FITSTRIKE RELEASE: SCHOLAR SNAPBACK & ISLAND TEE

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Posted in Updates on November 23rd, 2020 by

Releasing exclusively in-store and online this Tuesday, November 24 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Scholar 9FIFTY Retro Crown snapback and Island tee. The unstructured Scholar snapback features a woodland camouflage base with, black eyelets, black top button, black side logo, black and white back logo, and white snap enclosure. The accompanying Island tee features white print on a navy base.

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BLACK FRIDAY WEEK

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Posted in Updates on November 22nd, 2020 by

Our Black Friday Sale starts Monday, November 23, at 11am HST and continues until Sunday, November 29, both in-store and online.

BLACK FRIDAY

Aloha kākou!

Instead of our usual one-day Black Friday event, we’ve decided that Black Friday Week would be a safer alternative. Typically we bring our entire online sale inventory to the Annex, however this year the Annex will be closed and our sale items will be in-store and online. Enjoy $10 Strapbacks, $20 Snapbacks/Fitteds, $30 Campers, $20 Hoodies and $15 Tees/Tanks/Long-sleeves while supplies last. Please keep in mind that the shop inventory and online inventory are completely separate so what one might have, the other might not and vice versa (unless stated in-store exclusive or online exclusive).

MON – Sale Begins at 11am HST
TUE – New Release / Sale Continues
WED – Sale Continues
THU – Closed for Thanksgiving
FRI – Black Friday small in-store exclusive release and big online release at 11am HST / Sale Continues
SAT – Small Business Saturday release at 11am HST / Sale Continues
SUN – Sale Continues
MON – Cyber Monday release at 11am HST

Please note that the shop will not open at 12am on Friday as we usually do. Doors will open at 11am.

We love cruising and talking story with everyone but it is almost impossible to properly social distance and not gather if we hosted our usual BF event. Mahalo for your understanding!

FITSTRIKE RELEASE: PALISADE SNAPBACK & ALOHA TEES

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Posted in Updates on November 19th, 2020 by

Releasing exclusively in-store and online this Saturday, November 21 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a new FITSTRIKE Palisade snapback and two matching Aloha tees. The Palisade snapback features black trucker mesh on the sides with woodland camouflage covering the front panels and visor. The undervisor, top button, and eyelets are done in black, while the front logo is stitched in silver, volt and black, and the side and back logos are stitched in volt and black. It also features a volt snap enclosure. One Aloha tee features black print on a volt base, and the other is inverted, featuring volt print on a black tee.

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FITSTRIKE RELEASE: VANGUARD 59FIFTY, VANGUARD SNAPBACK & BRIGANTE TEE

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Posted in Updates on November 16th, 2020 by

Releasing exclusively in-store and online this Tuesday, November 17 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We’re releasing a matching Vanguard fitted and snapback set as well as a matching Brigante tee this Tuesday under our FITSTRIKE program. The Vanguard 59FIFTY and snapback both feature olive bases with orange undervisors, black eyelets, black top buttons, light grey side logo, black and orange back crest, and the front Vanguard is stitched in black, orange, and light grey. The snapback version also features a white snap enclosure. The Brigante tee features olive, orange, and light grey printed on a black tee.

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DESIGN CONTEST FITSTRIKE RELEASE: PICK’O MANGO KAMEHAMEHA SNAPBACK, ʻŌHIʻA MUA SNAPBACK & WTCF TEES

Posted in Updates on November 13th, 2020 by

Releasing exclusively in-store and online this Saturday, November 14 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

PICKʻO MANGO KAMEHAMEHA

OHIA MUA

Aloha kākou!

Back in April we gave all of our customers an opportunity to design their own Kamehameha or Mua snapbacks, and we had the difficult task of picking the top two out of the many incredible submissions. Once we chose the winners, we put them into production under our FITSTRIKE program. So without further ado, we are proud to present Michah’s Pick’o Mango Kamehameha Snapback and Kaʻaina’s ʻŌhiʻa Mua Snapback! Along with each snapback, weʻre also releasing a black Who The Crown Fits tee with the print fill matching the theme of each hat. Please continue reading below for a short questionaire with each winner, along with their hat moʻolelo in their own words.

