FITSTRIKE RELEASE: ʻĀINA & NATIVE SNAPBACKS

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Posted in Updates on October 20th, 2014 by

Releasing in-store and online this Tuesday, October 21st.

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Aloha kākou!

Tomorrow we will be releasing two new snapbacks under our FITSTRIKE program. The first is an ʻĀina snapback featuring a black crown base with green visor and orange undervisor. The front logo is stitched in white while the side New Era logo, back crest, and top button are done in orange. It also features a pop of yellow on the eyelets and a white snap enclosure. The second hat is a Native snapback, featuring an oatmeal crown with tonal New Era embroidery and white front and back embroidery. The visor and eyelets are brown while the undervisor, top button, and snap enclosure are red. Both hats are limited to just 50 pieces each.

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WTCF & FITSTRIKE RELEASES

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Posted in Updates on October 16th, 2014 by

Releasing this Saturday, October 18th. See below for release information.

Aloha kākou!

This Saturday, we will be releasing product for all ages, from newborn all the way up to adults.

For the keiki, we have a FITSTRIKE Kamehameha snapback that features a black crown with denim visor and top button. The front and back embroideries are white while the New Era logo is tonal black. It also features a white snap enclosure. Along with the hat, we have our signature Who The Crown Fits design printed on onesies and keiki tees, in two color combinations: white with purple print and black with highlighter green print. The onesies come in sizes ranging from 3–24 months, while the keiki tees range from 2T–4T. These items will be released in-store only.

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For the grown folk, we have a FITSTRIKE Mua snapback that features a black crown with purple visor and eyelets. The front embroidery contains white and shades of teal, while the side New Era logo and back crest are stitched in white and teal, respectively. The top button and snap enclosure are white. Along with the hat, we have a matching heather charcoal tank top that features our Who The Crown Fits design printed in purple, along with the crown on the upper back. These items will be released in-store only.

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For our virtual customers, we will be releasing a special FITSTRIKE H Pride 59FIFTY online only, which features a charcoal crown with denim visor and top button. The front and back embroideries are white, while the side New Era logo is a tonal charcoal.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY

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Posted in Updates on October 13th, 2014 by

Releasing in-store and online this Tuesday, October 14th.

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Aloha kākou!

Each year, the month of October plays host to Breast Cancer Awareness Month. As evidenced by all things pink (the official color of the movement), it’s clear just how important and crucial the movement is. Breast cancer is one of the most commonly diagnosed cancers among women in America, with 1 in every 12 women being diagnosed during the course of their lifetime. It’s an issue that hits home for a large number of us unfortunately, but awareness on the topic is incredibly important, as early detection can help save countless lives.

In honor of Breast Cancer Awareness Month, and in an effort to increase awareness within the community, we are releasing a unique Kamehameha 59FIFTY. Featuring a black base, we’ve added a large splash of pink on the two back panels, as well as pink stitching around the hat. The front logo is embroidered in white, while the side New Era logo and back crest are stitched in mint and black, respectively. It also features black eyelets and mint undervisor and top button. As part of our FITSTRIKE program, only 50 pieces were produced.

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DAY TRIPPER SNAPBACK, TEE, & TANK TOP

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Posted in Updates on October 9th, 2014 by

Releasing in-store and online this Saturday, October 11th.

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Aloha kākou!

Building upon one of our library pieces, we will be releasing three new products that feature our Day Tripper design: a snapback (a first for this design), tee, and tank top. The Day Tripper snapback features a full neoprene base in black, with Day Tripper patch on the front in white. The side crown and New Era logo are tonal black, while the back shaka and snap enclosure are white. It also features a black and white crest tag near the snap enclosure and a woodland camo sweatband. The black Day Tripper tee features a small white Day Tripper hit on the front left chest, with a large version on the back in a smooth red/yellow/green gradient fill. The white Day Tripper tank top features the same large gradient design on the back, along with a small Day Tripper design on the front left chest in black.

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FITSTRIKE RELEASE: NATIVE SNAPBACK & KEIKI KAMEHAMEHA SNAPBACK

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Posted in Updates on October 6th, 2014 by

Releasing this Tuesday, October 7th. Native snapback will be released in-store only while the keiki Kamehameha snapback will be released online only.

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Aloha kākou!

This week we have two FITSTRIKE hats releasing, with one of them being a youth-sized snapback that’s perfect for the keiki. The colors featured on both of these hats were inspired by the national flag of the Philippines, in honor of Filipino American History Month celebrated in the United States during the month of October. The Native snapback features a full blue crown and visor, with white front/back embroidery and snap enclosure. The side New Era logo and top button are a bold red. The keiki Kamehameha snapback features a blue crown and red visor, with white front logo, tonal New Era logo, red back crest, yellow top button, and white snap enclosure. Both of these hats also feature a throwback baseball green undervisor. Only 50 were produced for each.

