FITSTRIKE RELEASE: CHEEHUU CORDUROY STRAPBACKS & BRIGANTE RUGBY JERSEYS

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Posted in Updates on February 26th, 2021 by

Releasing exclusively in-store and online this Saturday, February 27 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

CHEEHUU

Aloha kākou!

This Saturday we’re releasing a six-pack of Cheehuu corduroy strapbacks utilizing a new unstructured silhouette, along with a new Brigante rugby jersey in two colors. Each Cheehuu corduroy strapback features white embroidery stitched into soft, buttery corduroy in six colors: black, green, mustard, rust, rose and slate. The Brigante rugby jersey is made from 100% carded cotton and details include a white drill collar, herringbone taped placket, ribbed cuffs and a side split hem. It also features white print on the front and back and the jersey comes in black and heather gray.

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ŌHĀHĀ / ʻŌLELO HAWAIʻI COLLECTION BY MAKE®EADY

Posted in Updates on February 25th, 2021 by

‘Ōlelo Hawai‘i Collection is now available for pre-order at Hawaiian Airlines’ webstore.

OHAHA

Aloha kākou!

We at FITTED are proud to showcase a new collection designed by FITTED co-founder Keola “Ola” Nakaʻahiki Rapozo in collaboration with Hawaiian Airlines. Please continue reading below and follow the links to more information regarding this amazing collection where the proceeds support the teachings of ʻōlelo Hawaiʻi at Ke Kula ‘o Samuel M. Kamakau Laboratory Public Charter School.

 

Via Hawaiian Airlines:

In celebration of Mahina ʻŌlelo Hawaii (Hawaiian Language Month), we partnered with local designer, Keola Nakaʻahiki Rapozo, co-founder of FITTED, in the creation of our recently released ‘Ōlelo Hawai‘i Collection through his Make®eady creative exploration. The design focused on “Ōhāhā” with a goal to encourage the normalization of ʻōlelo Hawaiʻi. To read more about its inspiration, visit https://shop.hawaiianairlines.com/pages/olelo-hawaii-collection.

This collection is currently available for purchase and proceeds will benefit Ke Kula ‘o Samuel M. Kamakau Laboratory Public Charter School to support and encourage the normalization of ʻōlelo Hawaiʻi.

 

Via Make®eady:

The design of Ōhāhā is grounded in hopes for a bright future ahead. The word Ōhāhā, meaning “flourishing, fully developed, plump, and healthy” represents a goal that we can strive for, and throughout Mahina ʻŌlelo Hawaiʻi (Hawaiian Language Month) that goal is that the use of ʻōlelo Hawaiʻi will become normal, and commonplace in our lives. A comparison can be made to the kalo (taro), traditional staple of food of Hawaiʻi; and the designer draws inspiration from his own keiki. In order to instill in his keiki the value of the work it takes to grow and produce kalo, he begins by normalizing the availability of kalo in the household. This creates an inherent desire for kalo ōhāhā, healthy kalo. Then, he engages his keiki in the process of achieving healthy kalo: from huli (planting) to huki (harvesting). This huli to huki mentality runs parallel to the pīʻapā (Hawaiian Alphabet) which is represented in his design, as the pīʻapā share a similar foundational relationship to the normalization of ʻŌlelo Hawaiʻi. They are building blocks for acheiving ʻōlelo Hawaiʻi.

The rolling koʻi design which resembles wana (sea urchin) represents Make®eady. Make®eady is a creative exercise where na‘au and process converge and the artists ideas may live to simply pa‘a space.

Proceeds from the ʻŌlelo Hawaiʻi Collection will be donated to Ke Kula ʻo Samuel M. Kamakau Laboratory Public Charter School. Located in Oʻahu, Koʻolaupoko, Heʻeia, this charter school has an innovative passion to teach and share ʻŌlelo Hawaiʻi in traditional and digital ways such as their development of manomano.io, an online Hawaiian dictionary as well as a Hawaiian Language game which resembles Words with Friends called Lehulehu.

 

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FITSTRIKE RELEASE: MUA CUFF BEANIES, CHEEHUU CUFF BEANIES & WTCF HOODIE

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Posted in Updates on February 22nd, 2021 by

Releasing exclusively in-store and online this Tuesday, February 23 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a bunch of new beanies and a Who The Crown Fits zip-up hoodie releasing this Tuesday under our FITSTRIKE program. The Mua and Cheehuu logos are both stitched in white on five different colors of mid-weight, cuff-hemmed beanies: black, white heather, petrol blue, army and copper. The accompanying purple WTCF zip-up hoodie features the FITTED logo on both sleeves along with a Nihi logo on the front left chest and a crown on the upper back, all printed in white.

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KAMEHAMEHA SNAPBACK, WTCF TEES & PLATEAU TECHNICAL SHORT

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Posted in Updates on February 19th, 2021 by

Releasing exclusively in-store and online this Saturday, February 20 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

KAMEHAMEHA

Aloha kākou!

