FITSTRIKE RELEASE: MUA 59FIFTY & TRILOCKS TEE

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Posted in Updates on September 23rd, 2016 by

Releasing exclusively in-store and online this Saturday, September 24 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a special FITSTRIKE release this Saturday, consisting of a Mua 59FIFTY and a Trilocks tee. The Mua 59FIFTY features a full desert camouflage crown, which is nicely contrasted with black embroidery, eyelets, top button, and visor. The new Trilocks tee showcases a smooth white-to-pink gradient fill across the front trilock block with a pink crown on the upper back, all printed on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & ASD BLOCK TEE

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Posted in Updates on September 18th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 20 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing this Tuesday, which features a brown crown with contrasting light brown visor, eyelets, top button, side New Era logo, and back crest. The front logo features a smooth teal to white gradient, matching the white snap enclosure. Releasing alongside the Mua snapback is a new colorway in our ASD block tee, which features light orange printed on a teal tee.

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FITTED FOR FLUX HAWAII STRAPBACK, BASIN PREMIUM TEE, & HIGH POINT BUTTON SHIRT

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Posted in Updates on September 15th, 2016 by

Releasing exclusively in-store and online this Saturday, September 17 at 11am HST.

FITTED FOR FLUX
Photo: John Hook for FLUX Hawaii

Aloha kākou!

As some of you may be aware, we recently had the honor of collaborating with FLUX Hawaii on a premium New Era strapback made exclusively for their General Store pop-up venture, which had a short stay in LA last week and is now currently residing in NYC until September 17. While most of the hats are being sold at the General Store, we managed to secure a limited amount for our local and online customers, releasing this Saturday.

The FITTED for FLUX Hawaii Strapback utilizes New Era’s Golfer silhouette and features a wool base with premium leather front patch and back strap, along with brass eyelets and buckle and black embroidery throughout. The undervisor and sweatband feature a classic and vibrant aloha print as a nice contrast to the upper.

Along with the FITTED for FLUX Hawaii Strapback, we will be releasing new colors in both of our premium cut-and-sew tops: the Basin Premium Tee and the High Point Short-Sleeve Button Shirt. The Basin Premium Tee features all the details from the past releases, but this time with a white body and a triangular DPICT Camo gusset on the back. The High Point Short-Sleeve Button Shirt in done in black this time around, with the same custom specs and details as our previous releases.

Please be sure to check out the great FLUX Hawaii article below, in which Lisa Yamada talked story with Ola about growing up, the FITTED brand, and everything in-between.

FITTED for Success

This year, FLUX Hawaii collaborated with FITTED to create an exclusive hat for the General Store. We talked with co-owner Keola Naka‘ahiki Rapozo about the importance of infusing culture into everything he does.

For more than a decade, under their brand FITTED, Keola Naka‘ahiki Rapozo and Rene Matthyssen have used hats and other printed merchandise as vessels for weaving together stories of place-based Hawaiian history with representations of what it’s like growing up in Hawai‘i now. For Rapozo, FITTED, with which FLUX Hawaii collaborated to create an exclusive hat for its General Store, goes beyond just making apparel—it transmits culture. “I always wanted to create a uniform for Hawai‘i, that wherever you see us in the world, you would know us by what we wear,” says Rapozo, who worked in design at Tori Richard for five years before starting FITTED. “I wanted for people to be so proud of where they come from.” Here, Rapozo breaks down the inspiration behind his brand and discusses the current creative scene in Hawai‘i and its future.

On growing up in Kahalu‘u:
There’s a certain moral value that you get at an early age growing up in Hawai‘i. Like if you get caught stealing something at the store and your mom is not around, your auntie going scold you, guarantee. My parents kept me rooted, but I also had friends that were knuckleheads. But I never wanted to be a rebel. I figured out early on we could clean our neighbor’s banana patch, and he would give us $10. Boom, we’d climb over the mountain to Temple Valley Chop Sui and buy a two-choice plate, then go to Goodie Corner and get candy.

On the art of the craft:
My parents had a business where we would go to craft fairs, and they would task my sister and I to collect kamani and kukui nuts in Kahalu‘u Valley, where we lived, to make these arts and craft pieces. We’d make mini ipu heke, puihiwe, makini. Every Saturday morning, I was stuck cleaning kamani nuts.

