SPRING 2016 DELIVERY “HUI” – HNRS

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Posted in Updates on May 28th, 2016 by

The Hnrs “United We Stand” H Pride New Era 9fifty Snapback will release Monday, exclusively at Hnrs in Las Vegas this Saturday, May 30th. This is the first of three hats for the “United We Stand” Collection.

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Photos: Rudy Thompson

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our final collaborative effort for our Spring Hui collection comes from our ʻohana at Hnrs in Las Vegas. We’ve known the guys behind Hnrs for years, so it’s a privilege to work with them on this Hui Collection. They’ve created a mini collection entitled “United We Stand,” which is an ode to the country we live in, by utilizing three different designs. The H Pride above is the first of three hats for the Hnrs “United We Stand” Collection. Check out their own story below, and please visit their Instagram account @hnrslv or website hnrs.com for further details on this release.

 

Company: Hnrs Apparel

Year Established: 2014

Location: 8174 Las Vegas Blvd. S Suite 100

Phone Number: (702) 823-4417

Website: hnrslv.com

Social Media: @hnrslv (IG)

Favorite FITTED hat? Anything Kulāiwi

 

UNITED WE STAND PACK
By Todd Shimabuku (Hnrs)

As this opportunity came up, I was thinking on just building a solid looking cap that takes aim toward the nation and the country we live in…which is the United States of America.  The 3 styles and color ways of caps have a deep connection as Hnrs is rooted in the USA, but still gives tribute to the local lifestyles we left behind in Hawaii.  The colors of America with its tonal range of embroidery will make this set of caps a collectors favorite.  The caps underbill was just my way of connecting this whole project towards what I experienced with becoming great friends with the owners of Fitted Hawaii which was the bond of Skateboarding and the East Coast style of Music i.e. Black Moon, Mobb Deep, Smif & Wesson and of course…the Wu Era!

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FITTED + EBBETS FIELD FLANNELS

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Posted in Updates on May 26th, 2016 by

Releasing exclusively in-store and online this Saturday, May 28 at 11am HST.

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EBBETS_HAT_TWOPhoto: @imuakino1
Models: @mistymaa / @haakeaulana
Creative Direction: @bailee_hmb / @hmbhnl
Styling: @hmb_Studios

Aloha kākou!

We are incredibly honored to present our collaboration with one of the most highly regarded names in sports apparel: Ebbets Field Flannels. The brand was born in the late 80’s but its heart and soul are rooted in the mid-1900’s, with its hand-crafted and high-quality vintage athletic wear.

Their attention to detail and commitment to authenticity are second to none, so to be able to team up with them for this collection is definitely a proud moment for us. And knowing their history and expertise, we felt confident that our vintage sports inspired Kākuhihewa Chiefs theme from our 2015 Holiday collection would be the perfect match.

The story of Kākuhihewa is one of great prestige and honor among the people of O’ahu. As the 15th aliʻi ʻaimoku (ruling chief, or more literally “the chief who can eat anywhere”) of Oʻahu, he was heralded throughout the eight Hawaiian islands, providing a time of peace and prosperity with no war or rebellion in sight. His reign brought ʻāina momona (bountiful and fertile land)—water was plentiful, crops flourished, and food was in unlimited supply. This resulted in a healthier and therefore wealthier community, which contributed to a thriving Hawaiian population.

This partnership provided the perfect opportunity to do Kākuhihewa’s great story justice by presenting it with a company that’s as passionate about their product as we are about the stories behind it. For over 25 years, Ebbets Field Flannels has continuously raised the bar with their authentic wool flannel baseball jerseys, with each one expertly hand-crafted using real 1950′s era wool blend baseball cloth.

The FITTED + Ebbets Field Flannels Kākuhihewa Chiefs Baseball Jersey and Cap are created with the same detail and care, down to the last stitch. Both items in the collection are handmade with authentic historical fabric here in the U.S. in limited quantities.

