FALL 2014 “WE FORWARD IN THIS GENERATION” DELIVERY ONE (FOURTH RELEASE)

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Posted in Updates on November 21st, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 22nd, 2014.

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Aloha kākou!

We present to you the fourth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 

HIProfile Floral 5 Panel Camper
Introducing our newest pattern, HIProfile Floral. This pattern features a collection of plants that we may see as local or iconic to Hawaiʻi, yet upon further inspection, it’s realized that these plants were actually introduced during colonization. The name of the pattern comes from their classification as “high profile” plants, which puts them under close watch as they are invasive and dangerous to the real indigenous plants of Hawaiʻi. This camper utilizes a unique split-color look, with navy along the left side and white along the right. It features our Mil-Spec label stitched on the front navy panel, along with white side crown and back crest embroidery. A leather visor and back strap provide a nice finishing touch.

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HIProfile Floral Reversible Bucket
A reversible polyester bucket hat featuring our new HIProfile Floral pattern fully sublimated on both sides, one side navy and the other side white.

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Scottish Landscape Tee – Navy
This tee features a photo print of Princess Kaʻiulani’s impressive oil painting, entitled “Scottish Landscape.” Chosen because it represents a significant turning point in Hawaiian history, where western culture was being accepted and embraced by many of the Hawaiian people, including royalty. Printed on navy, this tee also features a white crown on the upper back.

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Who The Crown Fits Tee – Heather Gray
Our standard logo printed in eggplant with a white outline on the front along with a white crown on the back, all on a heather gray tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

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Posted in Updates on November 17th, 2014 by

Releasing in-store and online this Tuesday, November 18th.

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Aloha kākou!

Tomorrow we will be releasing a FITSTRIKE Kamehameha snapback featuring a material we’re utilizing for the first time ever: snakeskin. Starting with a clean black base, we added a pop of snakeskin to the entire visor and top button. White embroidery is seen on the front and back logos, while the New Era side logo is a tonal black. It’s finished off with a red snap enclosure. As a FITSTRIKE release, only 50 pieces were produced.

Also available in-store, we have a black New Era snakeskin belt, featuring a black buckle and red New Era branding. The perfect compliment to tomorrow’s FITSTRIKE offering.

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FALL 2014 “WE FORWARD IN THIS GENERATION” DELIVERY ONE (THIRD RELEASE)

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Posted in Updates on November 13th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 15th, 2014.

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Aloha kākou!

We present to you the third release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 

Thief’s Theme Mua Strapback
Featuring our classic Thief’s Theme pattern in darker, subdued colors printed with water-based ink on a black cotton canvas strapback. White embroidery is seen all around, including the Port of Honolulu logo on the right side and the “We Forward In This Generation” type around the back. It also features a premium, genuine leather strap with brass buckle and eyelets, as well as a tuck-in pocket to store the excess strap.

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Thief’s Theme Bucket
Featuring a dark, muted Thief’s Theme pattern fully sublimated on a polyester bucket hat.

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Well-Established Tee – Heather Gray / Hoodie – Black
After withstanding the test of time through a multitude of changes and trends, we present our new Well-Established design, which conveys a classic, everlasting feel. The heather gray tee features a black crown on the back. The black hoodie features our Birds of Paradise pattern from our second release printed on the front pockets, along with a small crown on the back, both printed in tonal black. It also features “We Forward In This Generation” printed in white along the hood.

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50 Fill Women’s Muscle Tank – White
Our athletic inspired 50 Fill design featuring the Thief’s Theme pattern within the “50” and a perforated jersey look in the black “FITTED” above. Also features a black crown on the upper back.

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FITSTRIKE RELEASE: ʻĀINA 59FIFTY

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Posted in Updates on November 10th, 2014 by

Releasing in-store and online this Tuesday, November 11th.

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Aloha kākou!

Introducing our newest FITSTRIKE hat releasing tomorrow, an ʻĀina 59FIFTY featuring white mesh around the crown of the hat and scarlet red front panels. The front logo is stitched in white, while the side New Era logo is stitched in black/white and the back crest is stitched in black/red. A black visor and top button complete the look. Limited to only 50 pieces.

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FALL 2014 “WE FORWARD IN THIS GENERATION” DELIVERY ONE (SECOND RELEASE)

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Posted in Updates on November 7th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 8th, 2014.

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Aloha kākou!

We present to you the second release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 

Lēʻahi Snapback
A design brought back from our archives. Lēʻahi (brow of the ʻahi fish) is the Hawaiian name for Diamond Head, which is prominently displayed in a design that fuses both modern style and classic Hawaiʻi imagery. The base of this hat is all black, with our multi-color Lēʻahi patch on the front and black embroidery around the sides and back. Our Pacific Standard label is stitched to the left of the black snap enclosure.

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Lēʻahi Long Sleeve Tee – Black
Featuring the same Lēʻahi design mentioned above on a black long sleeve tee. This time the design is featured in grayscale, small on the front left chest and big on the middle back.

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Birds of Paradise Tee – White or Black
This new design features our Aloha script on the front left chest and our crown on the upper back. On both sides we also feature a large block on the bottom, filled with silhouettes of various sized bird of paradise plants, as a different take on the time in Hawaiʻi’s history that saw a flood of outside solicitation of its beauty and imagery. Both white and black tees feature black print.