On FITTED’s design process:
When we start a design, whether it’s a hat, T-shirt, or an overall collection, we go through a four-step protocol. The first two deal with look and construction—is this product handsome, why is it handsome? The third deals with kauna, or the hidden meaning behind the symbols. The fourth is makawalu, or to look at things with eight eyes, to have a sense of everything, that there are infinite ways of uncovering meaning. Our graphic, “Easy Easy,” for example, brings me back to a time and a place, specifically in the ’80s, going to Pay and Save—those who know Kahalu‘u, they know Pay and Save—and everybody talked on CB radio. It brings back this feeling of that time, that real innocence, of being a kid hanging out in these parking lots.

On the biggest difficulty facing designers in Hawai‘i:
The fact that we’re in the middle of the ocean. Exposure, content—meaning, some people in the world might not understand what you’re doing. In fact, I’d say that, right off the bat, they won’t understand it. It’s very hard to get over that hump. You have to really dig deep and find something that transcends. Why is somebody from New York, Atlanta, or Houston going to believe in what a brand in Hawai‘i is doing?

On the appropriation of Hawai‘i as a brand:
This place has given me everything that I have, and I want to just represent her in the best way. I don’t feel people have her best interest in mind. Sometimes people just want to come and take a vacation, and Hawai‘i is not really about taking anything. Look at poke, it’s becoming appropriated all over the world. Poke, like aloha, is becoming just a word. Words like aloha mean so much to so many people. I want people to feel that word again. Ah-lo-ha. The breath. … At the same time, I’m conflicted because we made an “aloha” hat, and it was one of our best-selling graphics. How do you balance that? How do you continue to promote these beautiful mo‘olelo, or stories, without having to give up this intellectual property? It’s all about how you set your intent and being righteous with it.

On wealth:
I’m guilty of chasing dollars, chasing sales, ideas … but in Hawaiian culture, to be wealthy is called wai wai—the closer you are to wai (water), the wealthier you are. We have two of the most saturated places in the world, an infinite amount of pure water on Kaua‘i and Maui. Right now, California has zero water. Think about that. That represents so much wealth, that you can grow your own food, sustain yourself, control your own destiny with your own wai. We have all the answers, just the questions are wrong.

On the secret to success:
The secret is that there is no secret. People fall short because they don’t think that it’s possible, or don’t want to work hard enough. I’m up at 6 a.m. doing emails. I’m up until 1 at night doing designs. I will do whatever it takes to get to the next level, and that has been one of my biggest ‘ano, or characteristic traits, that I’ve been able to see through all the other shit. Through my entire career, I just willed myself, took whatever little time that I had, mixed that with passion and focus, and that’s what created this.

 

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FITSTRIKE RELEASE: KAMEHAMEHA A-FRAME SNAPBACK

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Posted in Updates on September 12th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 13 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a new FITSTRIKE Kamehameha A-Frame snapback this Tuesday, featuring a red crown with a dark navy blue visor and top button. All logos are stitched in white to match the snap enclosure, while the undervisor is finished in classic kelly green. Please note that because of the A-Frame’s unique fit, there are two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

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HRDLCK + FITTED SAMPLE AUCTION FOR KEOKI

Posted in Updates on September 10th, 2016 by

Our good friend, Keoki Sequibo, suffered a surfing accident in Indonesia and was rushed from his remote location to Singapore for medical treatment. He is currently stable and recovering, but we need to help him get home.

We teamed up with HRDLCK to auction off a 1-of-1 collaboration sample that will never be produced, with the entire winning bid going toward his medical emergency care, transport and rehab.

The auction will start today at 11am on HRDLCK’s Instagram page. A full list of rules and details are also found there. Good luck and happy bidding!

If you would like to donate without participating in the auction, you may do so at Keoki’s GoFundMe page. Any amount would be greatly appreciated. We hope to bring him home soon!

Mahalo!

SUMMER 2016 AHOLOA COLLECTION

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Posted in Updates on September 8th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, September 10 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

With the kau wela (summer) season now winding down, we are proud to present the final release of our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

King of Tantalus Snapback
This bold New Era snapback features a new King of Tantalus design on the front, which consists of an O’ahu silhouette in black with a white inner outline, along with the letters FTD in the middle and a red Tantalus course outline. A King of Tantalus Grand National race patch is stitched to the wearer’s right side, which contains a yellow/red diagonal background, “200” and “116” in the top corners representing the two signature colors we use, two Finish Line flags, a mongoose illustration as the racing mascot, the Tantalus course outline in the middle, and “FITTED” at the bottom. The front and side panels of the hat are red, with the back two panels making a statement in an all-over Finish Line pattern. The visor and top button are black, while the eyelets and back snap enclosure are white. It also features a red and white back crest, yellow New Era logo and inner sweatband, and an ASD Flag label next to the snap enclosure.

