FITSTRIKE RELEASE: EASYEASY SNAPBACK, SCRABBLE TEE, & KAPU TEE

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Posted in Updates on January 19th, 2018 by

Releasing exclusively in-store and online this Saturday, January 20 at 11am HST.

EASYEASY

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a brand new EasyEasy snapback in a clean black, white, and kelly green colorway, along with one of our original designs dating back to 2006—the Scrabble tee—in monochrome colors on black, as well as a new color in our more recent Kapu design, utilizing white, black, and yellow on a green tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK, BRIGANTE TEE, & WTCF TEE

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Posted in Updates on January 15th, 2018 by

Releasing exclusively in-store and online this Tuesday, January 16 at 11am HST.

H PRIDE

Aloha kākou!

This Tuesday, we’ll be releasing a new FITSTRIKE H Pride snapback, featuring a light teal crown and undervisor along with navy embroidery, top button, visor, and snap enclosure. We’re also releasing a matching Brigante tee featuring light teal on navy, as well as a matching Who The Crown Fits tee featuring navy and light teal on white.

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FITSTRIKE RELEASE: MUA STRAPBACK, KAMEHAMEHA STRAPBACK, MUA LOGO TEE, & BRIGANTE OVERSIZED CHEST TEE

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Posted in Updates on January 12th, 2018 by

Releasing exclusively in-store and online this Saturday, January 13 at 11am HST.

FITSTRIKE

Aloha kākou!

We have two new 9TWENTY curved visor strapbacks releasing on Saturday under our FITSTRIKE program. First up is a Mua strapback with a black base, yellow side and back embroidery, and true-to-life colors for the Mua logo: red and yellow for the mahiole and brown for the face. Next is our very first Kamehameha strapback in all red with white embroidery. Releasing along with the two strapbacks are two matching tees: a Mua logo tee with yellow and white ink on a red tee as well as a Brigante Oversized Chest tee featuring yellow, red, green, white, and brown ink on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & ONE NATION LONG-SLEEVE TEE

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Posted in Updates on January 8th, 2018 by

Releasing exclusively in-store and online this Tuesday, January 9 at 11am HST.

SLAPS WIND

Aloha kākou!

We have a new Slaps Wind snapback releasing this Tuesday under our FITSTRIKE program. The Slap Wind’s khaki crown is contrasted nicely against the denim visor and top button, as well as the traditional flag colors outlined in gold. It also features a white snap enclosure, red and white back stitching, tonal side stitching, and a bold red undervisor. The Slaps Wind is accompanied by a matching One Nation long-sleeve tee in navy with white and khaki print.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE TEE, & BST TEE

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Posted in Updates on January 4th, 2018 by

Releasing exclusively in-store and online this Saturday, January 6 at 11am HST.

MUA

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Mua snapback and two tees. The heather grey Mua features navy, red, and white embroidery along with a green undervisor. A Brigante tee featuring matching navy, red, and white print on a heather charcoal base, as well as a Blood, Sweat, & Tears tee featuring grey print on a white base will release alongside the Mua.

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FITSTRIKE RELEASE: SLAPS WIND STRAPBACK & WTCF HOODIE

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Posted in Updates on January 1st, 2018 by

Releasing exclusively in-store and online this Tuesday, January 2 at 10am HST.

SLAPS WIND

Aloha kākou!

This Tuesday, we’re releasing a new Slaps Wind 9TWENTY curved visor strapback with woodland camouflage as the base, white side New Era logo, and black crest on the back. Releasing alongside the Slaps Wind strapback is a new Who The Crown Fits hoodie in a clean black, gold, and white colorway.

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HAʻAHEO SNAPBACK, NATIVE HOODIE, & ONE NATION TEE

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Posted in Updates on December 29th, 2017 by

Releasing in-store and online this Saturday, December 30 at 10am HST.
The Haʻaheo snapback will also be available at our 1st edition pop-up in Louieʻs Gen-Gen room located within the highly regarded Liholiho Yacht Club, San Francisco on December 30 and 31.

HAʻAHEO

Aloha kākou!

To coincide with our first ever pop-up shop at Liholiho Yacht Club in San Francisco, we’ve created a brand new design to help mark the special occasion. Titled “Haʻaheo,” this design takes inspiration from Kalaninui Kua Liholiho I ke Kapu ‘Iolani (King Kamehameha II) and his famed royal yacht, which he named “Haʻaheo O Hawaiʻi” (“Pride of Hawaiʻi”). It was originally built in Massachusetts in 1816 under the name Cleopatra’s Barge, and became the first American pure pleasure craft to sail across the Atlantic. A few years later, it was acquired by King Kamehameha II in 1820 for 8000 piculs of sandalwood. The opulent yacht boasted a wide variety of luxury furnishings, as well as a large flag proudly displayed atop the mast.

