FITSTRIKE RELEASE: BRIGANTE 59FIFTY, CROWN LANDS TANK TOP, & WTCF TEE

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Posted in Updates on June 26th, 2017 by

Releasing exclusively in-store and online this Tuesday, June 27 at 11am HST.

BRIGANTE

Aloha kākou!

This Tuesday we’ll be releasing a FITSTRIKE Brigante 59FIFTY featuring a black base and kelly green undervisor, with the front logo stitched in red, yellow, and white, the side New Era logo stitched in white, and the back crest stitched in red and yellow. We’ll also be bringing back our classic Crown Lands design in yellow and white on a red tank top—perfect for the summer—along with a matching black Who The Crown Fits tee with red and yellow print.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE OVERSIZED SIDE TEE, & WTCF TEE

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Posted in Updates on June 23rd, 2017 by

Releasing exclusively in-store and online this Saturday, June 24 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a clean black and white FITSTRIKE set releasing this Saturday, centered around a new Mua snapback completely covered in soft black and white terry cloth fabric. It also features white embroidery, black eyelets, and a white snap enclosure. Accompanying the Mua is a new Brigante Oversized Side tee and a Who The Crown Fits tee, both done in black and white.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, TRILOCKS TEE, & WTCF TEE

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Posted in Updates on June 19th, 2017 by

Releasing exclusively in-store and online this Tuesday, June 20 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a Slaps Wind snapback and two tees. The mint Slaps Wind features a light-colored Hawaiian flag stitched on the front, using off-white and pastel blue and red, outlined in light grey. It also features an off-white side New Era logo, an off-white and light grey back crest, and a white snap enclosure. We’re also releasing a white Trilocks tee and a silver Who The Crown Fits tee, both printed in teal.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & ALOHA LOGO TEE

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Posted in Updates on June 16th, 2017 by

Releasing exclusively in-store and online this Saturday, June 17 at 11am HST.

H PRIDE

Aloha kākou!

This Saturday, we’ll be releasing a new H Pride snapback and Aloha Logo tee under our FITSTRIKE program. The H Pride features a new and unique terry cloth fabric covering the visor and top button, along with a navy blue crown, tonal New Era logo, white front and back embroidery, and a white snap enclosure. The matching Aloha Logo tee features white print on a navy base.

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FITSTRIKE RELEASE: MUA SNAPBACK & NATIVE OVERSIZED BACK TEE

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Posted in Updates on June 12th, 2017 by

Releasing exclusively in-store and online this Tuesday, June 13 at 11am HST.

MUA

Aloha kākou!

We’ll be releasing a hot pink FITSTRIKE set this Tuesday, consisting of a Mua snapback and Native Oversized Back tee. The Mua features a hot pink crown with black visor, eyelets, top button, New Era logo, and snap enclosure. The front logo is stitched in monochrome colors while the back crest is stitched in black and white. The matching Native Oversized Back tee features a hot pink design printed on a black tee.

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KAMEHAMEHA DAY FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & BRIGANTE OVERSIZED SIDE TEE

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Posted in Updates on June 11th, 2017 by

Releasing exclusively in-store and online on Kamehameha Day, June 11 at 11am HST.

KAMEHAMEHA

Aloha kākou!

 

Kamehameha Day Moʻolelo by Ola Nakaʻahiki

On December 22nd, 1871 Lota Kapuāiwa Kalanimakua Aliʻiōlani Kalanikupuapaʻkalaninui (Kamehameha V) proclaimed June 11th “Kamehameha Day” to honor his grandfather. We now celebrate this day with lei draping ceremonies, floral parades, hula performances and paʻu riders to demonstrate past cultural activities to revere our Chief. The draping ceremony started in 1901 and it culminates annually with long strands of lei adorned around the neck and outreached arms of King Kamehameha I statues.

There are a total of six statues, with the original Thomas R. Gould cast standing proud on the island of Hawaiʻi in Kapaʻau, North Kohala. This statue was originally bound for Oʻahu in the later part of the 1800′s to be erected at ʻIolani Palace, but was lost in transit due to a shipwreck. It was later found and sold back to the islands, but by that time a new cast was already in the works. This second statue now stands at Aliʻiolani Hale on the island of Oʻahu, in Honolulu across the street from ‘Iolani Palace. The third statue was commissioned when Hawaiʻi attained statehood in 1969, and currently resides in a prominent position within Emancipation Hall in Washington DC. The fourth statue stands in Hilo Bay—the second on the island of Hawaiʻi—and was erected in 1997. The fifth statue was designed by the great Herb Kawainui Kanē and stands on the property of the Grand Wailea Resort Hotel & Spa on the island of Maui. The sixth and since-removed statue was located in Las Vegas, Nevada. My guess is it was a marketing strategy to strengthen the “ninth Island” moniker bestowed on the “home away from Home” for many locals as they flock to Vegas for the many lures this desert oasis holds.

