MILITARY APPRECIATION WEEK: MAY 27TH – MAY 31ST

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Posted in Updates on May 24th, 2013 by

There’s always time to get ahead

Aloha kåkou!

To show our appreciation for all military personnel who fight for our country, past and present, we are offering 20% off select items both online and in-store, starting this Monday (May 27th, Memorial Day) extending to Friday, May 31st. For in-store purchases, please show military ID or an equivalent if you are a spouse of someone who is serving. For online orders, please use the discount code: MILAPP (starts on Monday) and MUST use an official “.mil” military issued email in order for it to be valid. Please note, if you use the discount code and you do not use a “.mil” email we will void the discount.

Mahalo to all our veterans! We appreciate all you do!

ALVA ALOHA TEE x KAMEHAMEHA TEAL NEW ERA SNAPBACK

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Posted in Updates on May 24th, 2013 by

Releasing Saturday, May 25th.

ALVA

Aloha kākou!

Tomorrow’s release is our Alva Aloha tee which compliments the tanktop which we released earlier this week (still have sizes left!). The tee, printed on white, features the Alva Aloha print in teal and pink with a gray, black and teal Kamehameha New Era snap (black snap).

Kamehameha

MOʻOLELO: IT’S HAWAIIAN SUN!

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Posted in Updates on May 23rd, 2013 by

Hawaiian_Sun

Aloha kākou!

For this week’s Moʻolelo / #tbt, we take it back to December of 2010 when we collaborated with Hawaiian Sun for an amazing pack that consisted of the New Era pictured above, a t-shirt and a custom, reusable plastic cup, emblazoned with FITTED, crests and Hawaiian Sun logo all-over prints. It was an honor to work with them as all locals know, it’s a part of childhood nostalgia, from keiki time all the way to our adulthood.

“Hawaiian Sun: Simply put, the name represents par excellence that is tantamount to a pack of Lunchables to a first grader. Hawaiian Sun evokes vivid memories of any local keiki’s childhood, wrapped neatly in tin foil and left to cool in the freezer overnight; all set for the following day’s home lunch or field trip, so when it was time for lunch, the juice would be nice & slushy. The average local family buys at least 3 – 4 cases of the infamous fruit juices and are not only limited to the keiki; every trip to the beach, tailgate party, or lu’au will have Hawaiian Sun on ice, ready to go. Add to the fact that there is not a flavor out of their entire production that is second-rate.”

ALVA ALOHA TANKTOP

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Posted in Updates on May 20th, 2013 by

Releasing Tuesday May 21st.

ALVA_BLOG

Aloha kākou!

Brand new tanktop dropping tomorrow which is an acknowledgment to skate legend and architect of Alva Skateboards, Tony Alva. As most of you know, FITTED is a strong supporter of skate culture not just in Hawaiʻi, but worldwide. The tank is printed on gray, features an Aloha print which is printed in both forward and reverse in white and neon in an Alva-esque font and a white crown hit on the back.

ALVA2

HELLAFITTED (HELLAFLUSH x FITTED)

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Posted in Updates on May 17th, 2013 by

Releasing Saturday, May 18th.

HELLA_BLOG

Aloha kākou!

Tomorrow, along with our regular release, we’re dropping our collaboration with HellaFlush whom will also be at the Slammed Society event at Ke’ehi Lagoon. on Sunday The event goes down at 12 pm. You’ll be able to purchase them at our shop as well as online.

Keehi Lagoon Memorial
2685 N Nimitz Highway
Honolulu, HI 96819
Staging Roll-in: 9AM
Please arrive on time, but not earlier than 9AM.
Roads may be closed due to another event.
Gates open to the public at 12PM

HELLAFITTED4

MOʻOLELO: GOING ON EIGHT

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Posted in Updates on May 16th, 2013 by

Screen Shot 2013-05-16 at 11.49.10 AM

Aloha kākou!

This week’s Moʻolelo / #tbt is a brief look into when we first opened our doors nearly 8 years ago now. We’re humbled and very thankful to you all for supporting us over the years. You have been by our side since the jump and witnessed our growth, and grew with us, stuck with us through thick and thin. We try not to beat a dead horse but we cannot stress enough how important your support is; you all are considered ohana and without you there really would be no “us.” We’ll have a more in-depth post about this as our 8 Year Anniversary approaches. For now, we’d like to say: MAHALO NUI LOA!

CITY LIGHTS x AERON

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Posted in Updates on May 16th, 2013 by

Releasing Saturday, May 18th.

CITY_LIGHTS_BLOG

Aloha kākou!

Thank God the trade winds are back, right? At least for now. Hopefully the weather we experienced in Spring is not an indication of what Summer will be bringing us. Either way, we got you covered for Summer with a fresh new tank top (“City Lights”) which features Honolulu on the front which gives it a metropolitan ambience. Also dropping is a fan favorite, our “Aeron” tee which is a nod to Herman Miller’s chair of the same name, featuring the clean lines as seen on the iconic ergonomic chair.

Aeron_BLOG

FITTED FAITHFUL

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Posted in Updates on May 13th, 2013 by

Releasing Tuesday, May 14th.

IIWI4

Aloha kākou!

The iʻiwi or Hawaiian honeycreeper bird of Hawaiʻi is considered to be of significant value within our rich culture and history. The feathers of the iʻiwi were championed by the aliʻi which were used to decorate ʻahuʻula and mahiole; where some of these cloaks for the elite class contained up to hundreds of thousands of the fiery red feathers of the iʻiwi. Unfortunately, due to their native forests being cleared for farming and unnecessary urban development, the iʻiwi species has declined significantly in numbers and is now listed as a threatened species, which portrays a similar parallel to the Kanaka Maoli due to the introduction of diseases from Western contact which slowly decimated the Native population. To remain aware and alert of this, we’ve brought back our FITTED Faithful tee in charcoal heather gray with the I’iwi bird in red outlined in white. The print appears on the front and the back with FITTED Hawai’i and complimented by two yellow FITTED crests.

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