PRESIDENT’S DAY SALE

Posted in Aloha Served Daily, Updates on February 20th, 2012 by FITTED

GLASSY x NAVY KAMEHAMEHA NEW ERA

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Posted in Updates on February 17th, 2012 by FITTED

Releasing Saturday, Feb. 18th

Aloha kakou!

Saturday’s release reflects (no pun intended) days spent at some of the best beaches scattered across our island. You know, those secret spots that you need to hike to to get to. With water so glassy, you can shave while looking at it. The print on this shirt displays that beauty, pressed on a navy blue tee. Along with this tee is a navy blue Kamehameha New Era.

NOW AVAILABLE ONLINE & IN-STORES: MR. LAVA LAVA

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Posted in Updates on February 17th, 2012 by FITTED

NOW AVAILABLE ONLINE & IN-STORES: NEW ERA CAP CARRIER

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Posted in Updates on February 17th, 2012 by FITTED

Holds up to 7 New Era or Snapback fitted caps.

V-DAY WOOL ‘H’ PRIDE NEW ERA

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Posted in Updates on February 14th, 2012 by FITTED

Available today, Feb. 14th at 11AM

Aloha kakou and Happy Valentines Day.

Quick blurb on today’s release, V-Day themed ‘H’ Pride in salmon tinted wool. Perfect for a gift for yourself or your significant other, and per request, we’ve adjusted our stock in sizes for our online store.

NATIVE x FITTED 116 PULLOVER x MUA NEW ERA

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Posted in Updates on February 9th, 2012 by FITTED

Releasing Feb. 11th.

Aloha kakou!

New release for Saturday, with a brand new design added to the mix. First up, new red tee which simply reads Native in white print. Clear and straightforward. Next up, a black Mua with yellow-gold, red and brown stitching on the front, green underbrim and tonal black crest and crown. Lastly, but certainly not least, a black 116 yellow-gold pull over hoodie; yellow draw cord, hoodie lining and crown hit on the back.

ALL FITTED x KAMEHAMEHA CAMOUFLAGE ORANGE NEW ERA

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Posted in Updates on February 6th, 2012 by FITTED

Releasing Feb. 7th

Aloha kakou!

Hope all of you have recouped from your Super Bowl Sunday hangovers. It’s Monday, roll out of that bed and make money, take money money. New release for Tueday, Feb. 7th, with another brand new design tee: The All FITTEDS, all black tee with white FITTED and feather on the front (if you know, you know… sweep it under the rug, B) and tonal black crown on the back. Coinciding with this tee is a dark green camouflage Kamehameha New Era with orange front logo, black crown hit on the right and crest on the back.

FOLLOW THE LEADER ZIP-UP x INTELLIGENT DESIGN x HONOLULU’S FINEST NEW ERA

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Posted in Updates on February 2nd, 2012 by FITTED

Releasing Saturday, Feb. 4th.

Aloha kakou!

Big release come this Saturday, seen? First up, we’ve brought back our Honolulu’s Finest New Era in all red with white stitching. Honolulu in Old English font on the front, crown hit on the left, crest on the back. Next up, a new tee: Intelligent Design. Inspired by Bahaus, the legendary school of design in Germany, this t-shirt, just like the school, educates via theoretic subjects and highlights design experiments. Our design showcases a few things we pride ourselves in and study to further self-enlighten, including seeking Knowledge of Self, cosmology, nature, color theory and mastery of tools. Lastly, a navy blue zip-up hoodie: Follow the Leader. An ode to the GOD MC, Rakim Allah as well as our way of expressing how we, as an isolated island smack dab in the middle of the Pacific, are unique in our own way. This uniqueness can be a yin or a yang, sometimes we may be looked upon as an outcaste, and at other times, a leader. Hurry, hurry, step right up, and keep following!