRIKE

FITSTRIKE

Aloha kākou!

This Tuesday’s FITSTRIKE release consists of four hats and three tees. First up we have a matching Kamehameha snapback and keiki Kamehameha snapback, featuring teal front panels and visor, with woodland camouflage on the undervisor, black trucker mesh panels around the back, black eyelets, and metallic silver embroidery on the front, side and back. It also features a teal snap enclosure on the adult snapback and a white enclosure on the keiki snapback. Next is a gold Slaps Wind strapback with traditional flag colors embroidered on the front and white embroidery on the side and back. The ʻĀina strapback features white embroidery on a teal base. For the tees, we have a heather grey All Purpose tee (modeled after the classic Nike ACG logo), a celadon WTCF tee with silver and teal print, and a turquoise WTCF tee with white print.

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FITSTRIKE RELEASE: MUA SNAPBACK & GLITCH LOGO LONG-SLEEVE TEE

Posted in Updates on November 29th, 2018 by

Releasing exclusively in-store and online this Saturday, December 1 at 10am HST.

FITSTRIKE

Aloha kākou!

We have a crispy white FITSTRIKE set releasing on Saturday, featuring a clean, all-white Mua snapback, along with a new Glitch Logo long-sleeve tee—with the chest logo printed in white and purple, and the two half-logo sleeve hits printed in purple, all on a white base.

Also just a friendly reminder that our extended holiday hours start on Saturday as well, to help with all your shopping needs! We’ll be open from 10am to 8pm, Monday thru Saturday, and 10am to 6pm on Sunday.

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FITSTRIKE RELEASE: MUA SNAPBACK & KAHEKILI TANK TOP

Posted in Updates on November 26th, 2018 by

Releasing exclusively in-store and online this Tuesday, November 27 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new FITSTRIKE Mua snapback and Kahekili tank top. The Mua snapback features a maroon base with the front logo stitched in white and shades of grey, side New Era logo in light grey, back crest in white, and snap enclosure in grey. Along with the Mua, we’re bringing back the Kahekili design on a charcoal tank top, featuring small all-over illustrations of Kahekili, the 13th king of Maui.

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CYBER MONDAY 2018

Posted in Updates on November 25th, 2018 by

Cyber Monday will be an online-only event on Monday, November 26.

FLYER

Aloha kākou!

We’re capping off our holiday sales events with our annual Cyber Monday release, exclusively for our online customers. This year we’re featuring the multicolored version of the Armament Kamehameha snapback, nine FITSTRIKE hats, three tees, and a hoodie. We will be releasing some of the items at 9am HST, with the remaining items releasing at 12pm. Along with the new Cyber Monday releases, we’re also offering FREE shipping on every purchase made on Monday (HST).

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SMALL BUSINESS SATURDAY 2018

Posted in Updates on November 23rd, 2018 by

FLYER

CHEEHUU

CHEEHUU

Aloha kākou!

Mahalo to everyone who celebrated Black Friday with us last night! It was another one for the books, and we’re so thankful for each and every one of you!

Tomorrow, we’re joining in on the modern day-after-Black-Friday tradition known as Small Business Saturday, and we’re hitting hard with 70% off selected items in-store and a brand new Cheehuu release in-store and online! The Cheehuu snapback features a denim chambray base with white eyelets, white snap enclosure, and white embroidery all around. It’s finished off with our classic Thief’s Theme pattern on the undervisor and a Hawaiian flag/ASD tag near the snap enclosure.

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BLACK FRIDAY 2018 / ARMAMENT

Posted in Updates on November 21st, 2018 by

Our Black Friday event starts on Thursday, November 22 at midnight HST.
The Armament Kamehameha snapback, FITSTRIKE Vanguard snapback, FITSTRIKE Mua trucker snapback, Low Key hoodie, Secret long-sleeve tee, Forevermore long-sleeve tee, Ethos tee, Heraldry tee, and Armament sticker pack are all in-store exclusives. All other products will be available in-store and online.

BLACK FRIDAY

Aloha kākou!

It’s that time of the year again, where we come together and recall all the things we are thankful for over the past year—and every year we grow more and more thankful for all of you, our FITTED customers and ʻohana. And because of that, every year we try to show our appreciation with a huge Black Friday celebration. This year is no different, with a brand new Black Friday collection, a slew of new FITSTRIKES, $10 tees, $15 hats, and great food and entertainment for all to enjoy.

Without further ado, read on below for the story behind many of the new designs making their debut in this Black Friday collection (pay close attention to the quoted words near the end of the story as they evolve to become the new design names).

