SPRING 2016 DELIVERY “HUI”

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Posted in Updates on February 12th, 2016 by

Releasing exclusively in-store and online this Saturday, February 13th at 11am HST.

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Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Alia Calicdan

AKA: Alia Aiko

Title/Position: Store Manager

Favorite place in Hawaii? 1240 N School St. Honolulu, HI 96817

One thing you can’t live without? My family & my doggies

What are you doing when you aren’t working? Reading, eating, and/or just kickin it with friends.

Favorite FITTED hat? Anything ʻĀina or Kulāiwi

What inspires you? The youth’s imagination & creativity.

ANGEL ʻĀINA SNAPBACK
By Alia Calicdan

Inspiration. It’s everywhere we are. It could be the struggle or the success of a matter; or maybe it’s the music you listen to. My inspiration consistently comes from my Grandpa George. Grandpa George is my dad’s father, but the second I was born; we were inseparable. Everywhere he went, I followed. Everything he did, I copied. You get the picture…we were two peas in a freaking pod! A lot of credit goes to him for the person I am today, for the woman I am still becoming. Unfortunately, he passed away in May of 2002, and while I keep my relationship with him very close to my heart…I want to share one of my most treasured memories with you.

Both of my parents were at work, and I must’ve been about four years old. Grandpa and I were cold chillin’ at home when I heard him yelp. He’d stepped on a thumbtack! I was a kid and assumed he was seriously injured. So I did what any other four year old would…I played “make believe”, and of course my grandpa played along. I was the doctor and he was my patient. Hahaha. With the thumbtack still in his heel, I told him to stay calm and lay down. Once he was relaxed, I called 911. Hey! My parents taught me – in case of an emergency, call 911. Anyway, I got the operator on the phone and told her the situation. I’m pretty sure she giggled, and, bless her heart, she played along too. I was instructed to slowly remove the thumbtack from his heel and be careful not to poke myself in the process. The operator asked if I knew where the band-aids in my home were, and luckily I had my own stash (Kero Kero Keroppi of course! And if you don’t know, YOU BETTER ASK SOMEBODY). Boom! I slapped that froggy band aid on and he was brand new! In that moment, I was so proud. Grandpa George gave me a hug and a kiss and made us lunch like nothing happened.

Later that day, my parents came home to a message on the answering machine. It was the operator I had spoken to earlier, checking in on us. Without asking any questions, mom and dad assumed I got into some kind of trouble. But, my grandpa had my back and explained what had happened. They all laughed hysterically, and I was just confused. Haha. My mom asked Grandpa George, “Why didn’t you just tell her you were OK?” My dad joined in, “Yeah, why didn’t you just tell her?” I didn’t stay around to listen to gramps’ reply. Grown up talk can get very boring.

I’m the oldest of two, so naturally I’m a nurturer. Making sure others are okay has always been a priority for me. Thinking back now, Grandpa George did a fine job catering to one of my strongest suits. When I turned seven, he brought this story up to me. He told me what his reply to my parents were, and it’s stuck with me ever since. I can almost hear his voice as I type this… Alia, I didn’t stop you from calling 911, because you were helping me. That is your nature, to care for others. Always help others to your best capabilities, and let others help you. You have a big heart and bright eyes, never lose that Alia.

Twenty years later, I’m still learning from him. People can be ugly creatures and the world can seem dark at times. I choose to love hard and find the silver lining. I have a big heart and bright eyes, and I’ll never lose that.

I chose the ‘Āina design because it’s one of my favorites. Hawaii is my home, and our culture is unlike any other. The color way is simple: white pebbled leather with grey embroidery and black undervisor, because it reminds me of Grandpa George’s “salt and pepper” hair. Oh, and the curved bill is an homage to his swag. George Navarro Calicdan, rest in paradise.

 

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SALE SERVED DAILY

Posted in Updates on February 5th, 2016 by

FebSaleFlyer

Along with the release of the Iʻiwi Pack tomorrow, we will be having a huge sale in-store and online starting at 11am HST. Up to 40% off! Sale ends Friday, February 12th.

IʻIWI PACK

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Posted in Updates on February 5th, 2016 by

Releasing exclusively in-store and online this Saturday, February 6th at 11am HST.
The Kamehameha 59FIFTY with black crown and black visor will be an in-store exclusive, while the Kamehameha 59FIFTY with black crown and red visor will be an online exclusive.

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Photo: Dylan Maddux (@d_maddux)
Model: Kaiakoili Lima (@kai.lima)

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Aloha kākou!

This Saturday we’ll be releasing a special capsule consisting of four new FITSTRIKE Kamehameha 59FIFTYs and the latest addition to our basketball jersey roster, all sharing the same color palette which is inspired by the iʻiwi or Hawaiian honeycreeper.

The Iʻiwi jersey features a 100% polyester mesh body with red/yellow/black rib-knit collar and arm holes for extra comfort. It also features a stitched crown on the back, our 10 year patch on the bottom right front, and a multi-layered design embroidery on the front.

The first of the four hats features an all-black crown and visor with a contrasting green undervisor. The front logo and back crest are stitched in red while the top button and side New Era logo are stitched in yellow. Please note that this 59FIFTY will be released in-store only.

The second Kamehameha 59FIFTY features a yellow crown with a black visor and top button. It also features a red front logo and back crest along with a tonal New Era logo.

Third on the list is another black Kamehameha 59FIFTY, but this time featuring a red visor and top button with a splash of yellow on the undervisor. The front and back logos are stitched in contrasting white, while the New Era logo remains tonal black. Please note that this 59FIFTY will be released online only.

