SUMMER 2014 “PERCEPTION” DELIVERY 2 (FINAL RELEASE)

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Posted in Updates on September 11th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, September 13th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

As our entire Summer 2014 “Perception” Collection comes to a close, we’d like to say “Mahalo!” to everyone for their ongoing support and aloha. You help us strive to make the best product we can, and it inspires us to push the boundaries on everything we do moving forward. We can’t wait to show you what’s next…

 

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times. In Delivery 2, we focus on darker “blood money” imagery for this concept.

 

Vanquish Aloha 59FIFTY
All over Vanquish pattern on a full polyester Tuflex 59FIFTY. Features white embroidery all around, along with a white top button.

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Kālā Pepa Kamehameha 59FIFTY
Features a black polyester twill crown with white front logo. The Kala Pepa pattern covers the entire visor in blood red and the inside liner features the Friend or Foe artwork, depicting the old ways of Hawaiian law-keeping. The back crest is stitched in red and white while the side crown and New Era logo are black.

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Friend or Foe Tee – Black
On a black tee, this design takes us back to the old Hawaiian way of policing in the kingdom, before western military presence. Back then there were no fines or jail cells. You break the law, you face the consequences. Features a white crown on the upper back.

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Kālā Pepa Who The Crown Fits Tee – Black
Our standard logo on a black tee with red Kālā Pepa fill along with a clear gel crown on the back.

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Tri-Lock Gradient Tee – Black
Features a large graphic of repeating tri-locks on the front in a sunrise red-to-yellow gradient on a black tee. A clear gel crown is seen on the back.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK

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Posted in Updates on September 8th, 2014 by

Releasing in-store and online this Tuesday, September 9th.

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Aloha kākou!

We’re unveiling a new hat under our FITSTRIKE program, set to release tomorrow. This Slaps Wind snapback features a woodland camo crown with black uppervisor and scarlet red undervisor. The front flag features black, white, and gold raised embroidery surrounded by a scarlet outline. The back crest is stitched in gold while the side New Era logo and eyelets are stitched in scarlet. A black top button and white snap enclosure complete the look. Only 50 pieces of this Slaps Wind snapback were produced.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIFTH RELEASE)

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Posted in Updates on September 5th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, September 6th, 2014.

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Aloha kākou!

We present to you the fifth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

 

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times. In Delivery 2, we focus on darker “blood money” imagery for this concept.

 

Maiʻa H Pride Strapback
This H Pride features a bold new look, split between the front and back. The front four panels of the crown are made with CoolMax fabric—featuring specially engineered moisture management to help keep you cool and dry—while the back two panels feature a sublimated Maiʻa pattern printed on satin. It also features a rich red suede visor and top button, along with a brown leather strap and brass buckle. Logos and eyelets are embroidered in white while the crown panels and visor feature contrasted blue stitching. To complete the look we’ve added our Pacific Standard label to the left of the strap.

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Kālā Pepa Mua Snapback
The entire hat is covered with our Kālā Pepa pattern in blood red, printed on a fabric that mimics those used for bank bags, which further enhances the “kālā” theme. All embroideries are black along with the snap enclosure and top button. The satin liner features the Friend or Foe artwork we’ve used in the past, depicting the old ways of Hawaiian law-keeping.

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One Speed Tee – Black
Bringing back our classic One Speed design from years ago in clear gel and red ink on a black tee. This design shows that contrary to the perception of being stuck on an island and behind on ideas and development, we actually provide the lane between east and west, north and south; and with our “mix plate” of cultures, beliefs, and inspiration, we can race with the best of them.

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Aloha Served Daily Tee – Yellow
Featuring our popular ASD design on a yellow tee. The front features a small white left chest logo, while the back features a larger logo utilizing colors that tie back to the Summer Delivery 2 Collection.

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Kālā Pepa Aloha Means Hello Tee – Black
A black tee featuring our Aloha Means Hello design, showing that Aloha has multiple meanings, in clear gel outlines filled with the blood red Kālā Pepa pattern.

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FITTED + STANCE KĀLĀ SOCKS

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Posted in Updates on September 1st, 2014 by

Releasing in-store and online this Tuesday, September 2nd.

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Aloha kākou!

Tomorrow we’ll be releasing our first pair of socks, combining one of our most well-known designs with the ever-popular Stance brand. The socks feature our popular Kālā pattern in multiple colors on a black base, with reinforced heel and toe caps in our signature 116 yellow. The FITTED crest and Stance circle logo are patched on the lateral and medial ankle areas, respectively, while the top of the left sock features the Stance logotype stitched sideways in yellow.

Photographer: Mel Tjoeng
Model: Lia Mausolf
Hair & Makeup: Bailee Naka‘ahiki

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (FOURTH RELEASE)

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Posted in Updates on August 28th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, August 30th, 2014.

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Aloha kākou!

We present to you the fourth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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WAI‘ALE‘ALE AHU LAʻI WINDBREAKER & ALOHA TEE

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Posted in Updates on August 26th, 2014 by

Releasing this Thursday, August 28th, at FITTED (in-store and online) and Blue Hawaii Surf.

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WAI‘ALE‘ALE ALOHA HOODIE & TEE

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Posted in Updates on August 21st, 2014 by

Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.

Aloha kākou!

Along with the Waiʻaleʻale Vans Era Pro releasing on Saturday, we will also be releasing a special Blue Hawaii Surf co-branded pullover hoodie and tee at the same time. The heather gray pullover hoodie features the Aloha script on the front filled with the Waiʻaleʻale pattern, outlined in white. The back features a small white crown with the Blue Hawaii Surf logo underneath. The white tee features the same front design, this time outlined in black, along with a black crown and Blue Hawaii Surf logo on the back.

The FITTED + Blue Hawaii Surf Waiʻaleʻale Aloha hoodie and tee will release alongside the Vans Era Pro this Saturday exclusively at FITTED (in-store and online) and at Blue Hawaii Surf.

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FITTED + BLUE HAWAII SURF + VANS WAIʻALEʻALE ERA PRO

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Posted in Updates on August 21st, 2014 by

Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (THIRD RELEASE)

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Posted in Updates on August 17th, 2014 by

Releasing in-store and online this Tuesday, August 19th, 2014. Releasing at select stockists later this week.

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Aloha kākou!

We present to you the third release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

Read the rest of this entry »

SUMMER 2014 “PERCEPTION” DELIVERY 2 (SECOND RELEASE)

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Posted in Updates on August 14th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, August 16th, 2014.

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Aloha kākou!

We present to you the second release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

Read the rest of this entry »