Moʻolelo by Ola:

On the topic of S.H.I.P. (Supporting Hawaiian Intellectual Property), what exactly does this mean? What causes us to think in this context? How can I get involved? To get there we must understand a few things. First let’s reference the quote on the back of our new label system, as this is the inception of the idea.

Kamehameha Ekahi is quoted as saying “E naʻi wale no ʻokou I kuʻu pono, ʻaole e pau” (Take up my endeavors in its entirety and carry them on without end). We see this quote referenced in the song Ka Naʻi Aupuni (the Conquerors of the Nation) composed by William Kaniho in 1906. It honors the Moʻi of each island from Keawe of Moku-o-keawe, Piʻilani of Maui, Kakuhihewa of ʻOahu and Manokalanipō of Kauai. Calling for the preservation of the emerging nation of Hawaiʻi through righteousness and reverence of the past. The richness of tradition must be maintained through the dedications and efforts of the many that still honor those words that Kamehameha left us on his death bed.

A point Kumu Kaipoʻi shared with me was this Samuel Kamaku 1860 quote: “he makemake ko’u, e pololei i ka moolelo i koʻu one hanau, ‘aʻole na ka malihini e a‘o mai iaʻu, naʻu e aʻo aku i ka moʻolelo i ka malihini” (I have A desire for the accurate stories of my birth sands, not to be taught to me by foreigners, rather for me to teach these stories to foreigners). We need not look further than these examples, for the teachings of our forefathers are clear and precise.

The current contemporary outlook is that we have been finagled from the just and forthright seat of stewardship that encompasses from the lani to kai, Kekaha to Kaʻū and the surrounded waters. The right to govern as we see fit, the unscrupulous affair foreigners had with the beauty, grandeur and political proximity of these lands. The consolation is not security or abundance of welfare but rather the fact that resolution is still intact, it is alive and very well.

You see that thing we have, the “secret” is “forevermore” woven into the tapestry of our “ethos!” It is within the “heraldry” of culture, old and new! Whether you’re a native or maoli the “angles” if you love this land are the same, this place without a doubt is SPECIAL. It all boils down to a simple concept, our greatest asset is non-physical but an attribute nonetheless. History has left us with all the equity we need. Hula, story-telling, lua, hoʻokele, kahuna kalaʻi waʻa, kapa, kakaū, upena, makahiki, kū, Lono, papa & wakea, kumulipo, Helenaʻs, TheBus, Sandy’s, Pipeline, surfing, lau lau, kalua pig, the list goes on and on…

The war we fight is for the protection of our intellectual property and as the horses and muskets got mounted in the past our “armament” is in the form of ʻike (knowledge). We say all is NOT lost because the war rages on for control of proximity! Because we honor Kamehameha and Kamakau in these days by utilizing the greatest gifts these Islands and ancestors left us. IP!!!

The centerpiece of the collection is the Armament Kamehameha snapback. Utilizing a new multi-trilock camouflage pattern named Armament in tonal black, with black embroidery all around, we’ve also added a very unique military-inspired touch to the left and right sides. The left side features a small cargo stash pocket, while the right side features a Velcro patch system, with an upside-down HAWAII hidden underneath the FITTED patch, and a bar of vertical Hawaiian flag stripes right above.

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FITSTRIKES

FITSTRIKE RELEASE: MUA SNAPBACK, KEIKI MUA SNAPBACK, & PACIFIC VIBRATIONS TEE

Posted in Updates on November 18th, 2018 by

Releasing exclusively in-store and online this Tuesday, November 20 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new adult and keiki Mua set this Tuesday, along with a classic tee design straight out of the archives. The two Muas feature a red crown with a navy visor and top button. The front Mua logo is stitched in navy blue, grey, and white, while the eyelets and snap enclosure are white, and the side and back logos are stitched in navy blue. The Pacific Vibrations design first showed up in 2009, as an homage to Joy Division’s iconic Unknown Pleasures album cover, while also observing the bond between the Pacific regions of Hawaii, Los Angeles, and San Francisco. This time around, the Pacific Vibrations design is printed in white on a navy tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK, ʻĀINA STRAPBACK, & ʻILIMA TEE

Posted in Updates on November 15th, 2018 by

Releasing exclusively in-store and online this Saturday, November 17 at 11am HST.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release features a matching H Pride and ʻĀina set, along with a new ʻIlima tee. Both the snapback and curved visor strapback feature white embroidery on a grey crown, with woodland camouflage visor and top button. The snapback features a white snap enclosure while the strapback features a woodland camouflage adjustable strap. The clean ʻIlima tee features a black and white print on a silver base.

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