FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, FIST CITY TEE, & WTCF TEE

Posted in Updates on August 13th, 2018 by

Releasing exclusively in-store and online this Tuesday, August 14 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We’ll be releasing another bright neon pack this Tuesday under our FITSTRIKE program, consisting of a Kamehameha snapback, Fist City tee, and Who The Crown Fits tee. The Kamehameha sports a teal base, black visor and eyelets, white front stitching, and neon yellow undervisor, side and back stitching, top button, and snap enclosure. The matching Fist City tee features neon yellow print on a black tee, while the WTCF tee features black print on a safety green tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & KEIKI SNAPBACK, WTCF LOGO TEE, & KEIKI DREAMERS TEE

Posted in Updates on August 10th, 2018 by

Releasing exclusively in-store and online this Saturday, August 11 at 11am HST.

MUA

Aloha kākou!

This Saturday, we’re proud to present our very first keiki Mua snapback, part of a matching set along with an adult version. Both Muas feature a forest green base, kelly green undervisor, white eyelets, white side New Era logo, yellow throwback crest on the back, white snap enclosure, and a front Mua stitched in brown, yellow, and red. Alongside the two Muas, we’re also releasing a new Who The Crown Fits tee featuring black print on a red tee (along with a throwback large crown on the back), and a keiki Dreamers tee with white print on a black tee. The keiki tee comes in toddler, juvenile, and youth sizes (2T-4T, 6J, 7J, XS, S).

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY, NIHI SNAPBACK, ISLANDERS TEE, & ENDANGERED SPECIES TEE

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Posted in Updates on August 6th, 2018 by

Releasing exclusively in-store and online this Tuesday, August 7 at 11am HST.

FITSTRIKES

Aloha kākou!

Tuesday’s FITSTRIKE release includes a new Slaps Wind 59FIFTY and Nihi snapback, along with a new colorway for our Islanders tee and a brand new version of our Endangered Species tee.

The Slaps Wind keeps it real clean with a full tonal grey make up, while the Nihi shows up with sleek metallic black pearl embroidery on an olive 100% nylon base, and also features black eyelets, top button, and snap enclosure. The Islanders tee brings back the beloved woodland camouflage fill with white outline, and adds a pop of yellow around it.

The newly revamped Endangered Species tee requires a deeper and thought-out moʻolelo, as told by Ola:

The ideology behind this tee provokes an interesting discussion, which we think often leads to a systemic inferiority complex. Allow me break it down—the difference between “pre-“ and “post-contact” as we know it today requires an understanding of the “pre-contact” version of Hawaiʻi. “Pre-” by all accounts reflects a utopian-esque society, free of most modern diseases and free of monetary precedence—or to better sum it up, a “want” vs. “need” mindset that often clouds a clear view of goodwill, the idea of giving without the anticipation of receiving (come to my house and I’ll feed you first, even if it’s my last bowl of luau stew). The graph displayed on the front of the tee depicts the timeline dating from pre-contact to post-contact, with yellow representing the native Hawaiian population and reflective black representing foreign population increasing over time. The decline of native Hawaiian population came sharp after the first contact with the outside world in 1778, with diseases such as small pox, cholera, and the flue introduced with horrendous results. Equivalent to a bubble filled with pure and pristine water as the utopian-esque society, and a sudden breach in the bubble causing a vacuum of toxins to seep in. The toll it took was evident, with future generations changed forever. But we must remain resilient in the face of imminent change, and we must prove to our ancestors that we can handle this challenge. Protect all of our resources, because they are not for us. They are for the future generations to enjoy all the good we have been blessed with.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KEIKI SNAPBACK, ʻĀINA STRAPBACK, RELAX TEE, & KEIKI HOME GROWN KEIKI TEE

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Posted in Updates on August 3rd, 2018 by

Releasing exclusively in-store and online this Saturday, August 4 at 11am HST.

FITSTRIKE

Aloha kākou!

We have three new hats and two tees releasing this Saturday under our FITSTRIKE program. The Kamehameha snapback and keiki Kamehameha snapback both feature the same black crown, white embroidery and snap enclosure (including a throwback crest on the back), and new Tropical Floral pattern on the visor. The ʻĀina 9TWENTY curved visor strapback features white embroidery atop an all-over Tropical Floral pattern. The Relax tee returns with teal and blush print on a black tee, while the keiki Home Grown Keiki tee features white print on an orange tee, and comes in toddler, juvenile, and youth sizes (2T-4T, 6J, 7J, XS, S).