 

Designer: Micah Mckeague (@jazzelly)

Name: Pick’o Mango Kamehameha Snapback

Favorite Place In Hawaiʻi: Hanalei Bay

One Thing You Can’t Live Without: Ohana

Favorite FITTED Hat: J Boog & FITTED Collab

What Inspires You: What inspired me was at the the time, it was mango season and that was my favorite growing up as a kid! And who doesn’t love pickle mango?!!!

Pick’o Mango Kamehameha Moʻolelo: This one is called “Pickʻo Mango.” As a kid I could remember always eating this every mango season. Really if you never eat this as a kid, then you not from Hawaiʻi, “you know da kine.”

 

Designer: Kaʻaina Lacey-Nahale (@808_aina)

Name: ʻŌhiʻa Mua Snapback

Favorite Place in Hawaiʻi: Would have to be the Big Island, where I got my inspiration for the hat. I’m not from the BI but my wife is and when we moved there her family’s home is surrounded with the beautiful tree. When my wife told me the story of the ʻŌhiʻa Lehua I instantly loved the tree even more.

One Thing I Can’t Live Without: Sushi/Poke

Favorite FITTED Hat: It was the Shaka hat, it was my first FITTED Hawaiʻi Cap. Now it’ll be the ʻŌhiʻa Cap.

What Inspires You: My wife is my inspiration, especially when I’m not inspired she finds a way to inspire me. As she was the inspiration for this hat. She sometimes comes up with logo ideas, which I then put it down on paper.

ʻŌhiʻa Mua Moʻolelo: The Mua snapback features a light grey base which symbolizes an ʻōhiʻa tree bark. The Mua logo colored in red and green to represent the beautiful ʻōhiʻa blossom, with the NE flag and rear FITTED logo in yellow to represent the more rare blossom color. The undervisor, eyelets, top button and snap enclosure all in black to represent the lava rocks that the lehua tree is found growing upon. The ʻōhiʻa tree and its protection is important today due to the fungus that is killing our precious trees as well as its demise because of the beetles. Stop rapid ʻōhiʻa death and protect our ʻāina.

 

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FITSTRIKE RELEASE: PALISADE 59FIFTY, ʻĀINA STRAPBACK & ALLEGIANCE TEE

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Posted in Updates on November 9th, 2020 by

Releasing exclusively in-store and online this Tuesday, November 10 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new Palisade 59FIFTY, ʻĀina curved visor strapback, and our classic Allegiance tee from our archive, all under our FITSTRIKE program. The Palisade 59FIFTY features a navy base with kelly green undervisor, red and white stitching on the front, white stitching side, and white and navy stitching on the back. The ʻĀina strapback features a navy base with red stitching on the front, white stitching on the side, and white and navy stitching on the back. The Allegiance tee makes its return all the way from 2009, with a graphic of women lined up on the front showcasing hae Hawaiʻi body paint. It’s printed on black tee with a small white crown on the back.

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FITTED FOR KEALOPIKO HOʻOIKAIKA VOL. 1

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Posted in Updates on November 8th, 2020 by

Sparked by a mutual love of design and discourse the idea of working together was an easy thought. What came after was a planted seed growing into the reality and embodiment of this project. Jaime mentioned the concept of mending a mindset, achieving a resolve through simple conversation. Through the understanding of our own individual kuleana how can we contribute value and insight for a broader conversation. This included many subjects from Governance to Innovation, Ike to Kuleana, Lahui to wai wai along with personal responsibilities as Kanaka.  Resolving such issues requires accepting the current state of affairs and opening the space for mending. We felt pewa in such its glory represent this idea perfectly.

Please join us as we discuss the thought process of our recent collaboration. Mahalo Mahalo mahalo!

