FITSTRIKE RELEASE: MUA 59FIFTY & NATIVE OVERSIZED TEE

Posted in Updates on October 11th, 2019 by

Releasing exclusively in-store and online this Saturday, October 12 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a new FITSTRIKE Mua 59FIFTY and matching Native Oversized tee. The Mua sports a red base with black undervisor, top button, eyelets, side logo, and back logo, while the front logo is stitched in black and white. The Native Oversized tee features black and white print on a red base.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & ALOHA MEANS HELLO TEE

Posted in Updates on October 6th, 2019 by

Releasing exclusively in-store and online this Tuesday, October 8 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new Brigante snapback and Aloha Means Hello tee releasing this Tuesday under our FITSTRIKE program. The Brigante snapback features a black base with bright rose undervisor, teal top button, and frosted clear snap enclosure. The front logo is bright rose and white, while the side logo, back logo, and eyelets are all white. The Aloha Means Hello tee features the same bright rose, teal, and white colors printed on a black tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & CROWN LANDS TEE

Posted in Updates on October 4th, 2019 by

Releasing exclusively in-store and online this Saturday, October 5 at 11am HST.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release features a new H Pride snapback and Crown Lands tee. The H Pride sports a desert camouflage base with green visor, orange undervisor, and orange top button. The front logo is stitched in white, while the side logo is stitched in green, the back logo is stitched in green and orange, and a white snap enclosure finishes the look. The matching Crown Lands tee features white print on a sand base.

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OCTOBER DAILY PROGRAM

Posted in Updates on September 30th, 2019 by

Releasing exclusively in-store and online this Tuesday, October 1 at 11am HST.

DAILY PROGRAM

Aloha kākou!

The next installment of our ongoing DAILY PROGRAM drops tomorrow, October 1. At 11am HST, we will be releasing a black Kamehameha 59FIFTY, black Kamehameha curved visor strapback, keiki black Kamehameha snapback, black EasyEasy snapback, cardinal Nihi snapback, and khaki H Pride snapback, all with white embroidery. We’ll also be releasing a silver/white Daily tee, navy/white Who The Crown Fits tee, cardinal/white Brigante tee, and a white/black Day Tripper tee.

No matter what it is that you do, where you go, who you’re with, whatever the occasion may be, you can always rely on a daily fit and ensure you can always pick one up.

As always, ALOHA SERVED DAILY.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & OUT OF MANY TEE

Posted in Updates on September 29th, 2019 by

Releasing exclusively in-store and online this Tuesday, October 1 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Slaps Wind snapback and Out of Many tee releasing this Tuesday. The Slaps Wind sports woodland camouflage on the visor, front panels, and top button. The other panels are white trucker mesh and the snap enclosure is black, while the embroidery comes in colors tying back to the camouflage base. The Out of Many tee features white, black, and orange print on a military green tee.

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FITTED + PAIʻEA PROJECTS: MĀNOA ALIʻI CAPSULE

Posted in Updates on September 26th, 2019 by

Releasing in-store and online this Saturday, September 28 at 11am HST.

PAIʻEA PROJECTS

PAIʻEA PROJECTS

PAIʻEA PROJECTS

 

MĀNOA ALIʻI
By Paiʻea Projects

Once again it’s on with the release of the Fitted + Pai‘ea Projects Mānoa Ali‘i Capsule ‪on Saturday, Sept. 28.‬ This is the first drop of a two-part collection themed Mānoa Ali‘i, Mānoa Kānaka (Mānoa of the Chiefs, Mānoa of the Commoners).

I ka wā kahiko (ancient times) an imaginary line was drawn from Puʻu o Mānoa (Rocky Hill) above Punahou School to the low, green hill, Puʻu Luahine (in back of the Chinese cemetery), at the head of Mānoa Valley. The chiefs resided on the west side, the commoners on the east.

This limited-edition Fitted + Pai‘ea Projects Mānoa Ali‘i capsule features a 90′s throwback ʻBows basketball jersey and New Era 9FIFTY Ripstop Kamehameha Snapback. The #2 on the jersey signifies the division of the valley separating aliʻi and kānaka.