Saturday’s special release features a new premium Kamehameha snapback, two Who The Crown Fits tees, and a premium Plateau Technical Short. The Kamehameha snapback is crafted from 100% nylon honeycomb ripstop in navy, and features a white snap enclosure with hae Hawaiʻi/ASD tag, white eyelets, teal front logo, teal side crown, white New Era logo, and teal Cheehuu logo on the back. Both the white and navy WTCF tees feature an island camo fill on the front outlined in metallic gold, along with a metallic gold crown on the back. The navy Plateau Technical Short features a blend of 98% polyester and 2% spandex, adhering to high craftsmanship standards under our TropTech Division. The front left side features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket, along with a TropTech label above the back right pocket. Technical details include a double-stitched elastic waistband, lengthened drawstring with heat-shrunk rubber aglets over knotted ends, custom Trilock drop-crotch gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & ALOHA TEE

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Posted in Updates on February 15th, 2021 by

Releasing exclusively in-store and online this Tuesday, February 16 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new FITSTRIKE H Pride snapback and Aloha tee. The H Pride snapback features black front panels and a black visor, while the undervisor and trucker mesh side and pack panels are woodland camouflage. It also features white front embroidery, black and white side and back embroidery, and a white snap enclosure. The Aloha tee features white print on an olive base.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & HERALDRY COACH JACKETS

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Posted in Updates on February 12th, 2021 by

Releasing exclusively in-store and online this Saturday, February 13 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a new Brigante snapback and two new coach jackets releasing this Saturday under our FITSTRIKE program. The Brigante snapback features a light teal base with black visor, black top button, rifle green undervisor and white snap enclosure. It also features rifle green eyelets, rifle green side New Era logo, black and red back crest and a front logo stitched in red, white and rifle green. Both the black and woodland camouflage colorways of the Heraldry coach jacket feature 100% nylon outer shells for protection from the elements and 100% polyester lining for comfort. They also feature elastic cuffs, a drawstring waist, and button up front. The Heraldry logo stack design is printed in white on the front and back. SIZING NOTE: We recommend going one size down for the coach jackets.

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VALENTINE’S RELEASE: CHEEHUU SNAPBACK, BRIGANTE VALENTINE’S TEE & BRIGANTE VALENTINE’S LONG-SLEEVE TEE

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Posted in Updates on February 8th, 2021 by

Releasing exclusively in-store and online this Tuesday, February 9 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

CHEEHUU

Aloha kākou!

We have a special release this Tuesday, just in time for Valentine’s Day. The Cheehuu snapback features red 100% nylon honeycomb ripstop over the entire crown and visor, with white eyelets, white embroidery on the front and sides, red and white embroidery on the back, and a white snap enclosure with a hae Hawaiʻi/ASD tag attached. We brought back a fan favorite tee design from Valentine’s Day two years ago, the Brigante Valentine’s, which changes the palm tree and ocean scene for a large red rose, and the ASD slogan changes to “Aloha Served Nightly” because, you know. This time around, the design is printed on a mineral black tee and mineral black long-sleeve tee.

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“BET A TRIP TO MAUI ON IT” CAPSULE & GIVEAWAY

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Posted in Updates on February 5th, 2021 by

Releasing exclusively in-store and online this Saturday, February 6 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

B.A.T.T.M.

MAHALO

B.A.T.T.M.

 

Aloha kākou!

When I first heard the line “I bet a trip to Maui on it” from track 8, “Can I Live” from the debut album from Jay-Z, I rewound it six times to make sure I heard it correctly. Did Jay-Z just spit Maui on what I considered a five mic album? In 1996 getting info was slow—very slow! Magazines, random MTV spots, and the back of album covers were the extent of catching a glimpse into what our favorite artists were up to. Being from Hawaiʻi, and the country at that, New York hip hop might as well been three planets away. I dug this line so much that 24 years later, it still bugs me out when I hear it.

Maui holds an exceptional place in Hawaiian cultural politics and power, and many paramount chiefs come from Maui families. A couple of years ago, we referenced Pi’ilani with our Vanguard design, and it has steadily risen in popularity. Tutu Keōpūolani, Mother of Liholiho, Kauikeaoli, and Naheinaena is a descendant of the Pi’ilani line as well as the daughter of Kīwalaʻō and granddaughter of Kalaniʻōpu’u, both were Hawaiʻi island Kings. With its beautiful lands and abundance of Wai, Maui makes it very famous for Kamaʻaina and visitors.

This collection’s theme took us on a journey through my roots, heavily influenced by “underground” hip hop and obscure references. Digging further into Jay-Zʻs career, you’ll find a song he was featured on with his mentor Jaz-O called “Hawaiian Sophie.” Maybe just an affinity at the time, but when one thought, Hawaii then was its exoticness, cheeky-vibed, and definitely misunderstood. We want to give Jay his props; he inspired us as young adults and continue to chart a path as an icon. Raised with metaphors and aspirational raps, we dreamt with these tales woven into our reality of life.