The Kākuhihewa Chiefs Baseball Jersey is comprised of three main colors: red, brown, and yellow. The red represents the koko (blood) giving us life, while brown represents the earth or ʻāina, and the yellow represents the feathers of the ʻōʻō bird, used for 
aliʻi ʻahu ʻula (feather cloaks) and mahiʻole (feather helmets). Built with a slightly longer body for a traditional baseball fit, the jersey features a red wool body with dark brown wool sleeves and pearl buttons down the front. A side profile illustration of Kākuhihewa adorns the left chest right above a layered “Chiefs” script appliqué, while a 10 Year patch is sewn on the bottom left area on the front, high enough to be seen when tucked in for an authentic baseball look. The back features “Kākuhihewa” in script and a large number 10 as a nod to our years in business, with both being yellow and brown stitched appliqués. The wearer’s right sleeve features our Umi A Ola maile wreath patch, while the left sleeve is home to the KC logo (for Kākuhihewa Chiefs, the fictional team name) that we introduced in our holiday collection, stitched in red, brown, yellow, and white.

The Kākuhihewa Chiefs Cap features the same authentic 1950′s-era wool construction in all black. It also stays true to the same build as the baseball caps made during that time, forgoing the buckram that’s common in today’s caps for an unstructured, traditional look. The cap features the Kākuhihewa side profile appliqué on the front, with “Chiefs” stitched in red script on the back. It also features a premium leather clasp enclosure which adds to the quality and craftsmanship of both pieces.

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FITTED + MULTICAM KAHAKAI WALK SHORT RESTOCK

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Posted in Updates on May 19th, 2016 by

Releasing exclusively in-store and online this Saturday, May 21 at 11am HST.

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Photo: @jasonjko

Aloha kākou!

Due to the positive response we received from the first release, we are extremely fortunate to once again team up with the MultiCam brand to bring you a restock in our FITTED + MultiCam Kahakai Walk Short. This time around, we will be bringing back the MultiCam Black color while also introducing the original MultiCam pattern in khaki. See below for MultiCam’s descriptions on its proprietary patterns:

The MultiCam® pattern was developed to effectively limit the visual and near-IR signature of a person operating across a very wide range of physical environments and seasons. After many successful evaluations, after being proven in combat, and after becoming the officially issued pattern of the US Army for all Afghanistan operations in 2010, MultiCam® is the proven multi-environment concealment solution.

The MultiCam Black™ pattern was developed to meet the unique requirements of law enforcement officers operating in high-risk environments. It projects a distinctly authoritative presence appropriate for domestic operations. MultiCam Black™ is designed to complement an officer’s existing equipment and present a sharp, professional image for top-tier law enforcement units.

The Kahakai Walk Short is completely custom-built to the same specifications we used in our first release, but seeing as how we’re constantly evolving and always striving to perfect our product, we’ve in turn made several slight enhancements to the Kahakai silhouette. The button fly was swapped out for a completely sealed fly and a small crotch gusset was added for durability. The drawstring has been upgraded to a more sturdy polyester woven cord with heat-shrunk tube aglets covering the knotted ends to prevent fraying. The length of the Kahakai Walk short has been increased slightly as well.

Aside from those modifications, the core of the short remains the same, with signature MultiCam 50/50 NYCO rip-stop (50% nylon, 50% cotton) fabric, created and crafted here in the USA. The military-grade fabric was then cut and sewn here in Hawaiʻi to our exact specifications, including a variety of meticulously designed details like the dual care labels, one in English and one in Hawaiian, with a 10-kahili design on the back to denote our 10 years in the business. A sizing spec label is seen stitched to the back of the waistband, while a trilock tag with the FITTED crest, ʻio morale patch, and “ASD,” “04,” and “116” is stitched to the outer right seam, just below the front pocket. Above the back pocket we stitched a FITTED Mil-Spec label, and above that we placed a keyring loop in the same rip-stop material. An official MultiCam hangtag is attached to the keyring loop for authenticity.