Hawaiian Historian John Papa ‘Ī‘ī writes that from the time of Kamehameha’s unification of the islands to the overthrow of the monarchy, many royals favored the lands of Mānoa. According to ‘Ī‘ī,  Pai‘ea (Kamehameha the Great) farmed ‘uala and resided part-time in Mānoa near ‘Ualaka‘a (Round Top).  The high winds of Round Top would dislodge the sweet potatoes growing here and they would come rolling down the hill, hence the name, ʻUalakaʻa. Pai‘ea grew ‘uala (sweet potato) for his invading army as well as foreigners because he knew this crop was desired by the haole.

As the Pulitzer-prize winning emcee ‪Kendrick Lamar‬ once put it, “the yam is the power that be!”

According to Haole Historian Thomas G. Thrum, one of Kamehameha’s hale was near Pu‘u Pueo just below ‘Ualaka‘a. Thrum theorizes that this location was chosen to enable Pai‘ea to look mauka and makai to the patches of ʻuala. Kamehameha’s wife, Queen Kaʻahumanu, also had a house in Mānoa Ali‘i called Puka‘ōma‘oma‘o (The House of Green Shuttered Windows). Like her husband. Kaʻahumanu chose the site because of the view. Puka‘ōma‘oma‘o allowed the queen to see any ships that were sailing to and from Honolulu. This site also provided security and privacy because she could see anybody walking up the Mānoa trail.

Let us remember that this land was inhabited by the Ali‘i, and honor Mānoa for being more than just Hawaiian ceded land where a university occupies.

 

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FITSTRIKE RELEASE: MUA SNAPBACK & WTCF LONG-SLEEVE TEES

Posted in Updates on September 23rd, 2019 by

Releasing exclusively in-store and online this Tuesday, September 24 at 11am HST.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Mua snapback, featuring a 100% black nylon base, with white eyelets, side New Era logo, and back crest. The snap enclosure is a frosty clear white, while the front logo is stitched in white and shades of pink and teal. Along with the Mua snapback, we’re releasing two matching Who The Crown Fits long-sleeve tees. The first has pink print on a shadow tee, while the second features teal print on a mineral grey tee.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & ALOHA REPEAT TEE

Posted in Updates on September 20th, 2019 by

Releasing exclusively in-store and online this Saturday, September 21 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday, we‘ll be releasing a new Brigante snapback and matching Aloha Repeat tee under our FITSTRIKE program. The Brigante snapback features an athletic gold base with black accents all around, while the Aloha Repeat tee features a white-to-yellow gradient print on a black tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & PORTLOCK TANK TOP

Posted in Updates on September 16th, 2019 by

Releasing exclusively in-store and online this Tuesday, September 17 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow, we’re releasing a new H Pride snapback and Portlock tank top under our FITSTRIKE program. The H Pride snapback features a royal blue base with metallic gold embroidery on the front and back, while the side embroidery is tonal blue and the back snap enclosure is white. Our popular Portlock tank top makes a deserved comeback just in time for this summer heat, featuring royal blue print on a white tank top, along with a gold crest on the front and crown on the back. Please note that due to the full coverage print technique, each shirt is unique and features slight variations in ink coverage.

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FITSTRIKE RELEASE: NIHI SNAPBACK, BY THE BOTTLE TEE, & KEIKI KAKI MOCHI & MUSUBI TEE

Posted in Updates on September 13th, 2019 by

Releasing exclusively in-store and online this Saturday, September 14 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new Nihi snapback, By the Bottle tee, and a brand new keiki tee design entitled Kaki Mochi & Musubi tee this Saturday under our FITSTRIKE program. The Nihi snapback features a red 100% nylon base with black front logo, back logo, and snap enclosure, along with a tonal red side logo. The By the Bottle tee features grey and white print on a black tee, and the new keiki Kaki Mochi & Musubi tee features white print on a black tee. The keiki tee comes in toddler through youth sizes.

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