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CAPS & CULTURE

Posted in Updates on August 3rd, 2018 by

CAPS & CULTURE

Aloha kākou!

After the success of the inaugural event back in April, we’re excited to present round two of our Caps & Culture event, happening this Sunday, August 5 at the FITTED shop (1438 Kona Street). It all starts at 11am HST, so bring your streetwear from any brand to buy/sell/trade, or just cruise and talk story. We’ll also have a special guest with ono sweet treats to help us beat the heat—Asato Family Sherberts!

Known for their delicious locally inspired flavors, we’ve teamed up with Asato Family to create a brand new sherbert flavor and two New Era hats, exclusively for this Sunday’s event. The aptly named “MANGO BANGO!” sherbert blends fresh mangos with orange bang for an intensely delicious flavor, while the two New Era hats pull their color-blocking from the mangos used in the sherbert.

Join us on Sunday for good times and good sherbert! And remember, ALL BRANDS are welcome! See you there!

FITSTRIKE RELEASE: ASD BLOCK STRAPBACK, NIHI STRAPBACK, BRIGANTE TEE, & KEIKI BRIGANTE TEE

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Posted in Updates on July 30th, 2018 by

Releasing exclusively in-store and online this Tuesday, July 31 at 11am HST.

FITSTRIKES

Aloha kākou!

This Tuesday, we’ll be releasing two new 9TWENTY curved visor strapbacks, alongside a Brigante tee in adult and keiki sizes. The ASD Block strapback features teal embroidery on a white base, while the Nihi strapback features white embroidery on a blush base. The colorful Brigante design is printed on light blue tees for keiki and adults, with the keiki sizes ranging from toddler to youth.

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FITSTRIKE RELEASE: BRIGANTE 59FIFTY & BRIGANTE OVERSIZED SIDE TANK TOP

Posted in Updates on July 27th, 2018 by

Releasing exclusively in-store and online this Saturday, July 28 at 11am HST.

BRIGANTE

Aloha kākou!

We’ll be releasing a new Brigante pack this Saturday under our FITSTRIKE program. The Brigante 59FIFTY features a black base along with peach undervisor and top button, light blue left embroidery, and white eyelets and front and back embroidery. The Brigante Oversized Side design is printed in white, mango, and plum on a black tank top.

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RICH RUSH JAPAN-EXCLUSIVE FITSTRIKES

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Posted in Updates on July 27th, 2018 by

Available now exclusively at Rich Rush in Japan or online.

RICH RUSH

A pair of brand new Japan-exclusive FITSTRIKES just landed overseas at Rich Rush in Japan. The Mua and Kamehameha snapbacks are available right now at their shop (3-9-12-1F, Osu, Naka-Ku Nagoya-Shi, Aichii, Japan 460-0011) or online for everyone outside Japan through their international Yahoo! shopping portal. Head over to their site now to add these Japan exclusives to your collection!

FITSTRIKE RELEASE: SLAPS WIND 59FIFTY & STRAPBACK & HYPNOTIC TEES

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Posted in Updates on July 24th, 2018 by

Releasing exclusively in-store and online this Tuesday, July 24 at 11am HST.

SLAPS WIND

Aloha kākou!

Today’s FITSTRIKE release consists of a matching Slaps Wind set and a new tee design dubbed Hypnotic. The Slaps Wind 59FIFTY and matching 9TWENTY curved visor strapback feature a woodland camouflage base, traditional flag colors on the front, and finished off with yellow accents. The new Hypnotic tee showcases a rotating frame of FITTED crests, expanding out from the center, with the new glitch logo underneath and a crown on the back. It’s printed in white on a black tee as well as black on a yellow tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

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Posted in Updates on July 20th, 2018 by

Releasing exclusively in-store and online this Saturday, July 21 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We have a brand new Kamehameha snapback releasing this Saturday under our FITSTRIKE program. This unique snapback features a beautiful never-before-used base color dubbed “mango mocha,” along with dark grey embroidery and snap enclosure, and finished off with a classic kelly green undervisor.

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