The Kahakai Walk Short will be available in five sizes per color, Small (27–30), Medium (30–33), Large (33–36), X-Large (36–40), and 2X-Large (40–42).

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SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

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Posted in Updates on May 18th, 2016 by

One Eighty Maui’s Bordeaux Mua Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 21.

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Photo: @brendanms

Aloha kākou!

One Eighty Maui is set to release their final Hui collaboration piece this Saturday. The Bordeaux Mua snapback was designed by Brendan Smith and is inspired by the Air Jordan VII “Bordeaux,” arguably the most popular colorway of the VII silhouette. It features a dark grey and black base similar to the shoe, along with all the bold accent colors that make it such a favorite among collectors. Please check out their Instagram account @oneeightymaui for further details.

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SPRING 2016 DELIVERY “HUI” – RICH RUSH

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Posted in Updates on May 18th, 2016 by

Rich Rush’s H Pride Snapback will release exclusively at Rich Rush in Japan this Friday, May 20.

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Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our second Hui collaboration was brought to life by our friends at Rich Rush, a specialized hat boutique residing in Japan. They designed a clean black H Pride snapback with a woodland camo visor and metallic gunmetal front logo, releasing exclusively at their flagship shop in Nagoya.

 

Company: Rich Rush – Japan

Location: 3-9-12-1F, Osu, Naka-Ku Nagoya-Shi, Aichii, Japan 460-0011

Phone Number: 052-243-5188

Website: rich-rush.com

Social Media: @richrush_758 (IG)

Favorite FITTED hat? Any Slaps Wind logo

 

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

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Posted in Updates on May 16th, 2016 by

Releasing exclusively in-store and online this Tuesday, May 17 at 11am HST.

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Aloha kākou!

This Tuesday we’ll be releasing a new H Pride snapback under our FITSTRIKE program. This H Pride features a completely tonal look, with dark navy blue covering the entire hat. As with all FITSTRIKES, this H Pride was produced in very limited quantities.

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ESCAPE A-FRAME, SOUTH SIDE, & FITTED + CROOKS & CASTLES WOMEN’S TOPS

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Posted in Updates on May 12th, 2016 by

Releasing in-store and online this Saturday, May 14 at 11am HST. Escape to Paradise A-Frame snapback will also be released at Blue Hawaii Surf, Know1, Paradise Soccer Club, One Eighty Maui, and Rich Rush.


Video: @envol_skillet
Hawaii Glass Bottom Boat: @hawaiiglassbottomboat

Aloha kākou!

We’re keeping the 90’s surf vibe alive this Saturday with the release of our Escape to Paradise A-Frame Snapback and South Side tee and tank top. We’re also very excited to release our latest collaboration with Crooks & Castles, which consists of three tops just for the ladies.

The vibrant colors of paradise come to play on our newest A-Frame snapback utilizing our classic Escape to Paradise design, which is inspired by the poster in the film Carlito’s Way, yet switched up to describe paradise we find here in Hawaiʻi. The entire hat is made out of 100% nylon polyester, which is perfect for all-weather activities. The front features the Escape to Paradise design printed in a rainbow of bright colors as a nod to the beauty we see every day in Hawai’i, and it stands out boldly on the black base of the hat. The side crown, New Era logo, back shaka, and eyelets are all stitched in white. It also features a white snap enclosure, black crest tag, and a white rope across the front panels for a classic look. A brilliant pop of color shows up underneath, in the form of a hot pink sweatband.

To go along with the Escape to Paradise A-Frame Snapback, we’ll be releasing a new South Side tee and tank top. For locals and tourists alike, the south side of any Hawaiian island is a prime example of a paradise to escape to. Laid out in colors matching the hat, the tee features white and black ink printed on a hot pink base, while the tank top features white and hot pink ink printed on a black base.