B.A.T.T.M. includes many feels of nostalgia and freshness. But it also consists of a chance to catch a quick getaway to the island of Maui! While CV-19 kept us close to the crib all 2020, we kept thinking how can we help people break these lock-down blues. So we partnered with some friends and formulated a plan to give two lucky customers and their guest of choice a two-night, three-day quick getaway (Didi Ah Yo style). It’s simple—any purchase of this collection will automatically enter you in the drawing. On Valentineʻs Day (Feb. 14), we will be announcing the winners on our @FITTED Instagram account. Some restrictions apply, but we will do our best to accommodate selected winners. Good luck!!!

 

Bet a Trip to Maui on it (B.A.T.T.M.) giveaway details:

Two prize packs, each including:
• Round trip tickets for two to Maui via Hawaiian Airlines
• Two-night stay at Andaz Maui at Wailea Resort
• Meal for two at Chef Sheldon’s restaurant, Tin Roof
• Tour of Maui Gold Pineapple Farm and Haliʻimaile Distilling Company

Must be at least 18 years old. Winners will need to make their reservations at least 30 days in advance and may be subject to blackout dates and flight availability. Prize expires Dec 31, 2021.

 

MAHALO SOPHIE 9FIFTY SNAPBACK
100% nylon ripstop base covered in a floral pattern inspired by the “Hawaiian Sophie” single album cover, with white embroidery on the front, right and back, yellow embroidery on the left side, and a black crest tag next to a white snap enclosure.

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PLATEAU TECHNICAL SHORT – Sophie Floral
Features the floral pattern inspired by the “Hawaiian Sophie” single artwork in a blend of 98% polyester and 2% spandex, adhering to high craftsmanship standards under our TropTech Division. The front left side features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket, along with a TropTech label above the back right pocket. Technical details include a double-stitched elastic waistband, lenghtened drawstring with heat-shrunk rubber aglets over knotted ends, custom Trilock drop-crotch gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, and a keyring loop sewn into the waist on the wearer’s right side seam.

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WORD LONG-SLEEVE TEE – Lagoon
Custom tie-dyed long-sleeve tee with the front design inspired by the overlaid text in the “Hawaiian Sophie” music video, and the back design inspired by Jaz-Oʻs Word to the Jaz album cover.

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JAZ-O SOPHIE TEE – Pepper
Vintage band tee-style design featuring Jaz-O and Jay-Z with “Hawaiian Sophie” custom artwork and a white crown on the upper back.

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CAN I LIVE TEE – Black
Design inspired by Jay-Z’s Reasonable Doubt album, which featured the track “Can I Live” and the line that inspired the giveaway, “I bet a trip to Maui on it.” A large, tonal and distressed graphic of Maui wraps from front to back, with the line from the song on the front and FITTED on the back printed in pink.

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LEI SD TEE – Yellow / Black
LEI SD HOODIE – White / Heather Gray

Back design inspired by Jaz-O’s “Hawaiian Sophie” single artwork, with our logo on the front left chest.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK, MUA STRAPBACK & ALOHA TEE

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Posted in Updates on February 1st, 2021 by

Releasing exclusively in-store and online this Tuesday, February 2 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

VANGUARD

MUA

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Vanguard snapback, Mua Retro Crown strapback and Aloha tee. The Vanguard snapback features a woodland camouflage base with purple undervisor, purple eyelets and white snap enclosure. The front logo is stitched in white, shades of purple, pink and lava, while the side logo is stitched in white and the back logo is stitched in purple and white. The Mua Retro Crown 9FIFTY strapback features a clean black and white colorway, and the Aloha tee follows suit with white print on a black tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, SCHOLAR SNAPBACK, KAMEHAMEHA STRAPBACK & GLOBE TROTTEUR TEE

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Posted in Updates on January 29th, 2021 by

Releasing exclusively in-store and online this Saturday, January 30 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a new Kamehameha snapback, Scholar snapback, Kamehameha Retro Crown strapback and a brand new tee called Globe Trotteur, all under our FITSTRIKE program. The Kamehameha snapback features a gray base with gray trucker mesh around the back, along with white embroidery on the front, white and gray embroidery on the side and back and a white snap enclosure in the back. The Scholar snapback features woodland camouflage on the front panels and visor and white trucker mesh on the other four panels. It also features black eyelets, black top button, multi-colored front logo, black and white side logo and back logo and white snap enclosure. The Kamehameha Retro Crown 9FIFTY strapback features a woodland camouflage base with black eyelets and white embroidery all around. The all-new Globe Trotteur design features our name and coordinates in a clean serif type treatment, printed in white on black tee.

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