Last but certainly not least, we have a red Kamehameha 59FIFTY with yellow visor, top button, and side New Era logo. The front logo and back crest are stitched in white while classic green covers the undervisor.

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FITSTRIKE RELEASE: ALOHA MEANS HELLO TEES

Posted in Updates on February 1st, 2016 by

Releasing exclusively in-store and online this Tuesday, February 2nd at 11am HST.

Aloha kākou!

This Tuesday we’re taking a short break from our usual FITSTRIKE hat releases to focus on two brand new tees. Our popular Aloha Means Hello tee adds two new colorways to its ever-growing arsenal—one with shades of teal printed on a light teal short-sleeve tee, and the other with lime green printed on a black long-sleeve tee.

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AHI CORDUROY PACK

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Posted in Updates on January 28th, 2016 by

Releasing exclusively in-store and online this Saturday, January 30th at 11am HST.
The navy Corduroy H Pride will be an in-store exclusive while the dark green Corduroy H Pride will be an online exclusive.

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Aloha kākou!

We’re traveling back in time to set the mood for this Saturday’s release. The place is Hawaiʻi, on the shores or out on the open waters. The time is the late 80’s to early 90’s, kicking back in boardshorts, a classic graphic tee and a mesh snapback. The style back then for the average beach boy/fisherman was simple—the breathable hat and standard tee meant you were ready for anything…yet often times almost nothing at all—just a chill day at the beach or on a boat, with a few cold ones and some friends, and most importantly, no technology to tie you back to the busy world. We designed this capsule to remind us all of those proverbial good ol’ days, and to help us remember the laid back Hawaiian lifestyle.

For the snapback we used classic materials to help capture the essence of that time period. Utilizing a rich corduroy on the two front panels as well as the visor, we then brought traditional mesh to the sides and back. We used our H Pride logo because of its timelessness and simplicity, and the leaf embroidery on the top of the visor along with the rope were the perfect ways to help bring the old school vibe to life. A tonal New Era logo and FITTED crown are seen on the sides of the hat, and we brought back our old FITTED crest logo on the back for a special throwback treat. There will be four Corduroy H Pride snapbacks, all completely tonal for a clean look that showcases the materials used. The black and khaki versions will be released both in-store and online, while the navy version will be an in-store exclusive and the dark green version will be an online exclusive.

We will also be releasing two tees and two tank tops to accompany the four Corduroy H Pride snapbacks. They all feature our new Ahi design—an illustrated outline of an ahi (yellowfin tuna) with well-placed handlettering within, catering to the same overall clean and simple look we strived for. The back features our traditional crown in the upper center. All four tops—the grey tee, navy tee, white tank top, and black tank top—will be releasing both in-store and online.

 

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FITSTRIKE RELEASE: MUA 59FIFTY

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Posted in Updates on January 25th, 2016 by

Releasing exclusively in-store and online this Tuesday, January 26th at 11am HST.

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Aloha kākou!

We have a new 59FIFTY releasing on Tuesday under our FITSTRIKE program. This Mua features regal color-blocking on the front logo, using yellow, red, and brown as a nod to mahiʻole (feather helmets) worn by ancient Hawaiian aliʻi. Yellow is used on the side New Era logo and the undervisor, while red shows up on the back crest. The visor, eyelets, and top button are brown, creating a nice contrast against the heather grey crown.

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HOLIDAY 2015 DELIVERY “WAIWAI”

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Posted in Updates on January 21st, 2016 by

Releasing in-store and online this Saturday, January 23rd at 11am HST.

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Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Aloha 59FIFTY
Grey and dark green come together nicely on this Aloha 59FIFTY, featuring grey melton wool on the crown and dark green melton wool on the visor. The front Aloha logo is stitched as a layered felt appliqué, while the eyelets, top button, side logos, and back logo are finished off in dark green.

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Kākuhihewa Metal Pin Set
We have a set of two new pins releasing to commemorate our Waiwai collection. Both pins feature aliʻi illustrations representing Kākuhihewa and his great reign over Oʻahu, making them great accent pieces to anything and everything from the collection.

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FITSTRIKE RELEASE: MUA A-FRAME SNAPBACK

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Posted in Updates on January 17th, 2016 by

Releasing exclusively in-store and online this Tuesday, January 19th at 11am HST.

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Aloha kākou!

This Tuesday’s FITSTRIKE release consists of a Mua A-Frame snapback featuring very nostalgic color-blocking—perfectly reminiscent of the Les Murakami era of UH baseball. The front Mua logo is stitched in red, green, yellow, blue, and white, while the side New Era logo and back crest are stitched in orange. It also features an orange top button and undervisor, along with a white snap enclosure to complete the throwback look.

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HOLIDAY 2015 DELIVERY “WAIWAI”

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Posted in Updates on January 14th, 2016 by

Releasing in-store and online this Saturday, January 16th at 11am HST.

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Mua Snapback
A great mix of colors and materials come together on this snapback. The crown is made out of light grey melton wool, while the visor is made out of brown leather on the upper and red melton wool underneath. It also features a dark grey Mua logo on the front and a white snap enclosure on the back. The side logos, back text, eyelets, and top button are all featured in red, matching the back red crest tag.

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FITSTRIKE RELEASE: H PRIDE A-FRAME SNAPBACK

Posted in Updates on January 10th, 2016 by

Releasing exclusively in-store and online this Tuesday, January 12th at 11am HST.

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Aloha kākou!

This Tuesday we will be releasing a new H Pride A-Frame snapback, dipped in a rich navy suede with a kelly green polyester undervisor. The side New Era logo is stitched in tonal navy while the front and back logos are stitched in white to match the white snap enclosure.

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