FITSTRIKE RELEASE: KAMEHAMEHA STRAPBACK

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Posted in Updates on May 21st, 2018 by

Releasing exclusively in-store and online this Tuesday, May 22 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Tuesday we’ll be releasing a new FITSTRIKE Kamehameha 9TWENTY curved visor strapback, featuring a teal base with tonal embroidery on the side and white embroidery on the front and back.

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FITSTRIKE RELEASE: ʻĀINA STRAPBACK, KAMEHAMEHA STRAPBACK, CHECK ‘EM TEE, & WTCF TEE

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Posted in Updates on May 18th, 2018 by

Releasing exclusively in-store and online this Saturday, May 19 at 11am HST.

FITSTRIKES

Aloha kākou!

We’ll be releasing two new 9TWENTY curved visor strapbacks along with two new tees this Saturday under our FITSTRIKE program. The ʻĀina strapback features an black base with yellow embroidery, and the Kamehameha strapback features a navy base with white embroidery. The Check ‘Em tee, which was first released all the way back in 2010, features a funny comic panel printed on the front of a black tee in white (a little smaller than the first print from 2010), along with a small white crown on the back. The Who The Crown Fits tee is printed in white on a red tee, and also brings back the much-beloved big crown.

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FITSTRIKE RELEASE: ALPHA SNAPBACK

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Posted in Updates on May 14th, 2018 by

Releasing exclusively in-store and online this Tuesday, May 15 at 11am HST.

ALPHA

Aloha kākou!

Tomorrow’s FITSTRIKE release is a bold military-inspired snapback, both in the design and color-blocking. The Alpha snapback carries over its minimalist white front logo from previous iterations, with woodland camouflage making a statement on the visor and top button of the forest green base. It also features a bold pop of red on the undervisor, eyelets, and side logo, along with a red and white back logo and white snap enclosure.

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FITSTRIKE RELEASE: MUA 59FIFTY & POG-A-LOLO TEE

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Posted in Updates on May 10th, 2018 by

Releasing exclusively in-store and online this Saturday, May 12 at 11am HST.

MUA

Aloha kākou!

This Saturday, we’re bringing back a spin on a local classic alongside a brand new FITSTRIKE Mua 59FIFTY. The Mua features a charcoal crown with black top button and visor. The front logo features black with a mix of bright colors—green, teal, blue, and yellow, while the side and back logos are stitched in yellow. Our classic Pog-a-lolo design makes a comeback after a long hiatus, this time printed on a matching charcoal tee with a white crown on the back.

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FITSTRIKE RELEASE: SLAPS WIND STRAPBACK & OUT OF MANY TEE

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Posted in Updates on May 7th, 2018 by

Releasing exclusively in-store and online this Tuesday, May 8 at 11am HST.

SLAPS WIND

Aloha kākou!

We have a new Slaps Wind 9TWENTY curved visor strapback releasing tomorrow under our FITSTRIKE program. The strapback features an all-red base with traditional flag embroidery on the front and white embroidery on the left and back. Releasing alongside the strapback is a military-inspired insignia tee dubbed “Out of Many,” which we first released on Black Friday many years ago. This time around, the colors are white and red on a black tee.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & ALOHA BALL TEE

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Posted in Updates on May 4th, 2018 by

Releasing exclusively in-store and online this Saturday, May 5 at 11am HST.

BRIGANTE

Aloha kākou!

Saturday’s FITSTRIKE offerings include a new Brigante snapback and Aloha Ball tee. The Brigante snapback sports a denim crown, woodland camouflage visor, and orange undervisor and top button. The front logo, side logo, and eyelets are all stitched in white, while the back logo is stitched in orange and white. Around back, a frosty clear snap enclosure finishes the look. The Aloha Ball design features bold colors printed on a heather grey tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & FISH & POI TEE

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Posted in Updates on April 30th, 2018 by

Releasing exclusively in-store and online this Tuesday, May 1 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Tuesday, we have a brand new FITSTRIKE Kamehameha snapback releasing, alongside a highly requested tee brought back from our archives. The Kamehameha snapback features a clean heather grey base with teal accents throughout the embroidery and snap enclosure. The classic Fish & Poi design makes a much-needed return, with all the ʻono staple Hawaiian foods listed on the front, filled with a pattern inspired by the classic paper pupu dishes used at almost all local parties, printed in greyscale on a black tee.