This became the perfect inspiration for our newest design—with “Haʻaheo” meaning “Pride,” we proudly display a flag stitched to the front, uniquely created with the stripes of the Hawaiian flag mixed with our staple crown mark. The entire hat is constructed from 100% nylon to compete with the elements, dipped in black with tonal side stitching, black and white back stitching, and a white snap enclosure. Alongside the Haʻaheo snapback, we’ll be releasing updated colorways in two popular designs: a black, olive, and red One Nation tee and an olive and black Native pullover hoodie.

 

LIHOLIHO

The Haʻaheo design also served as the perfect jumping off point for our 2-day pop-up shop and collaboration capsule with Liholiho Yacht Club. Check out the flyer above, and if you’re in the San Francisco area on December 30 or 31, stop by Liholiho Yacht Club for a unique brunch and retail experience, with exclusive FITTED + Liholiho Yacht Club merchandise and the release of the Haʻaheo snapback. Please follow @FITTED, @liholihoyachtclub, and @louiesgengenroom for more information.

 

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12 DAYS OF FITTED INSTAGRAM CONTEST

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Posted in Updates on December 23rd, 2017 by

12 Days of FITTED

We’ll be starting the New Year off with a “BANG” with another 12 Days of FITTED Instagram Contest! This year’s prize is a never-to-be-released SAMPLE Snapback! We will be randomly selecting a winner upon successful completion of the 12 Days of FITTED contest. Contest starts at 12am HST Christmas Day, Dec 25th and runs to Jan 5th midnight HST. Please have all daily entries in by midnight HST. If you repost this 12 Days of FITTED flyer BEFORE the contest starts on Christmas Day, it can be used as a “wild card” for one of your 12 days, in case you forget a day, miss a hashtag, etc.

12 Days of FITTED Rules:
- Upload one new pic a day for the 12 Days of Christmas
- Must have at least one FITTED product in every pic
- Must be following @FITTED
- Hashtag #fittedhawaii #alohaserveddaily #12daysofFITTED
- Winner will receive a sample snapback (never to be released)

Good luck and Merry Christmas and Happy Holidays from the FITTED ʻohana!

HAWAIʻI NOIR COLLECTION

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Posted in Updates on December 22nd, 2017 by

Releasing exclusively in-store and online this Saturday, December 23 at 10am HST.

HAWAIʻI NOIR

Aloha kākou!

This Saturday marks the next delivery of our newest collection which we introduced on Black Friday. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.

Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.

For those people, there was Hell’s Half Acre.

This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.

This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.

We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.

Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.

Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.

 

ALOHA 9FIFTY SNAPBACK
The long-awaited return of our Aloha design comes correct with an all-over Nectar pattern on the base, subtle black stitching on the front, white side stitching and snap enclosure, and black and white crest on the back.

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TOUGHEST TEE – LIGHT TEAL
The Toughest tee is the commemorative item you bring home from any visit to a new place, like you went to Hell’s Half Acre and came back with this awesome tee. It features the Chinese character-inspired logo for the collection on the front, and showcases the street layout of Hell’s Half acre on the back with full branding and mottos.

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DELICIOUS, PLEASE SEND MORE TEE – BLACK
This design promotes the fictional neighborhood butcher and chop suey house down in Hell’s Half Acre. Anything you need chopped up, they’ll be happy to accommodate. And they mean anything.

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BOOGIE HOUSE TEE – MAROON
Inspired by the entrepreneurship of a real gangster and the original Honolulu Harlot, Jean O’Hara (do a quick Google search), this tee represents the place in Hell’s Half Acre that men would seek out, looking for a good time and a beautiful “lei.”

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WHO THE CROWN FITS TEE – HEATHER GREY
Our standard logo tee was customized for this collection by filling it with our new Nectar pattern.

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INTERNATIONAL LONG-SLEEVE TEE – LIGHT TEAL
Inspired by an old-style movie poster, this new design promotes Hell’s Half Acre with a vengeance. The motto “The Toughest Spot in the Pacific” says it all.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE TEE, & BLOOD, SWEAT, & TEARS TEE

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Posted in Updates on December 18th, 2017 by

Releasing exclusively in-store and online this Tuesday, December 19 at 10am HST.

MUA

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Mua snapback and two new tees. The Mua features a black base with red visor, green undervisor, yellow snap enclosure and New Era logo, and white Mua logo and back crest. The matching Brigante tee features yellow, green, and red on the back, with clean white on the front of a black tee. Finally, our popular Blood, Sweat, & Tears design is brought back in a regal black and gold colorway.

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