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Keiki Kamehameha Snapback
An all-around clean Kamehameha snapback for the keiki, featuring a black crown and visor along with a red undervisor and a white snap enclosure. Other details include a white front logo, green New Era logo, red top button, and green and white back crest.

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EasyEasy Tee – Black or Heather Grey
This new tee features the EasyEasy design that debuted on A-Frame hats a few weeks ago. It’s the summer vibe encapsulated in one phrase, “easy easy,” which represents the relaxed mood of summer—no stress, no worries, just cruise. The tee also features a small FITTED crest after EasyEasy, as well as our ASD monogram on the upper back above a small Finish Line patterned block.

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200 Aholoa Pin Set
A set of four new pins crafted just for the Aholoa Summer collection. The set includes a Fasi box logo, a FITTED crest, a circular crown emblem, and a FITTED Racing badge. Each pin measures between 3/4–1″ in diameter.

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FITSTRIKE RELEASE: MUA SNAPBACK

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Posted in Updates on September 5th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 6 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow we’ll be releasing a new FITSTRIKE Mua snapback, featuring a royal blue crown along with deep navy blue visor, eyelets, and top button. The front Mua logo features a gradient from blue to white with shades light blues and greens in between, with those same shades moving to the side New Era logo and back crest as well. A white snap enclosure around the back completes the look.

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SUMMER 2016 AHOLOA COLLECTION

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Posted in Updates on September 1st, 2016 by

Releasing in-store, online, and at select stockists this Saturday, September 3 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Victory Lap Aloha Snapback
The Finish Line pattern makes a bold showing on the visor of this Victory Lap Aloha snapback, which also features a black crown and red undervisor. The front logo is stitched in white to match the white snap enclosure, while the side New Era logo is stitched in yellow. It also features a race-inspired side patch and for the first time ever, a white crest with tri-colored background on the back.

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Plateau Technical Short – Heather Grey
The next release of our Plateau Technical Short comes in heather grey with a solid black waistband. The fabric is a premium cotton/polyester (65/35) blend, manufactured specifically for its durable, quick-drying, and sweat-wicking capabilities. The first detail you’ll notice is the row of printed woven X logos we debuted for our 10 Year anniversary across the top of the short, with our FITTED logo below the front left pocket. On the opposite side, our ʻio morale patch is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed crotch gusset was added for extra durability, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a Mil Spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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Night Bird Tee – Black or White
The Night Bird tee features a stylized ʻio (Hawaiian hawk) crest emblem on the back and our FITTED crest on the front left chest. The right sleeve features another emblem that is inspired by the center shield on the Hawaiʻi State Coat of Arms.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & ASD BLOCK TEE

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Posted in Updates on August 28th, 2016 by

Releasing exclusively in-store and online this Tuesday, August 30 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Kamehameha 59FIFTY releasing this Tuesday, featuring a black base with metallic copper stitching on the front and back logos and tonal black stitching on the side New Era logo. As an added detail, the undervisor is done in a soft black suede. Releasing alongside the Kamehameha 59FIFTY is our ASD Block tee in a new colorway—light orange printed on a black tee.

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SHIPPING STATEMENT

Posted in Updates on August 26th, 2016 by

Aloha,

Recently there’s been much concern about our shipping program dealing with online orders, primarily due to a temporary adjustment in shipping cost. We noticed that many orders started to go missing, which led us to move 100% of our shipping business to a service that seemed much more reliable. It is of the highest importance to us at FITTED that our product reaches all of our customers safely and in a timely manner. Thus, we felt it necessary to take no chances and offer the alternative shipping method until all issues with our usual shipping provider were solved.

Changing our complete shipping program was no easy task and it proved to have a few hiccups along the way. We greatly apologize for any inconveniences this has caused, and appreciate your patience while we work hard to smooth things out. We are well aware that this has been an ongoing problem and are happy to announce that shipping will soon resume.

As a gesture of our appreciation toward all of your concerns and support, we’re happy to provide a free shipping code for online purchases, as well as phone orders made through our Kona St. store.
•  Upon checking out online, please enter code FREESHIPPING and it will be applied to your order.
•  If you are making a phone order purchase that requires shipping through our Kona St. location, simply mention FREE SHIPPING and we will be glad to apply that to your purchase.

Please feel free to take advantage of this shipping special until Friday, September 2, 2016 at 7pm HST. If you place multiple orders within a short timeframe, please note that your orders may be consolidated when being sent. Free shipping applies to standard ground service (generally 1–10 business days). If you prefer a quicker method, please specify that in the ‘Notes’ section when placing your order and we will gladly quote the appropriate cost for the method you prefer.

Again, mahalo for all your patience and support!