FITSTRIKE RELEASE: MUA LOW PROFILE 59FIFTY, SLAPS WIND 59FIFTY, KAMEHAMEHA STRAPBACK, SHOCK VALUE TEE, & H FEATHER TANK TOP

Posted in Updates on September 21st, 2018 by

Releasing exclusively in-store and online this Saturday, September 22 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing three new hats and two new tees this Saturday under our FITSTRIKE program. The Mua Low Profile 59FIFTY features a new birdseye color for the base with white embroidery all around, while the royal blue Slaps Wind 59FIFTY features traditional flag colors on the front and white embroidery on the side and back, and the Kamehameha 9TWENTY curved visor strapback features a royal blue base white white embroidery. The brand new Shock Value tee features a zapped FITTED logotype with Hawaii underneath, in red and gold on a white tee, while the classic H Feather design returns on a navy tank top.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KEIKI SNAPBACK, NATIVE SNAPBACK, & ALOHA LOGO TEE & KEIKI TEE

Posted in Updates on September 17th, 2018 by

Releasing exclusively in-store and online this Tuesday, September 18 at 11am HST.

FITSTRIKES

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a matching adult and keiki Kamehameha snapback, a Native snapback, and matching adult and keiki Aloha Logo tees. The two Kamehameha snapbacks feature a black base with woodland camouflage visor and top button, with yellow front and back logos, and white side logo and snap enclosure. Both snapbacks also feature the throwback crest logo on the back. The Native snapback features yellow embroidery on a black base, finished off with a white snap enclosure. Both Aloha Logo tees feature black print on a yellow base.

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FITSTRIKE RELEASE: BRIGANTE LOW PROFILE 59FIFTY, KAMEHAMEHA SNAPBACK, MUA STRAPBACK, BY THE BOTTLE TEE, & RELAX TEE

Posted in Updates on September 14th, 2018 by

Releasing exclusively in-store and online this Saturday, September 15 at 11am HST.

FITSTRIKES

Aloha kākou!

This Saturday, we’ll be releasing three new hats and two tees under our FITSTRIKE program. The Brigante Low Profile 59FIFTY features a red base with white embroidery, while the Kamehameha snapback features a dark green base with white embroidery and snap enclosure, along with a bold tiger camouflage pattern on the undervisor. The Mua 9TWENTY curved visor strapback features a black base with white embroidery on the side and back, while the front logo is stitched in a white and fiery yellow-to-red gradient. The By The Bottle tee features white, red, and grey print on a black tee, while the Relax tee features red, brown, and green print on a white tee.

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FITSTRIKE RELEASE: NIHI SNAPBACK & STRAPBACK, & WTCF TEE & TANK TOP

Posted in Updates on September 10th, 2018 by

Releasing exclusively in-store and online this Tuesday, September 11 at 11am HST.

FITSTRIKES

Aloha kākou!

We’ll be releasing a matching Nihi set and Who The Crown Fits set this Tuesday under our FITSTRIKE program. The Nihi snapback and 9TWENTY curved visor strapback both feature a woodland camouflage 100% cotton canvas base and teal undervisor, along with teal embroidery on the front and back, white eyelets and white side New Era logo. The snapback version also features a white snap enclosure. The Who The Crown Fits design gets printed in forest green and white on a black tee and heather grey tank top.

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FITSTRIKE RELEASE: MUA STRAPBACK, AUNTY BANGLES TEE, BY THE BOTTLE TEE, LIFE’S A BEACH TEE, & BRIGANTE TEE

Posted in Updates on September 7th, 2018 by

Releasing exclusively in-store and online this Saturday, September 8 at 11am HST.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE offerings include a new Mua 9TWENTY curved visor strapback and four tees. The Mua sports a Digi Camouflage cotton ripstop base with white embroidery all around. The Aunty Bangles tee features the iconic bangle-clad arms on a black tee with white crown on the back. Our By The Bottle tee returns with red and shades of grey on a white tee. The Life’s A Beach tee is a play on the classic Nas record “Life’s A Bitch” off Illmatic and done in the same lettering as the album, and is printed in white and grey on a cardinal tee. And lastly, the clean Brigante tee features white print on a sand tee.

