FITSTRIKE RELEASE: MUA STRAPBACK & SADAMITSU LONG-SLEEVE TEES

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Posted in Updates on April 23rd, 2018 by

Releasing exclusively in-store and online this Tuesday, April 24 at 11am HST.

MUA

Aloha kākou!

Tomorrow’s FITSTRIKE offerings include a new Mua 9TWENTY curved visor strapback and brand new tee design. The Mua is dipped in desert camouflage with red and white embroidery on the front and back and white embroidery on the side. The new Sadamitsu design is inspired by the Kauaʻi artist of the same name, an island boy that landed a gig at Columbia Records as the design and packaging director. The front features artwork inspired by one of his great cover art designs, while both sleeves feature a new “Glitch” WTCF logo printed toward the bottom. The Sadamitsu long-sleeve tee comes in both safety green and black. Keep reading below for the incredible moʻolelo behind the Sadamitsu design, told by Ola:

At first glance, this week’s tee has a very abstract feel and the vibe is difficult to place. One of my favorite jazz musicians is Charles Mingus—I love the frame of mind his music puts me in while I’m working! His jazz is upbeat, addictive, textured, heavily melodic, and feels extremely fresh, which puts me in a playful mindset. The first time I heard “Goodbye Pork Pie Hat,” I immediately had to stop what I was doing and dove into all of his works to find out more about him. I was rather fond of his 1959 album “Mingus Ah Um” (which became the inspiration for the Sadamitsu tee). “Boogie Stop Shuffle,” “Open Letter to Duke,” and “Jelly Roll” were some of the vibes that kept providing my work flow efficiency throughout the years. One day I grew curious of the artwork behind the “Mingus Ah Um” album, and as I researched, I found another gem.

This one starts on May 6th, 1921 in beautiful Waimea, Hawaii on the island of Kauai. Sadamitsu “S. Neil” Fujita was born the son of Japanese immigrants, and his father was a blacksmith on a sugar plantation where they lived. He studied in California at the Chouinard Art institution until 1942 where he was forced into Panoma Assembly Center, then into a concentration camp in Wyoming during the war. After service in the war he got back to his art studies, landing in graphic art courses, which moved him to Philadelphia, then he eventually got a job offer at Columbia records as design and packaging director.

It was there that he began this style of record covers where he used paintings, photographs and illustrations. This set the vibe of abstract images as the inspiration and mood of music or the aesthetic value that music creates. His work thrived on Dave Brubeck’s “Time out,” Dick Hyman’s “Provocative Piano,” and Jimmy Rushing’s “The Jazz oddessy of James Rushing Esq.” It ushered a new way to deliver album jackets, with art as vibrant as the music itself.

He went on to design book covers for Truman Capote’s “In cold blood” and most famously Mario Puzo’s “The Godfather” which the logo lasted through all versions of Book and movies and still very recognizable today.

I am a firm believer that with the proper guidance and leverage, Hawaiʻi has the talent to accomplish the smallest and biggest solutions in any field. Sports, music, art, design, engineering, architecture, computer programming—just about anything we put our minds to. Sadamitsu started as the son of immigrants and went on create some of the most iconic designs of his generation. He was a son of these islands and whenever we can wave Hae Hawaiʻi (Hawaiian Flag) we should and be proud of our heritage as the ceiling is high!!

 

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & LOCAL 116 TEE

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Posted in Updates on April 20th, 2018 by

Releasing exclusively in-store and online this Saturday, April 21 at 11am HST.

H PRIDE

Aloha kākou!

This Saturday, we’ll be releasing a new FITSTRIKE H Pride snapback and matching Local 116 tee. The H Pride snapback sports a heather grey visor and white snap enclosure to go along with the navy base and yellow embroidery. The Local 116 tee is a salute to local construction tees, with yellow print on a navy tee.

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FITSTRIKE RELEASE: NIHI 59FIFTY & ALOHA BALL TEE

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Posted in Updates on April 15th, 2018 by

Releasing exclusively in-store and online this Tuesday, April 17 at 11am HST.

NIHI

Aloha kākou!

We’ll be releasing a new Nihi 59FIFTY and a brand new tee design this Tuesday under our FITSTRIKE program. The Nihi 59FIFTY features a dark graphite base with tonal embroidery on the side and white embroidery on the front and back. The new Aloha Ball design sports a 90’s volleyball vibe with a small graphic on the front left chest and a large graphic on the back, printed on a black tee.

