ORIGINAL ALOHA SNAPBACK & CROSSBONES TEES

Posted in Updates on May 17th, 2019 by

Releasing exclusively in-store and online this Saturday, May 18 at 11am HST.

Video: @kashakamu
Music: @humblesoul_official
Models: @kaschiee, @definealoha, & @rhydem

Aloha kākou!

We have another premium release coming your way this Saturday, along with two new tees. The Original Aloha snapback features woodland camouflage neoprene on the front panels, top button, and visor, with black nylon micro-ripstop on the undervisor and black trucker mesh around the back. It also features a black and white front patch, black side logos, white back logo, black metal eyelets, white snap enclosure, black and white crest tag, and a brilliant pop of neon yellow on the inner sweatband. Along with the Original Aloha snapback, we’re also releasing a new tee called Crossbones, switching up elements from the Kapu tee released a while back, printed in white on a black tee and a spider green tie-dyed tee. Due to the pre-shrunk nature of the tie-dyed tees, we recommend getting the next size up.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & WTCF TEE

Posted in Updates on May 13th, 2019 by

Releasing exclusively in-store and online this Tuesday, May 14 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new Kamehameha snapback and Who The Crown Fits tee under our FITSTRIKE program. The Kamehameha snapback features a dark graphite base with dark grey front and back embroidery, white top button, navy visor, and navy snap enclosure. The navy WTCF tee features Ka Haʻe Hawaiʻi (Flag of Hawaiʻi) fill on the front and a small white crown on the back.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & BRIGANTE TEE

Posted in Updates on May 10th, 2019 by

Releasing exclusively in-store and online this Saturday, May 11 at 11am HST.

VANGUARD

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Vanguard snapback and Brigante tee. The Vanguard features a rifle green base with black embroidery, undervisor, top button, eyelets, and snap enclosure. The Brigante tee will look very familiar to anyone who’s been by the shop and saw the neon Brigante sign in the window. The back logo features a bright neon glow to mimic the sign, while the front keeps it simple with a small white logo, all printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY & MUA TANK TOP

Posted in Updates on May 6th, 2019 by

Releasing exclusively in-store and online this Tuesday, May 7 at 11am HST.

SLAPS WIND

Aloha kākou!

We’re releasing a new Slaps Wind 59FIFTY and Mua tank top this Tuesday under our FITSTRIKE program. The Slaps Wind features a black base with shades of athletic gold in the flag outlined by red, athletic gold on side and back logos, and kelly green on the undervisor. The Mua tank top features multi-color print on the back with a small white print on the front left chest of a black tank top.

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FITSTRIKE RELEASE: FASI SNAPBACK & HAWAIIAN GOLD TEE

Posted in Updates on May 2nd, 2019 by

Releasing exclusively in-store and online this Saturday, May 4 at 11am HST.

FASI

Aloha kākou!

This Saturday, we’re releasing a new FITSTRIKE Fasi snapback, featuring a woodland camouflage base with black and white embroidery on the front, white embroidery on the back, and orange accents on the undervisor, side logo, eyelets, top button, and snap enclosure. Along with the Fasi, we’re releasing a new design inspired by a popular brand of caviar, but of course we had put our Hawaiʻi spin on it, with opihi being one of our local delicacies. The Hawaiian Gold design is printed in white and gold on a black tee.

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FITSTRIKE RELEASE: KULĀIWI 59FIFTY & SCOOPED TEE

Posted in Updates on April 29th, 2019 by

Releasing exclusively in-store and online this Tuesday, April 30 at 11am HST.

KULĀIWI

Aloha kākou!

Tuesdayʻs FITSTRIKE release consists of a new Kulāiwi 59FIFTY and a brand new tee design called Scooped. The Kulāiwi 59FIFTY features a royal blue Shadow Tech fabric as the base—which is New Era’s proprietary performance fabric—and white embroidery all around. The new Scooped design is printed on a white tee, and features a FITTED homage to Dave’s Ice Cream, a cultural icon serving up delicious ice cream for over 35 years.

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DAY TRIPPER SNAPBACK, FITTED + HRDLCK AHI FEVER DRI-FIT LONG-SLEEVE TEE, FITTED + HRDLCK AHI FEVER TEE, & FITTED + HRDLCK AHI FEVER TANK TOP

Posted in Updates on April 25th, 2019 by

Releasing exclusively in-store and online this Saturday, April 27 at 11am HST.

Video: @kashakamu
Models: @starstacia, @jazzelly, @ashuleey, & @nelsonahina_3rd

Aloha kākou!

We have a special weather-ready Day Tripper releasing this Saturday, along with a tee and tank in collaboration with our friends at HRDLCK. The Day Tripper snapback features black neoprene panels on the front with a black neoprene visor and black trucker mesh around back. The undervisor and inner sweatband are done in yellow nylon ripstop, matching the yellow side and back logos. A white snap enclosure and black crest tag finish off this clean Day Tripper. The FITTED + HRDLCK Ahi Fever Dri-Fit hooded long-sleeve tee, standard tee, and tank top feature a white graphic on the back with HRDLCK’s signature motto “Blood, Fish & Beers” on the bottom, and small white type on the front left chest, printed on a black base.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & PUNCHY TEE

Posted in Updates on April 22nd, 2019 by

Releasing exclusively in-store and online this Tuesday, April 23 at 11am HST.

BRIGANTE

Aloha kākou!

This Tuesday, we have a FITSTRIKE Brigante snapback releasing, with a black crown and grey visor, eyelets, and snap enclosure. The front logo is stitched in blue, sunset orange, and light grey, while the side New Era logo is stitched in tonal black, and the back crest is stitched in sunset orange. Releasing alongside the Brigante snapback is a new tee design called Punchy, with FITTED HAWAII printed in white outline on the front and back of a black tee, in a style reminiscent of the classic Hawaiian Punch logo.

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EASTER FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, H PRIDE 59FIFTY, NIHI 59FIFTY, & MUA 59FIFTY

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Posted in Updates on April 18th, 2019 by

Releasing exclusively in-store and online this Saturday, April 20 at 11am HST.

EASTER

Aloha kākou!

Just in time for Easter Sunday, we have a special pastel-colored FITSTRIKE Easter pack releasing this Saturday. The Kamehameha, H Pride, Nihi, and Mua 59FIFTYs show up dressed for the occasion in tonal Easter Yellow, tonal Easter Mint, tonal Easter Pink, and tonal Easter Lavender, respectively.

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FITSTRIKE RELEASE: NATIVE SNAPBACK & LOCALS ONLY TEE

Posted in Updates on April 14th, 2019 by

Releasing exclusively in-store and online this Tuesday, April 16 at 11am HST.

NATIVE

Aloha kākou!

We’re releasing a new Native snapback and new tee design this Tuesday under our FITSTRIKE program. The Native snapback features a black base with camel colored visor and top button, while the embroidery, eyelets, and snap enclosure are all white. The new Locals Only design is our ode and twist on a classic Hawaii surf logo, using a rainbow fill on the back and a white outline on the front, printed on a black tee.

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