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FITSTRIKE RELEASE: MUA STRAPBACK & SADAMITSU LONG-SLEEVE TEES

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Posted in Updates on April 23rd, 2018 by

Releasing exclusively in-store and online this Tuesday, April 24 at 11am HST.

MUA

Aloha kākou!

Tomorrow’s FITSTRIKE offerings include a new Mua 9TWENTY curved visor strapback and brand new tee design. The Mua is dipped in desert camouflage with red and white embroidery on the front and back and white embroidery on the side. The new Sadamitsu design is inspired by the Kauaʻi artist of the same name, an island boy that landed a gig at Columbia Records as the design and packaging director. The front features artwork inspired by one of his great cover art designs, while both sleeves feature a new “Glitch” WTCF logo printed toward the bottom. The Sadamitsu long-sleeve tee comes in both safety green and black. Keep reading below for the incredible moʻolelo behind the Sadamitsu design, told by Ola:

At first glance, this week’s tee has a very abstract feel and the vibe is difficult to place. One of my favorite jazz musicians is Charles Mingus—I love the frame of mind his music puts me in while I’m working! His jazz is upbeat, addictive, textured, heavily melodic, and feels extremely fresh, which puts me in a playful mindset. The first time I heard “Goodbye Pork Pie Hat,” I immediately had to stop what I was doing and dove into all of his works to find out more about him. I was rather fond of his 1959 album “Mingus Ah Um” (which became the inspiration for the Sadamitsu tee). “Boogie Stop Shuffle,” “Open Letter to Duke,” and “Jelly Roll” were some of the vibes that kept providing my work flow efficiency throughout the years. One day I grew curious of the artwork behind the “Mingus Ah Um” album, and as I researched, I found another gem.

This one starts on May 6th, 1921 in beautiful Waimea, Hawaii on the island of Kauai. Sadamitsu “S. Neil” Fujita was born the son of Japanese immigrants, and his father was a blacksmith on a sugar plantation where they lived. He studied in California at the Chouinard Art institution until 1942 where he was forced into Panoma Assembly Center, then into a concentration camp in Wyoming during the war. After service in the war he got back to his art studies, landing in graphic art courses, which moved him to Philadelphia, then he eventually got a job offer at Columbia records as design and packaging director.

It was there that he began this style of record covers where he used paintings, photographs and illustrations. This set the vibe of abstract images as the inspiration and mood of music or the aesthetic value that music creates. His work thrived on Dave Brubeck’s “Time out,” Dick Hyman’s “Provocative Piano,” and Jimmy Rushing’s “The Jazz oddessy of James Rushing Esq.” It ushered a new way to deliver album jackets, with art as vibrant as the music itself.

He went on to design book covers for Truman Capote’s “In cold blood” and most famously Mario Puzo’s “The Godfather” which the logo lasted through all versions of Book and movies and still very recognizable today.

I am a firm believer that with the proper guidance and leverage, Hawaiʻi has the talent to accomplish the smallest and biggest solutions in any field. Sports, music, art, design, engineering, architecture, computer programming—just about anything we put our minds to. Sadamitsu started as the son of immigrants and went on create some of the most iconic designs of his generation. He was a son of these islands and whenever we can wave Hae Hawaiʻi (Hawaiian Flag) we should and be proud of our heritage as the ceiling is high!!

 

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & LOCAL 116 TEE

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Posted in Updates on April 20th, 2018 by

Releasing exclusively in-store and online this Saturday, April 21 at 11am HST.

H PRIDE

Aloha kākou!

This Saturday, we’ll be releasing a new FITSTRIKE H Pride snapback and matching Local 116 tee. The H Pride snapback sports a heather grey visor and white snap enclosure to go along with the navy base and yellow embroidery. The Local 116 tee is a salute to local construction tees, with yellow print on a navy tee.

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