Here at FITTED we always revere our past through every product we design, and Kamehameha has always been a constant source of inspiration since the inception of our company. Affectionately referred to by the staff as “the stone that the builders refused, shall be the head corner stone,” popularized by Bob Marley in the song Corner Stone. For us the idea of creating a brand based on the knowledge from our immediate surroundings was an unpopular angle in the early 2000′s. Clothing companies normally relied on a strong urban connection, often referring to big city experiences in places like New York or Los Angeles, and although we’ve traveled to these places in the past, we lacked the perspective of what it was like to actually be born and raised there. So rather than having an inauthentic angle, we embraced the very much authentic perspective of these islands.

In 2004, we started to plan and build the foundation of the company. In 2005 we opened our doors, and in June of 2006 we released the first “head corner stone”—the Kamehameha New Era. Everything has a purpose and our purpose was to create a disruption in the marketplace; to create a platform for content and product that would build the house of FITTED. The original Kamehameha released in gold and red, the colors of royalty. Specifically mentioned on numerous occasions is PMS 116 (yellow/gold), the color of Kamehameha’s ahuʻula. It’s often said that Kamehameha wanted all of his opponents to know who they were battling, so his ahuʻula was made entirely of yellow feathers plucked off the ʻōʻō bird.

We strived to adopt this manaʻo in our own way, hoping to use our unique perspective to stand out among the crowd. Being located on the most remote land mass on the planet makes it extremely difficult to be successful in an industry with a virtually unlimited choice of apparel, on top of a decidedly fragmented marketplace in the middle of the Pacific Ocean. Without authentic perspective, quality content, respectful approach to culture, and extreme affinity for history, this would not have been achieved.

Kaʻahumanu, Kamehameha’s most beloved wife, spoke of him in this ʻōlelo noʻeau that we hold in deep regard:

“Pāpale ʻai ʻāina, kuʻu aloha.”
“The head covering over the land, my beloved.”

Mahalo nui loa for all the years of support, and we look forward to serving you for many more!

 

To celebrate this beloved holiday, we’ve created a brand new FITSTRIKE Kamehameha snapback specifically for a special release on Kamehameha Day. The snapback features a black base with hot pink undervisor, teal top button, and white eyelets and snap enclosure. The front logo is stitched in light orange, while the side New Era logo is teal and the back crest is white and teal. Coinciding with this release is a new Brigante Oversized Side tee featuring a bright print on a heather grey base.

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FITSTRIKE RELEASE: SCRIPT SNAPBACK & BURN TEE

Posted in Updates on June 8th, 2017 by

Releasing exclusively in-store and online this Saturday, June 10 at 11am HST.

FITSTRIKE

Aloha kākou!

The second colorway of our FITSTRIKE Script snapback releases this Saturday, along with a new colorway of our Burn tee. The Script snapback features an all-black cotton canvas base with green undervisor, red top button, white eyelets, and white snap enclosure. It also features white front Script logo, yellow side New Era logo, and blue and white back crest. The matching Burn tee showcases a black and yellow design printed on a green tee.

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FITSTRIKE RELEASE: NIHI SNAPBACK & ALOHA CRUZ TEE

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Posted in Updates on June 4th, 2017 by

Releasing exclusively in-store and online this Tuesday, June 6 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new Nihi snapback and Aloha Cruz tee releasing this Tuesday under our FITSTRIKE program. The bright neon Nihi snapback has a grey undervisor and black accents on the visor, top button, eyelets, embroidery, and snap enclosure, while the matching Aloha Cruz tee features a neon, white, and grey design printed on a black tee.

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FITSTRIKE RELEASE: F SCRIPT SNAPBACK, LOCALLY OWNED TEE, & HOME GROWN OBAMA TANK TOP

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Posted in Updates on June 1st, 2017 by

Releasing exclusively in-store and online this Saturday, June 3 at 11am HST.

FITSTRIKE

Aloha kākou!

We continue our FITSTRIKE releases with another brand new design—F Script—which showcases an ultra clean and elegant cursive “f” centered on the front. This Saturday’s snapback features a woodland camouflage base, white eyelets and snap enclosure, and red undervisor and top button. The front and side logos are stitched in white while the back crest is stitched in red and white. Releasing alongside the F Script snapback is a white Locally Owned tee with black and yellow print and a black Home Grown Obama tank top with white and yellow print.

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FITSTRIKE RELEASE: SCRIPT SNAPBACK & BURN TEE

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Posted in Updates on May 29th, 2017 by

Releasing exclusively in-store and online this Tuesday, May 30 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be unveiling a brand new design under our FITSTRIKE program, simply titled “Script.” The Script snapback features a clean interpretation of our Fitted name in a refined script font, stitched small on the front panels for a classic look. The visor and top button are dark grey in contrast to the bright infrared crown, while the eyelets are light grey, back crest is white and dark grey, and the front logo, side New Era logo, and snap enclosure are white. We’re also releasing a new colorway for our Burn tee, which features infrared and dark grey printed on a white tee.

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