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY & STRAPBACK, ALOHA MEANS HELLO TEE, BRIGANTE TEE, & WTCF TEE

Posted in Updates on September 3rd, 2018 by

Releasing exclusively in-store and online this Tuesday, September 4 at 11am HST.

FITSTRIKES

Aloha kākou!

We’ll be releasing a new Slaps Wind pack this Tuesday, along with three matching tees. Both the Slaps Wind 59FIFTY and 9FIFTY curved visor strapback feature New Era’s special Shadow Tech material in charcoal for the crown and visor, along with a classic green undervisor, traditional flag colors outlined in gold on the front, and white embroidery on side and back. The Aloha Means Hello tee features a black base with white lettering and grey-to-black gradient on the hand graphic. The Brigante tee features classic white print on a black tee, while the Who The Crown Fits tee features white print on a silver tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & STRAPBACK, ISLANDERS TEE, & BRIGANTE TEE

Posted in Updates on August 30th, 2018 by

Releasing exclusively in-store and online this Saturday, September 1 at 11am HST.

FITSTRIKES

Aloha kākou!

This Saturday, we’ll be releasing a bright lime green FITSTRIKE pack, consisting of a matching pair of Muas and two tees. The Mua snapback and matching strapback feature a full lime green base, monochrome front logo, black side logo, and black and white back logo. The snapback also features a dark grey snap enclosure. The heather grey Islanders tee features a lime green outline around the woodland camouflage and white print, while the lime green Brigante tee features an all-white design.

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FITSTRIKE RELEASE: H PRIDE LOW PROFILE 59FIFTY, NIHI LOW PROFILE 59FIFTY, ENDANGERED SPECIES TEE, & WTCF TANK TOP

Posted in Updates on August 27th, 2018 by

Releasing exclusively in-store and online this Tuesday, August 28 at 11am HST.

H PRIDE

NIHI

Aloha kākou!

Tuesday’s FITSTRIKE release introduces a silhouette from New Era we’ve never designed with before—their great-fitting Low Profile 59FIFTY—and we’ll have two of them ready for you tomorrow. The H Pride Low Profile 59FIFTY features a woodland camouflage base with white embroidery and black eyelets, while the Nihi Low Profile 59FIFTY features white embroidery on a black base. The Endangered Species tee features orange, yellow, and white print on a black tee, with the front graphic showing the decline in native Hawaiian population (yellow) and the rise of all other ethnicities here in the island (orange). The Who The Crown Fits tank top features white print on an orange tee.

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FITSTRIKE RELEASE: ʻĀINA SNAPBACK, ISLANDERS TEE, & WTCF TANK TOP

Posted in Updates on August 24th, 2018 by

Releasing exclusively in-store and online this Saturday, August 25 at 11am HST.

AINA

Aloha kākou!

We have a brand new patterned ʻĀina snapback and two tees releasing this Saturday under our FITSTRIKE program. The ʻĀina features the bold new DK Floral pattern with white embroidery, eyelets, and back snap enclosure. The popular Islanders design gets a teal outline around a woodland camouflage fill and white “50” on the front, all on a navy tee. The Who The Crown Fits tank top features a white design on a turquoise base.

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RICH RUSH JAPAN-EXCLUSIVE FITSTRIKES

Posted in Updates on August 21st, 2018 by

Available now exclusively at Rich Rush in Japan or online.

FITSTRIKES

Our friends at Rich Rush just got a fresh delivery of Japan-exclusive FITSTRIKES! Both the Mua and Kamehameha are available right now at their shop (3-9-12-1F, Osu, Naka-Ku Nagoya-Shi, Aichii, Japan 460-0011) or online for everyone outside Japan through their international Yahoo! shopping portal.