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WAIʻALEʻALE ʻAʻAMA HYBRID WALK SHORT

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Posted in Updates on October 2nd, 2014 by

Releasing this Saturday, October 4th, at FITTED (in-store and online) and Blue Hawaii Surf.

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Aloha kākou!

The final piece from our Waiʻaleʻale collection is set to drop this Saturday, and it marks a new milestone for us as our very first cut and sew bottom. Engineered from our own specifications, we’ve built this hybrid walk short with premium materials and scrutinized over every last detail. This custom silhouette is named ʻAʻama, inspired by the crabs you see along most rocky shorelines in Hawaii. The ʻaʻama lives both in and around the water, which perfectly mimics the functionality of our hybrid walk short, combining the look and style of an outdoor walk short but built with the ocean in mind.

The material used is a lightweight polyester/spandex blend, featuring 4-way stretch for maximum flexibility and comfort. For everyday use, we kept the standard four pockets (two front and two back) but we also added a mesh lining within the pockets for water and sand drainage as it transitions into the ocean. The back right pocket also features an elastic key loop, commonly found on boardshorts. Belt loops were added to keep the walk short functionality, and we’ve also added a drawstring waistline, which pulls from around the waist similar to sweatpant drawstrings, rather than the eyelet lacing style of traditional boardshorts. It also features a waterproof reverse zipper and velcro closure system. Small details are seen throughout, like the drawstring aglets which feature a black and white trilock print, metallic silver logo and custom care instructions on the inner waistline, and our Mil-Spec patch on the right seam.

The Waiʻaleʻale ʻAʻama Hybrid Walk Short will be available this Saturday exclusively at FITTED (in-store and online) and at Blue Hawaii Surf.

(Photos: Christina Shayne)

Please note, the Waiʻaleʻale ʻAʻama Hybrid Walk Short fits true to size but we recommend getting one size larger with the option of using the adjustable drawstring for a more personalized fit.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

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Posted in Updates on September 29th, 2014 by

Releasing in-store and online this Tuesday, September 30th.

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Aloha kākou!

We will be releasing a Kulāiwi mesh snapback tomorrow as part of our ongoing FITSTRIKE program. This hat features denim on the front two panels, visor, and top button, while the other four panels are made up of white mesh. It also features red embroidery on the front logo, blue/white New Era logo, and red/white back crest. It’s finished off with a navy blue snap enclosure. Limited to only 50 pieces.

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FITTED + PAIʻEA PROJECTS FOR KAMEHAMEHA SURF TEAM

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Posted in Updates on September 25th, 2014 by

Releasing exclusively in-store and online this Saturday, September 27th.

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Aloha kākou!

Five years ago it was all a dream for Kamehameha Surf Team Head Coach Lea Arce. It took half a decade for the Native Hawaiian squad to win their first National Scholastic of Surfing Association (NSSA) High School Team Championship, which happened this past June in Dana Point, Calif. The Kamehameha Surf Team was the only school representing Hawai‘i at the NSSA Interscholastic Championships in June and narrowly beat San Clemente High School 110–107, ending the So Cal school’s 4-year reign. For the Kamehameha Surf Team Head Coach, who is a science teacher at Kamehameha Kapālama campus, this national title is a product of five years of sweat equity invested into the program.

“I’m very excited that the validation [of this NSSA High School Team National championship] is something I’ve been searching for a long time and I hope that this validates our team as a real surf team and that the national championship will open doors for other schools [in Hawaii],” said Coach Arce.

Although Gov. Neil Abercrombie named surfing as an official school sport in 2011, the Hawaii High School Athletic Association (HHSAA) has yet to implement a formal structure of events and competition format. Currently, OIA and ILH schools organize their surf teams as club sports and compete against each other under Hawai‘i Surfing Association. According to the Hawai‘i High School Athletic Association (HHSAA) regulations, it takes at least three schools to form a league and three leagues need to request a high school state surfing championship in order for the HHSAA to implement it.

“I’m hoping that with this championship it will solidify the need for surfing as an interscholastic sport in Hawaii,” Arce continued, “surfing can be used as a way to motivate these young men and women in their culture, but also their passion for that ocean and land as another outlet in addition to the sports that are already offered at schools.”

Arce was instrumental in forming the Kamehameha Surf Team and getting the current club-sport approved by the school’s administration in 2009. Since its formation, the Kamehameha Surf Team is undefeated in Hawai‘i with five consecutive state championships. At the time, the squad was formed to allow professional surfer Zeke Lau (class of 2012), who was a student at Kamehameha at the time, to compete in the NSSA Varsity Boys Shortboard division.

“Just being able to experience the whole team aspect is good for a student that surfs because not everyone is gifted to play football, basketball, soccer, etc. so having a surf team gives the other kids a chance to do something they love and be apart of a team just like every other sport,” says Zeke Lau.

“I think making surfing an interscholastic sport in Hawai‘i would just legitimize the sport just like football, baseball and basketball!”

