SCRIPT CAMPER, MANOA MIST HOODIE, & MANOA MIST TEES

Tags: , ,
Posted in Updates on October 16th, 2017 by

Releasing exclusively in-store and online this Tuesday, October 17 at 11am HST.

SCRIPT

Aloha kākou!

We have a New Era 5-panel Camper releasing on Tuesday, along with a hoodie and two tees. The Script camper is built with 100% nylon ripstop, with black ripstop on the crown and visor and green ripstop on the undervisor and inner sweatband. The front Script logo and back Cheehuu logo are made from precisely cut white rubber fused to the panels, while the side New Era and crown logos are stitched in tonal black. A white adjustable strap and black crest tag finish the look around back. Releasing alongside the Script camper is a black pull-over hoodie, a dark green tee, and a cream tee—all utilizing our popular Manoa Mist design.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FRONT

BACK

FRONT

BACK

OBSERVATION COLLECTION

Tags: , , , , ,
Posted in Updates on October 13th, 2017 by

Releasing exclusively in-store and online this Saturday, October 14 at 11am HST.

OBSERVATION

OBSERVATION

OBSERVATION

OBSERVATION
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

This Saturday, we proudly introduce the first delivery our newest collection—aptly titled Observation—with its aesthetics born from the idea of developing fundamental solutions through applied observation.

As designers, our ultimate goal is to observe all aspects of a project and come up with a successful visual solution. And of course we strive to do that on a daily basis through our products—but in a more substantial capacity, we look to our Hawaiian ancestors for the truest examples of applied observation.

The ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the people within the community. They observed the land and organized the communities in a way that followed the slope of the land and utilized the resources perfectly. Everyone within their ahupuaʻa had a duty to fulfill, became masters of their skillset, and always practiced aloha and laulima (cooperation).

A more detailed example is undoubtedly the brilliant wayfinding navigational skills that brought our ancestors to Hawaiʻi and throughout Polynesia. The original voyagers observed birds that migrated away for long periods of time and came back every year, concluding there must be more land out there. Watching other species of birds helped them understand when land was near or which trees were perfect for carving into canoes. They studied the waʻa kaukahi (single-hull canoes) and learned that making a unique modification would help withstand a longer journey, resulting in waʻa kaulua (double-hull canoes). And most importantly, they observed the stars, ocean tides, and the earth’s rotation, giving them a measure of direction, seasons, and time.

With the Observation collection, we look to mahalo the hard workers that came before us, sparking innovation and change by being makaʻala (aware) and observing all things around them. Those who helped build the culture that we now strive to sustain.

Three patterns are used throughout the Observation Collection, each stemming from natural elements that provides daily life, as well as the tools our ancestors used through observation:

ELEMENT EARTH FIRE / EEF
Flowing strokes of warm colors mimic fire bellowing in the air, and the movement of the earth underneath.

ELEMENT WATER SKY / EWS
The cool wavy colors are inspired by the ocean’s currents and the movement of clouds through the sky.

ELEMENT PLANTS TREES / EPT
Shades of green intersect and cut through each other like wind-rustled leaves and tree canopies swaying in the wind.

We’re also showcasing brand-new and updated cut and sew pieces for this collection—utilizing premium materials in our own custom-tailored—with special attention paid to the technical construction, placing them within the highly stringent standards of our TropTech line.

 

Mua 9FIFTY Snapback
Crafted in 100% polyester poplin, this Mua features the EEF (Element Earth Fire) pattern covering the entire crown and visor, with brass eyelets and a white snap enclosure. The front Mua is stitched in white and shades of orange, while the side New Era logo and side crown are white, and the back crest is orange and white.

FRONT

BACK

LEFT

RIGHT

 

Chiseled Scree Jersey – Black
The Scree jersey is a completely brand-new silhouette introduced under our TropTech cut and sew program. The body is a premium breathable mesh henley with a two-button collar, sporting a Hawaiian flag patch on the wearer’s right sleeve and a Tyvek care label is sewn into the back collar. The large stitched number 4 on the back is a nod to the traditional Hawaiian system of counting, in which they counted in multiples of four, based on the amount of fish that one could hold in each hand. “Fitted” is embroidered in white on the wearer’s left chest in a custom chiseled font, inspired by the way our ancestors used a koʻi (adze) to carve out the hulls of the canoes.

FRONT

BACK

 

Superior Movements Long-Sleeve Tee – Orange
Created just for this collection, this new design features a large watch face on the back with moon phases running down the sleeves, portraying a juxtaposition of modern time-keeping next to the old Hawaiian way of telling time.