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FITSTRIKE RELEASE: KAMEHAMEHA STRAPBACK & RIVIERA TEE

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Posted in Updates on April 13th, 2018 by

Releasing exclusively in-store and online this Saturday, April 14 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a new Kamehameha 9TWENTY curved visor strapback, featuring a full denim base with white embroidery all around. Accompanying the Kamehameha strapback is a brand new tee design entitled “Riviera,” featuring a serene ocean backdrop and a perfectly centered palm tree on the front, with the words “The Hawaiian Riviera, FITTED Hawaii” stylized underneath. The back features a small white crown, printed on a silver tee.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MĀKAUKAU TEE

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Posted in Updates on April 9th, 2018 by

Releasing exclusively in-store and online this Tuesday, April 10 at 11am HST.

BRIGANTE

Aloha kākou!

This Tuesday, we’ll be releasing a new Brigante snapback and a tee design from our archives. The Brigante snapback features an all-around clean black and white colorway, finished off with a nice clear snap enclosure. The classic Mākaukau tee features a large abstract design on the front with the much-beloved big crown on the back in matching colors, all printed on a cream tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & HALF TIME TEE

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Posted in Updates on April 6th, 2018 by

Releasing exclusively in-store and online this Saturday, April 7 at 11am HST.

MUA

Aloha kākou!

We have a new Mua snapback and all-new tee design releasing tomorrow under our FITSTRIKE program. The Mua snapback features a black base with white piping and black snap enclosure. The front Mua logo is stitched in white and a red-to-yellow gradient, while the back crest is stitched in red and white, and the side New Era logo is tonal black. The matching Half Time tee features a yellow, white, and red block print on the front with our name, number, and crest overlaid, along with a white crown on the back.

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CAPS & CULTURE

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Posted in Updates on April 4th, 2018 by

CAPS & CULTURE

Aloha kākou!

Join the FITTED Hawaiʻi team as we present the very first Caps & Culture event this Sunday, April 8, at the FITTED shop (1438 Kona St.) starting at 11am. Bring your lightly used streetwear hats and apparel from any brand to buy/sell/trade or just come down to cruise and talk story! The Punchbowl Lunch Wagon will be joining us to keep your stomachs full and your thirst quenched. We will also be having an in-store exclusive release just for this event. Once again, ALL BRANDS WELCOMED! We hope to see you all there! Mahalo!

FITSTRIKE RELEASE: ʻĀINA SNAPBACK, NIHI STRAPBACK, & FRESH & SWEET TEE

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Posted in Updates on April 2nd, 2018 by

Releasing exclusively in-store and online this Tuesday, April 3 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow, we’ll be releasing a gold-accented FITSTRIKE ʻĀina snapback and Nihi curved visor strapback, along with a matching Fresh & Sweet tee. The ʻĀina features a red crown with black visor, side embroidery, eyelets, and top button. The front and back logos are a clean metallic gold, while a white snap enclosure finishes the look. The Nihi curved visor strapback will look familiar to many as a perfect homage to the 5 Year Anniversary Nihi we released all those years ago, sporting a red base and metallic gold embroidery all around. The Fresh & Sweet tee is a nice throwback as well, featuring the words “Home Grown, Fresh & Sweet” creating the shape of a pineapple on the back, with a crest on the front left chest, both in red, yellow, and green print.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, WHEN THE MORNING COMES TEES, & WTCF TEE

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Posted in Updates on March 30th, 2018 by

Releasing exclusively in-store and online this Saturday, March 31 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday’s FITSTRIKE release consists of a new Kamehameha 59FIFTY and three tees. The Kamehameha 59FIFTY features a full woodland camouflage base with contrasting white embroidery all around. There are two classic When The Morning Comes tees—in yellow and celadon—and a white Who The Crown Fits tee with a gradient fill that matches the When The Morning Comes gradient.

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SPRING CLEANING SALE

Posted in Updates on March 29th, 2018 by

Spring Cleaning Sale in-store and online this Saturday, March 31, from 11am–7pm HST.

SPRING CLEANING

Aloha kākou!

We’re cleaning house this Saturday! For one day only on March 31, we’ll be discounting almost everything in stock, in-store and online. Everything released prior to March will be 50% off (including skate decks, excluding accessories). March releases will be 20% off (excluding the 3/31/18 release). For our online customers, all prices will be already adjusted during the sale, and we’re offering FREE SHIPPING for online orders over $100 (no promo code necessary).