**As an added bonus, the first five people in our in-store line that purchase the Escape to Paradise A-Frame Snapback will also receive a free voucher from Hawaii Glass Bottom Boat, good for two people on any one cruise of their choice! Please check out their website for more information on the cruises they offer.

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Can’t stop the aloha! We’re not finished yet…

We’re also very proud to release a strictly-for-the-women (sorry, fellas) collaboration with LA streetwear powerhouse, Crooks & Castles. We’ve had the very fortunate pleasure of collaborating with them a few times in the past, so it seemed only natural that we come together for another fluid partnership this time around. Our first collaboration was a fusion of our Kālā pattern and their classic Toy Gun design, resulting in cut and sewn all-over print tees that featured real pattern stitching. This formed the basis for our newest collaboration, with our Kālā pattern making a return on two women’s tees—the Kālā tee in white and 38 Special tee in black—fused with Crooks & Castles branding, including small sleeve patches. The heather grey Can’t Stop racerback tank top features their signature motto “Can’t Stop The Crooks” remixed Hawaiian-style to say “Can’t Stop The Aloha.” All tops feature our crown logo atop Crooks & Castle’s logo on the upper backs.

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SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

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Posted in Updates on May 11th, 2016 by

One Eighty Maui’s Warriors Kamehameha Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 14.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

One Eighty Maui’s next Hui release is dubbed the Warriors Kamehameha snapback, named after the defending NBA champs and current best season record holder at 73–9, the Golden State Warriors. The Warriors’ signature blue and yellow are prominently used, with woodland camouflage providing a nice contrast on the visor. Please check out their Instagram account @oneeightymaui for further details.

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FITSTRIKE RELEASE: MUA 59FIFTY & SOUNDS OF ALOHA TEE

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Posted in Updates on May 8th, 2016 by

Releasing exclusively in-store and online this Tuesday, May 10 at 11am HST.

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Aloha kākou!

This Tuesday we’ll be releasing a new FITSTRIKE Mua 59FIFTY and Sounds of Aloha tee. The Mua 59FIFTY shows off an extra clean look with its full denim build and white embroidery on all sides. The Sounds of Aloha tee features classic stereophonic banners and logos stacked on one another (also known as a “stereo stack”), flipped with FITTED branding, printed on a black tee. It acts as a visual representation of what our brand is known for—using our voice to share stories alongside our releases to help provide a deeper understanding beyond the visual surface.

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ORIGINAL ALOHA 5-PANEL CAMP, TEE, & TANK TOP

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Posted in Updates on May 5th, 2016 by

Releasing exclusively in-store and online this Saturday, May 7 at 11am HST.

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Photos: @kema808
Model: @helloashereee

Aloha kākou!

This Saturday we’re taking it back to early 90’s surf culture, complete with sunny beaches, neon colors, and radical style. To honor that era we’re bringing back a design we created a while back, which perfectly captures that classic surf vibe as it’s inspired by arguably the most iconic wax company in surfing’s history.

To keep the old school style intact, we retained the hand-lettered feel of Mr. Zog’s original, but flipped it with FITTED’s motto and locale. We’ll be releasing three pieces that showcase the aptly titled Original Aloha design, with the headliner being the Original Aloha 5-Panel Camp hat.

A first for our company, this New Era 5-panel features a full black neoprene body, with Original Aloha patch displayed on the front in lime green, black, and white. The side New Era logo and crown are stitched in tonal black, while the back shaka is stitched in lime green to match the front. It also features a black clip enclosure and matching lime green crest tag around back.

Along with the 5-Panel Camp, we’ll be releasing an Original Aloha tee and tank top. The tee features the Original Aloha logo large on the back in black, white, and green, with a smaller black logo on the front left chest, printed on a lime green tee. The white tank top features a black, white, and grey logo on the back with a smaller black logo on the front left chest.

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