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Boxed In Women’s Crop Top – White
A new design made for this season as a result of a literal take on a figurative feeling. It features a square outline with “FITTED” broken up and spaced out within, along with our signature small crown on the upper back. Both sides are printed in lilac, a color that ties back to the collection.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

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Posted in Updates on November 3rd, 2014 by

Releasing in-store and online this Tuesday, November 4th.

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Aloha kākou!

Tomorrow we will be releasing a FITSTRIKE H Pride snapback, featuring a graphite base. The eyelets and visor feature a pop of teal, while the undervisor, top button, and all-around embroidery are a subtle cloud color. A gray snap enclosure finishes the look. Only 50 pieces were produced.

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FALL 2014 “WE FORWARD IN THIS GENERATION” DELIVERY ONE (FIRST RELEASE)

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Posted in Updates on October 31st, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 1st, 2014.

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Aloha kākou!

“We forward in this generation.” These powerful words spoken by Bob Marley (Redemption Song), are the foundation for our Fall Delivery One collection. Although it can be interpreted in a number of ways, through our collection we perceive the meaning as “adaptation through change,” and liken it to Hawaiʻi’s ability to assimilate and adapt to a variety of changes throughout its existence, and how we as a people keep moving forward. From the first settlers landing in Hawaiʻi, to Kamehameha’s unity of the islands, to the wave of western influence in Hawaiʻi, and to the present with Hawaiʻi’s ongoing environmental changes—we’ve pulled some of these moments in Hawaiʻi’s history and visually portrayed them within our Fall collection.

As a way to interpret our moʻolelo throughout, we built several new designs and patterns, as well as looked back to a few classics from our archives, all of which can be tied back to the collection’s theme. We also focused much of our energy on the material and textiles used, many even for the first time, resulting in a more refined and detailed capsule.

Through our Fall 2014 collection, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through all the changes it has faced. In addition, we also draw a parallel to our company on more of a microscopic level. Coming up on 10 years in this industry, we’ve witnessed many changes, trends, and even recessions. Through it all, we maintained and pushed forward, stronger and more knowledgeable than ever before. May we move forward in this generation, and may we move forward in each generation to come.

 

ʻAukai Native Snapback
Featuring a stone colored cotton twill crown with white front logo and side crown embroidery, as well as tonal New Era logo and white/navy back crest embroidery. The eyelets and top button are navy, matching the navy visor made out of strong duck cotton fabric. A white snap enclosure is seen around the back. The highlight of this hat is the new ʻAukai design on the inner satin lining. ʻAukai means “seafarer” in Hawaiian, and the design represents the ocean surrounding our islands—the passageway that brought the first Polynesian settlers, plants and animals, and paved the way for a new beginning.

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Kill Them With Aloha Tee – Black
Our classic KTWA design on a black tee. An amalgamation of Hawaiʻi and western military involvement, this tee features a gray print on the front, a gray/white crown on the back, and white sleeve and lower left lau (leaf) hits.

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Thief’s Theme Crest Tee – Black / Women’s Muscle Tee – Black
Our classic Thief’s Theme pattern makes a return in our Fall collection in a muted colorway. This was our observation of the outside world pulling imagery from Hawaiʻi and flipping for personal gain. We created the Thief’s Theme pattern as our way of gripping the reins and pulling back that imagery in a time that we thought we were losing control of how Hawaiʻi was being used and portrayed. Based on a black tee and women’s muscle tee, our FITTED crest is printed in white and filled with the Thief’s Theme pattern, with a white crown on the upper back.

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FITSTRIKE RELEASE: ʻĀINA SNAPBACK

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Posted in Updates on October 27th, 2014 by

Releasing in-store and online this Tuesday, October 28th.

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Aloha kākou!

We have a new ʻĀina snapback releasing tomorrow under our FITSTRIKE program. It features a black crown with brown visor and red undervisor. The front logo and back crest are stitched in gold, while the side New Era logo and top button are done in red. A white snap enclosure finishes the look. Only 50 pieces were produced.

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FITSTRIKE KULĀIWI 59FIFTY & WTCF TEE/WOMEN’S CROP TOP/KEIKI TEE

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Posted in Updates on October 24th, 2014 by

Releasing this Saturday, October 25th. See below for release information.

Aloha kākou!

This Saturday we will be releasing a new FITSTRIKE hat and three Who The Crown Fits tops. The Kulāiwi 59FIFTY features a full melton wool base in black with tonal New Era logo, silver front logo and white top button. It also features contrasting white stitching on the top of the visor along with a purple undervisor and back crest. The WTCF tee features a silver front logo and back crown printed on a turquoise tee. The same tee also comes in a keiki version, with sizes running small through large. We also have a white WTCF women’s crop top featuring our logo and back crown printed in pink.

The Kulāiwi 59FIFTY and adult WTCF tee will be available in-store and online, while the keiki WTCF tee and women’s WTCF crop top will be available in-store only.

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FITSTRIKE RELEASE: ʻĀINA & NATIVE SNAPBACKS

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Posted in Updates on October 20th, 2014 by

Releasing in-store and online this Tuesday, October 21st.

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Aloha kākou!

Tomorrow we will be releasing two new snapbacks under our FITSTRIKE program. The first is an ʻĀina snapback featuring a black crown base with green visor and orange undervisor. The front logo is stitched in white while the side New Era logo, back crest, and top button are done in orange. It also features a pop of yellow on the eyelets and a white snap enclosure. The second hat is a Native snapback, featuring an oatmeal crown with tonal New Era embroidery and white front and back embroidery. The visor and eyelets are brown while the undervisor, top button, and snap enclosure are red. Both hats are limited to just 50 pieces each.

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