FITSTRIKE RELEASE: MUA SNAPBACK & STRAPBACK & WTCF TEE

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Posted in Updates on July 16th, 2018 by

Releasing exclusively in-store and online this Tuesday, July 17 at 11am HST.

MUA

Aloha kākou!

This Tuesday, we’re releasing a cool new FITSTRIKE pack comprised of a Mua snapback and curved visor strapback in matching color-blocking and materials, with both featuring lightweight 100% nylon construction in peach, along with metallic black pearl embroidery on the front and back, and white embroidery on the side. The snapback version also adds a white snap enclosure in the back. Releasing alongside the two Muas is a clean black and white Who The Crown Fits tee.

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FITSTRIKE RELEASE: H PRIDE 59FIFTY, KEIKI H PRIDE SNAPBACK, & SLIDE TEE & TANK TOP

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Posted in Updates on July 12th, 2018 by

Releasing exclusively in-store and online this Saturday, July 14 at 11am HST.

H PRIDE

H PRIDE

Aloha kākou!

Saturday’s FITSTRIKE release consists of a matching adult and keiki H Pride, along with a new tee and tank top. The H Pride 59FIFTY and keiki snapback both feature our very first application of New Era’s advanced proprietary fabric called Shadow Tech. It’s a soft, 100% polyester fabric which stays cool and has excellent quick-drying capabilities, making it a perfect all-around hat. The base color is a heather charcoal, and it features white embroidery on the front and back, along with tonal charcoal embroidery on the left. The keiki version also features a white snap enclosure around back. The new Slide design playfully ties our FITTED name and location to the look and feel of retro surf logos. In this release, the Slide design is presented on a navy tee and a heather grey tank top.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MUA TEE

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Posted in Updates on July 9th, 2018 by

Releasing exclusively in-store and online this Tuesday, July 10 at 11am HST.

BRIGANTE

Aloha kākou!

We’ll be releasing a new Brigante snapback and Mua tee this Tuesday under our FITSTRIKE program. The Brigante snapback features a black crown with purple visor and top button. The front logo is stitched in white and teal, while the back crest is purple and teal, and the New Era logo, eyelets, and snap enclosure are all white. The matching Mua tee features a small white crest on the front and a teal-to-white gradient design on the back, printed on a black tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & RALLY ‘ROUND TEE

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Posted in Updates on July 6th, 2018 by

Releasing exclusively in-store and online this Saturday, July 7 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Saturday, we’ll be releasing a brand new Kamehameha snapback along with a new tee design. The Kamehameha snapback features a stone crown with rifle green visor and top button, light olive embroidery, and a white snap enclosure. The aptly titled Rally ‘Round design is inspired by the protest quilts created during the forced imprisonment of Queen Liliʻuokalani, when citizens rallied around the flag as a sign of support for their queen during a time of distress. This particular design is an homage of one of the actual quilts, showcasing four hae Hawaiʻi (flag of Hawaiʻi) encasing a crown, two star shapes, and four smaller hae Hawaiʻi displayed on kapu sticks upside-down, symbolizing the international signal for distress. The Rally ‘Round design also features a small FITTED logo on the front left chest, printed on a white tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & TRUE DEMOCRACY TEE

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Posted in Updates on July 1st, 2018 by

Releasing exclusively in-store and online this Tuesday, July 3 at 11am HST.

MUA

Aloha kākou!

We have a new Mua snapback releasing this Tuesday, along with another brand new tee. The Mua snapback features a red crown, green undervisor, black visor and top button, and white eyelets and snap enclosure. The front logo is stitched in tan, black, yellow, orange, and red, with matching tan and black on the back crest and a green New Era logo on the left side. The new True Democracy tee is an homage to the iconic band, Steel Pulse. It features our brand name and slogan in the style of Steel Pulse’s logo, along with a yellow crown on the back, printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & POLYNESIAN PALACE TEE

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Posted in Updates on June 28th, 2018 by

Releasing exclusively in-store and online this Saturday, June 30 at 11am HST.

SLAPS WIND

Aloha kākou!

Saturday’s FITSTRIKE release consists of a matching Slaps Wind snapback and a new tee dubbed Polynesian Palace. The Slaps Wind snapback features an all-black base with full red flag embroidery on the front, tonal black New Era logo on the side, red crest on the back, and a black snap enclosure underneath. The new Polynesian Palace tee features a regal logo design on the back with a compact version on the front, printed in red on a black tee.

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FITSTRIKE RELEASE: KAMEHAMEHA STRAPBACK & H PRIDE STRAPBACK

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Posted in Updates on June 25th, 2018 by

Releasing exclusively in-store and online this Tuesday, June 26 at 11am HST.

DAD HATS

Aloha kākou!

This Tuesday, we’re releasing two 9TWENTY curved visor strapbacks under our FITSTRIKE program. The first is a Kamehameha strapback featuring a black base with white embroidery. The second is an H Pride strapback featuring opposite colorblocking—black embroidery on a white base.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & OUT OF MANY TEE

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Posted in Updates on June 22nd, 2018 by

Releasing exclusively in-store and online this Saturday, June 23 at 11am HST.

KAMEHAMEHA

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a Kamehameha 59FIFTY and matching Out of Many tee. The Kamehameha has a woodland camouflage base with grey visor, eyelets, top button, and embroidery all around. The Out of Many tee features black and yellow print on a silver tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & BRIGANTE TANK TOP

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Posted in Updates on June 18th, 2018 by

Releasing exclusively in-store and online this Tuesday, June 19 at 11am HST.

MUA

Aloha kākou!

We’re releasing a new Mua snapback and Brigante tank top this Tuesday under our FITSTRIKE program. The Mua features a forest green base with a white snap enclosure, light teal New Era logo, red and pink back crest, and a front Mua logo with red, shades of pink, light teal, and white stitching. The matching Brigante tank top features the pink, light teal, and white printed on a black base.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, KALEKOA TANK TOP, & WTCF TEE

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Posted in Updates on June 14th, 2018 by

Releasing exclusively in-store and online this Saturday, June 16 at 11am HST.

KAMEHAMEHA

Saturday’s FITSTRIKE release consists of a new Kamehameha snapback, sporting a black base with black trucker mesh, perfect for summer. The front logo is stitched in white, while all other logos are done in tonal black, along with the back snap enclosure. Releasing alongside the Kamehameha snapback is a new Kalekoa tank top featuring the recognizable trilock-made concentric circles on both sides of a black tank top with a white crown on the back, and a black Who The Crown Fits tee with yellow logo on the front and large yellow crown on the back.

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