Once flawed and weakened, now beautiful and strong. Once cracked and broken, now whole and restored. Used to mend bowls, paddles, canoes, gourds, and more, pewa and other types of patches hoʻoikaika (increase structural integrity) and elevate aesthetic appeal. Rather than casting important items aside, we repair them, continue to use and love them, then pass them on to the next generation. Another hoʻoilina of our kūpuna is hoʻoikaika on the mental and spiritual planes. Thus, kanaka potentials are fully realized when spiritual strength and intellectual prowess meet grit and sweat equity. Think of Kamehameha I. Implementing mass scale agricultural projects throughout Nuʻuanu after his last battle there. Restoring the health and well being of the makaʻāinana was achieved through food production and sound governance.Building and repairing certain pilina (relationships) likely played a role in helping people to work together for the collective good. Like our ancestors who lived in those times, we overcome crises by working together and actively sharing knowledge and resources. We fortify our perspectives and innovate our approaches. We mend physically and strive mentally to keep moving forward. E hoʻoikaika mau!

FITTED FOR KEALOPIKO COLLECTION 1

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Posted in Updates on November 6th, 2020 by

Releasing in-store, online, and at Kealopiko this Saturday, November 7 at 10am HST.
Please note, the Pohaku (black) camper will be an online exclusive, while the Mamalu (salmon), Innovation (yellow), Waiwai (navy), Rebuild (slate), and Governance (grey) campers will be in-store exclusives.
Please abide by the new safety guidelines while shopping in-store.

FITTED FOR KEALOPIKO

FITTED FOR KEALOPIKO

FITTED FOR KEALOPIKO

FITTED FOR KEALOPIKO

FITTED FOR KEALOPIKO

Photo: @jarettblake & @jmekawai
Models: Dr. Kamana’opono Crabbe, @lohelanikeliihoomalu & @808.fish

Aloha kākou!

Once flawed and weakened, now beautiful and strong. Once cracked and broken, now whole and restored. Used to mend bowls, paddles, canoes, gourds, and more, pewa and other types of patches hoʻoikaika (increase structural integrity) and elevate aesthetic appeal. Rather than casting important items aside, we repair them, continue to use and love them, then pass them on to the next generation. Another hoʻoilina of our kūpuna is hoʻoikaika on the mental and spiritual planes. Thus, kanaka potentials are fully realized when spiritual strength and intellectual prowess meet grit and sweat equity. Think of Kamehameha I. Implementing mass scale agricultural projects throughout Nuʻuanu after his last battle there. Restoring the health and well being of the makaʻāinana was achieved through food production and sound governance. Building and repairing certain pilina (relationships) likely played a role in helping people to work together for the collective good. Like our ancestors who lived in those times, we overcome crises by working together and actively sharing knowledge and resources. We fortify our perspectives and innovate our approaches. We mend physically and strive mentally to keep moving forward. E hoʻoikaika mau!

Words can’t express how excited and proud we are to officially announce the first collection from our collaboration with our dear friends at Kealopiko, releasing tomorrow, November 7 at both FITTED and Kealopiko’s Oʻahu location. At the heart of this collection is the stylized pewa pattern, utilized throughout all of the cut and sew garments. The entire first collection spans 24 premium pieces as outlined below. Please note that the campers were made in very low quantities and will have a strict limit of one per customer. Stay tuned for a full-length video sharing moʻolelo behind the collection releasing tomorrow!

 

FITTED FOR KEALOPIKO HOʻOIKAIKA CAMPERS
In-store only: Rebuild (slate/pink/yellow), Waiwai (navy/ocean/teal), Governance (grey/black), Mamalu (salmon/white/red), Innovation (yellow/orange/red)
Online only: Pohaku (black/shadow)

Each camper strapback was handmade with the collection logo on the front in white and the FITTED crown and Kealopiko handwritten logo in teal on the back. They also feature durable custom strap enclosures in the back. Because each panel was cut and sewn from larger fabric rolls, every camper’s pattern coverage is unique. Campers were made in extremely low quantities, so there will be a strict limit of one hat per customer in-store and online. Our in-store exclusive stock is limited to only 12 pieces or less in each style, while our online exclusive stock is limited to only 30 pieces.

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CAMPER

 

FITTED FOR KEALOPIKO 4 FOR YOU TEE – Turquoise, Purple, or Black
FITTED FOR KEALOPIKO 4 FOR YOU LONG-SLEEVE TEE – Guava
FITTED FOR KEALOPIKO 4 FOR YOU TANK TOP – Black

The front features the collection logo printed in white on the left chest, while the back features Kealopiko’s logo repeated four times in different colors, referring to the traditional Hawaiian method of counting in multiples of four, and the FITTED/Kealopiko mashup logo printed underneath.