What started as a way to allow Zeke Lau to compete in an additional division at NSSA Nationals has evolved into a showcase of excellence and the value of competitive interscholastic surfing. For the past five years, Fitted has supported the Kamehameha Surf Team with team hats, longsleeve shirts and towels for the NSSA National Championships.

This year, to celebrate the Kamehameha Surf Team’s first national title we are collaborating with our homies at Pai‘ea Projects on a limited-edition, neoprene Kamehameha New Era snapback in navy and “The Great” t-shirt in white and heather charcoal. The t-shirt design features Kamehameha I and relates to the heritage of the Native Hawaiian school and the fact that Pai‘ea was a skilled waverider himself. I mua…

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(Photos courtesy of Paul Kema. Mahalo Paul!)

FITSTRIKE RELEASE: SLAPS WIND 59FIFTY

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Posted in Updates on September 22nd, 2014 by

Releasing in-store and online this Tuesday, September 23rd.

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Aloha kākou!

Tomorrow we will be releasing a new Slaps Wind 59FIFTY, done in a clean colorway that complements our Hawaiian flag. This FITSTRIKE features a navy blue crown and scarlet visor that match the colors in the front flag embroidery, which also features white with a gold outline. The top button is scarlet while the side New Era logo and back crest are stitched in gold. A green undervisor adds nice contrast and completes the look. Only 50 pieces were produced.

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HALA ʻULA & HALA PIA ALOHA SNAPBACKS

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Posted in Updates on September 18th, 2014 by

Releasing Saturday, September 20th. See below for detailed release information.

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Aloha kākou!

It’s been a few years since we’ve used woven material on our hats, and after dropping several hints online we’re pleased to announce its return this Saturday. Hala, which woven lauhala (lau means leaf in Hawaiian) is derived from, comes in several varieties based on fruit color. They were valuable to the ancient Hawaiians for their wide range of uses, aside from the woven lauhala that’s commonly used. Two of the hala varieties—hala ʻula and hala pia—provided the basis of this Saturday’s release.

The hala ʻula variety bears reddish fruit and was very prized among the different hala types. The people of Kohala, Big Island also have a special moʻolelo on the term hala ʻula as it pertains to King Kamehameha. Their secondary translation for hala ʻula is “a grievous fault that might spill our blood” from the alternate meaning of hala (what we say when someone does something bad) and the word ʻula (red). The Kohala people entered a conspiracy to save Kamehameha from harm, and if Alapainui (king of Big Island at the time) ever found out, he would’ve surely killed them. So the term hala ʻula became a reminder to the Kohala people of the risks they took to help Kamehameha. The reddish color of the hala ʻula fruit is what inspired the red denim visor on our new Hala ʻUla Aloha, with a nod to the Kohala moʻolelo and the risk of bloodshed they almost encountered. The entire crown is woven black, with tonal embroidery all around and a black snap enclosure around back. The inside liner and undervisor are printed with a collage of hala plants on satin.

In contrast, the hala pia variety bears a fruit that is off-white or pale yellow in color, and was also incredibly important in Hawaiian culture, but in a special way. In addition to all the common uses that hala pia shares with the rest of the hala varieties (hala ʻīkoi, hala lihilihi ʻula, and hala melemele), the hala pia plant has been singled out as having unique medicinal qualities including the ability to ward off evil spirits. Inspired by the hala pia, we created the Hala Pia Aloha snapback. The entire crown is woven in an off-white/pale yellow color, based off the color of the plant’s fruit. White embroidery is seen all around, along with a white snap enclosure. A dark blue denim visor provides a nice contrast to the rest of the hat. On the underside of the hat, we laid out the same collage of hala plants on the satin inside liner and undervisor, as an homage to where woven lauhala started.

Along with the two Aloha snapbacks, we are also releasing two matching tees. The Hala ʻUla Aloha tee features a small white Aloha logo printed backwards on the right chest and a large red woven tri-lock print on the lower half of the shirt. It also features a white crown on the upper back. The Hala Pia Aloha tee features a dark blue Aloha logo printed on the left chest with an off-white/yellowish woven tri-lock print on the lower half. A dark blue crown is seen on the upper back. When both shirts are put side by side, the woven prints connect and a large woven tri-lock appears.

 

The Hala ʻUla and Hala Pia Aloha snapbacks and tees will have a unique release this Saturday, so please take heed to the information below:

The black Hala ʻUla Aloha snapback and matching black tee will be available exclusively at our brick and mortar location, 1438 Kona St., this Saturday at 11 a.m. (HST). Phone orders will accepted after the line has been taken care of. The hat and tee will not be available online.

The off-white/pale yellow Hala Pia Aloha snapback will be available at our online shop at 11 a.m. (HST) and at these select stockists: Cukui, District Footwear, HNRS LV, Instant Klasick, NMLS, and Pros N Cons LA (please contact the individual stores for their release time). The white Hala Pia Aloha tee will be only be available at our online shop (same time), HNRS LV, and Pros N Cons LA. Neither will be available at our physical store.

 

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