FRONT

BACK

FITSTRIKE RELEASE: SLAPS WIND 59FIFTY, ISLANDERS TEE, & WTCF TEE

Tags: , , ,
Posted in Updates on October 9th, 2017 by

Releasing exclusively in-store and online this Tuesday, October 10 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Slaps Wind 59FIFTY and two matching tees. The Slaps Wind features a black crown along with a red visor and top button. The flag embroidery is stitched in traditional colors and outlined in gold, while the side New Era is stitched in tonal black and the back crest is stitched in red and white. The first tee is a silver Islanders tee with black, red, and white print, while the second is a red Who The Crown Fits tee featuring white and black print.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

CHEEHUU SNAPBACK, ALOHA MEANS HELLO TEE, & WTCF TANK TOP

Tags: , ,
Posted in Updates on October 6th, 2017 by

Releasing exclusively in-store and online this Saturday, October 7 at 11am HST.

CHEEHUU

Aloha kākou!

Following the release of the nylon ripstop Day Tripper last month, we have a brand new Cheehuu snapback also made completely out of nylon ripstop, set to release this Saturday. The crown and visor are teal, while the undervisor and top button are black, matching the Cheehuu, New Era logo, and back crest. The eyelets, side crown embroidery, and snap enclosure are all white. Complimenting the Cheehuu are a new Aloha Means Hello tee featuring a teal, pink, and white perforated print on a black base, as well as a Who The Crown Fits tank top with black and teal printed on a white base.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: JAMO TEE & TRILOCKS LANYARD

Tags: , ,
Posted in Updates on October 5th, 2017 by

Releasing exclusively in-store and online today, October 5 at 11am HST.

Aloha kākou!

We have a nice little FITSTRIKE release for you today, which consists of a black Jamo tee—inspired by the classic Jameson whiskey bottle—and a re-up on lanyards, featuring trilocks on one side and the FITTED logo on the other.

FRONT

BACK

LANYARD

FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MUA STRAPBACK

Tags: , ,
Posted in Updates on October 2nd, 2017 by

Releasing exclusively in-store and online this Tuesday, October 3 at 11am HST.

BRIGANTE

Aloha kākou!

This Tuesday, we’ll be releasing a new FITSTRIKE Brigante snapback, featuring a dark green crown with tonal New Era logo, white front and back stitching and snap enclosure, all matched up with khaki suede visor and top button and a khaki undervisor. Releasing alongside the Brigante is another brand new 9TWENTY Curved Visor Strapback, featuring a small white Mua logo on the front, along with a white side New Era logo and back crest.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

LEFT

RIGHT

FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, CARRIAGE TEE, & WTCF LONG-SLEEVE TEE

Tags: , ,
Posted in Updates on September 29th, 2017 by

Releasing exclusively in-store and online this Saturday, September 30 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We’ll be releasing a new FITSTRIKE Kamehameha 59FIFTY this Saturday, along with a classic tee design dating back to 2012 and a Who The Crown Fits long-sleeve tee—perfect for the upcoming fall season. The Kamehameha 59FIFTY features a heather oatmeal crown with red visor, logo embroideries, eyelets, and top button, along with a kelly green undervisor. The Carriage tee features a Hermès-inspired design on the front and back, printed in grey on a red tee. The black Who The Crown Fits long-sleeve tee features red FITTED logos printed on both sleeves, along with white Nihi and crown logos printed on the front and back, respectively.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: MUA SNAPBACK, NIHI STRAPBACK, BRIGANTE TEE, & WTCF TEE

Tags: , , ,
Posted in Updates on September 25th, 2017 by

Releasing exclusively in-store and online this Tuesday, September 26 at 11am HST.

FITSTRIKE

Aloha kākou!

Tuesday’s release is comprised of two hats and two tees under our FITSTRIKE program. The Mua snapback features a black base with a variety of pastel colors stitched on all sides of the hat, finished off with a white snap enclosure. We also have a brand new addition to our New Era lineage, with the 9TWENTY Curved Visor Strapback making its debut with a small Nihi logo stitched in white atop the black base. It also features a white New Era logo and white back crest. To round out the pack, we have new Brigante and Who The Crown Fits tees, both in black with pastel colors tying back to the Mua.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: H PRIDE SNAPBACK, KALAI WAʻA TEE, & WTCF TEE

Tags: , ,
Posted in Updates on September 21st, 2017 by

Releasing exclusively in-store and online this Saturday, September 23 at 11am HST.

H PRIDE

Aloha kākou!

This Saturday, we’ll be releasing a new FITSTRIKE H Pride snapback, featuring a maroon base with white front and back embroideries, white snap enclosure, and tonal New Era logo on the side. Accompanying the H Pride is a new Kalai Waʻa tee with maroon print on a heather grey base, along with a Who The Crown Fits tee featuring white print on a maroon base.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, DE LA MER TEE, & WTCF TEE

Tags: , ,
Posted in Updates on September 18th, 2017 by

Releasing exclusively in-store and online this Tuesday, September 19 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We have a nice black set releasing this Tuesday under our FITSTRIKE program. First up is a Kamehameha snapback with a black base, green undervisor, black snap enclosure, yellow top button, and yellow stitching all around. Next is an old favorite we’re bringing back in a new colorway—the De La Mer tee in black with shades of yellow on the front and a yellow crown on the back. Lastly, we have a Who The Crown Fits tee in black with white and red print on the front and a white crown on the back.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FRONT

BACK