FITSTRIKE RELEASE: H PRIDE SNAPBACK, ʻĀINA STRAPBACK, & THE PACIFIC STANDARD TEE

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Posted in Updates on February 16th, 2018 by

Releasing exclusively in-store and online this Saturday, February 17 at 11am HST.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release consists of two new hats and a new tee. First up is a black H Pride snapback with trucker mesh around the back, silver embroidery on the front and back, tonal embroidery on the side, a teal undervisor, and a frosted clear snap enclosure. Next is a full denim ʻĀina curved visor strapback with white embroidery all around. Finally we have a new The Pacific Standard tee in teal, white, and orange on a navy base.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, PREME TEE, & TRILOCKS TEE

Posted in Updates on February 12th, 2018 by

Releasing exclusively in-store and online this Tuesday, February 13 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Tuesday, we’re getting ready for the upcoming Chinese New Year celebration with a new FITSTRIKE Kamehameha and two matching tees. Utilizing the iconic colors that tie back to the traditional Chinese holiday, we have a Kamehameha snapback with red wool visor and crown, green undervisor, metallic gold front and back logos, red tonal side logo, and white snap enclosure, along with a matching black, gold, and white Preme tee and red and gold Trilocks tee.

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AHULAʻI WINDBREAKER JACKET & LIHOLIHO YACHT CLUB CAPSULE

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Posted in Updates on February 9th, 2018 by

Releasing this Saturday, February 10 at 11am HST.
The Ahulaʻi Windbreaker will be released in-store and online, while the FITTED + Liholiho Yacht Club capsule will be released in-store only.

HAWAII NOIR

HAWAII NOIR

Photo: @meltjoeng
Model: @kylie_likes_blue
Makeup/Hair: @yo_bailz

Aloha kākou!

In addition to the Valentine’s Day pack, we’re also excited to release the final piece of our Hawaiʻi Noir Collection. Originally seeing a limited early release at our Liholiho Yacht Club pop-up shop in San Francisco at the end of 2017, this Ahulaʻi Windbreaker features a wash of colors that is best described as “the color palette of our home,” and pulls inspiration from Hell’s Half Acre as part of our Hawaiʻi Noir Collection.

Along with the Ahulaʻi Windbreaker, we will be making a small number of collaboration pieces from the FITTED + Liholiho Yacht Club pop-up shop available in-store only. They will be released on a first come, first served basis and sizes and styles may vary (phone orders are welcomed).

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FITSTRIKE RELEASE: VALENTINE’S DAY PACK

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Posted in Updates on February 9th, 2018 by

Releasing exclusively in-store and online this Saturday, February 10 at 11am HST.

VDAY

HANGERS

Aloha kākou!

Love is in the air, and we’re helping everyone express it with Saturday’s perfectly-themed Valentine’s Day release. First up is an H Pride snapback with a red crown and visor, contrasted with light pink embroidery, top button, and undervisor, and finished off with a frosty clear snap enclosure. Coupled with the H Pride snapback is a reverse color-blocked H Pride curved visor strapback, with red embroidery on a light pink base. Accompanying the two H Pride hats is our Try Comme design, which was first released for Valentine’s Day back in 2014. The Try Comme design is featured on two tees—white and light pink—and on a white racer back tank top.

As an added Valentine’s bonus, we’ll be handing out free “Do Not Disturb” door hangers (in-store only) with any Valentine’s Day Pack purchase while supplies last!

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FITSTRIKE RELEASE: ʻĀINA STRAPBACK & THE PACIFIC STANDARD TEE

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Posted in Updates on February 5th, 2018 by

Releasing exclusively in-store and online this Tuesday, February 6 at 11am HST.

AINA

Aloha kākou!

Tomorrow, we’ll be releasing our very first FITSTRIKE ʻĀina 9TWENTY curved visor strapback, along with a new colorway in our The Pacific Standard tee. The ʻĀina features an all-white base with ocean blue embroidery all around, while the tee features white, black, and teal print on a heather grey tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & SUPER BOWL TEES

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Posted in Updates on February 2nd, 2018 by

Releasing exclusively in-store and online this Saturday, February 3 at 11am HST.

MUA

Aloha kākou!

This Saturday, we have a FITSTRIKE Mua snapback releasing alongside a brand-new, specially themed tee design. The Mua features a navy base with white top button, side New Era logo, and back snap enclosure. The front logo is stitched in shades of blue along with white and a pop of gold, while the back crest is stitched in the same gold. Our new Super Bowl tee drops just in time for the Sunday spectacle, but of course we had to give it a FITTED twist, mixing two types of “bowls” into one super shirt.

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HAWAIʻI NOIR COLLECTION

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Posted in Updates on January 29th, 2018 by

Releasing exclusively in-store and online this Tuesday, January 30 at 11am HST.

HAWAII NOIR

Aloha kākou!

This Tuesday, we’re bringing back our Hawaiʻi Noir Collection for an encore round, featuring one of our staple cut and sew pieces. First introduced on Black Friday, this collection pulls inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.

Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.

For those people, there was Hell’s Half Acre.

This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.

This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.

We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.

Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.

Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.

 

BLACK STRIPED AHU LAʻI WINDBREAKER
Our signature windbreaker silhouette makes a triumphant return during the colder months, sporting an assortment of designs from the Hawaiʻi Noir Collection printed in white down the spine of the black windbreaker. It also features a Hawaiian flag on the wearer’s right side and a TropTech label on the back of the neck, denoting the high quality performance tier it belongs to.

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ALOHA REPEAT TEE – BLACK
This classic design comes back in a monochrome colorway, with the large repeating Alohas forming a light grey to dark grey gradient. It also features a light grey crown on the upper back.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, ELEMENTS TEE, & WTCF TEE

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Posted in Updates on January 26th, 2018 by

Releasing exclusively in-store and online this Saturday, January 27 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We have a new FITSTRIKE Kamehameha snapback releasing on Saturday, featuring a teal crown with metallic black pearl front embroidery, as well as contrasting black side embroidery, back snap enclosure, top button, and visor. We are also releasing a brand new tee called Elements, utilizing a double Nihi design above the FITTED logo, in white, cyan, magenta, yellow, and grey on a black tee. Finally, we have a Who The Crown Fits tee that perfectly matches the Kamehameha snapback, with teal and reflective 3M print on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, H FEATHER TEE, & BST TEE

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Posted in Updates on January 22nd, 2018 by

Releasing exclusively in-store and online this Tuesday, January 23 at 11am HST.

MUA

Aloha kākou!

We’ll be releasing a new red FITSTRIKE Mua snapback on Tuesday, sporting white, black, and yellow stitching on the front, along with a tonal New Era logo, black and yellow back crest, white snap enclosure, black eyelets, and a black undervisor. A matching H Feather tee will also be releasing, featuring the same colors seen on the Mua, along with a nice 3M reflective outline. The next tee is a heather grey Blood, Sweat, & Tears tee with black print.

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FITSTRIKE RELEASE: EASYEASY SNAPBACK, SCRABBLE TEE, & KAPU TEE

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Posted in Updates on January 19th, 2018 by

Releasing exclusively in-store and online this Saturday, January 20 at 11am HST.

EASYEASY

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a brand new EasyEasy snapback in a clean black, white, and kelly green colorway, along with one of our original designs dating back to 2006—the Scrabble tee—in monochrome colors on black, as well as a new color in our more recent Kapu design, utilizing white, black, and yellow on a green tee.

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