TEES

TANK TOP AND LONG-SLEEVE TEE

 

FITTED FOR KEALOPIKO PULLOVER ALOHA SHIRT – Pistachio or Blue
Premium 100% cotton pullover aloha shirt with a four-button closure and left chest pocket.

ALOHA SHIRT

 

FITTED FOR KEALOPIKO SWEATSHIRT – Green
FITTED FOR KEALOPIKO SWEATSHORT – Green

100% cotton sweatshirt and sweatshort featuring the pewa pattern in black printed over the entire body. The sweatshirt features raglan sleeves, and the sweatshort features a drawstring closure and three pockets. We recommended going one size smaller for the sweatshort.

SWEATSHIRT AND SWEATSHORT

 

FITTED FOR KEALOPIKO BASIC TEE – Grey
FITTED FOR KEALOPIKO WOMEN’S TEE DRESS – Grey
FITTED FOR KEALOPIKO WOMEN’S SCOOP NECK TEE – Black

All three tees are cut and sewn from 100% cotton with full pattern coverage over the bodies. The women’s scoop neck tee features the collection logo on the left chest, and the women’s tee dress features a left chest pocket.

TEES

 

FITTED FOR KEALOPIKO PAREO – Purple, Yellow, or White
FITTED FOR KEALOPIKO PIN – Gold or Gold/Black
FITTED FOR KEALOPIKO PAREO STICKERS

Each pareo is crafted from lightweight 100% cotton measuring 66 in. x 46 in. Each pin measures 1 in. wide. Stickers will be sold individually in-store and as a set of eight online.

PAREO AND PIN

STICKERS

FITSTRIKE RELEASE: VANGUARD 59FIFTY, VANGUARD SNAPBACK, GOOD OLE DAYS HOODIE & TEE, & ISLAND TEE

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Posted in Updates on November 2nd, 2020 by

Releasing exclusively in-store and online this Tuesday, November 3 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We’re releasing a new Vanguard hat in both fitted and snapback styles, a brand new design on a hoodie and tee, and a new colorway in the Island design, all under our FITSTRIKE program. The Vanguard 59FIFTY and snapback both feature a cardinal base, navy undervisor, navy top button, navy eyelets, multicolored front logo, peach side logo, and peach and orange back crest. The snapback also features a white snap enclosure. The new Good Ole Days design features a duo-tone photo block with a quote displayed in the center: “I wish it was like the ole days, when you could pull someone by the ear and don’t get everyone else involved in a conspiracy.” With a momentous election a day away, we wanted to throw it back to a simpler time, when family, friends, or even your neighbor had authority to give you lickens if you were caught up to no good. A time when respect was the law and the thought of crossing the line made you rethink your next move. This new design also features our new 15-year mark on the left rib area along with a small crown on the upper back, printed on a black pullover hoodie or a pepper tee. The Island design is revisited for this release, this time printed in peach on a paprika tee.

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FITSTRIKE RELEASE: NIHI LOW PROFILE 59FIFTY, KAMEHAMEHA SNAPBACK, KEIKI KAMEHAMEHA SNAPBACK & TALES FROM THE PALI LONG-SLEEVE TEE

Posted in Updates on October 30th, 2020 by

Releasing exclusively in-store and online this Saturday, October 31 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

To celebrate All Hallows’ Eve tomorrow, we’re releasing a new Nihi Low Profile 59FIFTY, a family set of Kamehameha snapbacks, and our Tales From the Pali long-sleeve tee, all fitting with the Halloween theme. The Nihi Low Profile 59FIFTY features a clean black and white colorway, while the two Kamehameha snapbacks feature pumpkin orange bases, black undervisors and top buttons, gold front and side logos and white eyelets and snap enclosure. The back crest is gold on the keiki snapback and black and gold on the adult snapback. Our vintage horror-inspired Tales From the Pali long-sleeve tee releases in black featuring purple, orange and white print.

Happy Halloween!

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